Tenderfresh Group

What Tenderfresh Group does

Tenderfresh Group is a privately-held Singapore halal food and beverage operator founded in 1979, building a multi-brand portfolio around fried and roasted chicken and broader Western and local cuisines. The group manages 24 brands across approximately 73 outlets in Singapore and Myanmar, spanning full-service restaurants (Tenderfresh Classic, Tenderbest Makcik Tuckshop), halal food kiosks (TenderBest, Tenderfresh Xpress, Torigo, Amigo's, Pasta & Broiler, Rice & Box, Hokaido, Golden Rooster, iChick), the Muslim-friendly Kedai Kopi hawker-coffeeshop concept operated in partnership with Kimly Ltd., and packaged-goods lines (Sultan Burger, Taste de Flavour). The franchise programme, central kitchen, OEM/wholesale supply, corporate catering (Caterfresh), and bento delivery form the operational backbone of the group's revenue mix.

The group's core infrastructure is a 20,000 sq.ft Halal-certified central kitchen at JTC Food Hub @ Senoko, equipped with automation facilities and certified to ISO 22000 and SS444 (HACCP) standards. This facility supplies ingredients, semi-finished products, and custom formulations to the group's own outlets, to franchise partners, and to external F&B customers, while an in-house culinary team handles recipe development and OEM solutions. Distribution runs through owned and franchised physical outlets, the company's own e-commerce storefronts (powered by Oddle.me), and third-party delivery platforms (Grab, Foodpanda, Deliveroo); a corporate catering and bento-delivery service operates islandwide.

Revenue is generated across five streams: (1) transactions at company-owned restaurant and kiosk outlets, (2) franchise fees and royalties from partners operating under the group's brands, (3) wholesale and OEM manufacturing supply to external F&B operators, (4) corporate catering and bento delivery, and (5) custom packaging services for premixed seasoning and ingredient products. Primary customer segments are Singapore heartland consumers seeking affordable halal food, F&B entrepreneurs and hawkerpreneurs operating within Kedai Kopi, franchise partners, and B2B F&B operators sourcing from the central kitchen. The group remains founder-owned with no disclosed external funding.

Name

Tenderfresh Group

Legal name

Tenderfresh Group

Website

https://tenderfresh.com.sg

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Tenderfresh Group is a privately-held Singapore halal F&B operator founded in 1979, running 24 brands across 73 outlets in Singapore and Myanmar, supported by a 20,000 sq.ft Halal-certified central kitchen offering wholesale, OEM, franchise, catering, and packaged-goods services.

Ownership category

akta.pro rank

Product category

Multi-Brand Halal Food and Beverage Operations

NAICS

Caterers (72232), Caterers (722320), Food Service Contractors (722310), Seasoning and Dressing Manufacturing (31194)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

akta.pro secondary industry

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Halal food manufacturing
• Multi-brand restaurant operations
• Central kitchen production
• Restaurant franchise network
• Food OEM and wholesale

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Owned Restaurant and Kiosk Operations: Direct revenue from company-owned outlets including Tenderfresh Classic, Tenderbest Makcik Tuckshop, and food kiosks across Singapore. Multiple revenue streams from dine-in, takeout, and delivery orders.
2. Franchise Fees and royalties: Revenue from franchise partners who pay for the right to operate under Tenderfresh brands. Franchisees benefit from brand reputation, operational support, and central kitchen supply.
3. Wholesale and OEM Manufacturing: Supplies ingredients, semi-finished products, and custom formulations to coffeeshop stalls, restaurants, and major F&B brands. Supports both own restaurants and external customers.
4. Corporate Catering and Bento Delivery: Islandwide bento and catering delivery services for corporate events and functions. Offers diverse menu options from signature Western fares to Asian flavours and local fares.
5. Custom Packaging Services: Taste de Flavour (TDF) provides custom packaging services for semi-finished/premixed ingredient products including flour mixes, seasonings, herbs and spices, and customized seasoning powder.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Tenderfresh Group operates a multi-brand halal F&B portfolio of 24 brands across approximately 73 outlets in Singapore and Myanmar, including full-service restaurants (Tenderfresh Classic, Tenderbest Makcik Tuckshop), food kiosks (TenderBest, Tenderfresh Xpress, Torigo, Amigo's, Golden Rooster, iChicks, Pasta & Broiler, Rice & Box, Hokaido, Sultan Burger), and the Kedai Kopi Muslim-friendly coffeeshop chain. A 20,000 sq.ft. Halal-certified central kitchen supplies both own outlets and B2B customers via OEM manufacturing, recipe development, wholesale supply, custom packaging (Taste de Flavour), corporate bento catering, and franchise licensing.

Product overview

Tenderfresh Group is a multi-brand food and beverage portfolio company founded in 1979, operating 24 brands across approximately 73 outlets in Singapore and Myanmar. The portfolio is structured around several axes: (1) restaurant concepts — Tenderfresh Classic (multi-brand showcase) and Tenderbest Makcik Tuckshop (casual dining with drive-thru and musollah); (2) kiosk/fast-food concepts — TenderBest (Halal western food kiosk, est. 1993), Tenderfresh Xpress (quick-service), Torigo (Japanese chicken), Amigo's (western/buffalo), Pasta & Broiler (Asian fusion pasta), Rice & Box, Hokaido, Golden Rooster, and iChicks; (3) the Kedai Kopi hawker-coffeeshop concept (5 locations with multiple stall tenants) operated in partnership with Kimly Ltd.; (4) B2B solutions — a Halal-certified 20,000 sq.ft. central kitchen with ISO22000/SS444 (HACCP) certification providing recipe development, OEM manufacturing, wholesale supply, and islandwide logistics; (5) packaged goods — Sultan Burger (retail burger products) and Taste de Flavour (custom seasoning powders and premix ingredients); and (6) a franchise programme. The group also offers islandwide bento delivery for corporate and individual orders. Products are available via the company's own online store (powered by Oddle.me) and through third-party delivery platforms including Grab, Foodpanda, and Deliveroo.

Differentiator

Problem solved

Functional benefit

Brands

• Tenderfresh Classic: Restaurant concept showcasing multiple Tenderfresh Group brands featuring signature fried and roasted chicken, classic Western food, and fusion pasta at affordable value.
• Tenderbest
• Tenderbest Makcik Tuckshop
• Kedai Kopi
• Sultan Burger
• Torigo
• Amigo's
• Hokaido
• Rice & Box
• Golden Rooster
• Pasta & Broiler
• iChick
• Tenderfresh Xpress
• Taste de Flavour
• Caterfresh

Products and services

• Tenderfresh Classic Full-service multi-brand restaurant showcasing Tenderfresh Group brands, featuring signature fried and roasted chicken, classic western food, and fusion pasta at affordable value; serves consumers seeking halal dine-in meals at neighbourhood-level convenience.
• Tenderbest Makcik Tuckshop Casual-dining restaurant offering nostalgic hawker-style fare (western mains, burgers, pasta, pizza, rice) in a relaxed environment; features drive-thru pickup and on-site musollah at Punggol East; serves consumers seeking halal casual dining.
• TenderBest (Food Kiosk) Halal-certified food kiosk offering a wide selection of Western food and Tenderfresh's signature fried and roasted chicken at affordable prices; 17 outlets across Singapore serving consumers seeking quick halal meals.
• Tenderfresh Xpress Quick-service kiosk catering to lunch and dinner customers with signature BBQ whole spring chicken, Pommery chicken rice, and other grab-and-go items at convenient neighbourhood locations.
• Torigo Japanese-themed chicken kiosk specialising in Amakuchi Spring Chicken, Miso Baked Whole Spring Chicken, Japanese donburi, and udon noodles; serves consumers seeking halal Japanese-style quick meals.
• Amigo's Western food kiosk known for its Smoky Buffalo Drumettes and extensive Western menu across multiple locations including Yishun Central, Marsiling Rise, and Jurong Gateway.
• Kedai Kopi Muslim-friendly coffeeshop concept cultivating a vibrant hawker community; five locations host diverse dining stalls (including Tenderbest, Hawkerman Street Kitchen, Toko Ngopi, Nenda's Fritters, Rasa Sedap Seafood); operated jointly with Kimly Ltd. which adds scale across food outlets and food stalls.
• Bento Delivery (Caterfresh) Islandwide bento and packed-meal delivery service for corporate events and individual orders, offering a diverse menu from western fares and fried chicken to Asian and local flavours. Minimum order $32; free islandwide delivery for orders $120 and above.
• Rice & Box Rice-and-bowl kiosk featuring Tenderfresh's signature chicken in preparations such as Ayam Masak Merah and Thai Sweet and Sour, plus root beer-battered fish and chips; serves consumers seeking halal rice-based meals.
• Hokaido Neighbourhood fish & chips kiosk also offering steaks, lamb chops, and pasta; located at Boon Lay Place.
• Golden Rooster Nostalgic fried and BBQ chicken concept unique to Singapore, serving old-school flavours at outlets in Elias Mall (Pasir Ris) and Yishun.
• iChick Western food kiosk available in local coffeeshops, offering classic and twisted western dishes at affordable prices across locations at Segar Road, Jalan Kukoh Food Centre, Foch Road, and Bukit Batok.
• Pasta & Broiler Asian-fusion pasta kiosk offering innovative local-fusion pasta, Aglio Olio series, and Tenderfresh signature broilers at affordable prices in Serangoon.
• Sultan Burger Pan-fried and deep-fried burger brand offering convenient, easy-to-cook burger products for retail and wholesale markets; office located at Block 15 Woodlands Loop.
• Taste de Flavour (TDF) Custom packaging and seasoning service providing semi-finished and premixed ingredient products including flour mixes, seasonings, herbs, and spices; specialises in customised seasoning powder blending and packing in Singapore.
• Food Solutions (OEM & R&D) Comprehensive B2B food solution offering recipe development by an experienced culinary team, OEM product development, and a 20,000 sq.ft. Halal-certified central kitchen with ISO 22000 and SS444 (HACCP) certifications, supported by an islandwide logistics delivery network; serves F&B operators needing custom or manufactured products.
• Wholesale / BBQ Party Wholesale supply of Tenderfresh's marinated chicken wings, coleslaw, and Western food essentials for BBQ parties and events (3-day pre-order), with walk-in purchases available at the central kitchen (8am-4pm daily); also supplies other coffeeshop stalls, restaurants, and F&B brands.
• Franchise Programme Franchise opportunity letting partners operate Tenderfresh-brand outlets leveraging 40+ years of operating experience, 24 brands, 73 outlets, central-kitchen supply chain, Halal certification, and logistics; franchisees benefit from simplified operations and established brand reputation.

Quantifiable outcome

• 73 outlets managed across 24 brands
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Kimly Ltd.coreStrategic or Co-development PartnerKedai Kopi is backed by both Tenderfresh and Kimly Ltd., combining decades of F&B expertise. Kimly Ltd. operates 85 food outlets and 181 food stalls, providing strong footfall, extensive operational support, and industry knowledge to Kedai Kopi tenants.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kimly Ltd. SGX-listed multi-brand Singapore F&B operator running 85 food outlets and 181 food stalls across coffeeshops and restaurants. Directly comparable to Tenderfresh as both manage large multi-format halal/Muslim-friendly foodservice footprints and Kimly is also Tenderfresh's strategic partner on Kedai Kopi.
• Jumbo Group: SGX-listed Singapore multi-brand restaurant group operating seafood and casual dining chains. Comparable as a Singapore-headquartered multi-brand F&B operator with owned and franchised concepts spanning price points and cuisines.
• BreadTalk Group: SGX-listed multi-brand F&B group operating bakery, restaurant, and casual dining concepts across Asia. Comparable to Tenderfresh as a homegrown Singapore multi-brand F&B operator with a wide concept portfolio and regional ambitions.
• Japan Foods Holding: SGX-listed Singapore F&B company managing multiple Japanese-themed restaurant brands and kiosks. Closely comparable to Tenderfresh's multi-brand, multi-format strategy, particularly sub-brands like Torigo.
• No Signboard Holdings: SGX-listed Singapore F&B group operating seafood and casual dining chains. Comparable as a Singapore-listed homegrown multi-concept F&B operator targeting local heartland and tourist demand.
• Old Chang Kee: SGX-listed Singapore heritage F&B chain with a multi-format retail and kiosk footprint. Comparable to Tenderfresh as a long-established Singapore F&B operator with kiosk-led distribution and central production.
• Astons Specialities: Singapore halal steakhouse and casual dining chain with multiple heartland outlets. Directly comparable as a Singapore halal-certified multi-outlet F&B operator targeting the same Muslim-friendly consumer segment.
• Arnold's Fried Chicken: Singapore halal-certified fried chicken chain with multiple outlets across heartland malls. Directly comparable to Tenderfresh as a halal fried chicken brand competing for the same Muslim-consumer segment with neighborhood kiosk economics.
• Chicken Up: Singapore halal Korean-style fried chicken restaurant chain with multiple outlets. Directly comparable to Tenderfresh as a Singapore halal chicken brand operating in similar dine-in and delivery channels.
• RE&LAX Group (Tipsy Collective): Singapore multi-brand F&B operator running restaurant and casual dining concepts across the city. Comparable as a Singapore-headquartered multi-brand group leveraging shared operations across differentiated dining concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tenderfreshsg
• LinkedInlinkedin.com/company/tenderfresh
• Instagraminstagram.com/tenderfreshsg/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenderfresh Group