onxMaps
onX Maps is a Missoula, Montana-based outdoor navigation company offering subscription GPS mapping apps for hunters, off-roaders, backcountry users, and freshwater anglers, built on a proprietary land ownership and trail database.
- Company typePrivate
- Founded2009
- HeadquartersMissoula, United States
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What onxMaps does
onX Maps (onXmaps, Inc.) is a Missoula, Montana-based digital outdoor navigation company founded in 2009 that builds subscription mobile and desktop mapping applications for hunters, off-roaders, backcountry enthusiasts, and freshwater anglers. The company serves the U.S. and Canadian consumer outdoor recreation market with a portfolio of four purpose-built apps — onX Hunt, onX Offroad, onX Backcountry, and onX Fish — each addressing a distinct use case while sharing a common proprietary mapping infrastructure built around land ownership data, public/private property boundaries, topographic and satellite basemaps, GPS waypoint and tracking functionality, and offline map capabilities for use in areas without cellular coverage.
The core technology platform aggregates and cross-references property, trail, and environmental data from 3,143 U.S. county databases, federal and state government sources, and private data providers. onX Hunt is the flagship product, offering property boundary visualization, landowner information, wind and weather data from 100,000 weather stations refreshed every 15 minutes, and the proprietary Deer Movement Forecast feature that analyzes 50+ behavioral and environmental parameters. onX Offroad covers 650,000+ miles of user-mapped trails with turn-by-turn navigation; onX Backcountry adds Avalanche Terrain Exposure Scale (ATES) and ski line data; onX Fish, launched after the March 2024 TroutRoutes acquisition, integrates DNR fisheries species/abundance data and stream/river access information. Integrations include Apple CarPlay, Android Auto, T-Mobile/T-Satellite with Starlink, cellular trail cameras, and Mountain Project climbing content.
The business model is a self-serve, product-led recurring subscription. Tiers range from $34.99/year (single-state Premium) to $99.99/year (nationwide Elite), with 7-day free trials across iOS, Android, and desktop and a multi-app Elite bundle. Distribution is multi-channel: Apple App Store and Google Play, direct web sales, a dealer network, an 'onX for Business' enterprise tier, and embedded OEM integration via a Ford Motor Company partnership offering complimentary one-year subscriptions to eligible 2017-or-newer vehicle owners through 2028, with Apple CarPlay and Android Auto. The company is venture-backed — an $87.4 million Series B led by Summit Partners (October 2022) and a subsequent growth-stage round from TCV (November 2025) — employs 251-500 people, and operates from Missoula, Montana and a Minneapolis office acquired through TroutRoutes.
onxMaps firmographics
Firmographics- Name
- onxMaps
- Legal name
- onXmaps, Inc.
- Website
- https://onxmaps.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- onX Maps is a Missoula, Montana-based outdoor navigation company offering subscription GPS mapping apps for hunters, off-roaders, backcountry users, and freshwater anglers, built on a proprietary land ownership and trail database.
- Ownership category
- akta.pro rank
onxMaps industry classification
Industry- Product category
- Outdoor Navigation Software
- NAICS
- Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
Keywords
Where onxMaps is headquartered
LocationHeadquarters
- HQ city
- Missoula
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
onxMaps business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based App Memberships: Annual subscription revenue from four distinct apps: onX Hunt, onX Offroad, onX Backcountry, and onX Fish. Tiered pricing from single-state Premium ($34.99/year) to nationwide Elite ($99.99/year). Customers can also purchase individual state memberships. Revenue is recurring annually with 7-day free trial conversion funnel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | onX Hunt Premium Single State - $34.99/year |
| Subscription | Annual | onX Hunt Premium Two States - $49.99/year |
| Subscription | Annual | onX Hunt Elite - $99.99/year ($14.99/month) |
| Subscription | Annual | onX Offroad Premium/Elite - Subscription tiers |
| Subscription | Annual | onX Fish Midwest - Subscription tiers |
| Subscription | Annual | Ford Partnership - Free for Eligible Ford Owners |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
onxMaps product offering
Product offeringCore offering
onX Maps is a digital outdoor navigation company that develops and sells subscription-based mobile mapping applications for outdoor recreation. Its four core consumer apps — onX Hunt, onX Offroad, onX Backcountry, and onX Fish — provide GPS navigation, parcel-level land ownership data, offline maps, waypoint tools, and weather overlays for hunters, off-roaders, backpackers, and freshwater anglers. The company sells annual subscriptions through app stores and its website with tiered state and nationwide pricing.
Product overview
onX is a digital outdoor navigation company offering a platform of four core mapping applications designed for different outdoor pursuits: onX Hunt (hunting), onX Offroad (off-roading), onX Backcountry (hiking/backpacking), and onX Fish (fishing). The products share a common GPS mapping infrastructure with property boundary data, offline capabilities, and waypoint tools. onX Fish was launched after acquiring TroutRoutes in 2024, with onX Fish Midwest as a regional variant. The company also offers Elite membership as a premium tier with nationwide coverage and advanced features, plus an Adventure Forever Grant program for conservation initiatives. onX for Business provides enterprise solutions for commercial operations.
Differentiator
Problem solved
Functional benefit
Brands
- onX Hunt: GPS mapping app for hunting with property lines, landowner information, offline maps, wind tools, and waypoints for scouting
- onX Offroad
- onX Backcountry
- onX Fish
- TroutRoutes
Products and services
- onX Hunt Primary GPS mapping application for hunters providing land ownership maps, property boundaries, public/private land delineation, waypoints, wind tools, weather forecasts, offline maps, and scouting tools for hunting across all 50 states.
- onX Offroad Off-road navigation app offering over 650,000 miles of mapped trails, turn-by-turn GPS navigation, public land mapping, and tools for SxS, ATV, UTV, overlanding, and off-road trips with vehicle-type specific trail filtering.
- onX Backcountry Navigation app for backcountry activities including hiking, backpacking, mountain biking, rock climbing, backcountry skiing, and snowmobiling. Features comprehensive trail and ski line information, avalanche terrain exposure scales, and route planning tools.
- onX Fish Fishing navigation app for finding and navigating to lakes and fishing spots. Includes species abundance insights, trophy fish lake identification, and integration of TroutRoutes stream and river access data for freshwater anglers.
- onX for Business Enterprise and business tier offering group memberships, dealer locator, bulk licensing, and business inquiry services for outdoor recreation businesses, outfitters, and commercial operations.
- TroutRoutes Acquired fly fishing mapping application providing stream and river access data for freshwater anglers. Integrated into onX Fish app to enhance fishing navigation capabilities.
Quantifiable outcome
- App Store rating of 4.8/5 stars based on 68K reviews; Google Play rating of 4.6/5 stars based on 33K reviews
- +1 more outcomes
Companies that use onxMaps
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
onxMaps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
onxMaps partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and minor.
- Three Rivers Land Trust (TRLT)flagshipOne-month matching campaign (April 14 - May 14, 2026) supporting TRLT's Save Tuckertown effort to conserve 4,000 acres along Tuckertown Reservoir in central North Carolina. onX and MeatEater each committed $100,000 in matching funds ($200,000 total) to acquire ALCOA-owned properties for transfer to North Carolina Wildlife Resources Commission.
- MeatEaterflagshipJoint conservation initiative with Three Rivers Land Trust for Tuckertown Reservoir preservation. Both onX and MeatEater committed $100,000 each in matching funds. Represents one of the largest partnerships for MeatEater's Land Access Initiative, funded through onX's Adventure Forever Grant program.
- Ford Motor CompanyflagshipCollaboration offering Ford owners (2017 model year and newer with active modems) complimentary one-year subscription to onX outdoor navigation apps (Offroad, Hunt, Backcountry Elite, Fish Midwest). Access to 650,000+ miles of off-road routes with seamless Apple CarPlay and Android Auto integration. Offer available through 2028. Content series 'Chasing Off-Road Confidence' launching to showcase partnership.
- ToyotaflagshipTrail Revival Project expanded to 24 nationwide trail restoration events in 2026. Initiative involves volunteer groups, land managers, and Toyota funding to maintain and reopen public land trails threatened by environmental damage. Previous 2025 efforts involved over 400 volunteers restoring trails in multiple states.
- King of the HammersminorOfficial GPS Mapping Partner for 2026 race event, providing live race course mapping on onX Offroad app for Johnson Valley area. onX offers 50% discount on Premium or Elite subscriptions using code koh2026 to participants and fans.
- Griffin PostminorCo-produced documentary 'Inaccessible' exposing legal and ownership issues surrounding 15 million acres of inaccessible public land in American West. Premiered in Boulder, Colorado and now available online.
- TroutRoutesflagshipAcquired fly fishing mapping resource provider based in Minneapolis, Minnesota to expand into angling industry. Integration of TroutRoutes' stream and river access data with onX navigation technology enabled launch of onX Fish app for freshwater anglers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
onxMaps competitors and assessment
Company assessmentDirect peers
- AllTrails: AllTrails is the largest trail discovery and navigation app for hiking, mountain biking, and running, directly competing with onX Backcountry and onX Offroad on trail data, offline maps, and turn-by-turn navigation. Like onX, it operates on a freemium subscription model targeting outdoor recreation enthusiasts.
- BaseMap: BaseMap is a hunting and fishing mapping app offering property lines, landowner info, and offshore bathymetry. It competes with onX Hunt and onX Fish on the same land/sport-fishing use cases with a similar subscription model.
- HuntStand: HuntStand is a hunting-specific mapping and scouting app providing property boundaries, weather, and stand locations. It competes most directly with onX Hunt for hunters' subscription dollars, although onX has stronger OEM and content partnerships.
- Gaia GPS: Gaia GPS is a subscription-based outdoor navigation app offering offline topo maps, hiking/biking/offroad routes, and land overlays, directly overlapping with onX Backcountry and onX Offroad. It is a primary head-to-head competitor in the backcountry and overlanding user segments.
Regional players
- Komoot: Komoot is a leading outdoor route-planning app for hiking and biking with strong adoption in Europe, complementing onX's US/Canada footprint. It is comparable in product surface area (route planning, offline maps, navigation) but does not yet meaningfully overlap on hunting or land-ownership data.
Broad incumbents
- Garmin (Outdoor segment): Garmin's outdoor handheld and wearable GPS devices (e.g., GPSMAP, Instinct, fenix) bundle proprietary mapping and navigation, including partnerships with onX-like providers. It is a broad incumbent in the outdoor GPS category and an indirect competitor via device-bundled map content.
- Strava: Strava is the dominant GPS activity-tracking subscription app for runners, cyclists, and hikers. It overlaps with onX Backcountry on user demographics and route planning but emphasizes social/segment features rather than land ownership and off-road trail data.
- REI Co-op (app): REI's app and Co-op Studios have invested in trail and outdoor trip planning tools, positioning it as a broad incumbent in outdoor recreation content and services. It competes less on mapping and more on content, community, and retail ecosystem.
- Google Maps: Google Maps is the default free turn-by-turn navigation app and increasingly includes hiking trails and offline areas. It is a broad incumbent that limits onX's pricing leverage with casual users, though it lacks hunting-grade land ownership and off-road specificity.
Emerging players
- Fishidy: Fishidy is a fishing-specific mapping and social app that overlaps with onX Fish Midwest on lake/spot discovery, species data, and angler community. It is a smaller, more specialized competitor in the fishing vertical onX entered via the TroutRoutes acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
onxMaps social profiles
Digital presenceonxMaps financial estimates
Financial estimateRevenue estimate
Valuation estimate
onxMaps leadership team
Management profileNumber of profiles
Profiles7 records
onxMaps subsidiaries and ownership
Company hierarchySubsidiaries1 record
onxMaps funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
onxMaps M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about onxMaps
What does onxMaps do?
onX Maps is a digital outdoor navigation company that develops and sells subscription-based mobile mapping applications for outdoor recreation. Its four core consumer apps — onX Hunt, onX Offroad, onX Backcountry, and onX Fish — provide GPS navigation, parcel-level land ownership data, offline maps, waypoint tools, and weather overlays for hunters, off-roaders, backpackers, and freshwater anglers. The company sells annual subscriptions through app stores and its website with tiered state and nationwide pricing.
Is onxMaps a public or private company?
onxMaps is a private company. It is classified as venture growth investor backed and is currently operating.
When was onxMaps founded?
onxMaps was founded in 2009. It employs 251 to 500 people.
Where is onxMaps based?
onxMaps is headquartered in Missoula, United States, in the North America region.
How does onxMaps make money?
One revenue line is on record: subscription-based App Memberships.
Who are onxMaps's main competitors?
Direct peers on record are AllTrails, BaseMap, HuntStand and Gaia GPS. Komoot is listed as a regional player. Broad incumbents are Garmin (Outdoor segment), Strava, REI Co-op (app) and Google Maps. Fishidy is listed as an emerging player.
Does onxMaps have an API?
No public API is recorded for onxMaps.
What industry is onxMaps in?
onxMaps's product category is Outdoor Navigation Software. Its primary akta.pro industry code is BPAMANAA, Consumer Navigation & Turn-by-Turn Apps. Its NAICS code is 48711 and its SIC code is 7900.