Astons

Name

Astons

Legal name

ASTON FOOD & BEVERAGE SPECIALITIES PTE LTD

Website

https://astons.com.sg

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food & Beverage Sales: Direct revenue from customers dining at company-owned restaurant outlets across 12 brands including Astons Specialities, ASTONS Steak & Salad, ANDES by ASTONS, BIZEN Okayama Wagyu Steakhouse, CHIC-A-BOO, East Treasure Chinese Restaurant, East Treasure Speciality Prawn Noodle, The RANCH Steakhouse & Bar, Astons Prime, Tempura Bar, AJI ICHI Sushi Bar, and Yoshi.
2. Franchise Fees & Royalties: Franchise fee of S$50,000 per restaurant for ASTONS Specialities franchise. Area Franchise Agreement (AFA) requires at least 5 restaurants. Total estimated investment S$1,500,000 to S$2,000,000 per unit. Ongoing royalty of 5% of gross sales. Franchise agreement term is 10 years with renewal option.
3. Loyalty Programme & Membership: ASTONS loyalty programme with membership registration. Customers earn points for every dollar spent, redeemable for items across the group. Table QR ordering is integrated with loyalty membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Astons is a multi-brand restaurant group that operates dine-in food and beverage outlets across 12 distinct concepts in Singapore, spanning steakhouses, Japanese cuisine, Chinese dining, and chicken specialty restaurants. The group earns revenue primarily from food and beverage sales at company-owned restaurants, supplemented by ASTONS Specialities franchise fees (S$50,000 per unit) plus a 5% ongoing royalty on gross sales, an international joint-venture outlet in Osaka, and a group-wide loyalty membership programme tied to in-restaurant QR ordering.

Product overview

Astons is a diversified restaurant group operating a portfolio of 12 distinct food and beverage brands in Singapore and internationally. The core offering centers on Astons Specialities, the flagship classic steakhouse founded in 2005 that pioneered quality Western fare at affordable prices. The portfolio spans multiple cuisines and concepts including steakhouses (ASTONS Steak & Salad, The RANCH Steakhouse & Bar, Astons Prime), Japanese concepts (BIZEN Okayama Wagyu Steakhouse, BIZEN Wagyu & Salad Bar, AJI ICHI Sushi Bar, Tempura Bar), chicken specialty (CHIC-A-BOO), Chinese dining (East Treasure Chinese Restaurant, East Treasure Speciality Prawn Noodle), and Peruvian-Japanese fusion (ANDES by ASTONS). The group offers franchise opportunities and operates a loyalty program with table QR ordering capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Astons Specialities: Classic steakhouse offering quality and value-for-money steaks and western fare
• ASTONS Steak & Salad
• ANDES by ASTONS
• AJI ICHI
• BIZEN Okayama Wagyu Steakhouse
• CHIC-A-BOO
• East Treasure Chinese Restaurant
• East Treasure Speciality Prawn Noodle
• The RANCH Steakhouse & Bar
• ASTONS Prime
• Tempura Bar
• YS (Yakinikushi)

Products and services

• Astons Specialities The flagship classic steakhouse brand offering quality and value-for-money steaks and Western fare to general public diners in Singapore.
• ASTONS Steak & Salad A steakhouse concept featuring steaks paired with a supreme salad buffet for diners seeking Western cuisine with unlimited salad options.
• ANDES by ASTONS A restaurant brand under the Astons group offering Western fare with signature grilled chicken options and integrated table QR ordering.
• BIZEN Okayama Wagyu Steakhouse A Japanese steakhouse specializing in premium Okayama Wagyu beef for diners seeking authentic Japanese wagyu dishes such as gyu don.
• BIZEN Wagyu & Salad Bar A wagyu steak and unlimited salad buffet concept at Plaza Singapura offering chuck short rib steak with unlimited super salad buffet.
• CHIC-A-BOO A chicken specialty restaurant offering crispy fried chicken, chicken with mashed potato, and American-style chicken comfort dishes.
• East Treasure Chinese Restaurant A Chinese casual dining restaurant offering Chinese cuisine, recognized as Best Chinese Restaurant (Casual Dining) 2025 by the Restaurant Association of Singapore.
• East Treasure Speciality Prawn Noodle A prawn noodle specialty restaurant at 328 Joo Chiat Road serving classic prawn noodle dishes.
• The RANCH Steakhouse & Bar A premium steakhouse and bar concept offering Argentine sirloin steaks, upscale dining with a bar atmosphere, and 4-course set menus.
• AJI ICHI Sushi Bar A Japanese sushi bar at Changi Airport Terminal 4 offering curated nigiri and gunkan sushi, awarded Best Japanese Dining Restaurant (Casual) 2024 by RAS.
• Tempura Bar A tempura specialty restaurant offering Japanese-style tempura dishes including ebi tempura at the Singpost Centre location.
• Astons Prime A premium steakhouse location at 359 Joo Chiat Road offering ASTONS Grillworks Chicken with various cooking styles and side dish options; Runner-up for Best Fast Casual Restaurant 2025 by RAS.
• ASTONS Specialities Franchise (Unit and Area) Franchise offering of the ASTONS Specialities restaurant concept with unit franchise fee of S$50,000 per restaurant, 10% non-refundable registration fee, 5% ongoing royalty on gross sales, 10-year agreement term with renewal option, and an Area Franchise Agreement requiring minimum 5 restaurants. Total estimated investment per unit is S$1,500,000 to S$2,000,000. Open to operators in China, Dubai, Indonesia, Thailand, and Vietnam.
• ASTONS Loyalty Membership Programme Group-wide membership programme where customers earn points for every dollar spent, redeemable across ASTONS group brands, integrated with the in-store Table QR Ordering System at ANDES and ASTONS Specialities outlets.

Quantifiable outcome

• 40% increase in orders per day reported at the APSN café outlet upon soft launch, demonstrating trainee productivity and customer acceptance.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• APSN (Association for Persons with Special Needs)coreStrategic or Co-development PartnerCollaboration with APSN (Association for Persons with Special Needs) since October 2018. APSN is a social services agency providing special education for individuals with mild intellectual disabilities (IQ 50-70). Astons provides training, learning opportunities, co-branding, and formal employment for APSN trainees. The collaboration includes a dedicated café outlet where trainees gain culinary and service skills. Upon the café's soft launch, the outlet reported a 40% increase in orders per day.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• JUMBO Group: Singapore-listed casual dining and seafood restaurant group (JUMBO Seafood, Ng Ah Sio, etc.). Comparable to Astons as a Singapore casual-dining chain operator with multiple brands and franchise/JV-style growth.
• Imperial Treasure Group: Singapore fine dining and casual Chinese restaurant group with multiple brands. Comparable to Astons as a Singapore-based multi-brand operator with both premium and casual concepts.
• BreadTalk Group: Singapore-listed F&B group operating bakery, casual dining, and restaurant brands (BreadTalk, Toast Box, Din Tai Fung master franchise). Comparable to Astons as a multi-format Singapore F&B group with brand-franchise and international expansion.
• TungLok Group: Established Singapore restaurant group running multiple Chinese, seafood, and Asian dining brands domestically and regionally. Directly comparable to Astons as a multi-brand Singapore F&B operator pursuing brand portfolio expansion.
• Crystal Jade: Singapore-headquartered Asian restaurant group with multiple sub-brands spanning Chinese, Cantonese, and casual concepts. Comparable to Astons in operating a multi-brand restaurant portfolio anchored in Singapore with regional reach.
• Sushi Tei: Singapore-originated Japanese casual dining chain with regional outlets. Comparable to Astons' Japanese sub-brands (AJI ICHI, BIZEN, Tempura Bar) as a Singapore-rooted Japanese F&B operator.
• Paradise Group: Singapore-based multi-brand casual and fine dining F&B group operating steakhouses, Chinese, and Asian concepts across dozens of outlets. Closely comparable to Astons as a homegrown multi-brand restaurant group in Singapore with broad cuisine diversification.
• Dian Xiao Er: Singapore casual Chinese dining chain with multiple outlets. Comparable to Astons' East Treasure Chinese and East Treasure Prawn Noodle sub-brands as a multi-outlet Chinese casual dining operator in Singapore.
• Putien: Singapore-headquartered casual Chinese restaurant chain with regional presence. Comparable to Astons' East Treasure brands as a Singapore-rooted specialty Chinese restaurant operator expanding regionally.
• Lo & Behold Group: Singapore hospitality group operating multiple restaurant and lifestyle brands (PS Cafe, The Spot, etc.). Comparable to Astons as a Singapore multi-brand restaurant/hospitality group pursuing brand-led diversification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AstonsSG
• Instagraminstagram.com/astonssg
• TikToktiktok.com/@astons.singapore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astons