What Lenus eHealth does

Lenus eHealth is a Copenhagen-based B2B2C SaaS company founded in 2016 that provides an integrated platform for independent health and fitness coaches to manage and scale their online coaching businesses. The platform combines client relationship management, meal and training plan creation, payment processing (via Stripe), mobile applications (iOS and Android), community/group features, and a Coach Assistant Program that provides human-delivered client support on behalf of coaches. The company operates a multi-product ecosystem including the core Lenus Platform, the Lenus Partner App, the Lenus Academy certified coach education program, the Lenus Care GLP-1 medical weight-loss program (US only, delivered in partnership with Beluga Health, P.A.), and two acquired sub-brands — Zenfit and Beefit — that extend reach in the fitness coaching market.

Lenus monetizes through a hybrid model: subscription/platform fees paid by coaches, revenue-sharing on client fees, payment processing fees, and optional paid Commercial Services for marketing, sales, and business development support. The go-to-market is a partner-led B2B2C motion where independent coaches sign Master Services Agreements and serve end-user clients through the platform, supported by inbound sales representatives and marketing assistance from Lenus. The company has invested heavily in geographic expansion: following a record-breaking €52M Series A led by EQT Ventures in June 2021, Lenus scaled from its Denmark base to offices in 15+ countries including the US (Miami, New York, Irvine), the UK (London), Germany (Berlin, Hamburg), the Nordics (Stockholm, Oslo, Helsinki, Aarhus), the Netherlands, Spain, Portugal, and Canada, with France announced as upcoming.

The company is led by CEO Bertram Thorslund with Chairman Rasmus Ingerslev, CTO Anders Toxboe, CMO Thomas Klindt, CFO Sebastian Colsted, CIO Theodor Lindekaer, and Head of People & Culture Camilla Miehs. The company operates under two primary legal entities — Lenus eHealth ApS (Denmark, CVR 38168495) and Lenus eHealth Inc. (US/Canada) — and has a wholly-owned subsidiary LenusCare eHealth ApS focused on the medical weight-loss program. Customer outcomes are externally validated: clients rate their coaches 9.1 out of 10 per EPSI Rating, and the mobile app carries a 4.8/5 rating across 350+ reviews.

Name

Lenus eHealth

Legal name

Lenus eHealth

Website

https://lenusehealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Lenus eHealth is a Copenhagen-based B2B2C SaaS company founded in 2016 that provides an integrated platform — including CRM, plan creation, payments, mobile apps, and human coaching assistants — for independent health and fitness coaches across 15+ countries.

Ownership category

akta.pro rank

Product category

Health Coaching Practice Management Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

akta.pro secondary industries

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG), EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)

Keywords

• Health coaching platform
• Fitness coach software
• Coaching practice management
• Online coaching SaaS
• Wellness platform technology

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/Subscription Fees from Coaches: Coaches (Partners) pay fees to access and use the Lenus platform, as detailed in their individual Master Services Agreement. Lenus offers multiple tiers including a LITE tier for streamlined essential software access, as well as full-service tiers with additional commercial support.
2. Revenue Sharing with Coaches: Lenus operates a revenue-sharing model where Client Fees paid by clients for coaching services delivered through the Platform are processed and divided between Lenus and the coach according to an agreed Revenue Split defined in the applicable Master Services Agreement or Services Agreement.
3. Payment Processing Fees: Payment processing fees (Payment Fees) are charged to coaches. Stripe serves as the payment processor (Stripe Payments Europe, Ltd. for EU/UK; Stripe, Inc. for US/Canada). Fees are collected by the Payment Processor on behalf of Lenus.
4. Commercial Services Fees: Optional commercial support services provided to coaches for a fee, including strategic marketing guidance, business development assistance, paid marketing campaign planning and execution, and inbound sales services with dedicated Lenus sales representatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Lenus eHealth operates a cloud-based SaaS platform that enables independent health and fitness coaches to run and scale their online coaching businesses. The platform bundles client relationship management, meal and training plan creation, payment processing, mobile apps, and business growth services (marketing, sales, mentorship) into a single ecosystem sold to coach partners under a Master Services Agreement.

Product overview

Lenus eHealth operates as a multi-brand health coaching platform ecosystem. At its core is the Lenus Platform, a comprehensive SaaS solution providing client management, meal and training plan creation, progress tracking, payment processing, and website generation for health and fitness coaches. The ecosystem also encompasses two acquired platforms — Zenfit and Beefit — which operate under the same underlying technology but with distinct branding and data processing arrangements. Additional offerings include the Lenus Partner App (iOS/Android) for mobile coaching management, Lenus Academy for certified coach education, the Lenus Care GLP-1 weight-loss program (US-only), the Coach Assistant Program for delegated client support, Commercial Services for business development, and a LITE tier for streamlined access. The company is headquartered in Copenhagen with offices across Europe and North America.

Differentiator

Problem solved

Functional benefit

Brands

• Zenfit: Coaching platform for fitness coaches, providing tools for meal planning, client management, and workout tracking.
• Beefit

Products and services

• Lenus Platform Comprehensive cloud-based SaaS platform for independent health and fitness coaches to manage clients, build personalized meal and training plans, process payments, and grow their online coaching businesses via integrated CRM, website generation, and commercial support tools.
• Lenus Partner App Mobile application for iOS and Android that allows coach partners to track client progress, send messages, and update meal and training plans directly from their mobile devices.
• Lenus Academy Certified education program for online health and fitness coaches, providing structured learning on physical, mental, and social aspects of health to enable credentialed coaching practice.
• Zenfit Platform Acquired coaching platform for fitness coaches operating under the Lenus umbrella with its own Zenfit and Zenfit-for-coaches apps and website, providing meal planning, client management, and workout tracking.
• Beefit Platform Acquired coaching platform serving fitness and health professionals under the Lenus umbrella, with the coach acting as data controller and Lenus as data processor.
• Lenus Care (GLP-1 Program) Specialized weight-loss program offering that may be provided to clients in conjunction with their coaching services; available to US users only (excluding Alaska and New Mexico), with medical services delivered by independent medical group Beluga Health, P.A.
• Coach Assistant Program Service in which Lenus provides authorized personnel (Assistants) who work at the direction of the partner coach to manage 1:1 client communications, deploy and adjust plans per coach guidelines, and handle administrative tasks such as renewals and cancellations.
• Commercial Services Fee-based business support services for coach partners including strategic marketing guidance, sales techniques, growth initiatives, platform tool optimization, and paid marketing campaign planning and execution.

Quantifiable outcome

• Clients rate their coaches 9.1 out of 10 for coaching experience, verified by EPSI Rating
• +3 more outcomes

Named customers14 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Stripe (Stripe Payments Europe, Ltd. / Stripe, Inc.)coreTechnology or IntegrationStripe serves as the exclusive payment processor for Lenus' platform. For EU/UK partners, payments are processed by Stripe Payments Europe, Ltd.; for US/Canada partners, by Stripe, Inc. All partner coaches must set up a Stripe Connect account. Stripe handles payment processing, fee collection, and fund distribution per the Revenue Split in the Master Services Agreement.
• Beluga Health, P.A.coreStrategic or Co-development PartnerBeluga Health, P.A. is an independent medical group that provides medical services (including GLP-1 prescriptions) to Lenus platform users in the US as part of the Lenus Care / GLP-1 program. Lenus provides the technology platform while Beluga Health provides licensed medical professionals. The program is currently available to US users only (excluding Alaska, New Mexico).
• EPSI RatingminorOthersEPSI Rating is an independent external provider that verifies client satisfaction ratings for the Lenus platform. Clients rate their coaches 9.1 out of 10 for coaching experience, verified by EPSI Rating. EPSI Rating serves as an objective third-party validation of customer outcomes.
• Apple (Apple App Store) and Google (Google Play Store)coreTechnology or IntegrationLenus distributes its mobile applications (Lenus Partner App and client apps) through the Apple App Store and Google Play Store. Coaches can access the platform on mobile via the Lenus Partner App, and clients can access coaching services through the Lenus consumer app. Both apps are listed and distributed through these app stores.
• Zenfit and BeefitcoreOEM/ Whitelabel/ Licensing PartnerZenfit and Beefit are separate but related platforms operated by Lenus. The Terms of Service indicate that coach partners' use also covers Zenfit and Beefit platforms. These represent additional product lines/brands within the Lenus ecosystem targeting the fitness coaching market.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trainerize: Trainerize (now part of ABC Fitness Solutions) provides a B2B SaaS platform for personal trainers and fitness coaches to deliver custom workouts, nutrition plans, and client messaging — directly comparable to Lenus' core platform offering.
• TrueCoach: TrueCoach is a personal training platform enabling coaches to build programs, track client progress, and communicate — a direct competitor to Lenus in the B2B fitness coaching SaaS category.
• Everfit: Everfit offers an all-in-one coaching platform for fitness professionals with program delivery, nutrition, habit tracking, and client management — closely overlapping Lenus' feature set and target customer.
• PT Distinction: PT Distinction is a personal training software platform providing workout programming, nutrition planning, and client coaching tools — directly comparable as a B2B fitness coach SaaS.
• CoachAccountable: CoachAccountable provides a SaaS platform for coaches across multiple niches (fitness, life, business) with scheduling, client tracking, and course delivery — overlapping Lenus' core platform functionality.

Broad incumbents

• Noom: Noom is a large, established consumer weight-loss coaching platform combining psychology-based coaching with mobile tracking — broader than Lenus but competes for the same end-client dollars in the coaching-led weight-loss category.
• BetterMe: BetterMe is a global health and wellness coaching app covering weight loss, fitness, and mindhealth — a broader incumbent that overlaps with Lenus on the coaching-for-weight-loss value proposition.
• MyFitnessPal: MyFitnessPal is a large incumbent in fitness/nutrition tracking with a massive consumer base — not a coaching platform per se but adjacent in target audience and increasingly adding coaching-style features.
• Virtuagym: Virtuagym provides a club management and coaching platform for fitness businesses, including nutrition, workout, and member engagement tools — broader than Lenus but overlapping in B2B fitness coaching software.
• Omada Health: Omada Health is a digital health coaching platform focused on chronic disease prevention (diabetes, hypertension) via behavior change — broader/clinical incumbent that overlaps with Lenus on the digital coaching delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWYac016H26eU-aM6VFo3AA
• Facebookfacebook.com/Lenusehealth
• LinkedInlinkedin.com/company/lenus-ehealth
• Instagraminstagram.com/lenus.io

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenus eHealth