What FM 104 does

FM104 is a Dublin-based commercial radio station operating under the legal entity Capital Radio Productions Ltd, an Irish private limited company (company number 138888) and subsidiary of News UK, which itself sits within the News Corp group. The station broadcasts on 104.4 MHz FM as 'Dublin's Hit Music Station' and has operated since 1989, serving the Dublin metropolitan audience with mainstream hit music, local news, entertainment, and sports programming. FM104 is the Official Dublin GAA Media Partner and holds the Irish rights to distribute talkSPORT sports content, including Premier League Live coverage.

The core product is the linear FM104 broadcast, which is being progressively complemented by a digital product portfolio under the Onic brand. The Onic Player streaming application (iOS and Android) serves as the digital home for FM104 audio, hosting live radio, on-demand podcasts, and 12+ exclusive genre-specific music streams (Pride Vibes, 80s, 90s, Alternative, Classical, Country, Gold, Hits, Kids, Movies, RnB, Rock). Original podcast production includes titles such as Say It With Pride, Are We There Yet? with Kathryn Thomas, On the Kase with Kasey Campion, The Stardust Tragedy, The Kinahans, and Live Wild by Hilary Rose, distributed via Spotify, Apple Podcasts, and YouTube. Distribution spans terrestrial FM, mobile apps, podcast platforms, and social channels (Facebook, X, Instagram), with FIFA World Cup 2026 coverage (powered by sponsor Lynx) extending into international sports content.

FM104's revenue model is advertising- and sponsorship-based, with rates negotiated bilaterally through a dedicated 'Advertise with FM104' sales channel rather than publicly disclosed. Named sponsors include Virgin Media, Movies@ Cinemas, coverinaclick.ie, and Jeep. The listener audience is the Dublin metro market, segmented into general listeners and sports fans (GAA, Premier League, soccer). A free VIP Club listener loyalty program supports engagement and competitions. The station is regulated under Ireland's Broadcasting Act 2009 and BAI codes covering commercial communications, programme standards, and fairness in news. Headcount is reported at 11-50 employees, consistent with a single-market regional broadcaster rather than a national network.

Name

FM 104

Legal name

Capital Radio Productions Ltd

Website

https://fm104.ie

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

FM104 is Dublin's hit music radio station, broadcasting on 104.4 FM and streaming via the Onic Player app. It delivers music, news, sports, and original podcasts to Dublin metropolitan listeners, monetized through advertising and sponsorships under News UK ownership.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Commercial radio broadcasting
• Music radio station
• Digital audio streaming
• Sports media coverage
• Podcast production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising: FM104 generates revenue through advertising and sponsorships, with dedicated 'Advertise with FM104' page and multiple sponsors listed on the website including Virgin Media, Movies@ Cinemas, coverinaclick.ie, and Jeep
2. Sponsorships: The station features branded content and sponsorship integrations with various advertisers across entertainment, retail, and automotive sectors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FM 104 is a Dublin-based commercial radio station that broadcasts hit music, news, sports, and entertainment content on the 104.4 FM frequency and via the Onic Player streaming platform. Its offering centers on live radio programming, original podcast series (e.g., Say It With Pride, Are We There Yet?), exclusive genre-specific music streams, and dedicated sports coverage including Dublin GAA and Premier League through talkSPORT Ireland. The station supports listener engagement through the VIP Club membership program and competitions.

Product overview

FM104 is Dublin's Hit Music Station, a mainstream radio broadcaster operated by Capital Radio Productions Ltd (part of News UK/Wireless Group). The core offering consists of live radio broadcast combined with the Onic Player streaming platform, which serves as the digital home for FM104's audio content including live radio, on-demand podcasts, and exclusive genre-specific music streams. The product portfolio includes the FM104 radio station (core broadcast product), Onic Player (streaming platform/app), Onic Podcasts (original podcast series including Say It With Pride, talkSPORT Ireland, and various entertainment podcasts), Dublin GAA media partnership content, FIFA World Cup coverage powered by Lynx, and exclusive music streams across multiple genres. The station also operates a VIP Club membership program and regularly runs competitions for listeners.

Differentiator

Problem solved

Functional benefit

Brands

• Onic: Digital streaming platform and podcast network operated by FM104, featuring exclusive streams including Pride Vibes, 80s, 90s, Alternative, Classical, Country, Gold, Hits, Kids, Movies, RnB, and Rock stations. Onic also produces original podcast content including Say It With Pride, Are We There Yet?, On the Kase with Kasey Campion, Ireland Said Yes, Socially Awkward, That's Mental with Izzy Showbizzy, If Taps Could Talk, The Kinahans, Live Wild by Hilary Rose, The Making of a Detective, and The Stardust Tragedy.
• talkSPORT Ireland
• Dublin's Hit Music

Products and services

• FM104 Radio Broadcast Mainstream commercial radio station broadcasting hit music, news, sport, and entertainment 24/7 to the Dublin metropolitan area on 104.4 FM.
• Onic Player Streaming Platform Digital streaming application serving as the new home for FM104 audio content, enabling live radio listening, on-demand podcasts, and exclusive genre-specific music streams. Available on iOS and Android.
• Onic Original Podcasts Original podcast series produced by Onic, including 'Say It With Pride', 'Are We There Yet? With Kathryn Thomas', 'On the Kase with Kasey Campion', 'Ireland Said Yes', 'Socially Awkward', 'That's Mental with Izzy Showbizzy', 'If Taps Could Talk', 'The Kinahans', 'Live Wild by Hilary Rose', 'The Making of a Detective', and 'The Stardust Tragedy'.
• talkSPORT Ireland Exclusive sports podcasts and live sports content from talkSPORT Ireland, including 'INSIDE: The Boys In Green', 'What The Ruck', 'The 45', 'The 65', 'Mnasplaining', and live Premier League matches.
• Onic Exclusive Music Streams Non-stop genre music streams available through Onic Player, including Pride Vibes, 80s, 90s, Alternative, Classical, Country, Gold, Hits, Kids, Movies, RnB, and Rock.
• Dublin GAA Official Media Partnership Coverage Comprehensive coverage of Dublin GAA including men's football, ladies football, hurling, and camogie as the Official Dublin GAA Media Partner, with on-air segments, social media coverage, sponsorships, live activations at fixtures, and ticket giveaways.
• VIP Club Membership Listener loyalty program offering exclusive benefits, competitions, and special offers to FM104 listeners.
• Advertising and Sponsorship Services Selling advertising airtime, sponsorships, branded content, and ticket giveaways to brands and agencies seeking to reach Dublin audiences via FM104 and Onic Player.
• Say It With Pride Podcast Series Four-part limited podcast series exploring modern Irish queer life across industries and generations, created and produced by Adam Murphy Dunne.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• Dublin GAAcoreStrategic or Co-development Partner · 3 October 2024FM104 became the Official Dublin GAA Media Partner, providing comprehensive coverage of Ladies and Mens Football, Hurling, and Camogie. The partnership includes dedicated on-air segments, social media coverage, sponsorships of key Dublin GAA moments, live activations at Parnell Park fixtures, and ticket giveaways for major games and events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Today FM: Ireland-wide national commercial radio station focused on music, entertainment, and lifestyle programming; directly comparable as a music-led commercial broadcaster competing for the same advertisers and Dublin listeners.
• LMFM: Drogheda/northeast Ireland local radio station within the same News UK group as FM104; directly comparable as a regional local radio station sharing parent ownership, content platform (Onic), and ad-sales approach.
• SPIN 1038: Dublin youth-oriented music radio station focused on contemporary hits and younger demographics; comparable to FM104 as a Dublin music-format station competing for similar listeners and ad spend.
• 98FM: Dublin local music radio station, one of FM104's most direct competitors in the Dublin metro market for hit-music listeners and local advertising.
• Q102: Dublin-based local radio station operating under the same News UK/Wireless Group parent as FM104. Directly comparable as a Dublin local hit-music station competing for the same listenership and ad budget.
• 96FM / C103: Cork-based local radio stations within the same News UK/Wireless Group portfolio as FM104; comparable as sister local-market hit-music stations under shared corporate ownership and content infrastructure.
• Live 95FM: Limerick local radio station in the same News UK group as FM104; directly comparable as a regional Irish local radio station with similar content model and ad-sales structure.

Regional players

• Classic Hits Ireland: Multi-city Irish local music station under Bay Broadcasting; comparable as a Dublin-present music-led commercial radio operator competing for similar ad categories and audiences.

Broad incumbents

• RTÉ Radio 1: Ireland's national public-service broadcaster with dominant reach across news, talk, and music; a large incumbent competitor for Dublin listeners and ad budgets, though publicly funded and broader in remit.
• Newstalk: Ireland's leading national news and talk radio station; comparable as a Dublin-headquartered commercial broadcaster competing for ad share, though it is talk-led rather than music-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FM104
• Facebookfacebook.com/DublinsFM104
• Instagraminstagram.com/dublinsfm104

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FM 104