APEX Recovery Rehab

What APEX Recovery Rehab does

APEX Recovery Rehab is a private, clinician-owned addiction treatment operator founded in 2013 and headquartered in Brentwood, Tennessee. The company runs a multi-facility network providing a full continuum of substance use disorder care spanning medically supervised detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP) including a virtual/telehealth version, outpatient services, medication-assisted treatment (MAT with Suboxone, Subutex, and Vivitrol), sober living, and aftercare. Treatment combines evidence-based modalities (CBT, DBT, EMDR, motivational interviewing) with holistic therapies and is delivered to populations including individuals with SUD, veterans, LGBTQ+ patients, working professionals, and dual-diagnosis patients. The organization is led by CEO Dr. Matthew Bruhin and holds Joint Commission accreditation, Tennessee state licensure, and LegitScript certification.

APEX operates two active Tennessee facilities (Brentwood and Columbia) and has announced a third location in Loudon to serve East Tennessee. Its direct-to-consumer go-to-market relies on a 24/7 admissions phone line, free online assessments, insurance verification, and a broad SEO presence with city-specific landing pages across nine states (Tennessee, Alabama, Arkansas, Georgia, Kentucky, Mississippi, Missouri, North Carolina, and Virginia). Revenue is generated primarily through insurance-billed treatment services with major payers including Aetna, BCBS, Cigna, United Healthcare, Humana, Ambetter, and TriWest, supplemented by private-pay options including luxury and executive programs. Pricing spans $3,000-$10,000 for a three-month outpatient track, $6,000-$30,000 for a 30-day residential stay, and above $50,000 for luxury 30-day stays.

The business differentiates via its clinician-owned operating model, its APEX Pledge (a 12-month relapse guarantee for 90-day program completers), and reported outcome metrics including 21% higher retention in its Virtual IOP and a 19% reduction in relapse-related ER visits via telehealth monitoring. The company has no disclosed external investors, funding rounds, or M&A activity, and operates as an independent regional operator with a stated vision of becoming a leading national substance abuse treatment program.

Name

APEX Recovery Rehab

Legal name

Apex Recovery Tennessee

Website

https://apex.rehab

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

APEX Recovery Rehab is a clinician-owned, Joint Commission-accredited addiction treatment operator in Tennessee offering a full continuum of care from detox through aftercare across multiple facilities, serving patients across nine southeastern U.S. states via insurance and private-pay billing.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Drug and alcohol rehab
• Medication-assisted treatment
• Residential inpatient rehab
• Dual diagnosis treatment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance-Billed Treatment Services: In-network with major insurance providers including Aetna, Ambetter, BCBS, Cigna, TriWest, United Healthcare, Humana, and others. Services billed to insurance including detox, residential, IOP, PHP, and medication-assisted treatment.
2. Private Pay: Competitive private pay options for individuals without insurance coverage. Flexible payment plans to make treatment accessible.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

APEX Recovery Rehab operates a multi-facility drug and alcohol addiction treatment network in Tennessee delivering a five-level continuum of care: medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient programs (IOP) including virtual IOP, and sober living / aftercare. The treatment model integrates evidence-based therapies (CBT, DBT, EMDR, Motivational Interviewing) with holistic modalities and FDA-approved medication-assisted treatment (Suboxone, Subutex, Vivitrol), supported by Joint Commission accreditation and in-network insurance billing.

Product overview

Apex Recovery Rehab operates a multi-facility drug and alcohol addiction treatment network in Tennessee, offering a comprehensive continuum of care. The organization provides Medical Detox, Residential/Inpatient Treatment, Partial Hospitalization Programs (PHP), Intensive Outpatient Programs (IOP) including virtual/telehealth options, Outpatient Treatment, and Medication-Assisted Treatment (MAT) with medications like Suboxone, Subutex, and Vivitrol. The treatment approach combines evidence-based therapies (CBT, DBT, EMDR, Motivational Interviewing) with holistic services (yoga, meditation, acupuncture, massage, music/art therapy). Specialized programs serve veterans, LGBTQ+ individuals, men's and women's specific needs, faith-based communities, executives, and those requiring court-ordered treatment. The company maintains two primary facilities in Brentwood and Columbia, Tennessee, with plans to expand into East Tennessee (Loudon), serving clients across Tennessee and neighboring states. Apex Recovery is clinician-owned and operated, led by CEO Dr. Matthew Bruhin.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 21% higher retention rate for virtual IOP participants compared to commuting to Nashville or Franklin
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cumberland Heights: Cumberland Heights is a Tennessee-based, nonprofit addiction treatment provider offering a full continuum from detox through aftercare across multiple Tennessee locations. Directly comparable to APEX in geography, service scope, and patient demographic.
• JourneyPure: JourneyPure is a Tennessee-headquartered for-profit addiction treatment network operating residential, PHP, and IOP programs across the Southeast. Closest direct competitor to APEX in terms of geography, modality mix, and outpatient-heavy model.

Regional players

• Bradford Health Services: Bradford Health is a multi-state Southeast addiction treatment operator headquartered in Alabama with facilities across Tennessee, Alabama, Georgia, and the Carolinas. Overlaps with APEX's geographic footprint and continuum-of-care model, but operates primarily in adjacent states rather than competing head-to-head in Tennessee.

Broad incumbents

• American Addiction Centers (AAC): AAC is one of the largest publicly-traded addiction treatment operators with facilities across multiple states offering residential, outpatient, and detox services. Larger-scale version of APEX's model with similar continuum-of-care service lines and payor mix, but operating under a corporate rather than clinician-owned structure.
• Recovery Centers of America (RCA): RCA is a large multi-state residential and outpatient addiction treatment operator with facilities across the Eastern US. Comparable service portfolio (medical detox, residential, IOP, MAT, aftercare) and payor relationships, but at much greater scale and primarily in Northeast/Mid-Atlantic geographies.
• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest US nonprofit addiction treatment provider operating residential, outpatient, and recovery housing programs nationally. Overlaps with APEX in evidence-based therapies, MAT, and dual-diagnosis offerings, but operates at greater scale and with a nonprofit/research-led operating model.
• CleanSlate Outpatient Addiction Treatment: CleanSlate is a national outpatient addiction medicine provider operating office-based opioid treatment and MAT programs across 10+ states. Comparable to APEX's medication-assisted treatment (Suboxone, Subutex, Vivitrol) and IOP offerings but focused exclusively on the outpatient level of care.

Emerging players

• BrightView Health: BrightView is a tech-enabled outpatient addiction treatment provider offering MAT, IOP, and counseling across multiple states with strong payor relationships. Comparable to APEX on the outpatient/IOP side and on insurance-led GTM, but operates without residential or detox services.
• Pelago (formerly Quit Genius): Pelago is a digital substance-use management platform providing telehealth-based addiction treatment to employers and health plans. Overlaps with APEX's Virtual IOP offering and target payor relationships, but competes via a fully virtual model rather than physical facilities.
• Eleanor Health: Eleanor Health is a tech-enabled outpatient addiction and mental health provider offering MAT, IOP, and counseling through hybrid in-person and telehealth delivery. Directly comparable to APEX on dual-diagnosis programming and payor-driven GTM, but newer and without residential services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/APEX_Recovery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APEX Recovery Rehab