Modern Botany Ltd

What Modern Botany Ltd does

Modern Botany Ltd (legally Bonlane Limited, Company Number 723895, Ireland) is a Dublin-based, founder-operated Irish skincare brand founded in 2016, operating with 1–10 employees under a bootstrapped structure with no disclosed external funding. The company designs, formulates, and sells a multi-tasking natural skincare range built around five hero Irish botanicals — Borage, Chamomile, Serrated Wrack seaweed, Calendula, and Irish Flax — targeting health-conscious individual consumers seeking clinically tested, plant-based alternatives for face, body, hair, and nails. The core portfolio consists of four primary SKUs: Multi-Tasking Oil (60ml, $36), Recovery Cream (50ml, $44), Cleansing Balm (100ml, $46), and Natural Deodorant ($19.99), plus two aroma diffuser extensions (Signature Aroma and Úr 'Fresh' Aroma).

The product range is positioned as pharmacognosy-guided, meaning formulations are developed in collaboration with pharmacognosists, botanists, and chemists, and are validated through 28-day clinical and perception studies run by independent third-party laboratories including Eurofins Scientific Laboratories and ADSL Laboratories. Reported claims include immediate post-application moisturisation increases (e.g., +55% for Recovery Cream, +36% for Cleansing Balm) and high recommendation rates across SKUs. The entire range holds Cosmos Natural certification from the Soil Association (98–100% natural-origin formulas), Guaranteed Irish designation, cruelty-free and vegan certifications, and memberships in 1% For The Planet and the World Land Trust.

The business model is direct-to-consumer e-commerce on modernbotany.com (Shopify storefront) supported by Klarna, Apple Pay, Google Pay, Shop Pay, PayPal, and major card networks, complemented by a physical retail stockist network across Ireland (12+ named pharmacies and boutiques including Meaghers Pharmacy, Blarney Woollen Mills, Meadows & Byrne), the UK (Monica Tolan London, Daniel of Windsor), the Netherlands (Skin Wise Amsterdam, Atelier Zoë Maastricht), and Irish Ferries. Go-to-market is product-led and content-first: blog content, Instagram, GDPR-compliant email, experiential pop-ups (e.g., the October 2024 Autumnal Pop-Up at Westbury Mall, Dublin), and an Okendo-managed loyalty and referral programme. Revenue is generated through one-time product transactions at fixed unit pricing per SKU; there is no subscription model. International shipping is enabled to 17 countries spanning the EU, UK, and US.

Name

Modern Botany Ltd

Legal name

Bonlane Limited t/a Modern Botany

Website

https://modernbotany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Botany Ltd is a Dublin-based Irish skincare brand selling a pharmacognosy-guided, Cosmos Natural certified multi-tasking range — Multi-Tasking Oil, Recovery Cream, Cleansing Balm and Natural Deodorant — direct-to-consumer globally and via retail stockists across Ireland, the UK, and the Netherlands.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Deodorants & Antiperspirants (CRADANAA), Natural & Clean Fragrance (CRABADAG)

Keywords

• Natural skincare products
• Plant-based cosmetics
• Irish botanical skincare
• Aromatherapy diffuser oils
• Vegan cruelty-free beauty

Headquarters

HQ city

Dublin , Leinster

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Modern Botany sells its skincare and wellness products directly to consumers through its owned e-commerce storefront at modernbotany.com. Customers purchase products individually at listed retail prices. The company also sells through physical retail stockists in Ireland, the UK, the Netherlands, and on Irish Ferries. Revenue is generated through one-time product transactions rather than subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Modern Botany designs, formulates, and sells a small range of natural-origin skincare and aromatherapy products (Multi-Tasking Oil, Recovery Cream, Cleansing Balm, Natural Deodorant, and aroma diffuser blends) developed using pharmacognosy-based R&D with native Irish botanicals. Products are sold directly to consumers through modernbotany.com and to retail stockists in Ireland, the UK, Netherlands, and on Irish Ferries, with each formulation clinically tested and certified Cosmos Natural, cruelty-free, and vegan.

Product overview

Modern Botany is a premium Irish skincare brand offering a multi-tasking skincare range built around nature-backed, science-led formulations. The core product portfolio consists of four primary offerings: the Multi-Tasking Oil (100% natural-origin, Cosmos Natural certified) for skin, hair and nails; the Recovery Cream (99.75% natural-origin) as a day/night anti-ageing moisturiser and makeup primer; the Cleansing Balm (99.99% natural-origin) for makeup removal and skin hydration; and the Natural Deodorant (98% natural) providing 24-hour protection. Supporting these are aromatic diffuser products including the Signature Aroma Blend and Úr 'Fresh' Aroma. All products are Cosmos Natural certified, cruelty-free, vegan, and formulated with Irish botanicals including Serrated Wrack from Co. Clare.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Tasking Oil 60ml Cosmos Natural certified 100% natural-origin face and body oil formulated for skin, hair, and nails. Clinically proven to deeply moisturise, hydrate, and reduce redness, dark spots, and hyperpigmentation. Suitable for sensitive skin; priced at $36 per 60ml bottle.
• Recovery Cream 50ml Cosmos Natural certified 99.75% natural-origin anti-ageing moisturiser designed for day and night use. Clinically proven to deep moisturise, hydrate, improve smoothness, elasticity, firmness, and brightness, and doubles as a makeup primer. Priced at $44 per 50ml tub.
• Cleansing Balm 100ml Cosmos Natural certified 99.99% natural-origin cleansing balm that transforms into a silky milky cleanser. Clinically proven to moisturise, hydrate, smooth skin, reduce sebum levels, and remove makeup and impurities without irritation. Priced at $46 per 100ml pot.
• Natural Deodorant 98% natural-origin transparent deodorant clinically proven to provide 24-hour scent and body odour protection. Dermatologically tested, suitable for sensitive skin, and leaves no residue on clothing. Priced at $19.99.
• Signature Aroma Essential Oil Blend (Twin Pack 5ml) Diffuser oil blend of 11 essential oils including sandalwood, lavender, and chamomile, designed to create a calm, uplifting home ambience. Packaged in a hemp bag. Priced at $29 for the twin pack.
• Úr 'Fresh' Aroma (Twin Pack 5ml) Citrus and chamomile diffuser oil blend promoting a fresh, calming ambience for living spaces. Sold as a twin pack of 5ml aromas.

Quantifiable outcome

• Multi-Tasking Oil: 80% of participants stated it helped reduce skin imperfections; 100% agreed skin felt softer; 85% said oil dried quickly; 90% would recommend; 90% stated it did not leave a sticky film; 90% would buy again. (28-day perception study, Eurofins Scientific Laboratories / ADSL Laboratories)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Seoidín JewellerycoreGTM or Marketing Partner · 2 October 2024Modern Botany co-hosted an Autumnal Pop-Up at Westbury Mall, Balfe Street, Dublin 2 from 2–30 October 2024 alongside Seoidín Jewellery and Superfolk. The collaborative event created a botanical-inspired space showcasing skincare alongside jewellery and lifestyle products, representing a mutual GTM and marketing partnership to drive foot traffic and brand exposure through co-location and shared audience.
• SuperfolkcoreGTM or Marketing Partner · 2 October 2024Modern Botany co-hosted an Autumnal Pop-Up at Westbury Mall, Balfe Street, Dublin 2 from 2–30 October 2024 alongside Seoidín Jewellery and Superfolk. The collaboration brought together three female-led Irish lifestyle brands in a shared retail experience, creating cross-promotion opportunities and community engagement around Irish design and natural living.
• OkendocoreTechnology or IntegrationModern Botany uses Okendo as its reviews platform provider for collecting and displaying customer reviews on product pages. Reviews appear on the website, emails, ads, and social media. Okendo also powers the brand's loyalty and rewards programme, referral programme, and manages rewards point calculations. The partnership involves data sharing (email, order history) for loyalty management, processed in accordance with GDPR.
• RWB (Logistics Partner)minorOthersRWB is referenced as Modern Botany's logistics partner in the Terms of Service, handling fulfilment and delivery of customer orders. RWB manages the physical delivery of products to end customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weleda: Global natural cosmetics brand built on anthroposophic medicine and botanical actives (including calendula and chamomile — also Modern Botany hero ingredients). Comparable on natural-origin certification, body-care and skincare range, and international stockist network.
• Pai Skincare: London-based premium natural skincare brand certified organic and focused on sensitive-skin consumers. Directly comparable on positioning (premium, certified-natural, sensitive-skin friendly), distribution (DTC + selective stockists), and clinical-evidence-led messaging.
• Codex Beauty: Irish plant-based skincare brand combining traditional botanical knowledge with clinical science. Closely aligned on heritage, plant-led formulation philosophy, and DTC-led international distribution.
• VOYA Organic Beauty: Irish seaweed-based skincare brand using hand-harvested Atlantic botanicals. Highly comparable on origin story (native Irish marine/algae actives), premium positioning, and DTC-plus-stockist go-to-market.
• UpCircle: London-based natural skincare brand with sustainability-led positioning (repurposed ingredients, vegan, cruelty-free) and DTC-led international distribution. Comparable on ethical-certification stack and small-batch premium positioning.
• BYBI Beauty: UK-based clean beauty brand with a small SKU range focused on natural, vegan, and efficacious skincare. Comparable on minimalist assortment, DTC-first model, and Gen-Z / millennial clean-beauty positioning.
• Pestle & Mortar: Irish minimalist skincare brand with a small, clinically backed SKU range sold DTC and through Irish stockists. Highly comparable on size, lean SKU portfolio, and Irish premium positioning.
• Dr. Hauschka: German natural skincare brand using biodynamic and organic botanicals, with rhythmic and medicinal-plant formulation principles. Closely aligned on natural-origin certification, multi-decade heritage, and premium global stockist presence.

Broad incumbents

• Lush: Global incumbent in fresh, handmade, natural cosmetics with a vast bath, body, and skincare range. Overlaps with Modern Botany on natural-origin, vegan, and cruelty-free positioning, but operates at vastly greater scale and breadth.
• The Body Shop: Mass-market natural and ethically sourced personal-care incumbent with global retail footprint. Overlaps on natural ingredients, vegan credentials, and ethical-sourcing narrative, though at a substantially lower price point and broader assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/modern-botany-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Botany Ltd