Branson Pulmonology & Sleep

What Branson Pulmonology & Sleep does

Branson Pulmonology & Sleep, legally operating as Branson Institute of Sleep, is a single-location private medical practice founded in 2010 by Dr. Habib G. Munshi, MD, FCCP, FAASM, in Branson, Missouri. The practice provides diagnosis and treatment of sleep disorders (obstructive sleep apnea, insomnia, narcolepsy, restless leg syndrome, parasomnias, hypersomnias, chronic snoring) and pulmonology conditions (COPD, emphysema, chronic bronchitis, and related respiratory disease). Dr. Munshi is quadruple-board-certified in Internal Medicine, Pulmonary Disease, Critical Care Medicine, and Sleep Medicine, and previously served as Director of Sleep Medicine at Skaggs Sleep Disorders Center.

The clinical technology base consists of standard sleep medicine and pulmonary diagnostics: in-lab polysomnography with CPAP titration studies, home sleep testing, Multiple Sleep Latency Testing, actigraphy, bright light therapy, and a complete pulmonary function testing suite (spirometry, lung volumes, diffusion studies, maximum inspiratory/expiratory pressures, nitrogen washouts). Adjacent services include EKG, nocturnal and exercise oximetry, nebulizer treatments, phlebotomy, bronchoscopy referrals, and administration of specialty medications including Xolair, Xyrem, Tracleer, and Letairis. The practice also operates an in-office retail store for CPAP masks and accessories sold outside of insurance billing, and runs a dedicated DOT/Trucking program for commercial driver evaluations. Tertiary cases are referred to Mayo Clinic, Barnes-Jewish Hospital, and Washington University.

Revenue is generated through fee-for-service clinical consultations, diagnostic sleep studies, pulmonary function testing, specialty medication administration, DOT medical evaluations, and direct hardware sales of CPAP supplies. The practice accepts and files insurance, offers flexible payment options, and is a credentialed VA provider for the Veterans Health Care System of the Ozarks. Patient acquisition is primarily physician-referral-driven, with secondary direct self-referral and VA channel flow; the practice is the only non-hospital-based private-practice sleep center in the Tri-Lakes region and draws patients from up to 200 miles away across Missouri, Kansas, Oklahoma, and Arkansas. The organization employs approximately 15 staff across clinical, respiratory therapy, sleep technology, billing, and administrative functions and has remained a single-site operation since inception.

Name

Branson Pulmonology & Sleep

Legal name

Branson Institute of Sleep

Website

https://mosleep.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Branson Pulmonology & Sleep is a single-location private practice in Branson, Missouri, founded in 2010 by quadruple-board-certified sleep and pulmonary specialist Dr. Habib G. Munshi, diagnosing and treating sleep disorders and respiratory conditions for patients across the Tri-Lakes region and surrounding states.

Ownership category

akta.pro rank

Product category

Sleep Medicine and Pulmonology Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Sleep Medicine Clinic (HLAKANAB)

akta.pro secondary industries

Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB), Ambulatory Sleep Medicine Centers (HLAFABAJ), Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)

Keywords

• Sleep medicine services
• Pulmonology care
• Sleep disorder treatment
• CPAP therapy
• Pulmonary function testing

Headquarters

HQ city

Branson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Consultations and Office Visits: Revenue from patient consultations with Dr. Munshi and medical staff for sleep disorders, pulmonology conditions, and related health issues. Services include new patient evaluations, follow-up visits, and ongoing disease management.
2. Diagnostic Sleep Studies: Revenue from polysomnography (in-lab sleep studies), home sleep testing, CPAP titration studies, Multiple Sleep Latency Testing, and actigraphy. Some services require insurance preauthorization.
3. Specialty Medications: Obtaining, authorizing, administering and educating patients regarding specialty medicines including Xolair, Xyrem, Tracleer, and Letairis.
4. CPAP and Sleep Equipment Store: Direct sales of CPAP masks and accessories. Store sells masks in sizes XS, S, M, L. All purchases are final and insurance is not billed for store purchases. Contact: Philip at 417-334-5864.
5. DOT/Trucking Medical Evaluations: Specialized sleep disorder evaluations and clearance services for commercial trucking drivers as required by DOT regulations. Includes CPAP evaluation if necessary before drivers can return to driving.
6. Pulmonary Function and Diagnostic Testing: Revenue from complete pulmonary function testing, nebulizer treatments, phlebotomy, EKG, nocturnal and exercise oximetry, bronchoscopy referrals, and other diagnostic services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Branson Pulmonology & Sleep (operating as Branson Institute of Sleep) is a single-location private medical practice diagnosing and treating sleep disorders such as obstructive sleep apnea, insomnia, narcolepsy, and restless leg syndrome, alongside pulmonary conditions including COPD, emphysema, and chronic bronchitis. Core services include in-lab polysomnography, home sleep testing, CPAP titration and equipment, complete pulmonary function testing, bright light therapy, and DOT-compliant evaluations for commercial drivers.

Product overview

Branson Institute of Sleep is a private medical practice offering a comprehensive range of sleep medicine and pulmonology services. The practice is led by Dr. Habib G. Munshi, a quadruple-board-certified specialist. Core offerings include diagnostic sleep studies (polysomnography, home sleep testing, Multiple Sleep Latency Testing), CPAP titration and equipment, pulmonary function testing, bright light therapy for circadian rhythm disorders, and specialized DOT/trucking evaluations. The practice also provides specialty medication administration (Xolair, Xyrem, Tracleer, Letairis) and various diagnostic services including EKG, bronchoscopy, and actigraphy. The clinic operates as a single-location practice with a patient store for CPAP supplies and masks.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Disorder Diagnosis and Treatment Comprehensive diagnosis and treatment of sleep disorders including insomnia, obstructive sleep apnea, narcolepsy, restless leg syndrome, parasomnias, hypersomnias, jet lag, and shift-work sleep difficulties, delivered to adult patients on referral or self-referral.
• Polysomnography (In-Lab Sleep Study) In-laboratory overnight sleep study that monitors brain waves, oxygen levels, heart rate, breathing, and eye and leg movements to diagnose sleep disorders such as obstructive sleep apnea. Some studies require insurance preauthorization.
• Home Sleep Testing At-home sleep apnea testing for convenient diagnosis of obstructive sleep apnea as an alternative to in-lab polysomnography.
• CPAP Titration and Therapy CPAP device trials, titration studies to determine optimal pressure settings, and personalized follow-up care for sleep apnea treatment.
• CPAP Equipment and Masks Store Direct retail sales of CPAP masks and accessories in sizes XS, S, M, L, with mask fitting services. All purchases are final and insurance is not billed for store items.
• Complete Pulmonary Function Testing Full range of pulmonary testing including spirometry, lung volumes, diffusion studies, maximum inspiratory and expiratory pressure, and nitrogen washouts for patients with respiratory conditions.
• Bright Light Therapy Light therapy using a fluorescent light box to treat circadian rhythm disorders such as delayed sleep phase syndrome and seasonal mood issues.
• DOT/Trucking Sleep Evaluations Specialized sleep evaluation services for commercial truck drivers including DOT-compliant evaluations, CPAP evaluation with hotel accommodations, and faster turnaround times to return drivers to the road.
• Multiple Sleep Latency Testing Daytime sleep study measuring how quickly a person falls asleep and reaches various sleep stages, used to diagnose narcolepsy and hypersomnias.
• Specialty Medications Administration Obtaining, authorizing, administering, and educating patients regarding specialty medicines including Xolair, Xyrem, Tracleer, and Letairis.
• Diagnostic Services Additional diagnostic services including EKG, nocturnal oximetry, exercise oximetry, actigraphy, nebulizer treatments, phlebotomy, and bronchoscopy referrals.

Quantifiable outcome

• Patient blood pressure reduced from 142/96 to 130/70 with CPAP therapy; blood pressure medication discontinued
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Veterans Health Care System of the OzarksminorChannel Partner/ Reseller/ DistributorThe practice is a provider for the Veterans Health Administration healthcare system, specifically the Veterans Health Care System of the Ozarks. This allows eligible veterans to receive sleep medicine and pulmonology services through their VA healthcare benefits. Veterans can access specialized care including sleep disorder evaluations and CPAP therapy through this partnership.
• SleepEducation.comminorOthersSleepEducation.com provides educational content and links for patients to learn about sleep disorders, treatments, and healthy sleep habits. The practice links to SleepEducation.com resources including information on insomnia, sleep apnea, jet lag, narcolepsy, restless leg syndrome, shift work, snoring, in-lab sleep studies, home sleep testing, CPAP therapy, and healthy sleep habits.
• Mayo Clinic, Barnes-Jewish Hospital, Washington UniversityminorOthersThe practice refers patients to tertiary care centers including Mayo Clinic, Barnes-Jewish Hospital, and Washington University when specialized treatments or services beyond the scope of the local practice are required. These are destination medical centers for advanced care.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mayo Clinic: Elite tertiary care center to which Branson Pulmonology & Sleep refers complex pulmonology and sleep medicine cases. While not a direct competitor for routine sleep care, Mayo operates advanced sleep medicine programs and serves as the destination for complex cases — relevant as both an upstream referral partner and a benchmark for clinical excellence.
• Atrium Health: Large non-profit hospital system operating accredited sleep medicine centers across the Carolinas and beyond. Comparable as a broader incumbent offering sleep diagnostics, CPAP therapy, and pulmonology within a multi-specialty hospital network — overlapping with Branson Pulmonology & Sleep's clinical services at greater scale and geographic reach.
• HCA Healthcare: Largest for-profit hospital operator in the U.S., running sleep medicine programs across 180+ hospitals. Comparable as a broad incumbent with sleep lab and pulmonology offerings, though its scale, payer leverage, and capital base far exceed what an independent private practice can deploy.
• AdventHealth: Non-profit hospital system with an extensive sleep medicine program across the Southeast and Midwest. Operates accredited sleep centers offering polysomnography, home sleep testing, and CPAP therapy — comparable service line to Branson Pulmonology & Sleep but delivered within a multi-state health system framework.

Others

• ResMed: Global leader in CPAP devices, masks, and connected sleep apnea therapeutics. Branson Pulmonology & Sleep purchases and resells ResMed-style CPAP masks and equipment in its retail store — an upstream supplier relationship that defines the practice's treatment equipment offerings.
• Philips Respironics: Major manufacturer of CPAP/BiPAP devices, home sleep testing equipment, and sleep-disordered breathing diagnostics. As a primary CPAP and HST equipment vendor to sleep medicine practices, it directly supplies the hardware backbone that Branson Pulmonology & Sleep uses for both in-lab and home-based testing.
• Fisher & Paykel Healthcare: Manufacturer of CPAP masks, humidification systems, and respiratory care devices. Comparable as a complementary equipment supplier to sleep medicine clinics, providing many of the same mask and accessory categories that Branson Pulmonology & Sleep retails through its store.

Emerging players

• Singular Sleep: DTC home sleep testing and telemedicine sleep medicine provider. Offers at-home sleep studies and physician consultations online — comparable to Branson Pulmonology & Sleep's diagnostic and consultation services but delivered virtually rather than in a brick-and-mortar clinic.
• Lofta: Direct-to-consumer home sleep apnea testing and treatment company. Disrupts traditional in-lab sleep study models by offering at-home testing with telemedicine consultations — overlapping with Branson Pulmonology & Sleep's home sleep testing and CPAP titration services, though competing on convenience and price rather than clinical depth.

Regional players

• CoxHealth (Skaggs Sleep Disorders Center): Regional hospital system whose Skaggs Sleep Disorders Center was formerly led by Dr. Munshi. Operates the hospital-based sleep medicine offering in the same Tri-Lakes region — directly comparable in clinical scope (polysomnography, sleep diagnostics, pulmonology) but with greater scale and institutional resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mosleep
• LinkedInlinkedin.com/company/branson-pulmonology-and-sleep-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branson Pulmonology & Sleep