PrimeTrust Federal Credit Union

What PrimeTrust Federal Credit Union does

PrimeTrust Federal Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Muncie, Indiana, operating under an NCUA community charter that restricts membership to individuals and businesses that live, work, worship, or attend school in Delaware, Madison, Henry, Hamilton, and Hancock counties. Founded in 1935, the institution has more than 90 years of operating history and serves both retail consumers and small businesses through a multi-channel distribution model combining physical branches, a call center, shared branching network access, and online/mobile banking delivered via Jack Henry Digital's Banno platform. As of mid-2026 the credit union employs between 51 and 100 people and has recently completed a merger absorbing Del Met FCU, onboarding approximately 900 former Del Met members, while a new Downtown Yorktown branch is under construction for 2026 opening.

The core product set spans personal banking (checking, savings, youth accounts, money market, certificates, IRAs, HSAs, trust accounts, VISA credit cards), a diversified lending book (mortgages, auto, personal, RV, boat, powersport, and a MyLine personal line of credit), and a business banking suite that includes checking, savings, debit/credit cards, business loans, treasury management, and Positive Pay fraud protection. Supporting services include MessagePay for digital loan repayment, ClickSwitch for account migration, GreenPath financial wellness counseling, and a Cybersecurity Corner educational resource. Revenue is generated through net interest income on the member loan book, deposit account fees (kept low or zero by cooperative mandate), and credit card interchange, with surplus earnings reinvested into member rates and services rather than distributed to outside shareholders.

Name

PrimeTrust Federal Credit Union

Legal name

Prime Trust Financial Credit Union

Website

https://primetrustcu.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

PrimeTrust Federal Credit Union is a not-for-profit, member-owned cooperative headquartered in Muncie, Indiana, providing personal and business banking, lending, and digital services to households and small businesses across five East Central Indiana counties under an NCUA community charter.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Unions (52213)

SIC

Federal & Federally-Sponsored Credit Agencies (6111)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Personal banking
• Small business banking

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Loan Interest Income: As a not-for-profit credit union, PrimeTrust generates revenue primarily through interest earned on loans provided to members, including auto loans, mortgages, personal loans, RV/boat loans, and business loans. Deposits from members are used to fund loans to other members.
2. Deposit Account Fees: Fees from deposit accounts including checking and savings accounts, with emphasis on low- and no-fee services as part of their not-for-profit model.
3. Credit Card Interchange: Revenue from credit card operations including interchange fees on PrimeTrust VISA cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PrimeTrust Federal Credit Union is a not-for-profit, community-chartered credit union providing personal and business banking products to members across Delaware, Madison, Henry, Hamilton, and Hancock counties in Indiana. It offers checking, savings, certificates, IRAs, credit cards, mortgages, auto loans, personal loans, RV/boat/powersport loans, and youth accounts for consumers, plus business checking, business savings, business loans, treasury management with Positive Pay, and digital banking for small businesses. Member deposits are pooled to fund loans to other members, with excess profits reinvested into better rates and low- or no-fee services rather than distributed to outside shareholders.

Product overview

PrimeTrust Federal Credit Union is a full-service financial institution offering a comprehensive suite of banking products organized across personal banking, lending, and business services. The personal banking division includes checking, savings, youth accounts (with Petey's Kids Club), credit cards, trust accounts, health savings accounts, certificates, money market accounts, and Traditional IRAs. The lending portfolio covers mortgages, auto loans, personal loans, MyLine (personal line of credit), powersport loans, boat loans, and RV loans. Business services encompass business checking, savings, debit and credit cards, digital banking for business, treasury management with Positive Pay fraud protection, and business loans. Additional services include ClickSWITCH for account migration, MessagePay for loan payments, GreenPath Financial Wellness counseling, and cybersecurity education resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Personal checking accounts for individual members to manage day-to-day banking needs, available with low- and no-fee service options under the not-for-profit model.
• Personal Savings Personal savings accounts for accumulating funds and earning interest as part of PrimeTrust's deposit product suite.
• Youth Accounts (Petey's Kids Club) Savings and checking accounts designed for young members, supported by the Petey's Kids Club program that introduces children to saving and financial habits.
• VISA Credit Cards VISA credit card products for personal use with various rewards and benefits, generating interchange revenue for the credit union.
• Trust Accounts Trust account services for members needing fiduciary banking solutions for managed or estate funds.
• Health Savings Accounts (HSA) Tax-advantaged health savings accounts that members use to set aside pre-tax funds for qualified medical expenses.
• Certificates of Deposit Certificate of deposit products with competitive rates for members seeking term-based savings, highlighted by the credit union as a strong deposit offering.
• Money Market Accounts Money market deposit accounts offering competitive yields with limited check-writing privileges for members seeking higher-yield liquid savings.
• Traditional IRA Individual Retirement Account providing tax-deferred retirement savings for members planning for retirement.
• Mortgage Loans First mortgage loans for purchasing homes with competitive rates, including options for new home purchases, positioned around the credit union's "90+ Years Guiding Neighbors Home" campaign.
• Auto Loans Vehicle financing for new and used automobiles with competitive rates, supported by a 1% cash back referral/switch promotion and identified by the CEO as one of the credit union's most popular products.
• Personal Loans Unsecured personal loans with fixed rates for various member financial needs.
• MyLine (Personal Line of Credit) Revolving personal line of credit with fast access through eBranch and mobile banking; lower rates than most credit cards, up to 5-year draw period with a 5% APR floor, credit limits of $5,000-$20,000 per household.
• Powersport Loans Financing for motorcycles, ATVs, side-by-sides, snowmobiles, jet skis, golf carts, and trailers for outdoor recreational activities.
• RV Loans Loans for recreational vehicles including new and used RVs, campers, and trailers, with no early payoff penalties.
• Boat Loans Financing for various watercraft including bass boats, sailboats, pontoon boats, jet skis, and ski/fish boats.
• Business Checking Business checking accounts designed for small business banking needs within the credit union's chartered Indiana counties.
• Business Savings Business savings accounts to support small business financial management and cash positioning.
• Business Debit & Credit Cards Business-focused debit and credit card products for managing business expenses.
• Digital Banking for Business Online and mobile banking platform tailored for business members with enhanced tools for managing commercial accounts.
• Treasury Management Cash management and treasury services for businesses, including Positive Pay fraud protection to verify check transactions on commercial accounts.
• Business Loans Commercial lending products supporting local entrepreneurs and small businesses with financing for startup and growth.
• ClickSWITCH Account Migration Service Account switching service that helps new members move direct deposits, automatic payments, and external accounts from other financial institutions with less hassle.
• MessagePay Loan Payments Digital loan payment service that enables members to make effortless, on-time loan payments through an online portal.
• GreenPath Financial Wellness Financial wellness and counseling services delivered through a partnership with GreenPath, helping members improve credit and manage personal finances.
• Cybersecurity Corner Education Educational resources and guidance on cybersecurity topics provided to PrimeTrust members to support safe banking practices.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GreenPath Financial WellnesscoreStrategic or Co-development PartnerGreenPath Financial Wellness provides financial education and wellness resources to PrimeTrust members. PrimeTrust refers members to GreenPath for credit improvement services and financial counseling. This partnership supports the credit union's mission of promoting members' overall quality of life.
• Second HarvestminorStrategic or Co-development PartnerSecond Harvest is a food bank serving Blackford, Grant, Jay, Randolph, and Wabash counties. PrimeTrust partners with Second Harvest allowing donors to become PTF members, expanding community impact and financial access to underserved areas.
• Jack Henry Digital (Banno)coreTechnology or IntegrationJack Henry Digital provides the digital banking platform (Banno) powering PrimeTrust's online and mobile banking, including account management, loan applications, and digital services like MessagePay. This is the core technology platform for PrimeTrust's digital banking experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FORUM Credit Union: Indiana-headquartered community credit union offering personal banking, lending, and business services across multiple counties. Directly comparable in scale, member-owned cooperative model, and community-chartered footprint to PrimeTrust.
• Beacon Credit Union: Indiana-based community credit union providing checking, savings, lending, and business banking to members across central Indiana. Overlapping geographic territory and similar community credit union value proposition make it a close comparable.
• Centra Credit Union: Indiana community credit union offering personal and business banking, mortgages, and consumer loans. Operates a similar member-owned model and competes for Indiana households and small businesses.
• Heritage Federal Credit Union: Indiana-headquartered community credit union providing deposit, lending, and business banking services. Similar cooperative structure, community-chartered focus, and Indiana footprint to PrimeTrust.
• Elements Financial Credit Union: Indiana-based credit union serving consumer and business members with checking, lending, mortgages, and treasury services. Comparable in product breadth and member-focused community model.
• Indiana University Credit Union (IUCU): Indiana community credit union offering full personal and business banking products. Direct competitor for Indiana households and small businesses in adjacent geographies.

Broad incumbents

• Teachers Credit Union (TCU): One of Indiana's largest credit unions offering a full suite of consumer and business banking products across a statewide footprint. Comparable product set but materially larger scale and broader geographic reach.
• Purdue Federal Credit Union: Indiana-headquartered credit union with statewide membership and full personal/business banking products. Larger and broader than PrimeTrust, but competes in overlapping Indiana markets.
• First Merchants Bank: Indiana-based regional commercial bank with personal, business, and treasury management offerings. Competes with PrimeTrust for Indiana small business banking and deposit relationships.

Others

• GreenPath Financial Wellness: Existing PrimeTrust partner that delivers credit counseling and financial wellness services. Included as an ecosystem adjacency rather than a direct competitor; relevant to PrimeTrust's member financial education offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/primetrustfcu
• Facebookfacebook.com/PrimeTrustFCU
• LinkedInlinkedin.com/company/wge-federal-credit-union
• Instagraminstagram.com/primetrust_fcu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeTrust Federal Credit Union