Pyro's Fire Fresh Pizza

What Pyro's Fire Fresh Pizza does

Pyro's Fire Fresh Pizza is a fast-casual pizza restaurant chain founded in 2013 in Memphis, Tennessee, operating under Wolf River Hospitality Group (a six-concept restaurant platform that also includes Wolf River Brisket, Levee Coffee & Creamery, Limelight, Nashoba, and one additional concept). The company operates three brick-and-mortar locations across the Memphis metropolitan area (Cordova, TN; Collierville, TN; and Olive Branch, MS), serving families, health-conscious diners, corporate event organizers, and community groups with customizable fire-fresh pizzas, salads, frittatas, bites, and locally sourced craft beer and wine. Its core proposition is a single-price-point, build-your-own pizza model with over 40 toppings, multiple crust options (regular, gluten-free rice-based, cauliflower low-carb), and dietary accommodations including a vegan cheese alternative.

The technology stack is conventional for fast-casual QSR and contains no proprietary AI or ML components: Olo powers online ordering via web and a mobile app on iOS and Android; Paytronix Systems hosts the tiered "Insider" loyalty program (Member, Insider, Ambassador), the gift card program, and the myguestaccount microsite; and Google Analytics tracks website usage. The operational differentiator is merchandising and format rather than technology: all toppings at one price, locally sourced beverages, patio seating, and an in-store fire-oven model, supported by weekly promotional specials (Kids Eat Free Mondays, Wine Wednesdays, $2.50 Beer Thursdays, military and first responder discounts).

Revenue is generated through dine-in and takeout at three locations ($11.80 regular entree price), online ordering with delivery and curbside pickup, full-service catering (Pyzones, pasta, salads, swirls, desserts with 24-hour notice and included delivery and setup), physical and e-gift cards, and a points-based loyalty program that drives repeat visits. Go-to-market is a hybrid of physical retail with product-led mobile app engagement (best pricing via the app), supplemented by community fundraising ("Eat Pizza, Earn Dough," donating 15% of qualifying sales to local organizations) and free meeting-room access for community groups. The company is privately held, does not disclose revenue, and has no external funding rounds on record.

Name

Pyro's Fire Fresh Pizza

Legal name

Pyro's Fire Fresh Pizza

Website

https://pyrospizza.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Pyro's Fire Fresh Pizza is a fast-casual pizza chain operating three Memphis-metro locations under Wolf River Hospitality Group, offering customizable fire-fresh pizzas with 40+ toppings at one price point. It serves families, corporate caterers, and community groups via dine-in, mobile app, and catering.

Ownership category

akta.pro rank

Product category

Fast Casual Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Customizable pizza restaurant
• Fast casual dining
• Pizza catering services
• Loyalty rewards program
• Gluten free pizza

Headquarters

HQ city

Cordova

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in and Takeout Sales: Core revenue from food and beverage sales at 3 physical restaurant locations. Customers can customize pizzas, salads, frittatas, and bites. Regular entree pizzas cost $11.80 in-store.
2. Online Ordering and Delivery: Online orders through app and website (powered by OLO) with best pricing available through the app. Delivery and curbside pickup options.
3. Catering Services: Corporate events, family gatherings, and parties. Menu includes Pyzones, pasta, salads, swirls, and desserts. Pricing per person or party box. All pricing includes delivery and setup.
4. Insider Loyalty Program: Points-based rewards program with tier system (Member, Insider, Ambassador). Points earned on purchases and redeemable for free food and exclusive offers.
5. Gift Cards: Physical gift cards and e-gift cards available for purchase. Sold through Paytronix platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pyro's Fire Fresh Pizza operates fast-casual restaurants serving personalized, fire-fresh pizzas made to order with over 40 fresh ingredients, multiple crust options (regular, thicker, gluten-free, cauliflower), and toppings included at one price point. Offerings also include specialty pizzas, salads, frittatas, bites/treats, beverages (including locally sourced craft beers and wines), full-service catering, a mobile-app loyalty program, and gift cards.

Product overview

Pyro's Fire Fresh Pizza operates as a fast-casual pizza restaurant chain offering personalized, fire-fresh pizzas since 2013. The core product is customizable pizza built to order through a 'Create Your Own' model with no price variation for toppings, supplemented by specialty pre-made pizzas. The portfolio includes complementary food categories (salads, frittatas, bites and treats, beverages) and cross-sells through a catering service featuring Pyzones, pasta, and desserts. Digital products include a mobile app for online ordering and loyalty management, plus a three-tier Insider Loyalty Program (Member/Insider/Ambassador) and gift card functionality powered by Paytronix. Dietary accommodation options include gluten-free crust (rice-based), cauliflower crust (low-carb), and vegetarian items with vegan cheese alternative. All locations feature locally sourced craft beers and wines alongside standard Coca-Cola Freestyle beverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Create Your Own Pizza Customizable build-your-own pizza with multiple crust options (regular, thicker, gluten-free rice-based, cauliflower), various sauces, cheeses, over 40 fresh toppings and finishes, all sold at one price point with no per-topping upcharges.
• Specialty Pizzas Pre-made pizza creations including Breakfast, Raging Hawaiian, BBQ, Southwestern, Spud, Pesto, Sun & Shade, Denver, Meatless Lovers, Buffalo Chicken, Honey It's Hot, Bacon Cheeseburger, Fiesta (Seasonal), and Classic Cheese. Sold at $11.80 per regular entree in-store.
• Salads Fresh salads in styles including Sweet Cajun Chicken, BBQ Pulled Pork, Southwestern Chicken, Mediterranean, and Poppyseed Chicken, with dressings such as Ranch, Italian, Balsamic Vinaigrette, Blue Cheese, Honey Balsamic, Spicy Ranch, Barbecue, and Poppyseed.
• Frittatas High-protein, low-carb egg frittatas oven-fired in cast-iron skillets with customizable topping combinations including chicken, peppers, and salsa, targeted at health-conscious diners.
• Bites & Treats Snack items including Cheesy Bread, savory garlic parmesan dough bites, sweet cinnamon sugar dough bites, Crispy Bars in multiple flavors, Cookie Dough, and Sweet Pineapple Pie.
• Beverages Beverage program featuring Coca-Cola Freestyle (100+ drink options), Sweet/Unsweet/Peach iced tea, locally sourced craft beers, and wines by the glass.
• Catering Services Event catering for corporate events, family gatherings and parties featuring Pyzones, pasta, salads, savory/sweet swirls, desserts, and beverages. Pricing includes delivery and setup; orders require 24-hour advance notice.
• PYRO'S Mobile App iOS and Android mobile application providing online ordering with best-pricing guarantee, loyalty rewards management, account access, and restaurant location finder for customers in the Memphis metro area.
• Insider Loyalty Program Multi-tiered points-based loyalty program (Member, Insider, Ambassador) earning 10–11 points per dollar spent, with birthday rewards, refer-a-friend bonus points, and exclusive offers accessible through the mobile app and microsite.
• Gift Cards Physical gift cards (mailed within US, 3–5 business days processing) and e-gift cards (emailed instantly) available in any denomination through the Paytronix-powered gift card platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wolf River Hospitality GroupcoreStrategic or Co-development PartnerParent company that owns Pyro's Fire Fresh Pizza along with five sister restaurant concepts: Wolf River Brisket, Levee Coffee & Creamery, Limelight, and Nashoba. Founded by two individuals who struck out on their own in Memphis, TN.
• Paytronix Systems, Inc.coreTechnology or IntegrationProvides gift and loyalty program technology platform for Pyro's. Hosts the myguestaccount microsite for loyalty and gift card programs. Processes transactions and provides marketing platform for rewards program.
• Local Craft BreweriesminorOthersPyro's features a variety of canned and bottled beers featuring the best from local breweries at all locations. Part of their commitment to locally sourced offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Papa John's: Major national pizza QSR with overlapping digital ordering, loyalty program, and catering capabilities. Operates at vastly greater scale and with a standardized (non-custom) menu, representing the broad incumbent Pyro's competes against for pizza occasion share.
• Pizza Hut: Legacy pizza chain with dine-in, carryout, and delivery under the Yum! Brands portfolio. Competes with Pyro's across multiple revenue streams, though with much broader reach and a more standardized, lower-customization menu.
• Domino's: Largest global pizza QSR. Overlaps with Pyro's on app-first ordering, loyalty (Domino's Rewards), delivery, and technology-led guest engagement, but at national scale with a delivery-centric (not dine-in) operating model.

Direct peers

• Blaze Pizza: Fast-casual custom pizza chain with a similar one-price build-your-own concept, open-flame oven assembly line, and dine-in/takeout/delivery mix. Highly comparable guest experience and price point to Pyro's, with a multi-hundred-unit footprint.
• Marco's Pizza: Fast-growing pizza franchise with dine-in, carryout, delivery, and catering channels. Comparable mid-size footprint, menu breadth, and catering emphasis, though more standardized menu than Pyro's build-your-own model.
• &pizza: Custom pizza fast-casual concept operating a comparable build-your-own model with counter service, dine-in, and an app-led ordering/loyalty experience. Closely aligned business model and guest demographic to Pyro's.
• Pieology: Build-your-own artisan-style pizza chain with dine-in, takeout, and delivery. Overlaps Pyro's in customization, counter service, and ingredient-led positioning, with a similar mid-scale restaurant footprint.
• Mountain Mike's Pizza: West Coast regional pizza chain known for family-friendly dine-in and party-box catering. Closely comparable in store count, dine-in emphasis, and family/group catering program to Pyro's Memphis-footprint operations.
• MOD Pizza: Pioneered the build-your-own pizza-at-one-price fast-casual model that Pyro's mirrors. Closest direct analog, though scaled nationally with hundreds of locations and now a public company until its 2024 take-private.
• Mellow Mushroom: Fast-casual/artisan pizza chain with dine-in experience and broad menu customization. Matches Pyro's in dine-in emphasis, dietary accommodation, and craft-beverage programming, though with a more eclectic brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookbusiness.facebook.com/pg/PyrosPizzaMemphis/videos/?business_id=1581419698845601&ref=page_internal
• Xx.com/PyrosPizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyro's Fire Fresh Pizza