Singular Sleep

What Singular Sleep does

Singular Sleep, doing business as Sleep Doctor, is a US-based direct-to-consumer telemedicine and e-commerce company focused on the diagnosis and treatment of obstructive sleep apnea. Founded in 2014 and headquartered in Jacksonville Beach, Florida, the company operates sleepdoctor.com as its storefront and corporate.sleepdoctor.com as its corporate site, serving patients across all 50 US states and reporting more than 55,000 patients consulted since inception. Its core clinical offering is a Home Sleep Apnea Test (HSAT) that enables remote, at-home diagnosis of sleep disorders without requiring a visit to a traditional sleep lab — a positioning the company anchors on a claimed 16x lower patient cost and 96% patient satisfaction rate.

Name

Singular Sleep

Legal name

Sleep Doctor

Website

https://singularsleep.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Singular Sleep (DBA Sleep Doctor) is a US direct-to-consumer telemedicine and e-commerce company providing at-home sleep apnea testing, CPAP equipment and alternatives, and subscription-based sleep coaching to patients across all 50 states.

Ownership category

akta.pro rank

Product category

Sleep Apnea Treatment & Telemedicine

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Pulmonology & Sleep Medicine Telemedicine Platforms (HLALAGAF)

akta.pro secondary industries

Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF), Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)

Keywords

• Sleep apnea treatment
• CPAP therapy equipment
• Home sleep testing
• Telemedicine sleep care
• Sleep health coaching

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. CPAP Devices and Equipment Sales: E-commerce sales of CPAP machines (ResMed AirSense 11, Transcend Micro, APAP, BiPAP, Travel CPAP), CPAP masks (nasal, nasal pillows, full face), and CPAP supplies including tubing, humidifiers, air filters, and replacement parts.
2. CPAP Accessories and Comfort Products: Sales of cleaning supplies, CPAP pillows, power/charging solutions, travel bags, and furniture. Also includes mask fit packs and resupply bundles for ongoing customer needs.
3. Sleep Coaching and Support Programs: Subscription-based and one-time fee programs including Sleep Doctor Sleep Coaching, 28-Day Sleep Program, Sleepio CBT-i Program, CPAP Success Course, and Clinical Follow-Up Program.
4. Oral Appliances and CPAP Alternatives: Sales of oral appliances for sleep apnea (ASD Oral Appliance), iNap Therapy System, BongoRx (ePAP), and ULTepap as alternatives to traditional CPAP therapy.
5. Sleep Accessories: Sales of anti-snoring solutions (positional therapy, mouth tape), sleep essentials (masks, white noise machines), and climate control products (BedJet systems).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Singular Sleep, doing business as Sleep Doctor, is a U.S. direct-to-consumer telemedicine and sleep health retailer that provides at-home sleep apnea diagnosis via Home Sleep Apnea Testing and sells CPAP machines, masks, supplies, oral appliances, and sleep accessories online. The offering is complemented by telemedicine-based clinical consultations, structured sleep coaching programs (including digital CBT-i and 12-month clinical follow-up), and a hands-on clinical care team of Respiratory Therapists and Polysomnographic Technologists.

Product overview

Singular Sleep (Sleep Doctor) is a sleep health company offering a comprehensive portfolio of sleep apnea diagnostic and treatment products along with sleep coaching services. The core offering centers on a Home Sleep Apnea Test for diagnosis, complemented by a full range of CPAP therapy equipment including machines (ResMed AirSense 11, Transcend Micro), masks (Philips DreamWear Full Face, nasal masks, nasal pillows), supplies, and accessories. For patients seeking alternatives to CPAP, the company offers oral appliances (ASD Oral Appliance), EPAP devices (BongoRx, ULTepap), and iNap Therapy. Support services include the CPAP Success Course, 12-month Clinical Follow-Up Program, and Sleepio CBT-i digital therapy. Sleep accessories include climate control (BedJet systems), white noise machines (Snooz), and sleep masks (SOMO). The company emphasizes a 'hands-on care, not AI' philosophy, providing clinical care teams of respiratory therapists and sleep specialists rather than AI-driven solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Sleep Apnea Test At-home diagnostic test that monitors breathing patterns during sleep to detect sleep apnea, with results reviewed by the company's clinical care team. It is intended for individuals seeking sleep apnea diagnosis without visiting a traditional sleep lab.
• ResMed AirSense 11 AutoSet with HumidAir Auto-adjusting Positive Airway Pressure (APAP) machine with integrated humidifier and climate control for sleep apnea therapy.
• Transcend Micro Bundle Compact portable travel CPAP machine designed for mobility and convenience during travel.
• Philips Respironics DreamWear Full Face Mask Full face CPAP mask covering both nose and mouth, designed for comfort during sleep therapy.
• CPAP Mask and Hose Cleaning Bundle Bundle of cleaning products and tools for maintaining hygiene of CPAP masks and hoses.
• AirSense 10 Basic Resupply Bundle Replacement bundle for ResMed AirSense 10 machines including essential consumable parts for ongoing therapy.
• LiViliti Cleaning Bundle Automated CPAP cleaning system bundle for sanitizing masks and tubing using UV or ozone technology.
• ASD Oral Appliance Mandibular advancement dental device for treating mild to moderate sleep apnea and snoring as a CPAP alternative.
• BongoRx Expiratory Positive Airway Pressure (EPAP) device offering an alternative to traditional CPAP therapy for sleep apnea.
• ULTepap Alternative CPAP therapy device providing expiratory positive airway pressure for sleep apnea treatment.
• iNap Therapy System Oral appliance-based sleep apnea therapy system offered as an alternative to CPAP.
• CPAP Success Course Educational course for CPAP users covering machine setup, mask fitting, and therapy adherence, offered free with machine purchase.
• Clinical Follow-Up Program 12-month structured clinical support program with respiratory therapists designed to ensure CPAP therapy success and adherence.
• Sleep Doctor Sleep Coaching One-on-one sleep coaching sessions with sleep specialists to address insomnia and improve overall sleep.
• 28-Day Sleep Wellness Program Structured 28-day program designed to improve sleep habits and overall sleep quality.
• Sleepio CBT-i Program Digital cognitive behavioral therapy for insomnia (CBT-i) program delivered online to treat insomnia.
• CPAP Care Check-In Regular check-in service to monitor CPAP therapy progress and address any issues during treatment.
• Snooz White Noise Machine White noise machine that creates consistent sound environments to improve sleep quality.
• SOMO Sleep Fitness Mask Sleep mask designed to block light while maintaining comfort for side sleepers.
• BedJet 3 Climate Comfort System Climate control device for beds providing personalized temperature regulation during sleep.
• BedJet Dual Zone Bundle Dual-zone climate control system for couples allowing individual temperature settings on each side of the bed.
• BedJet Cloud Sheet Accessory Breathable sheet accessory designed to integrate with BedJet climate control systems.

Quantifiable outcome

• 16x lower patient costs compared to traditional sleep lab testing
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• ResMed: Global leader in CPAP/APAP manufacturing and connected sleep health. Competes at the equipment layer Sleep Doctor resells and increasingly pushes into DTC and software (myAir), creating a long-term disintermediation risk.
• Apria Healthcare (Owens & Minor): Large US DME provider offering home sleep testing, CPAP equipment, and respiratory therapy. Represents the traditional insurance-billed channel Sleep Doctor is disrupting on price and convenience.
• Lincare: Major home respiratory and DME provider delivering CPAP, oxygen, and sleep therapy services. Operates the incumbent reimbursement-driven model that contrasts with Sleep Doctor's DTC cash-pay approach.
• Philips Respironics: Major CPAP/mask OEM whose hardware (DreamWear, DreamStation) is sold by Sleep Doctor. Serves the same patient population through provider channels and represents both a key supplier and a strategic competitor.

Emerging players

• SomnoMed: Manufacturer of oral appliances for obstructive sleep apnea. Overlaps with Sleep Doctor's ASD Oral Appliance category and could compete more directly if it expands into a DTC home-testing-plus-oral-device bundle.
• Oura: Consumer sleep-tracking wearable brand. Adjacent rather than directly competing today, but Oura's growing emphasis on sleep apnea detection signals a future convergence with HSAT-style diagnostic offerings.
• Big Health (Sleepio): Digital CBT-i platform for insomnia (Sleepio is Sleep Doctor's third-party partner). Comparable in the insomnia/coaching category but software-only and serves as both a supplier and adjacent competitor.
• BetterSleep (Ipnos): Consumer sleep and relaxation app with millions of users. Reaches a similar audience for sleep improvement but lacks clinical testing and device prescription capabilities, anchoring the consumer-app end of the sleep wellness spectrum.

Direct peers

• Lofta: DTC home sleep apnea testing and CPAP retail company. Closest like-for-like competitor: offers at-home HSAT, CPAP equipment, and coaching directly to consumers across the US with a similar funnel and value proposition.

Others

• BongoRx (AirAvant Medical): Manufacturer of the BongoRx EPAP device that Sleep Doctor resells. Sits in the supplier/enabler category — comparable via the shared CPAP-alternative value proposition but not a head-to-head competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheSleepDoctor
• Xx.com/singular_sleep
• Facebookfacebook.com/singularsleep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singular Sleep