Sala Energy

What Sala Energy does

Sala Energy Co., Ltd. (サーラエナジー株式会社) is a Japanese integrated energy utility headquartered in Toyohashi, Aichi Prefecture, operating as a wholly-owned subsidiary of Sala Corporation (株式会社サーラコーポレーション), the holding company of the Sala Group. The company was formed in December 2019 through the merger of Chubu Gas Co., Ltd. and Gastech Service Co., Ltd., bringing together over a century of gas utility heritage dating back to 1909 (Toyohashi Gas), and was delisted from the Tokyo and Nagoya Stock Exchanges in July 2016 following the establishment of the Sala Corporation holding structure.

Sala Energy's core business is the supply of urban gas (都市ガス), LP gas (LPガス), and electricity (電力) to residential and commercial/industrial customers across central Japan — primarily Aichi, Shizuoka, Gifu, and Mie prefectures — with urban gas distribution regulated as a franchise in seven cities (Toyohashi, Toyokawa, Gamagori, Tahara, Hamamatsu, Kosai, Iwata) and LP gas reaching approximately 200,000 customers across an expanded footprint including Hiroshima, Miyagi, and Kanagawa. The technology stack rests on physical pipeline infrastructure (導管), LP gas delivery logistics, and the proprietary GasTech24 (ガステック24) automated safety monitoring system, which uses the telephone network to detect gas leaks, earthquakes, or unattended appliances, and trigger automatic shutoff and emergency dispatch.

Revenue is generated through subscription/recurring charges (monthly basic fees plus volume-based consumption fees for gas and electricity), supplemented by one-time equipment sales (gas appliances, ENE FARM home fuel cells, water heaters), renovation/construction services, industrial and medical gas supply, petroleum products, ZEB (Zero Energy Building) solutions, and carbon-neutral consulting for business customers. Go-to-market is direct-to-consumer via regional service centers (サーラの窓口), showrooms (サーラプラザ), service stations, dedicated business sales teams (BS Toyohashi, BS Hamamatsu, BS Nagoya, BS Shizuoka), and the online MySala portal, with distribution organized through wholly-owned regional subsidiaries (Sala E&L East Mikawa, Hamamatsu, Nagoya, Shizuoka; Good Life Sala Kanto) plus electricity (Sala e Energy) and power generation (Sala e Power) operating subsidiaries.

Name

Sala Energy

Legal name

サーラエナジー株式会社

Website

https://salaenergy.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sala Energy is a Japanese integrated energy utility headquartered in Toyohashi, Aichi, supplying urban gas, LP gas, electricity, and related lifestyle/renovation services to residential and commercial customers across central Japan and surrounding prefectures under the SALA brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Toyohashi

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Urban Gas Supply: Natural gas distribution through pipeline network to customers in Toyohashi, Hamamatsu and surrounding areas. Revenue from monthly base charges and volume-based consumption fees.
2. LP Gas Supply: Liquefied petroleum gas supply to approximately 200,000 customers across multiple prefectures. Revenue from basic monthly charges, consumption-based fees, and equipment charges.
3. Electricity Supply: Electric power supply under the 'Sala no Denki' brand for residential and business customers.
4. Gas Equipment Sales and Installation: Sales, installation, repair and maintenance of gas appliances including water heaters, stoves, floor heating, bathroom units, and Ene Farm home fuel cell systems.
5. Reform Construction Services: Home renovation services related to gas systems, kitchen, bathroom and overall home improvements.
6. Industrial and Medical Gas Supply: Supply of industrial gases and medical gases to business and healthcare customers.
7. Waste Cooking Oil Recycling: Purchase and recycling of waste cooking oil into biodiesel fuel, operating in East Mikawa and Western Shizuoka areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sala Energy is a regional Japanese energy utility that supplies city gas and LP gas to approximately 200,000 residential and commercial customers across Aichi, Shizuoka, Gifu, and Mie prefectures, and operates retail electricity supply under the Sala no Denki brand. The company also sells and installs gas appliances, performs home renovations, supplies industrial and medical gases, and operates ancillary services including 24-hour safety monitoring, an AI gas stove diagnosis tool, used cooking oil recycling into biodiesel, ZEB solutions, and carbon neutral consulting.

Product overview

Sala Energy operates as a diversified energy company offering an integrated portfolio of gas, electricity, and lifestyle services. The core offerings include city gas and LP gas supply (サーラのガス), electricity services (サーラの電気), complemented by renovation services (サーラのリフォーム) and lifestyle support (暮らしスマイルサービス). The company provides add-on services such as the Sala Card credit card, My Aico AI gas stove diagnosis, Gas Tech 24 safety monitoring, ENE FARM home fuel cells, used cooking oil recycling for biodiesel, ZEB solutions, and carbon neutral consulting. The product ecosystem serves both residential households and commercial/industrial customers, with services delivered through regional subsidiaries (サーラE&L) across Aichi, Shizuoka, Gifu, Mie, and expanding to Kanto, Hiroshima, and Sendai areas.

Differentiator

Problem solved

Functional benefit

Brands

• サーラのガス: 都市ガスおよびLPガス供給サービス
• サーラの電気
• サーラのリフォーム
• サーラ暮らしスマイルサービス
• サーラカード
• サーラの水
• マイサーラ
• サーラ<E&L
• ガステック24

Products and services

• Sala Gas (サーラのガス) Provides city gas through pipeline network in 7 cities (Toyohashi, Toyokawa, Gamagori, Tahara, Hamamatsu, Kosai, Iwata) and LP gas to approximately 200,000 customers across multiple prefectures, including Central, Hiroshima, Sendai, and Kanto areas. Serves residential and business customers.
• Sala Electric (サーラの電気) Retail electricity supply under the Sala no Denki brand for residential and business customers, including time-of-use plans and green discount options such as the Green Reform Electrification Discount.
• Sala Reform (サーラのリフォーム)
• Kurashi Smile Service (暮らしスマイルサービス) Lifestyle support services including home appliance maintenance, gas equipment servicing, and daily living assistance for residential customers.
• Industrial and Medical Gas Supply Supply of industrial gases and medical gases to factories, hospitals, restaurants, and commercial facilities. Includes petroleum products and SDS safety data sheet download services for business customers.
• ZEB (Zero Energy Building) Solutions Zero Energy Building solutions for commercial and industrial customers, helping achieve net-zero energy consumption. Paired with carbon neutral consulting for greenhouse gas emissions reduction.
• ENE FARM Home Fuel Cell Residential fuel cell system that generates electricity and heat simultaneously using natural gas, providing efficient home energy solutions. Sold and installed as a product for residential households.
• Sala Card (サーラカード) Credit card service offering points for gas and electricity payments, redeemable for gift cards, with annual fee waiver. Available to Sala Energy customers.
• Used Cooking Oil Recycling (廃食用油のリサイクル) Collection and recycling service for used cooking oil (vegetable-based) from commercial customers, converting it into biodiesel fuel. Operated through subsidiary Sala Logistics.
• My Aico (マイ アイコ) - AI Gas Stove Diagnosis AI-powered gas stove diagnosis service that analyzes cooking patterns and equipment usage to provide optimization recommendations for residential customers.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sala E&L Higashimikawa Co., Ltd.coreOthersRegional subsidiary providing gas and lifestyle services in Eastern Mikawa area (Toyohashi, Toyokawa, Tahara, Gamagori, Shinshiro). Part of consolidated group operations.
• Sala E&L Hamamatsu Co., Ltd.coreOthersRegional subsidiary serving Western Shizuoka area (Hamamatsu, Kosai, Iwata). Provides comprehensive gas and lifestyle services.
• Sala E&L Nagoya Co., Ltd.coreOthersRegional subsidiary serving Western Aichi, Gifu, and Mie prefectures with gas and lifestyle services.
• Sala E&L Shizuoka Co., Ltd.coreOthersRegional subsidiary serving Central-Eastern Shizuoka and Yamanashi areas with comprehensive energy and lifestyle services.
• Good Life Sala Kanto Co., Ltd.coreOthersRegional subsidiary serving Kanto area with LP gas and lifestyle services including home appliance sales and home cleaning services.
• Sala e Energy Co., Ltd. (サーラeエナジー)coreOthersSubsidiary established in 2015 to handle electricity retail business (電力事業).
• Sala e Power Co., Ltd. (サーラeパワー)coreOthersSubsidiary established in 2016 to handle power generation business (発電事業).
• Sala Logistics Co., Ltd. (サーラ物流)minorOthersGroup logistics company responsible for waste cooking oil collection and delivery services.
• Sala Corporation (株式会社サーラコーポレーション)coreOthersParent company of Sala Group, providing group management and governance. Became sole parent company in July 2016 when Sala Energy became a wholly-owned subsidiary.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Looop: Looop is a Japanese electricity retailer and renewable energy provider that has grown rapidly in the deregulated retail electricity market. It represents the kind of price- and digital-led new entrant that Sala Energy's electricity subsidiary Sala e Energy must compete against for residential and SME customers.

Broad incumbents

• ENEOS Holdings: ENEOS is Japan's largest petroleum and LP gas distributor, with a nationwide network of LPG and petroleum products. It is a broad incumbent comparable to Sala Energy's LP gas, petroleum, and industrial gas supply business, and competes in the same household and industrial energy markets.
• Idemitsu Kosan: Idemitsu Kosan is a major Japanese petroleum and energy company with significant LP gas and electricity retail operations. It is a relevant broad incumbent comparable to Sala Energy's multi-fuel supply and energy retail business model.
• Tokyo Gas: Tokyo Gas is Japan's largest city gas utility and a leading LNG player, with nationwide energy and lifestyle services. It competes broadly with Sala Energy in retail gas, electricity, and home services, and serves as a benchmark for the industry's transition to integrated energy and decarbonization solutions.
• Chubu Electric Power: Chubu Electric Power is the dominant electric utility in the same Tokai region where Sala Energy operates. It is a direct competitor in retail electricity supply, and its pricing and renewable strategy shape the competitive environment for Sala's electricity retail subsidiary Sala e Energy.
• Osaka Gas: Osaka Gas is a major diversified energy group with city gas, electricity, and international LNG businesses. It is a relevant broad comparable for Sala Energy's integrated energy and decarbonization strategy, although at a much larger scale and with a Kansai focus.

Regional players

• Saibu Gas: Saibu Gas is one of Japan's four major regional city gas utilities, serving Kyushu and parts of Western Japan. It is a relevant comparable for city gas business economics, regulatory pricing, and pipeline operation at a multi-prefecture scale.
• Hiroshima Gas: Hiroshima Gas is the city gas utility serving Hiroshima Prefecture, one of Sala Energy's newer expansion regions. It provides a regional comparable for Sala's growth ambitions in Western Japan, with similar regulatory and customer dynamics.

Direct peers

• Shizuoka Gas: Shizuoka Gas is the city gas utility serving the same Shizuoka Prefecture region where Sala Energy operates via Sala E&L Shizuoka and Sala E&L Hamamatsu. The two companies compete head-to-head for residential and industrial gas customers in overlapping municipalities.
• Toho Gas: Toho Gas is the dominant city gas utility serving Aichi and Gifu prefectures, directly overlapping with Sala Energy's core Tokai gas franchise. It is the most direct regional comparable in terms of customer base, pipeline infrastructure, and exposure to the same industrial corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/salaenergy
• YouTubeyoutube.com/@SALA-sr1yx
• Instagraminstagram.com/sala_for_biz/?hl=ja

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sala Energy