ICR

What ICR does

ICR (Israel Canada Ram Holdings Ltd.) is a privately held Israeli residential real estate developer and urban renewal operator headquartered at 35 Shaul HaMelech Blvd, Tel Aviv. Founded in 1988 and operating as part of the Israel Canada and Ram Living group, the company markets, develops, and sells newly built residential apartments directly to end consumers across 20+ Israeli cities including Tel Aviv, Jerusalem, Herzliya, Givatayim, Ramat Hasharon, Netanya, Bat Yam, and Ramat Gan. The portfolio spans approximately 50+ active projects in various lifecycle stages (marketed, planning, construction, occupied) ranging from boutique buildings (e.g., SERENITY Ramat Efal, 58 units) to large-scale luxury towers (e.g., YAM Towers Bat Yam, Katamonim Jerusalem with 440 units, French Hill with 500 units).

The company's product portfolio consists of a corporate website with an ICR Wizard apartment-search platform, branded dedicated project websites (e.g., EVE North Park, AIR Givatayim, Pastoral Jerusalem, Gefen Herzliya, Ocean Park Netanya), an editorial ICR Magazine, and a growing Urban Renewal (Pinuy Binuy / evacuation-rebuild) division. Technology stack is conventional: third-party integrations for analytics (Google Analytics), advertising pixels (Meta, LinkedIn), and content recommendation (Outbrain, Taboola), with an AI-based accessibility layer supporting WCAG 2.1 / Israeli Standard 5568 compliance. Core architectural and design IP comes from named external architects (Kika Braz, Dana Oberson, Avner Ishar) and interior designers (Michael Azoulay) rather than in-house R&D.

ICR's business model is direct-to-consumer sale of residential real estate units without brokerage intermediaries, capturing commission savings for buyers. Revenue is generated through one-time unit purchases with pricing varying by project, location, floor, size, and apartment type, with entry-level units starting around 4 million ILS. The go-to-market is omnichannel and owned: corporate website, project showrooms at construction sites, a direct phone sales line (074-7668201), WhatsApp messaging, organic social presence (Instagram, LinkedIn, Facebook, YouTube), webinars, and content marketing through ICR Magazine. Customers are individual residential buyers — primarily families, professionals, and investors — segmented horizontally by use case (primary residence, family home, investment) rather than by enterprise or institutional segments.

Name

ICR

Legal name

ICR Israel Canada Ram Holdings Ltd. (איי סי אר ישראל קנדה ראם החזקות בע"מ)

Website

https://icrr.co.il

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

ICR (Israel Canada Ram Holdings Ltd.) is a privately held Israeli residential real estate developer that builds, markets, and sells newly constructed apartments directly to consumers across 20+ Israeli cities under the Israel Canada and Ram Living group, operating 50+ projects plus an urban renewal division.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Property Sales: ICR generates revenue through the sale of newly constructed residential apartments across Israel. The company develops and markets residential projects including towers, boutique buildings, and urban renewal developments. Revenue is generated as one-time purchases rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ICR is an Israeli residential real estate developer that plans, builds, markets, and sells newly built apartment units directly to end-buyers without external brokerage. Its portfolio spans new-construction housing projects and urban renewal (evacuation-rebuilding / TAMA 38 / Pinui-Binui) developments across 20+ Israeli cities, supported by in-house project galleries, an online apartment search wizard, and accessibility-enabled digital channels.

Product overview

ICR (Israel Canada Ram Holdings Ltd.) operates as a residential real estate development and marketing company offering new apartments for sale across Israel. The product portfolio consists of a main corporate website with an apartment search wizard, dedicated branded project websites, and a magazine content platform. The core offering includes multiple residential projects spanning various cities including Ramat Hasharon (EVE North Park, North Park), Givatayim (AIR), Jerusalem (Pastoral, Katamonim, French Hill, JTOWER, Givat Ze'ev), Bat Yam (YAM Towers), Herzliya (Hamesila B, Gefen), Netanya (Ocean Park, Complex 12, Dizengoff HaMeyasdim, Rabbi Kook Salomon), Ramat Gan (Serenity, Frug, Rashi Complex, Haroeh), and additional projects in cities including Rishon Lezion, Kiryat Ono, Petah Tikva, Kfar Saba, Akko, Lod, Haifa, and Yehud. Projects are categorized by status: marketed (for sale), in planning, under construction, and populated (completed). The company also conducts urban renewal projects across Israel. The ICR Wizard serves as the primary product for apartment search with filtering capabilities by city, apartment type (duplex, regular, garden, mini penthouse, penthouse), number of rooms (2-7+), and apartment area. Individual project websites (e.g., serenity.icrr.co.il, pastoral.thetwo.me) provide dedicated property finder interfaces for specific developments.

Differentiator

Problem solved

Functional benefit

Products and services

• ICR Residential Apartment Portfolio (50+ projects across 20+ Israeli cities) New-build residential apartments developed and sold directly by ICR to Israeli owner-occupier buyers, spanning multiple Israeli cities and project types, marketed without external brokerage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Azorim Investment, Development & Construction: Israeli real estate developer focused on urban residential construction and urban renewal (TAMA 38/Pinuy Binuy) projects. Directly comparable to ICR's infill urban renewal strategy.
• Electra Real Estate: Israel-based real estate developer and constructor with significant residential project activity across Tel Aviv, Gush Dan and other major cities. Operates a similar urban residential pipeline and direct-to-buyer model.
• Rogovin Group: Israeli residential developer with multi-city project activity. Comparable as another private Israeli developer competing in similar urban residential submarkets as ICR.
• Nitzan Lavi Group: Israeli residential real estate developer active in Tel Aviv metro and central Israel. Comparable to ICR in scale and direct-to-buyer sales approach for new urban apartments.
• Property & Building Corporation (PBC): TASE-listed Israeli real estate company with significant residential and mixed-use development activity. Comparable to ICR as an established multi-city residential developer in Israel.
• Minrav Group: Israeli residential developer and contractor; ICR itself markets projects branded 'Minrav' (e.g., Minrav Ba'pardes, Nofei Minrav), indicating direct operational overlap and project co-branding.
• Tidhar Group: One of Israel's largest residential developers, building and marketing new apartments across the country. Directly comparable to ICR's multi-city residential development and direct-to-buyer sales model.
• Africa Israel Properties: Israeli residential and commercial developer with major residential project exposure. Competes in similar submarkets and project sizes as ICR's premium Tel Aviv and central Israel developments.
• Daniel Goldstein Real Estate: Israeli boutique residential and urban renewal developer active in Tel Aviv and central Israel. Comparable to ICR's focus on urban mid-rise and tower residential product.

Broad incumbents

• Shikun & Binui: Israel's largest construction and infrastructure group with material residential real estate activity. Comparable as a broader incumbent player with overlapping residential development capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063944654350
• LinkedInlinkedin.com/company/icr-israel-canada-rem-residence
• Instagraminstagram.com/icr_residence

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICR