The Book of Everyone

What The Book of Everyone does

The Book of Everyone is a London-based personalized book publisher founded in 2014 that operated a direct-to-consumer e-commerce platform for customizable print gifts. The company sold bespoke books that could be personalized with individual names, messages, and themes, targeting individual consumers purchasing gifts for friends and family members. Its business model relied on one-time license sales of personalized publications, with no subscription or recurring component disclosed, and it served a global customer base through its own digital storefront. Early-stage capital was provided by Armada Ventures in 2014 and Spice Capital Partners in December 2016.

The company has been acquired by Wonderbly, described as the world's leading personalized book publisher. Post-acquisition, The Book of Everyone's website redirects to wonderbly.com, and its book catalog is being transitioned into Wonderbly's product line. The combined entity plans to expand the personalized book offering through Wonderbly's established digital infrastructure, with the founders (Jonny Biggins, Steve Hanson, Jason Bramley) integrated into the combined business. As a result, The Book of Everyone no longer operates as an independent commercial entity, and its products, audience, and brand have been consolidated under Wonderbly.

Name

The Book of Everyone

Website

https://thebookofeveryone.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

The Book of Everyone was a London-based personalized book publisher that sold customizable print books as gifts to individual consumers. Founded in 2014, it was acquired by Wonderbly and its products are now sold through wonderbly.com.

Ownership category

akta.pro rank

Product category

Personalized Publishing

NAICS

Book Publishers (51313), Books Printing (323117), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro primary industry

Personalized & Customized Book Print-on-Demand (Variable Data, One-to-One) (MPAJANAH)

akta.pro secondary industries

Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN), Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

Keywords

• Personalized books
• Custom gift books
• Bespoke publishing
• Personalized print books
• Custom story books

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Personalized Book Sales: The company generates revenue through the sale of personalized books. Following the merger with Wonderbly, these products are now sold through wonderbly.com as personalized publications for friends and family.

Go-to-market motion1 record

Distribution channels1 record

Core offering

The Book of Everyone operated a personalisation platform where customers could create bespoke print books as gifts for loved ones, integrating individual names, messages, photos, and themes into customized story books. The company was acquired by Wonderbly and its products are now sold through the wonderbly.com website.

Product overview

The Book of Everyone is a personalised book publisher offering customizable books as gifts. The company has joined forces with Wonderbly, and its product line will be transitioned to and expanded through Wonderbly's platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Books Customized print books that incorporate individual names, personal messages, photos, and themed content to create bespoke story books sold as gifts for friends and family. The product line was later absorbed by Wonderbly following acquisition.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WonderblycoreStrategic or Co-development PartnerThe Book of Everyone has merged with Wonderbly, the world's leading personalized book publisher. This partnership represents a significant strategic combination where The Book of Everyone's book catalog will be integrated into Wonderbly's platform. The books previously sold under The Book of Everyone brand will now be available through wonderbly.com, marking an exciting new chapter for the company.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wonderbly: World's leading personalised book publisher and the acquirer of The Book of Everyone. Both produce customised storybooks sold direct-to-consumer as gifts, making Wonderbly the most direct peer and now the operating home of The Book of Everyone's catalog.
• Hooray Heroes: Direct-to-consumer personalised book publisher focused on adult recipients (couples, friends, families). Highly comparable offering, customer base, and gifting use cases to The Book of Everyone's catalog.
• I See Me!: Personalised children's book publisher selling customised storybooks directly to parents and gift buyers. Same product category, similar direct-to-consumer model, and overlapping gifting occasions.
• LoveBook: Personalised book maker focused on relationship gifts for couples and family members. Closely comparable in target use case (personal gifting) and product format.
• Little Hippo Books: Personalised children's storybook publisher operating a direct-to-consumer e-commerce model. Comparable product, customer base (parents and gift buyers), and go-to-market approach.

Emerging players

• Pinwheel Press: Personalised children's books and storybooks sold direct-to-consumer. Smaller catalogue but directly comparable product category and target buyer.
• My Social Book: Personalised book service that turns social media content into printed books. Adjacent personalised book model with a different content source but comparable direct-to-consumer gifting proposition.

Broad incumbents

• Artifact Uprising: Premium custom print product company (photo books, prints, gifts) selling direct-to-consumer. Broader category overlap with personalised gifting but operates across multiple product types beyond books.
• Shutterfly: Large direct-to-consumer custom photo products platform including personalised books. Operates at much greater scale across multiple custom print categories, including personalised gifting.
• Mixbook: Custom photo book and print platform with a direct-to-consumer model. Overlaps in personalised book gifting but serves a broader photo-product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bookofeveryone
• LinkedInlinkedin.com/company/the-book-of-everyone

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Book of Everyone