Sal Logistics
SAL Logistics is a Gurugram-based freight forwarder offering international forwarding, aircraft charter, customs clearance, and value-added logistics services to enterprise clients across defense, e-commerce, industrial, and government segments, operating through a 1,500+ agent global network since 1993.
- Company typePrivate
- Founded1993
- HeadquartersGurugram, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sal Logistics does
SAL Logistics (legal entity: SAL Logistics Private Limited) is an India-based freight forwarding company founded in 1993 and officially registered in 2004, headquartered in Gurugram with a sales/marketing presence in Madrid, Spain. The company operates four integrated service lines: international freight forwarding, aircraft charter (including oversized heavy-lift capability such as the AN-124), customs clearance, and value-added services (marine insurance, warehousing, 3PL, door-to-door delivery, project cargo management, and specialized handling). It serves enterprise clients across defense and aerospace (Safran France), e-commerce logistics (Delhivery), steel and power (Godawari Power), interior design and retail (Casa Paradox), and government/royalty (Royal Palace of Bahrain). Revenue is generated primarily through transaction fees on a per-shipment basis, with no publicly disclosed pricing; the go-to-market is direct, sales-led, and referral-driven through a global network of more than 1,500 agents.
The company's underlying technology is minimal: no proprietary platform, no API, and no AI/ML capabilities are disclosed. Operations rely on third-party tracking integration via track-trace.com for container and air cargo visibility. Regulatory positioning is a meaningful asset: SAL holds ISO 9001:2015 certification, NCAGE code authorization for NATO and government contracts, IATA DGR certification for dangerous goods, and IATA CASS accreditation for cargo agency settlement. The firm is privately held and founder-led by Anup Gupta (former Indian Navy officer, National Defence Academy alumnus) and Priyanka Gupta, with Fawaz Mohammed Al Fawwaz appointed as Chairman in April 2026. Recent activity through late 2025 and early 2026 indicates a deliberate Middle East expansion via partnerships with Flyadeal, FedEx Express Saudi Arabia, and Royal Jordanian Airlines.
Sal Logistics firmographics
Firmographics- Name
- Sal Logistics
- Legal name
- SAL Logistics Private Limited
- Website
- https://sallogistics.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SAL Logistics is a Gurugram-based freight forwarder offering international forwarding, aircraft charter, customs clearance, and value-added logistics services to enterprise clients across defense, e-commerce, industrial, and government segments, operating through a 1,500+ agent global network since 1993.
- Ownership category
- akta.pro rank
Sal Logistics industry classification
Industry- Product category
- Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Marine Cargo Handling (488320)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Project Cargo Logistics & Transport Management (TLADAGAB)
- akta.pro secondary industries
- Breakbulk, Ro-Ro & Chartering (Heavy-Lift Vessels, Barges, Specialized Aircraft) (TLAIAKAC), Industrial Plants & Process Equipment (EPC/Turnkey Projects) (TLACAIAA)
Keywords
Where Sal Logistics is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Sal Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- International Freight Forwarding: Core logistics service managing international cargo movement including customs, insurance, and transportation coordination. Revenue generated on per-shipment basis through transaction fees.
- Aircraft Charter Services: On-demand aircraft charter solutions for cargo transport, offering customized air transport for time-sensitive and specialized cargo including oversized shipments.
- Customs Clearance: Professional customs clearance services for imports and exports ensuring regulatory compliance and smooth logistics operations.
- Value Added Services: Additional services including marine insurance, warehousing, 3PL services, door-to-door deliveries (courier and cargo), packaging solutions, and supply chain optimization.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sal Logistics product offering
Product offeringCore offering
SAL Logistics is a freight forwarding company that manages international cargo movement, on-demand aircraft charter, customs clearance, and value-added logistics services such as marine insurance, warehousing, 3PL, and door-to-door delivery. It serves enterprise clients requiring strategic, military, oversized, and time-critical cargo handling across global routes, leveraging a network of more than 1,500 agents worldwide.
Product overview
SAL Logistics is a freight forwarding company operating as a multi-service logistics platform with four integrated service modules: International Freight Forwarding (core cargo movement service), Aircraft Charter Services (specialized air transport), Customs Clearance (regulatory compliance), and Value Added Services (supplementary offerings including warehousing, insurance, and specialized handling). The company leverages a global network of over 1,500 agents worldwide to provide comprehensive end-to-end logistics solutions for cargo of strategic importance, military shipments, exhibition goods, and general freight.
Differentiator
Problem solved
Functional benefit
Products and services
- International Freight Forwarding
Quantifiable outcome
- Successfully coordinated emergency shipment of 3,000 oxygen concentrators from Israel to India during COVID-19 crisis within 48 hours
- +2 more outcomes
Companies that use Sal Logistics
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sal Logistics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Sal Logistics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered governance, core and minor.
- Fawaz Mohammed Al FawwazgovernanceAppointed as Chairman of SAL Logistics, bringing leadership oversight and strategic direction to the company's operations.
- Royal Jordanian AirlinescoreStrategic agreement signed for logistics collaboration, likely involving air freight coordination and cargo handling services between the airline and SAL Logistics.
- SilzminorService marketing agreement focused on promoting and marketing logistics services, potentially expanding reach in specific markets.
- FlyadealcoreLogistics services agreement with Saudi Arabian airline for cargo transport and logistics coordination services.
- FedEx Express Saudi ArabiacoreAgreement with FedEx Express Saudi Arabia for expanded logistics network access and distribution capabilities in the Middle East region.
- Global Agent NetworkcoreNetwork of more than 1,500 agents worldwide providing local logistics expertise and facilitating international freight forwarding services across all regions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sal Logistics competitors and assessment
Company assessmentBroad incumbents
- Kuehne+Nagel: One of the world's largest freight forwarders with full air, ocean, road, and contract logistics services. Overlaps with SAL on international freight forwarding and project cargo, but at vastly greater scale.
- CEVA Logistics: Global 3PL offering freight forwarding, contract logistics, and supply chain solutions. Overlaps with SAL's international freight forwarding and value-added services.
- FedEx Trade Networks (FedEx Logistics): FedEx's freight forwarding arm offering airfreight, ocean, customs, and supply chain services. Directly comparable as SAL is now partnered with FedEx Express Saudi Arabia.
- DHL Global Forwarding: Deutsche Post DHL's freight forwarding division covering air, ocean, road, and customs. Direct overlap with SAL's full service mix, including project and dangerous goods handling.
- DB Schenker: Global logistics provider covering land, air, ocean, and contract logistics. Comparable on international freight forwarding and project cargo, with significantly broader capabilities.
Direct peers
- Allcargo Logistics: Indian-headquartered global freight forwarder and project cargo specialist. Directly comparable as an India-rooted forwarder with LCL/FCL, project cargo, and contract logistics capabilities.
- Expeditors International: Global asset-light freight forwarder with strong India and Middle East presence. Comparable as a non-asset forwarder offering airfreight, ocean freight, and customs brokerage.
- Kerry Logistics Network: Asia-based freight forwarder with strong India and Middle East networks. Comparable in offering integrated logistics including freight forwarding, warehousing, and customs clearance.
Emerging players
- Flexport: Digital-native global freight forwarder offering online quoting, booking, and visibility. Adjacent competitor illustrating the technology trajectory traditional forwarders like SAL must navigate.
Regional players
- Gati-Kintetsu Express (Gati-KWE): India-focused express distribution and freight forwarder joint venture. Comparable in providing freight forwarding and customs services within India, but focused primarily on domestic and South Asian lanes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sal Logistics social profiles
Digital presenceSal Logistics compliance and trust
Trust signalCompliance4 records
Sal Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sal Logistics leadership team
Management profileNumber of profiles
Profiles3 records
Sal Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sal Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sal Logistics
What does Sal Logistics do?
SAL Logistics is a freight forwarding company that manages international cargo movement, on-demand aircraft charter, customs clearance, and value-added logistics services such as marine insurance, warehousing, 3PL, and door-to-door delivery. It serves enterprise clients requiring strategic, military, oversized, and time-critical cargo handling across global routes, leveraging a network of more than 1,500 agents worldwide.
Is Sal Logistics a public or private company?
Sal Logistics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sal Logistics founded?
Sal Logistics was founded in 1993. It employs 1 to 10 people.
Where is Sal Logistics based?
Sal Logistics is headquartered in Gurugram, India, in the Asia region.
How does Sal Logistics make money?
Four revenue lines are on record. International Freight Forwarding is the primary driver. The others are aircraft Charter Services, customs Clearance and value Added Services.
Who are Sal Logistics's main competitors?
Broad incumbents on record are Kuehne+Nagel, CEVA Logistics, FedEx Trade Networks (FedEx Logistics), DHL Global Forwarding and DB Schenker. Direct peers are Allcargo Logistics, Expeditors International and Kerry Logistics Network. Flexport is listed as an emerging player. Gati-Kintetsu Express (Gati-KWE) is listed as a regional player.
Does Sal Logistics have an API?
No public API is recorded for Sal Logistics.
What industry is Sal Logistics in?
Sal Logistics's product category is Logistics Services. Its primary akta.pro industry code is TLADAGAB, Project Cargo Logistics & Transport Management, with a secondary code of TLAIAKAC, Breakbulk, Ro-Ro & Chartering (Heavy-Lift Vessels, Barges, Specialized Aircraft). Its NAICS code is 488510 and its SIC code is 4731.