Cork's 96FM
Cork's 96FM is a Cork, Ireland-based local commercial radio station reaching 241,000 weekly listeners alongside sister station C103, delivering music, news, sport, and podcasts via FM broadcast and the Onic Player digital platform, with revenue from local business advertising.
- Company typePrivate
- Founded-
- HeadquartersCork, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cork's 96FM does
Cork's 96FM is a local commercial radio station headquartered at Broadcasting House, St Patrick's Place, Cork, Ireland (company number 137313, registered as Cork Media Enterprises Ltd). It is part of the Wireless Group Limited portfolio under News Corp/News UK, alongside sister station C103 and a wider Irish/UK radio network including Q102, FM104, LMFM, Live 95FM, and talkSPORT Ireland. The station broadcasts at 96FM across Cork City and County, reaching 241,000 weekly listeners combined with C103 (JNLR/Ipsos MRBI 2024-1), with an average quarter-hour reach of 50,000 and a near-balanced gender split (127,000 female / 113,000 male weekly).
The station distributes content through traditional FM broadcast, the Onic Player mobile app (iOS/Android, launched 2026), online streaming, and podcast platforms including Spotify and Apple Podcasts. Programmatic offering includes weekday shows such as Lorraine & Ross in the Morning, The Opinion Line with PJ Coogan, Afternoons with Simon Murdoch, The Big Drive Home with Izzy Showbizzy, and The Hit Mix with Brian McEvoy, plus a portfolio of 10+ podcasts and 12+ exclusive Onic genre streams (Pride Vibes, 90s, 80s, Alternative, Classical, Country, Gold, Hits, Kids, Movies, RnB, Rock). A mobile promotions crew branded as the 96fm Street Fleet offers on-the-ground brand activations for enterprise clients.
Revenue is generated exclusively through advertising: on-air spots reaching the Cork audience, digital advertising (display, sponsored content, digital campaigns managed in-house), and Street Fleet experiential activations. Pricing is quote-based rather than publicly disclosed. The audience base comprises Cork City and County residents, while advertiser customers are local Cork businesses seeking to reach the local market. Competition entry via SMS to 57599 is a minor transactional revenue stream at €2.50 per message. The station holds media partnerships with Cork Pride, Cobh Ramblers football club, and Cork Harbour Festival.
Cork's 96FM firmographics
Firmographics- Name
- Cork's 96FM
- Legal name
- Cork Media Enterprises Ltd
- Website
- https://96fm.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cork's 96FM is a Cork, Ireland-based local commercial radio station reaching 241,000 weekly listeners alongside sister station C103, delivering music, news, sport, and podcasts via FM broadcast and the Onic Player digital platform, with revenue from local business advertising.
- Ownership category
- akta.pro rank
Cork's 96FM industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)
Keywords
Where Cork's 96FM is headquartered
LocationHeadquarters
- HQ city
- Cork
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Cork's 96FM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- On Air Advertising: Radio advertising spots broadcast during programming, reaching 241,000 weekly listeners across 96FM and C103
- Digital Advertising: Online advertising opportunities including display ads, sponsored content, and digital campaigns managed through in-house creative team
- Street Fleet Promotions: Mobile promotions crew offering branded SUV appearances and event activations for local businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Competition entry via SMS |
Distribution channels5 records
Marketing channels8 records
Cork's 96FM product offering
Product offeringCore offering
Cork's 96FM operates a local FM radio station broadcasting music, news, sport, and entertainment to listeners across Cork City and County. The station distributes content through FM broadcast, the Onic Player mobile app, online streaming, and podcast platforms, and sells on-air, digital, and street-level advertising to local businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Cork's 96FM Radio Broadcast Local FM radio station broadcasting music, news, sport, weather, traffic, and entertainment programming to listeners across Cork City and County. Targeted at adult consumers in the Cork market.
Companies that use Cork's 96FM
Customer profileSegments2 records
Ideal customer profiles2 records
Cork's 96FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cork's 96FM partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Cork PrideminorCork Pride is listed as a media partner, receiving promotional coverage and visibility through Cork's 96FM's platforms and content.
- Cobh RamblersminorCobh Ramblers football club is listed as a media partner, receiving promotional coverage through Cork's 96FM's platforms.
- Cork Harbour FestivalminorCork Harbour Festival is listed as a media partner, receiving promotional coverage through Cork's 96FM's platforms.
- Opera LaneminorOpera Lane partnered with 96FM for a competition aimed at increasing awareness of their Personal Shopping service. The 96FM team developed creative competition formats and executed a multi-platform campaign.
- OniccoreOnic is the parent network providing the Onic Player platform for streaming 96FM content, including live radio, podcasts, and exclusive station streams.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Cork's 96FM competitors and assessment
Company assessmentDirect peers
- C103: Sister station operating in the same Cork market under the same parent (Cork Media Enterprises Ltd / Wireless Group). Directly comparable local radio business with overlapping sales, content, and advertising inventory.
- Red FM: Direct competitor local radio station in Cork City and County, competing for the same listener base and local advertising spend as Cork's 96FM.
- Live 95FM: Sister station under the Wireless Group/News Corp umbrella serving Limerick; comparable regional Irish radio operator with similar music-and-talk format and advertising-driven model.
- FM104: Wireless Group sister station serving the Dublin market; comparable local commercial radio operator with multi-platform distribution and similar content positioning.
- Q102: Wireless Group sister station in Dublin; directly comparable music-format local radio station operating under the same News Corp ownership umbrella.
- LMFM: Wireless Group sister station serving Drogheda and the northeast; comparable regional Irish local radio operator with similar advertising revenue model and format mix.
Broad incumbents
- talkSPORT Ireland: Sports-focused national radio brand under the same Wireless Group/News UK umbrella; comparable in distribution (Onic Player streaming) and ownership, but operates at a national rather than local scale.
- RTÉ Radio 1: Ireland's national public broadcaster offering news, talk, and music programming across multiple channels; competes for listener share and advertiser attention at a national scale.
- Today FM: National commercial music-and-talk radio station owned by Bauer Media Audio Ireland; comparable in format and advertising model, operating at national rather than regional scale.
- Newstalk: National news and talk radio station; comparable in providing local news content and competing for Irish listener share, though national in scope and talk-focused rather than music-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cork's 96FM social profiles
Digital presenceCork's 96FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cork's 96FM leadership team
Management profileNumber of profiles
Cork's 96FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cork's 96FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cork's 96FM
What does Cork's 96FM do?
Cork's 96FM operates a local FM radio station broadcasting music, news, sport, and entertainment to listeners across Cork City and County. The station distributes content through FM broadcast, the Onic Player mobile app, online streaming, and podcast platforms, and sells on-air, digital, and street-level advertising to local businesses.
Is Cork's 96FM a public or private company?
Cork's 96FM is a private company. It is classified as corporate owned and is currently operating.
When was Cork's 96FM founded?
Cork's 96FM was founded in -1. It employs 11 to 50 people.
Where is Cork's 96FM based?
Cork's 96FM is headquartered in Cork, Ireland, in the Europe region.
How does Cork's 96FM make money?
Three revenue lines are on record. On Air Advertising is the primary driver. The others are digital Advertising and street Fleet Promotions.
Who are Cork's 96FM's main competitors?
Direct peers on record are C103, Red FM, Live 95FM, FM104, Q102 and LMFM. Broad incumbents are talkSPORT Ireland, RTÉ Radio 1, Today FM and Newstalk.
Does Cork's 96FM have an API?
No public API is recorded for Cork's 96FM.
What industry is Cork's 96FM in?
Cork's 96FM's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.