What 360Booth does

360Booth is a privately-held automotive technology company headquartered in Odessa, Florida, that designs and manufactures patented vehicle photography studios for automotive dealers. Founded in 2012 and led by founder Jay Smithweck, the company has installed more than 1,600 studios across six countries: the United States, Canada, South Africa, New Zealand, Australia, Saudi Arabia, and Guam. Its primary customer base is franchised automotive dealerships, with notable clients including Ferrari, Manheim, Porsche, Mazda, and Chevrolet, spanning luxury, mass-market, and auction segments.

The company's core product is the 360Booth studio, a hardware enclosure with controlled lighting designed to standardize automotive photography for online vehicle listings. Layered on top of the hardware is SHOOT it AI, a smart-camera software application launched in 2022 that uses computer vision to automate vehicle image capture and editing. The system employs a ResNet-50 convolutional neural network backbone, YOLOv5 object detection with a reported mean Average Precision of 0.95, NVIDIA TensorRT for edge rendering, SIFT-based 360-degree image stitching, Canny edge detection, and PatchMatch inpainting. A companion Booth App extends capture functionality to mobile devices, and configurations are tailored for cars, trucks, and Jeeps.

360Booth generates revenue through a combination of one-time hardware sales, recurring software subscriptions for SHOOT it AI, professional installation services, and customer financing arrangements. The studio integrates with dealer management systems (DMS), vehicle display pages (VDPs), and CRM platforms, anchoring the product in dealer marketing and inventory workflows. The company maintains active presence at major industry trade shows including NADA, where it positions itself as a data-driven alternative to legacy event-photography vendors.

Name

360Booth

Legal name

360Booth, Inc.

Website

https://360booth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

360Booth is an Odessa, Florida-based automotive technology company that builds patented vehicle photo studios and AI-powered photography software for franchised automotive dealerships, with 1,600+ installations across six countries.

Ownership category

akta.pro rank

Product category

Automotive Photography Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

akta.pro secondary industries

Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

Keywords

• Vehicle photo studio
• Automotive photography equipment
• Car dealer merchandising
• Vehicle photo booth
• Automotive imaging software

Headquarters

HQ city

Odessa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Vehicle Photo Studio Hardware: Sale of patented 360Booth photo studio units. Studios come in various sizes including 26ft and 28ft configurations. One-time hardware investment with optional professional installation. Includes 5-year unconditional warranty.
2. SHOOT it AI Software Subscription: AI-powered smart camera software that integrates with the hardware. Flat-rate monthly pricing with full access to all features including background removal, 360-degree interior spins, unlimited user logins. No per-VIN fees, no per-photo fees, no retake fees.
3. Professional Installation Services: Installation services provided by certified installers including site planning, professional setup, and hands-on training. Installation completed in 2-3 days typically.
4. Financing Services: Financing options available for dealership customers who prefer payment plans over upfront purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

360Booth designs, manufactures, and sells a patented enclosed vehicle photo studio in which the studio moves around stationary vehicles on a laser-level track system, eliminating turntables and capturing consistent, professional-grade exterior, interior, and 360-degree imagery in under six minutes per vehicle. The hardware is paired with SHOOT it AI, a proprietary smart-camera application that automates framing, exposure, focus, and lighting adjustments using computer vision, and the company delivers the system via direct enterprise sales with professional installation and optional financing.

Product overview

360Booth offers a modular vehicle photography ecosystem centered on the 360Booth Vehicle Photo Studio — a patented enclosed studio environment with moving walls/lighting that photographs stationary vehicles. The core studio is available in configurations for cars, trucks, and Jeeps. This hardware is augmented by SHOOT it AI, a proprietary smart camera app that uses computer vision to guide any employee through capturing 40+ professional photos plus 360-degree spins in under 5 minutes. An optional Booth App provides additional workflow management. Financing services are available for purchase. The architecture combines controlled physical environment (eliminating weather/lighting variables) with AI-driven software automation for consistent, repeatable results.

Differentiator

Problem solved

Functional benefit

Brands

• SHOOT it AI: AI-powered smart camera application for automotive photography that automates framing, exposure, focus, and lighting corrections.

Products and services

• 360Booth Vehicle Photo Studio Patented enclosed vehicle photo studio that moves around stationary vehicles using a laser-level track system with dome-diffused LED lighting and non-reflective walls, available in configurations for cars, trucks/SUVs, and Jeeps. Captures 40+ exterior and interior photos plus 360-degree spins in 4-6 minutes per vehicle. Sold to automotive dealerships through direct enterprise sales with professional installation.
• SHOOT it AI Smart Camera AI-powered smartphone camera application that automates framing, exposure, focus, and lighting corrections during vehicle photography, guiding any user through capturing 40+ photos plus 360-degree exterior and interior spins in under five minutes. Uses computer vision (ResNet-50, YOLOv5) to map optimal paths around vehicles, automatically adjust white balance, and publish photos directly to dealer platforms.
• Booth App Optional mobile application for managing and operating the 360Booth studio workflow, complementing SHOOT it AI for enhanced booth control and photo management.
• Professional Installation Services Certified installation services including site planning, professional setup of the 360Booth studio, and hands-on training of dealership staff, typically completed in 2-3 days by 360Booth's installation team.
• Financing Services Financing options available for dealerships preferring payment plans over upfront purchase of the 360Booth studio, handled through the 360Booth sales team.

Quantifiable outcome

• 20-30%+ increase in vehicle sales for dealers using 360Booth
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• SHOOT it AIcoreTechnology or IntegrationSHOOT it AI is the proprietary AI-powered smart camera software that integrates with 360Booth hardware. Developed and owned by 360Booth, it provides automated camera positioning, exposure control, white balance optimization, and AI-guided operator pathing. The technology uses computer vision including YOLOv5 for object detection and NVIDIA TensorRT for edge-based re-rendering.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive: Cox Automotive is the parent of Manheim auctions (a major 360Booth customer), vAuto, HomeNet, and Dealer.com — the same platforms 360Booth integrates with. It is the dominant dealer software ecosystem and the most natural strategic partner or acquirer in the space.
• DealerSocket (Solera): DealerSocket, part of Solera, provides dealer CRM, inventory, and desking software with imagery and merchandising integrations serving the same franchised dealer customer base as 360Booth.
• CDK Global: CDK Global is a major dealer management system (DMS) and dealer software vendor, integrated with the same inventory workflows that 360Booth's photo studio feeds. Its scale and DMS reach make it both an integration partner and a competitor for dealer digital merchandising budget.
• PureCars: PureCars is a dealer-focused digital marketing and merchandising platform that includes vehicle photography tools as part of its broader solution suite, addressing the same dealer KPIs (leads, conversions, VDP engagement) that 360Booth supports.
• Roadster (SharkTower): Roadster provides digital retailing and merchandising tools for auto dealers, including vehicle display and online showroom capabilities that depend on the same professional imagery that 360Booth's studio produces.

Direct peers

• SpinCar: SpinCar provides 360-degree vehicle photography and walkaround video technology for automotive dealerships, serving the same dealer customer base and competing directly on turnaround time, photo quality, and integration into dealer inventory platforms.
• Imajing: Imajing is a vehicle photography services and equipment company that produces standardized automotive imaging for dealers and remarketers, directly comparable to 360Booth's combination of hardware studio + on-vehicle capture.

Others

• Autotrader: Autotrader (owned by Cox Automotive) is a major vehicle listing platform that ingests and displays the dealer imagery produced by 360Booth-equipped studios. It is adjacent ecosystem infrastructure rather than a direct competitor.
• Kelley Blue Book (Cox Automotive): Kelley Blue Book, part of the Cox Automotive family, is a vehicle valuation and listing platform that depends on consistent, professional vehicle imagery from dealers — the same ecosystem 360Booth serves. It is an indirect ecosystem participant, not a direct product competitor.
• CarGurus: CarGurus is a leading third-party automotive marketplace whose dealer advertising products depend on high-quality vehicle photography — the output 360Booth specializes in producing. It is not a direct competitor but a downstream beneficiary of 360Booth's studios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@360booth6
• Facebookfacebook.com/360Booth
• LinkedInlinkedin.com/company/360booth
• Instagraminstagram.com/360booth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360Booth