GOcar

What GOcar does

GOcar (legal entity: Gocar Italia Srl) is an Italian long-term vehicle rental company operating under the "noleggio a lungo termine" model. Founded in 1994 and headquartered in Florence at Viale Donato Giannotti, 69, the company provides subscription-style vehicle leases with fixed monthly payments bundling routine and extraordinary maintenance, road tax (bollo), RCA and Kasko insurance, telematics/anti-theft systems, 24-hour roadside assistance, accident and fine management, and vehicle registration. Contracts are offered in 25-, 36-, 48-, and 60-month tenors with customizable annual mileage caps and with-or-without-deposit options; published pricing spans roughly €50-€300/month for city cars, €300-€500 for compacts and crossovers, €500-€700 for SUVs, and €700-€2,000+ for premium and luxury vehicles.

The product portfolio extends beyond passenger cars into two specialized variants: Veicoli Commerciali (vans and commercial vehicles for SME logistics and trades) and Veicoli Green (electric, hybrid, and hydrogen vehicles). Ancillary services include a premium pickup-and-delivery maintenance service, a pre-assignment temporary vehicle program, and a dedicated fleet management consulting line for corporate customers. Underlying technology is not proprietary; operations run on the gocar.it website with a 30-second no-commitment "Richiedi Preventivo Gratuito" quote form, supported by affiliated delivery and collection centers across all 20 Italian regions.

The company serves three primary segments: individual consumers (privati) avoiding capital outlay and depreciation risk, self-employed professionals with a Partita IVA seeking tax-deductible vehicle costs, and corporate clients (aziende) seeking outsourced fleet management. Go-to-market is digital-first direct-to-consumer with online quote requests, supplemented by a dedicated-consultant channel for fleet/business accounts, and uses content marketing and location-based SEO landing pages. Short- and medium-term rental demand is routed to a partner (rentsmart24.com). The company is privately held, without disclosed funding, parent, or institutional investors.

Name

GOcar

Legal name

Gocar Italia Srl

Website

https://gocar.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

GOcar (Gocar Italia Srl) is an Italian long-term car rental company that leases passenger cars, commercial vehicles, and green/hybrid vehicles on 25-60 month subscriptions with all-inclusive monthly fees to private consumers, freelancers with Partita IVA, and corporate fleets across Italy.

Ownership category

akta.pro rank

Product category

Long-Term Vehicle Rental

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

akta.pro secondary industries

Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Self-Drive Car Rental (THADAAAF)

Keywords

• Long-term car rental
• Vehicle leasing services
• Corporate fleet management
• Commercial vehicle rental
• Electric vehicle leasing

Headquarters

HQ city

Chiasso

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Long-term Vehicle Rental: GOcar generates revenue through monthly rental fees for long-term vehicle leases. Customers pay fixed monthly installments (rate) that include comprehensive services such as maintenance, road tax (bollo), insurance, roadside assistance, and vehicle registration. The revenue model is subscription-based with contracts typically lasting 25-60 months. Pricing varies by vehicle category, mileage limits, contract duration, and whether a deposit (anticipo) is paid upfront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GOcar offers long-term vehicle rental (noleggio a lungo termine) services across Italy, providing individuals, self-employed professionals, and businesses with fixed monthly subscriptions that include comprehensive insurance, maintenance, road tax, roadside assistance, and vehicle registration. Contracts run from 25 to 60 months with customizable mileage limits and deposit options, covering a fleet spanning more than 50 brands from city cars to luxury SUVs, with dedicated variants for commercial vehicles and electric/hybrid green vehicles.

Product overview

GOcar is a long-term car rental company offering a comprehensive portfolio of vehicle leasing services. The core offering is the Noleggio a Lungo Termine service, which provides vehicles with all-inclusive monthly payments covering insurance, maintenance, road tax, and roadside assistance. The company extends its portfolio through specialized variants including Veicoli Commerciali for business van needs and Veicoli Green for eco-conscious customers seeking electric, hybrid, or hydrogen vehicles. Additional services include fleet management consulting for businesses, premium pickup/delivery service, and temporary vehicle substitution. GOcar operates across Italy serving private individuals, self-employed professionals (Partita IVA), and corporate fleets, with vehicle offerings spanning over 50 brands from city cars to SUVs.

Differentiator

Problem solved

Functional benefit

Products and services

• Noleggio a Lungo Termine (Long-Term Rental) Core long-term vehicle rental service allowing private individuals, self-employed professionals, and businesses to lease vehicles with fixed monthly payments covering maintenance, insurance, road tax, and roadside assistance. Contracts range from 25 to 60 months with customizable mileage limits and deposit options, spanning 50+ vehicle brands from city cars to luxury SUVs.
• Veicoli Commerciali (Commercial Vehicles) Long-term rental of commercial vehicles and vans targeted at businesses, tradespeople, and delivery operators needing transportation of goods and equipment, with flexible terms, substitute vehicles during maintenance, and fleet management support.
• Veicoli Green (Green Vehicles) Long-term rental of electric, plug-in hybrid, and hydrogen vehicles supporting sustainable mobility, targeted at environmentally conscious consumers and businesses seeking low-emission transport and access to latest green technology without large upfront investment.
• Gestione Flotta (Fleet Management) Comprehensive corporate fleet management service for Italian companies of all sizes, including dedicated consultants, fixed cost planning, complete vehicle lifecycle management, and customized solutions for company fleets and employee vehicle programs.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leasys: Captive long-term rental arm of Stellantis (with Crédit Agricole/Natixis); Italy's largest NLT provider. Direct competitor on long-term contracts for individuals, professionals (Partita IVA), and corporate fleets with full bundling of insurance, maintenance, and roadside assistance.
• Arval Italia: BNP Paribas-owned full-service long-term rental and operational leasing operator with a major Italian presence. Competes head-to-head in multi-year vehicle subscriptions for SMEs, corporates, and individuals with all-inclusive services.
• ALD Automotive Italia (Ayvens): International operational leasing leader (now Ayvens following Société Générale merger) serving Italian corporates and SMEs with full-service vehicle leasing, fleet management, and growing private-customer subscriptions.
• Alphabet Italia: BMW Group's full-service leasing and fleet management brand with a dedicated Italian operation. Provides multi-year, all-inclusive vehicle subscriptions for corporate and private customers, directly comparable to GOcar's core offering.
• Volkswagen Financial Services Italia: OEM captive financial services arm providing long-term rental and leasing products in Italy for VW Group brands. Competes on fixed-term, bundled packages for retail and corporate customers across multiple marques.
• Sixt Leasing (Sixt Italia): International mobility provider with a long-term rental/leasing book in Italy serving both private and corporate accounts. Overlaps in fixed-term inclusive pricing and flexible mile-age/duration contracts.
• LeasePlan Italia: One of the world's largest operational leasing companies (now part of Ayvens) with a substantial Italian fleet business. Competes directly in multi-year corporate fleet leasing and increasingly in private subscription propositions.
• Locauto: Italian-headquartered rental company offering both short-term and long-term rental across many Italian cities. Directly comparable on the long-term private/corporate offering and national Italian coverage.

Broad incumbents

• Maggiore (Atlante Group): Established Italian brand within Atlante Group offering car rental with corporate fleet and long-term products. Overlaps with GOcar on national private/corporate NLT and dedicated fleet management.
• Hertz Fleet Italia: Global rental brand with an Italian fleet-leasing product line competing on multi-month vehicle subscriptions and corporate accounts, though primarily known for short-term rental where GOcar does not operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noleggio.lungo.termine.veicoli
• LinkedInlinkedin.com/company/gocar-sagl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOcar