FreshStore

What FreshStore does

FreshStore is a UK-based SaaS platform that enables individuals to build, host, and automate affiliate stores using AI. Founded in 2010 by Carey Baird and operated by Fresh Labs Group Limited (registered in England and Wales), the company serves solo affiliate marketers, side-hustlers, and aspiring digital entrepreneurs who want to earn commissions on products sold through major marketplaces without holding inventory, processing payments, or handling fulfillment. The platform generates products, descriptions, blog posts, SEO metadata, images, and logos via AI; integrates natively with Amazon (via the new Creators API), eBay, Walmart, AliExpress, and Etsy; and ships affiliate links, store analytics, shopping carts, and link-validation tooling out of the box. All stores run on Google Cloud with free SSL, CDN, included hosting, and free domain registration, paired optionally with a WordPress content site from a single dashboard.

The product evolved through three iterations: Fresh Store Builder (2010) as a self-hosted PHP application that powered over 100,000 affiliate stores, Fresh Store Instant (2017) on shared hosting, and the current FreshStore (2023) — a ground-up cloud-hosted rewrite with AI content generation, multi-marketplace support, and continuous one-click updates. FreshStore monetizes through monthly/annual subscription plans, an AI Chips (credit-based) consumption system for AI features, and optional paid add-ons including domain registrations/renewals, AI Chip packs, coaching packages, content-writing services, website management, and a Reseller License. Distribution is fully self-serve via freshstore.com with a 14-day free trial (no credit card), supported by content marketing, SEO, community-led growth through a private Facebook Mastermind Group, an affiliate/referral program, and a Reseller License program that lets members sell FreshStore stores to third parties.

Technically, the platform exposes a full REST API (60 requests/minute, bearer-token auth), an AI-driven product importer and link tester, a Store Health monitor, a Store Cleaner, a Searches Report with AI Insights, and 600+ pre-built niche store templates. The company employs 1–10 people, is bootstrapped with no disclosed external funding, and operates exclusively as direct-to-consumer online SaaS with global reach.

Name

FreshStore

Legal name

Fresh Labs Group Limited

Website

https://freshstore.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FreshStore is a UK-based AI-powered SaaS platform that lets individuals build, host, and automate affiliate stores integrated with Amazon, eBay, Walmart, AliExpress, and Etsy, serving solo affiliate marketers and aspiring digital entrepreneurs who want commission-based online income without inventory or technical skills.

Ownership category

akta.pro rank

Product category

Affiliate Store Builder Software

NAICS

Software Publishers (513210)

akta.pro industry

PRIMARYCRAFAIAB

Software/SaaS Subscriptions (Consumer & Prosumer)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Affiliate store builder
• AI store builder
• Affiliate marketing software
• E-commerce automation
• Marketplace integration platform

Headquarters

HQ city

Lancashire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription plans providing access to the FreshStore platform, cloud hosting, AI features, marketplace integrations, SSL, CDN, and automatic updates. Subscription tiers with different feature levels. 14-day free trial available.
2. Add-on Services: Optional paid add-ons including domain name registrations and renewals, AI Chip Packs (extra AI credits), coaching packages, reseller license, content writing services, and website management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

FreshStore is an AI-powered, fully cloud-hosted affiliate store building platform sold as a subscription SaaS. Users pick a niche and AI builds an automated affiliate store connected to Amazon, eBay, Walmart, AliExpress, and Etsy, generating product descriptions, blog posts, SEO meta tags, logos, and images. The platform handles automated product and price updates, includes built-in analytics, SEO tools, a shopping cart, free SSL/CDN, and WordPress pairing, with no inventory, payment processing, or technical skills required.

Product overview

FreshStore is a single, unified AI-powered affiliate store building platform. The core FreshStore Platform handles the full lifecycle: AI-driven store creation (replacing the legacy Fresh Store Builder from 2010 and Fresh Store Instant from 2017), product import from five major affiliate marketplaces (Amazon, eBay, Etsy, Walmart, AliExpress), automated price/content updates, AI content generation, SEO optimization, built-in analytics, shopping cart, Google AdSense monetization, and free cloud hosting on Google Cloud. All plans include the same platform with AI Chips as a monthly credit allowance. The product portfolio also includes a free Affiliate Link Test tool, and all stores run on the same hosted infrastructure with SSL, CDN, WordPress pairing, and a growing library of feature modules (AI Image Generator, AI Logo Designer, Store Health, Search Report with AI Insights, Full Shopping Cart, Store Cleaner, and more).

Differentiator

Problem solved

Functional benefit

Products and services

• FreshStore Platform AI-powered, fully cloud-hosted affiliate store building SaaS for individual marketers and entrepreneurs. Connects to Amazon, eBay, Etsy, Walmart, and AliExpress for automated product import, price syncing, and commission tracking, with AI content generation, SEO tools, analytics, free SSL, CDN, and cloud hosting on Google Cloud. Sold on a subscription basis with a 14-day free trial and 30-day refund.
• Fresh Store Builder (legacy product) Original downloadable PHP affiliate store application launched in 2010 for creating Amazon, eBay, and AliExpress affiliate stores. Now a legacy product fully replaced by FreshStore.
• Fresh Store Instant (legacy product) Instant hosted affiliate store platform launched in 2017 with shared rack-space hosting. Now a legacy product retired when FreshStore launched in 2023.
• Affiliate Link Test (free standalone tool) Free standalone online tool that validates affiliate links for Amazon, eBay, Walmart, Target, Best Buy, Etsy, and AliExpress by following the full redirect chain to verify affiliate tags survive to the final destination. Available to anyone without sign-up or payment.

Quantifiable outcome

• Store launched in under 60 minutes; first sales within 48 hours (Glen Rushing testimonial)
• +7 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• AmazoncoreTechnology or IntegrationAmazon is the primary affiliate marketplace integrated into FreshStore. Stores connect to Amazon's affiliate program (Amazon Associates / Amazon Creators API) across all major global locales (US, UK, Germany, France, Italy, Spain, Japan, Australia, India, Brazil, Mexico, Canada, and more). Commission rates vary by product category, typically 5-50%. FreshStore has fully migrated to Amazon's new Creators API (replacing PA-API v5), which Amazon is retiring on May 15, 2026.
• eBaycoreTechnology or IntegrationeBay Partner Network integration allows FreshStore stores to earn commissions on eBay product sales. Stores connect via eBay Developer API. FreshStore handles the API integration and OAuth 2.0 authentication on behalf of users.
• WalmartcoreTechnology or IntegrationWalmart affiliate program integration enables stores to earn commissions on Walmart product sales through FreshStore's built-in connection to the Walmart Affiliate Network.
• AliExpresscoreTechnology or IntegrationAliExpress affiliate program integration allows FreshStore users to earn commissions on AliExpress product sales. FreshStore provides guides for opening and configuring an AliExpress affiliate account.
• EtsycoreTechnology or IntegrationEtsy affiliate program integration enables FreshStore stores to earn commissions on Etsy product sales. Guides are provided for opening an Etsy affiliate account.
• GooglecoreTechnology or IntegrationGoogle Cloud provides the cloud hosting infrastructure for FreshStore's fully hosted platform. FreshStore also integrates with Google Ads (for paid traffic), Google Search Console (for SEO management), and Google Keyword Planner. Google Adsense is supported for monetization.
• Stripe and PayPalcoreTechnology or IntegrationStripe and PayPal are the payment processors for FreshStore subscriptions and purchases. FreshStore accepts credit cards (Visa, Mastercard, Discover, American Express) and PayPal. Payment authorization uses a $1 hold for validation on certain card types.
• WordPresssupportingTechnology or IntegrationFreshStore pairs with WordPress, allowing users to create a WordPress content site alongside their affiliate store from a single dashboard. WordPress websites are included as part of the platform, with hosting, themes, and plugin support.
• OpenAIcoreTechnology or IntegrationFreshStore uses OpenAI for AI-powered content generation features including product descriptions, blog posts, SEO meta tags, article generation, logo design, and image generation. AI usage is managed through an AI Chips (credits) system.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/freshstoreapp
• YouTubeyoutube.com/freshstore
• Facebookfacebook.com/freshstoreapp
• LinkedInlinkedin.com/company/freshstoreapp
• Instagraminstagram.com/freshstore_app

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreshStore