Baron Spices & Seasonings

What Baron Spices & Seasonings does

Baron Spices & Seasonings is a wholesale spice manufacturer founded in 1983 and headquartered at 1440 Kentucky Avenue in St. Louis, Missouri. The company supplies bulk herbs, spices, dehydrated vegetables, seasoning blends, rubs, marinades, extracts, food colors, salt-free blends, and sauce/gravy/soup mixes to commercial food service businesses, food manufacturers, private label partners, and retail consumers. Core technical capabilities center on US-based milling, cleaning, and treating of globally sourced raw inputs, supported by an in-house product development laboratory staffed by food technologists that formulates proprietary blends and reproduces customer recipes under confidentiality protocols.

The business model is anchored on a B2B enterprise field sales motion: orders are accepted via phone (314-535-9020) and online contact forms, with a large warehouse inventory enabling immediate fulfillment across food service jar, master box, and bulk container formats (10lb to 50lb). Revenue is generated per-unit with volume discounts on bulk spice and custom blending work, plus private label packaging and fulfillment for retailers, and a consumer retail line including a dedicated sub-brand called Wildlife Seasonings sold on Amazon and through regional grocery and specialty retailers. Distribution is horizontal across food service distributors, chain and specialty restaurants, caterers, dairies, bakeries, prepared food manufacturers, and regional retail outlets in Illinois, Iowa, Kentucky, Michigan, Missouri, and Tennessee, with additional international export reach.

Name

Baron Spices & Seasonings

Legal name

Baron Spices & Seasonings

Website

https://baronspices.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Baron Spices & Seasonings is a wholesale spice manufacturer founded in 1983 in St. Louis that supplies bulk spices, seasoning blends, custom formulations, and private label solutions to food service businesses, food manufacturers, and retail consumers across the United States and internationally.

Ownership category

akta.pro rank

Product category

Spice Manufacturing

NAICS

Seasoning and Dressing Manufacturing (31194), Other Food Manufacturing (3119), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industries

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

Keywords

• Bulk spice manufacturing
• Custom spice blending
• Private label spices
• Food service seasonings
• Wholesale spice distribution

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Bulk Spice and Herb Sales: Sale of bulk herbs, spices, and dehydrated vegetables to food service businesses. Products include individual spices, spice blends, seasonings, rubs, and marinades. Revenue generated through per-unit bulk pricing with volume discounts available.
2. Custom Blending Services: Custom blending services for unique formulations developed to customer specifications. Includes recipe recreation and pre-formulated custom spice lines.
3. Private Label Solutions: Private label packaging and branding services for retailers and specialty consumer markets. Includes formulation, packaging design, and fulfillment.
4. Retail Products: Consumer-facing retail spice and seasoning products sold through retail partners in multiple states.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Baron Spices & Seasonings manufactures and supplies bulk herbs, spices, dehydrated vegetables, seasoning blends, rubs, marinades, extracts, flavors, food colors, salt-free blends, sauces, gravies, and soup mixes to commercial food businesses across the United States. The company also offers turnkey custom blending, private label, and custom packaging services developed through its in-house product development laboratory, supported by a large US-based warehouse inventory for immediate fulfillment.

Product overview

Baron Spices & Seasonings is a wholesale spice manufacturer founded in 1983, operating as a single unified product company that provides bulk spices and seasonings to commercial food service businesses. The company offers five interconnected core product lines: Bulk Herbs/Spices/Dehydrated Vegetables (50+ varieties), Seasoning Blends/Rubs/Marinades (80+ formulations), Extracts/Flavors/Food Colors, Salt-Free Blends, and Sauces/Gravy/Soup Mixes. These are complemented by Specialty Items including baking ingredients and bases. The company differentiates through three service offerings: Custom Blending Services (formulation development and production), Private Label Services (packaging and fulfillment for retailers), and Custom Packaging (brand-consistent packaging). The portfolio is distributed through food service channels via wholesale/retail products, with a consumer sub-brand called Wildlife Seasonings for outdoor enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Wildlife Seasonings: Specialty seasoning collection specifically formulated for outdoor enthusiasts, including hunters and fishermen. Products include game-specific blends like Deer Chili Seasoning, Duck Marinade, Venison & Elk Seasoning, and various fish and wild game rubs. Available through Amazon and select retailers.

Products and services

• Bulk Herbs, Spices & Dehydrated Vegetables

Quantifiable outcome

• Spices can provide 85% of flavor profile while comprising less than 1% of food costs

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• McCormick & Company: Global leader in spices, seasonings, and flavors serving retail, food service, and industrial customers. Comparable as the dominant incumbent in the same product category, with substantially greater scale, branding, and distribution reach than Baron.
• Penzeys Spices: Direct-to-consumer spice retailer with strong brand and large catalog. Comparable in product category and consumer seasoning focus, though primarily DTC versus Baron's wholesale food service model.

Direct peers

• Olde Thompson: Private label and bulk spice manufacturer supplying retailers and food service customers. Closely comparable to Baron in product mix, bulk and private label offering, and B2B food service focus.
• Watkins Incorporated: Manufacturer of spices, extracts, and baking flavors with both food service and consumer retail presence. Comparable to Baron in product breadth (spices plus extracts/flavors) and multi-channel distribution.
• Adams Extract & Spices: Texas-based manufacturer of spices, seasonings, and food colors serving food service and retail. Directly comparable in spice blending, extracts, and food color categories that overlap with Baron's portfolio.
• Badia Spices: Family-owned spice and seasoning company selling bulk and retail spices with strong food service and consumer presence. Comparable to Baron in mid-sized scale, multi-channel distribution, and broad bulk spice offering.
• Tone's Spices: Spice and seasoning brand focused on food service and institutional customers. Comparable to Baron in bulk and multi-format packaging for the food service channel.
• Morton & Bassett Spices: Premium spice blender selling bulk and packaged spices to retail and food service customers. Comparable to Baron in custom blending, quality positioning, and broad SKU portfolio.
• Spice Hunter: Specialty spice and seasoning company with bulk and consumer product lines. Comparable in product breadth and mid-market positioning relative to national branded competitors.

Emerging players

• Simply Organic: Organic spice and seasoning brand with retail and food service presence. Comparable in the seasoning category and overlap on the salt-free and clean-label positioning that Baron offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thespicebaron
• YouTubeyoutube.com/baronspices
• Facebookfacebook.com/profile.php?id=61574657998915
• Instagraminstagram.com/baronspices
• LinkedInlinkedin.com/company/baron-spices-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baron Spices & Seasonings