The Priority Center
The Priority Center is a 501(c)(3) nonprofit founded in 1983 in Santa Ana, California, delivering free home visitation, crisis stabilization, parenting education, and basic needs programs to at-risk children, families, and adults across Orange County.
- Company typePrivate
- Founded1983
- HeadquartersSanta Ana, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Priority Center does
The Priority Center is a 501(c)(3) nonprofit social services organization founded in 1983 as the Child Abuse Prevention Center and rebranded to its current name in 2019. Headquartered in Santa Ana, California, with an additional Basic Needs Warehouse in Garden Grove, the organization serves at-risk children, families in crisis, and adults across Orange County through seven interconnected programs: Enhanced Care Management (ECM) for Medi-Cal youth with complex needs; Services for Families with Young Children (SFYC) using the Triple P Positive Parenting curriculum; Infant & Toddler Home Visitation Program and CalWORKS Home-Visiting Program (HVP), both using the Parents as Teachers evidence-based curriculum; Children's and Adults In-Home Crisis Stabilization Programs offering 21-day field-based mental health intervention with a 75-minute urgent response commitment; a Basic Needs Program distributing essential household items to families in the child welfare system; and a public Resource Guide for crisis and suicide prevention. All services are delivered at no cost to clients.
Services are distributed primarily through in-home visits, community-based settings, and a dedicated warehouse, with referral pipelines anchored by the Orange County Social Services Agency, Orange County Health Care Agency, First 5 Orange County, Kaiser Medi-Cal, CHOC, UCI, Crisis Assessment and Treatment, and a network of community organizations (Bridges MCH Network, MOMs OC, Help Me Grow, Family Resource Centers, Human Options). The organization reports serving 8,600+ families with 15,368+ client sessions and 9,359 case management sessions in the 2024/2025 period, with 96% of families identifying as low-income and 700 children under 10 receiving forensic interviews.
The business model is a hybrid nonprofit funding stack: individual donations (with the organization stating ~90% of every donated dollar goes directly to programs), corporate sponsorships (Hyundai, Honda, Pacific Life, In-N-Out, Fidelity National Title, American Business Bank, and others), planned giving and bequests, and government grants and contracts. Technology is exclusively off-the-shelf SaaS — Zoom for virtual programming, Microsoft Forms and SurveyMonkey for HIPAA-compliant referrals, Kindful and GiveSmart for donation processing, Auctria and Roonga for event management — with no proprietary technology products. The Priority Center is governed by an independent Board of Directors with no parent company, private equity, or venture capital ownership.
The Priority Center firmographics
Firmographics- Name
- The Priority Center
- Legal name
- The Priority Center
- Website
- https://theprioritycenter.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Priority Center is a 501(c)(3) nonprofit founded in 1983 in Santa Ana, California, delivering free home visitation, crisis stabilization, parenting education, and basic needs programs to at-risk children, families, and adults across Orange County.
- Ownership category
- akta.pro rank
The Priority Center industry classification
Industry- Product category
- Social Services and Mental Health (Nonprofit Human Services)
- NAICS
- Child and Youth Services (624110), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
Keywords
Where The Priority Center is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Priority Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Individual Donations: Individual donors contribute one-time or recurring donations. The organization states that approximately 90% of every dollar donated goes directly toward supporting life-changing programs.
- Corporate Sponsorship: Corporate partners sponsor events and programs, providing financial support in exchange for visibility and recognition across The Priority Center's digital platforms.
- Planned Giving and Bequests: Donors can include The Priority Center in estate plans through bequests in wills, living trusts, or codicils. The organization offers sample bequest language and works with donors and attorneys to designate gifts for specific purposes.
- Government Grants and Contracts: Programs are funded by government agencies including the Orange County Social Services Agency (SSA), Orange County Health Care Agency, and Children and Families Commission of Orange County (First 5 Orange County).
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
The Priority Center product offering
Product offeringCore offering
The Priority Center is a 501(c)(3) nonprofit that provides free, in-home and community-based social services to at-risk children, families, and adults in Orange County, California. Its core offerings span child abuse prevention, home visitation parenting programs (Triple P and Parents as Teachers curricula), 21-day in-home mental health crisis stabilization for children and adults, basic-needs provision (beds, cribs, car seats), and Enhanced Care Management for Medi-Cal youth. All services are delivered at no cost to clients and funded through donations, corporate sponsorships, and government grants.
Product overview
The Priority Center operates as a nonprofit organization offering a portfolio of seven interconnected life-changing programs designed to work with each family and individual's unique needs. The core programs include: Enhanced Care Management (ECM) for Medi-Cal youth with chronic conditions; Services for Families with Young Children (SFYC) using Triple P Positive Parenting; the Infant & Toddler Home Visitation Program and CalWORKS Home-Visiting Program both using the Parents as Teachers curriculum; Children's and Adults In-Home Crisis Stabilization Programs providing 21-day field-based mental health intervention; the Basic Needs Program providing essential items to families in the child welfare system; and a Resource Guide connecting clients to community services. These programs are designed to work together, providing prevention, early intervention, crisis support, and long-term assistance to vulnerable children, adults, and families in Orange County.
Differentiator
Problem solved
Functional benefit
Products and services
- Enhanced Care Management (ECM)
Quantifiable outcome
- Served 8,600+ families with 15,368+ client sessions in 2024/2025
- +3 more outcomes
Companies that use The Priority Center
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
The Priority Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
The Priority Center partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Orange County Social Services Agency (SSA)corePrimary government partner that provides referrals to the Basic Needs program and CalWORKs Home Visiting Program. SSA social workers refer families in the child welfare system for essential items and support services.
- Orange County Health Care AgencycoreGovernment health agency that funds the Services for Families with Young Children program and provides oversight for crisis stabilization programs. Serves as the county's mental health authority.
- Children and Families Commission of Orange County (First 5 Orange County)coreFunder of the Infant and Toddler Home Visitation Program using the Parents as Teachers curriculum. Provides early childhood development funding for Orange County families.
- Kaiser Medi-CalcoreManaged care plan partner for the Enhanced Care Management (ECM) program serving Medi-Cal members under age 18 with mental health challenges or chronic conditions.
- CHOC (Children's Hospital of Orange County)coreAuthorized referral source for the Children's In-Home Crisis Stabilization Program. Provides clinical pathways for children experiencing mental health crises.
- UCI (University of California, Irvine)coreAuthorized referral source for the Children's In-Home Crisis Stabilization Program. Academic medical center partnership for crisis intervention services.
- CAT (Crisis Assessment and Treatment)coreAuthorized referral source for the Children's In-Home Crisis Stabilization Program providing mental health crisis services.
- Exchange Club of Newport HarborcoreCorporate Alliance Partner and supporter. The Priority Center is one of 100 centers nationwide sponsored in part by the National Exchange Club Foundation for the Prevention of Child Abuse.
- Milestone Risk ManagementmajorPresenting sponsor of the 21st Annual Golf Classic Tournament.
- Bridges Maternal Child Health NetworkcoreCommunity-based organization partner that provides referrals to the Infant and Toddler Home Visitation Program.
- MOMs OCcoreCommunity partner providing referrals to the Infant and Toddler Home Visitation Program.
- Help Me GrowcoreCommunity organization partner and referral source for the Infant and Toddler Home Visitation Program.
- Family Resource CenterscoreCommunity partner network providing referrals to the Infant and Toddler Home Visitation Program.
- Human OptionscoreCommunity partner providing long-term services referrals for families served by The Priority Center.
- Dr. Riba's Health ClubminorCommunity resource partner providing nutritional and health support referrals for families.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
The Priority Center competitors and assessment
Company assessmentDirect peers
- Olive Crest: Southern California-based nonprofit providing child welfare, foster care, adoption, and family preservation services across OC, LA, and other counties. Directly comparable in mission, geography, and referral-driven service model for at-risk children and families.
- Childhelp: National nonprofit dedicated to child abuse prevention, treatment, and advocacy, with programs across multiple states. Highly comparable mission focus, though operates at greater national scale than The Priority Center's single-county footprint.
- Hathaway-Sycamores Child & Family Services: SoCal nonprofit providing mental health, child welfare, and family services including in-home crisis intervention and wraparound care. Directly competes for CalWORKs, Medi-Cal, and county mental health contracts in Southern California.
- Children's Bureau of Southern California: Long-standing Southern California nonprofit offering child abuse prevention, family preservation, and adoption services in LA and OC. Overlaps heavily on home visitation, family support, and child welfare referral relationships.
- Maryvale: Greater LA-area nonprofit serving vulnerable children and families through residential, mental health, and early childhood programs. Comparable in mission to prevent child abuse and break generational cycles of trauma.
- Crittenton Services for Children and Families: Southern California nonprofit providing foster care, adoption, transitional housing, and behavioral health services for at-risk youth. Comparable in wraparound service model and Medi-Cal/child welfare funding streams.
Others
- Parents as Teachers: National nonprofit that develops and licenses the Parents as Teachers (PAT) evidence-based home visitation curriculum used by The Priority Center's Infant & Toddler and CalWORKs programs. Enabling/network peer rather than direct competitor.
- CalOptima: Orange County's Medi-Cal managed care plan that funds community-based ECM and Enhanced Care Management services. Key payer partner for The Priority Center's ECM program and gateway to Medi-Cal member referrals.
Broad incumbents
- Boys Town: Nationally recognized child and family services organization operating residential programs, crisis hotlines, and in-home services. Comparable in scope (child welfare, behavioral health, parenting support) but operates at much larger scale across many states.
Emerging players
- CASA (Court Appointed Special Advocates): National nonprofit providing volunteer advocates for children in the child welfare system. Adjacent mission serving the same foster/at-risk child population in OC and overlapping with SSA referral pathways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Priority Center social profiles
Digital presenceThe Priority Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Priority Center leadership team
Management profileNumber of profiles
Profiles14 records
The Priority Center subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Priority Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Priority Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Priority Center
What does The Priority Center do?
The Priority Center is a 501(c)(3) nonprofit that provides free, in-home and community-based social services to at-risk children, families, and adults in Orange County, California. Its core offerings span child abuse prevention, home visitation parenting programs (Triple P and Parents as Teachers curricula), 21-day in-home mental health crisis stabilization for children and adults, basic-needs provision (beds, cribs, car seats), and Enhanced Care Management for Medi-Cal youth. All services are delivered at no cost to clients and funded through donations, corporate sponsorships, and government grants.
Is The Priority Center a public or private company?
The Priority Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Priority Center founded?
The Priority Center was founded in 1983. It employs 51 to 100 people.
Where is The Priority Center based?
The Priority Center is headquartered in Santa Ana, United States, in the North America region.
How does The Priority Center make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship, planned Giving and Bequests and government Grants and Contracts.
Who are The Priority Center's main competitors?
Direct peers on record are Olive Crest, Childhelp, Hathaway-Sycamores Child & Family Services, Children's Bureau of Southern California, Maryvale and Crittenton Services for Children and Families. Others are Parents as Teachers and CalOptima. Boys Town is listed as a broad incumbent. CASA (Court Appointed Special Advocates) is listed as an emerging player.
Does The Priority Center have an API?
No public API is recorded for The Priority Center.
What industry is The Priority Center in?
The Priority Center's product category is Social Services and Mental Health (Nonprofit Human Services). Its primary akta.pro industry code is HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 624110 and its SIC code is 8300.