Stridist

What Stridist does

Stridist is a SaaS coaching platform designed for independent fitness and nutrition professionals, bundling program delivery, client management, marketing, payments, and content hosting into a single subscription. Its core product is an all-in-one coaching application that lets trainers build workout and nutrition programs (CrossFit, HIIT, strength, yoga, running, etc.), automate client check-ins and onboarding, assign habits and tasks, and centralize client communication. The platform extends to white-labeled mobile apps for coaches and clients, a one-day customizable website builder, an integrated marketing suite (landing pages, funnels, email marketing, CRM, pipeline management, appointment booking, social scheduling, reputation management), a course builder with drip-fed content, monthly branded resource packs (recipe books, ebooks, marketing collateral), and a library of business courses featuring industry figures. Integrations include Stripe and PayPal for in-platform payments, YouTube for video content, Facebook for profile import, calendar apps for booking, and unspecified fitness and nutrition tracker connectors.

The business is a pure-subscription SaaS, with no revenue share from coach clients. Pricing is structured in three tiers: a Coach plan at $95/month for individual trainers (up to 50 clients), a Team plan at $120/month with unlimited coach licenses and a dedicated customer success manager, and an application-only Partnership program starting at $2,000/month for businesses with $1m+ revenue or coaches with 100k+ Instagram followers. Distribution is product-led growth via a 14-day free trial on the website, supplemented by SEO-driven comparison pages against Trainerize, TrueCoach, and Lenus, free business calculators, case studies, and customer testimonials. The company is privately held, acquired in November 2021 by founder Sukh Sidhu, and accepted into the TinySeed accelerator in November 2022. Stridist is headquartered in Dubai, UAE, and the platform serves 8,000+ users across 35+ countries.

Name

Stridist

Legal name

Stridist Inc.

Website

https://stridist.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Stridist is an all-in-one SaaS platform that lets independent fitness and nutrition coaches deliver programs, manage clients, run marketing, and take payments through a single subscription, replacing roughly ten separate tools. It serves more than 8,000 SMB coaches across 35+ countries via tiered monthly plans.

Ownership category

akta.pro rank

Product category

Fitness Coaching Software

NAICS

Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAGAB

Lifestyle & Habit Change Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAFAA

General Nutrition Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYEDAAAHAG

Health Coaching & Lifestyle Coaching Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAGAF

Behavior Change & Motivational Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Coaching platform software
• Fitness business software
• Client management software
• Online coaching platform
• Nutrition programming software

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Coach Plan: Monthly SaaS subscription at $95/month for individual coaches, includes coaching platform, marketing suite, business courses, mobile apps, website, up to 50 clients
2. Subscription - Team Plan: Monthly SaaS subscription at $120/month for teams with unlimited coach licenses, includes priority support, dedicated customer success manager, onboarding and migration manager
3. Subscription - Partnership Program: High-growth partnership program at $2k+ per month for businesses with $1m+ revenue or coaches with 100k+ followers

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Stridist is an all-in-one SaaS coaching platform for fitness and nutrition professionals. It bundles program building, client check-ins, nutrition tracking, a marketing suite, payments, a website builder, course delivery, and mobile apps into a single subscription aimed at replacing the patchwork of separate tools (coaching software, CRM, email, website, booking, social scheduling) that coaches typically pay for. Pricing starts at $95/month for the Coach plan and $120/month for the Team plan, with an application-only Partnership tier starting at $2,000/month.

Product overview

Stridist is an all-in-one software platform designed specifically for fitness and nutrition professionals. The core offering consists of the Stridist Coaching Platform, which includes workout building, nutrition programming, client check-ins, and client progress tracking. This is bundled with the Stridist Marketing Suite for landing pages, sales funnels, email marketing, appointment booking, social media scheduling, and CRM. Additional modules include Stridist Business Courses for professional development, Coaches and Clients Mobile Apps, High Converting Website builder, and Monthly Resource Packs (custom branded recipe books and marketing materials). The platform is positioned as a replacement for multiple software tools (fitness/nutrition coaching software, sales funnels, CRM, email marketing, website builders, booking systems, course builders, and social media schedulers), consolidating everything into one $95/month subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Stridist Coaching Platform All-in-one coaching platform enabling trainers and coaches to build training or nutrition programmes, track client progress, assign tasks and habits, automate check-ins and client onboarding, and manage all client communication; sold to fitness and nutrition professionals.
• Stridist Marketing Suite Suite of marketing tools including landing page builder, sales funnel builder, appointment booking, email marketing, social media scheduling, and CRM and pipeline management, sold to fitness and nutrition coaches.
• Stridist Business Courses Exclusive private courses and programmes delivered live and recorded for Stridist users, featuring respected names in fitness, nutrition and business to help coaches grow as professionals and business owners.
• Coaches and Clients Mobile Apps Mobile applications for coaches and their clients, allowing clients to complete check-ins, complete workouts, access content, track progress and communicate with their coach.
• High Converting Website Pre-built high-performing website templates that coaches can customize with their own images and content and launch within 24 hours.
• Monthly Resource Packs Monthly custom branded recipe books, ebooks and marketing materials that coaches can use to add value for clients or to grow their business and acquire more clients.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glofox: Glofox is a gym and fitness studio management platform offering booking, payments, member apps and marketing tools. It competes with Stridist for the same fitness SMB wallet with overlapping marketing, CRM and billing features.
• TrueCoach: TrueCoach provides personal trainers with a platform for program delivery, client check-ins, and progress tracking. It is a direct competitor explicitly named in Stridist's comparison content.
• WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness studios and wellness professionals with booking, billing, CRM and marketing. It competes for the same SMB fitness operator with overlapping feature set.
• PT Distinction: PT Distinction is an online personal training platform offering program building, nutrition and client management. It is referenced directly in Stridist customer testimonials as a recently cancelled competitor subscription.
• Mariana Tek: Mariana Tek is a fitness studio software platform providing booking, retail, payments and branded apps. It competes for boutique fitness and coaching studios with comparable CRM and marketing tooling.
• Trainerize: Trainerize is a leading all-in-one fitness coaching platform offering workout/nutrition programming, client management, billing and mobile apps. It is a direct competitor explicitly named on Stridist's comparison pages.
• CoachAccountable: CoachAccountable is a coaching management platform for independent coaches offering check-ins, accountability tools and client portals. It targets a similar solo/small-team coaching segment to Stridist.
• Lenus: Lenus is a fitness business management platform popular in EMEA that takes a revenue share from coaches. It is a direct competitor that Stridist explicitly differentiates against with its no-revenue-share model.

Broad incumbents

• Mindbody: Mindbody is a large incumbent SaaS for fitness studios, salons and spas covering scheduling, payments, marketing and client apps. It overlaps with Stridist's marketing suite and booking capabilities but serves a broader wellness vertical.

Regional players

• Arbox: Arbox is a gym and studio management platform founded in Israel serving the Middle East and select international markets. It overlaps with Stridist on fitness business management but is primarily regional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stridist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stridist