What Prismafood does

Prismafood s.r.l. is an Italian manufacturer of professional pizza and restaurant equipment, headquartered at Via Tabina 18 in Valvasone (province of Pordenone), Italy, and operating as a privately held limited liability company since its founding in 2006. The company designs and produces a comprehensive, modular product portfolio covering the full pizza preparation workflow: conveyor ovens (TUNNEL C40, C50, C65, C80 in both electric and gas variants), traditional deck ovens (multiple electric series including SMALL BASIC, HIDEO, TINY, BASIC, BASIC XL, PLUS XL, SUPERIOR XL GLASS, TRAYS, MAIOR, GENIUS, DHOME, VISIOME; GAS and GAS XL series; and TITAN wood/gas/electric outdoor ovens), dough processing machinery (DSA, DMA, and DRV rolling machines including Touch and GO variants, spiral and fork mixers, pizza presses in 33/45/50 cm sizes, PF divider/rounders), and oven accessories (stands, proving chambers, hoods). The company also operates an adjacent sushi equipment line (ZO rice washers and Okami sushi ovens) and a separate sub-brand, I-Line by Prismafood, with its own website at ilineequipment.com.

The company's underlying technology is anchored by a proprietary ventilated cooking chamber used in its Tunnel conveyor ovens: air is withdrawn from the cooking chamber and reintroduced through diffusers placed above and below the belt, maintaining constant temperature for uniform baking. Digital control panels with six programmable settings, weekly automatic on/off scheduling, and gas temperature calibration up to 350°C support throughput of up to 206 pizzas per hour on the top-end TUNNEL C80 GAS and 43-137 pizzas per hour on smaller models. All manufacturing is performed in-house at the Valvasone facility, from laser cutting and bending of components through assembly, supported by an ERP Fluentis system implemented with EU regional development co-funding (POR FESR 2014-2020).

Prismafood operates a B2B, sales-led go-to-market model. Customers are reached through direct contact (phone at +39 0434 85081, email at [email protected], and website contact forms), an authorized dealer and distributor network across European and international markets, and presence at major food-service exhibitions including GULFHOST Dubai (3-5 November 2026) and HOST Milan (22-26 October 2027). A Demo Kitchen facility at headquarters supports hands-on product evaluation. Revenue is generated exclusively through hardware sales of equipment, accessories, and complementary product lines; pricing is not publicly disclosed and is handled on a per-inquiry basis. The customer base targets two primary verticals, professional pizzerias and restaurants, both requiring durable, high-throughput equipment for continuous commercial use.

Name

Prismafood

Legal name

PRISMAFOOD s.r.l.

Website

https://prismafood.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Prismafood is an Italian manufacturer of professional pizza and restaurant equipment, producing conveyor ovens, deck ovens, dough processing machinery, and sushi equipment in-house at its Valvasone facility for pizzerias and restaurants across European and international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Valvasone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Prismafood generates revenue through the manufacture and sale of professional pizza and restaurant equipment including ovens, conveyor ovens, rolling machines, mixers, pizza presses, divider/rounders, accessories, and sushi equipment. Products are sold directly and through dealer networks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prismafood S.r.l., founded in 2006 in Valvasone, Italy, designs, manufactures and sells professional equipment for pizzerias and restaurants. Its product range includes conveyor tunnel ovens, traditional electric and gas ovens, dough rolling machines, spiral and fork mixers, pizza presses, divider/rounder machines and a dedicated line of sushi preparation equipment, together with accessories such as oven stands, hoods and proving chambers.

Product overview

Prismafood is a manufacturer of professional pizza equipment and sushi machines headquartered in Valvasone, Italy. The product portfolio is organized as a comprehensive modular system centered on pizza-making equipment with multiple complementary product lines: (1) Conveyor Ovens including electric (TUNNEL C40/C50/C65/C80) and gas variants (TUNNEL C40/50/65/80 GAS) for high-volume production; (2) Traditional Ovens available in electric (SMALL BASIC, HIDEO, TINY, BASIC, BASIC XL, PLUS XL, SUPERIOR XL GLASS, TRAYS, TRAYS GLASS, TRAYS ALTO, MAIOR, MAIOR LE, MAIOR LE TRAYS, MAIOR LE UP, GENIUS, DHOME, VISIOME series) and gas versions (GAS and GAS XL series), plus outdoor/indoor TITAN ovens in wood, gas, and electric; (3) Dough Processing Equipment including Rolling Machines (DSA, DSA Touch and GO, DMA, DRV, DRV Touch and Go series), Spiral and Fork Mixers (multiple series), Pizza Press, and Divider/Rounder machines; (4) Oven Accessories (stands, proving chambers, hoods, gas accessories); (5) Sushi Equipment (ZO rice washers and Okami sushi ovens). All products are manufactured in-house in Italy with quality certifications.

Differentiator

Problem solved

Functional benefit

Brands

• I-Line by Prismafood: A brand for pizza equipment operated by Prismafood, with its own website at ilineequipment.com

Products and services

• TUNNEL Conveyor Ovens (Electric and Gas) Continuous conveyor ovens for high-volume pizza production in pizzerias and quick-service restaurants. Available in electric and gas-fired versions with multiple belt widths.
• Traditional Electric Pizza Ovens Decktop electric pizza ovens for traditional pizzerias, restaurants and snack bars requiring deck-style baking.
• Traditional Gas Pizza Ovens Gas-fired deck pizza ovens for traditional pizzerias and restaurants, with calibrated burners for even heat distribution.
• TITAN Indoor/Outdoor Pizza Ovens Versatile TITAN pizza ovens suitable for both indoor kitchens and outdoor garden or terrace installations in restaurants and hospitality venues.
• Dough Rolling Machines Mechanical and electronic dough sheeters for shaping pizza bases, used in pizzerias and pastry shops.
• Spiral and Fork Mixers Professional spiral and fork dough mixers used by pizzerias, bakeries and pastry kitchens to prepare pizza, bread and pastry doughs.
• Pizza Press Hydraulic/pneumatic pizza presses for forming perfectly round pizza dough portions in high-volume pizzerias.
• Divider and Rounder Automatic divider-rounder machines for portioning and rounding dough balls, used in pizzerias and bakeries handling high dough throughput.
• Sushi Preparation Equipment Specialized equipment for sushi restaurants, including ZO and Okami series machines for rice handling and sushi preparation.
• Oven Stands, Hoods and Proving Chambers Complementary foodservice accessories — including oven stands, neutral hoods, gas regulation accessories and proving/fermentation chambers — sold to professional kitchens.

Quantifiable outcome

• TUNNEL C80 GAS produces up to 206 pizzas per hour with temperatures up to 350°C
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• I-Line by PrismafoodminorOthersI-Line is a brand under Prismafood, positioned as a distinct brand identity for specific product lines.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Middleby Corporation: Large US-listed commercial kitchen equipment conglomerate with multiple pizza-focused brands (e.g., TurboChef, Blodgett, Marsal). Broader incumbent that competes with Prismafood at the high-volume chain-account level with much deeper R&D and global distribution.
• Ali Group: Italian-headquartered global leader in commercial foodservice equipment with 30+ brands. Operates across pizza, baking, and refrigeration categories — overlapping with Prismafood at the broad pizza-equipment level but with vastly greater scale and geographic reach.
• Rational AG: German-listed global leader in combi-ovens for professional kitchens. Overlaps with Prismafood on commercial oven technology for foodservice operators, though focused on combi-steam rather than pizza-specific applications.

Direct peers

• Fontana Forni: Italian producer of wood-fired, gas, and hybrid pizza ovens for professional use. Direct competitor in the European commercial pizza-oven segment, with comparable Made-in-Italy brand positioning.
• Zanolli: Italian manufacturer of professional pizza ovens and dough-prep equipment. Direct overlap with Prismafood across conveyor ovens, deck ovens, and dough-processing machinery for professional kitchens.
• Pavesi: Italian manufacturer of rotating and static professional pizza ovens. Comparable to Prismafood on product type (commercial pizza ovens) and customer base (pizzerias, restaurants), with a similar Made-in-Italy value proposition.
• Cuppone: Italian manufacturer of professional pizza ovens (electric, gas, wood-fired) headquartered near Padua. Direct competitor to Prismafood in the European pizzeria-equipment market, offering a similar modular lineup of ovens, dough prep, and accessories with a Made-in-Italy positioning.
• Morello Forni: Italian commercial pizza-oven manufacturer producing gas, electric, and wood-fired ovens. Closely comparable to Prismafood on product category, customer base (professional pizzerias), and Made-in-Italy premium positioning.
• Alfa Pro (Alfa Forni): Italian maker of professional and semi-professional pizza ovens, including commercial refractory and gas/electric lines. Direct competitor in the European pizza-equipment category with overlapping customer segments.

Emerging players

• Ooni: Fast-growing outdoor pizza oven brand expanding into professional/commercial segments. Adjacent category player with strong direct-to-consumer brand and growing dealer footprint; represents a different distribution and price-point model than Prismafood's traditional B2B motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prismafood