What MOMS does

MOMS Gateway, operating under trade names including MOMS Powersports, MOMS Dealer Group, and MOMS, is a family-owned multi-brand powersports dealership group founded in 1973. Headquartered at 98 Willow St, Manchester, NH, the company operates 9 retail locations across New England (3 in New Hampshire, 3 in Massachusetts, 1 in Connecticut, 1 in Maine, plus Freedom Cycle as a wholly-owned subsidiary) carrying 16 major brands including Honda, Kawasaki, Yamaha, Can-Am, CFMOTO, Indian Motorcycle, Ducati, Triumph, Sea-Doo, Ski-Doo, Polaris, Suzuki, Royal Enfield, Arctic Cat, KTM, and SSR Motorsports.

The company's core offering spans new and pre-owned vehicle sales (motorcycles, ATVs, side-by-sides, snowmobiles, and personal watercraft), certified parts and service, accessories, and integrated financing through OEM financial partners such as Yamaha Financial Services, Synchrony Financial, and FreedomRoad Financial. Operations are powered by standard third-party dealer technology — DX1 for website and inventory, Lightspeed for CRM and service management, and NADA for trade-in valuation — with no proprietary technology or AI capabilities documented. Customers are individual powersports enthusiasts served through both physical showroom sales and online inventory browsing with test ride scheduling.

Revenue mechanics are conventional retail: unit sale margins on new and pre-owned vehicles, recurring service and parts revenue, financing fee income, and trade-in margins. The customer base is entirely retail consumers with no enterprise or B2B exposure, supported by a staff of 101–250 employees across sales, service, and parts departments. The company remains privately held under founding-family ownership with no external institutional capital, and in 2026 consolidated two Connecticut-area operations into a single Enfield location to optimize footprint efficiency.

Name

MOMS

Legal name

MOMS Gateway

Website

https://moms73.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

MOMS is a family-owned multi-brand powersports dealership group operating 9 retail locations across New England since 1973, selling new and pre-owned motorcycles, ATVs, snowmobiles, and personal watercraft from 16 brands alongside parts, service, and financing to retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, snowmobiles, and personal watercraft from multiple manufacturers.
2. Parts and Accessories: Sale of replacement parts and aftermarket accessories for powersports vehicles.
3. Service and Repair: Certified service technicians provide maintenance and repair services for motorcycles, ATVs, UTVs, snowmobiles, and personal watercraft.
4. Financing Services: Facilitation of financing options through OEM financial services (Yamaha Financial Services, Synchrony Financial, FreedomRoad Financial, etc.) and trade-in services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MOMS (legally MOMS Gateway) is a family-owned powersports dealership group operating 9 retail locations across New England, selling new and pre-owned motorcycles, ATVs, side-by-sides/UTVs, snowmobiles, and Sea-Doo personal watercraft from 16 major brands. The business also operates certified service and repair departments, parts and accessories retail counters, and facilitates financing and trade-in transactions for individual consumers.

Product overview

MOMS (MOMS Gateway) is a family-owned powersports dealership group operating 9 locations across New England (New Hampshire, Massachusetts, Connecticut, and Maine) since 1973. The company offers a unified multi-brand retail platform combining new vehicle sales (motorcycles, ATVs, UTVs/side-by-sides, snowmobiles, personal watercraft), pre-owned vehicle sales, certified service and repair, parts and accessories retail, and integrated financing services. The product portfolio includes core sales and service operations powered by dealer management systems (DX1, Lightspeed), supplemented by online inventory search, trade-in valuation, appointment scheduling, and promotional financing tools. MOMS carries 16 major brands including Honda, Kawasaki, Yamaha, Can-Am, CFMOTO, Indian Motorcycle, Arctic Cat, Suzuki, Triumph, Royal Enfield, Sea-Doo, Ski-Doo, Polaris, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorcycle Sales Sale of new motorcycles from brands including Honda, Kawasaki, Yamaha, Suzuki, Triumph, Royal Enfield, KTM, and Ducati to individual consumers across multiple New England locations.
• ATV Sales Sale of new all-terrain vehicles from brands including Honda, Kawasaki, Yamaha, Can-Am, and CFMOTO to individual recreational buyers.
• Side-by-Side and UTV Sales Sale of utility terrain vehicles and side-by-side vehicles from brands including Yamaha Wolverine, Can-Am Defender, CFMOTO ZForce, and Kawasaki MULE to individual consumers.
• Snowmobile Sales Sale of new snowmobiles from Ski-Doo, Lynx, Polaris, and other brands with seasonal inventory and promotions to recreational riders in New England.
• Sea-Doo Personal Watercraft Sales Authorized Sea-Doo dealer offering personal watercraft from entry-level Spark to performance RXP-X 325 models at the MOMS Enfield location.
• Pre-Owned Vehicle Sales Sale of quality used powersports vehicles including motorcycles, ATVs, UTVs, snowmobiles, and generators at competitive prices across all dealership locations.
• Powersports Service and Repair Certified technician repair and maintenance services for motorcycles, ATVs, UTVs, snowmobiles, and personal watercraft using manufacturer-approved procedures documented through a 4-step concern/cause/correction process.
• Parts and Accessories Retail parts department offering OEM and aftermarket parts, accessories, and gear for all major powersports brands with inventory management and special ordering.
• Financing Services Facilitation of flexible financing options through multiple lenders including promotional 0% APR offers, low APR deals, and OEM-backed financial programs from Yamaha Financial Services, Synchrony Financial, and FreedomRoad Financial.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• AACA (Advertising Agencies Association of India - Gujarat Chapter)minorGTM or Marketing Partner · 11 April 2026MOMS Outdoor (associated entity) is participating in the AACA Media AdVantage 2026 talkshow event on April 11, 2026 at Hyatt Ahmedabad. The event brings together India's media professionals and Gujarat's leading advertisers to discuss strategic media integration across Print, Broadcast, Outdoor, Digital, and Radio channels. MOMS Outdoor executives will participate in panel discussions alongside representatives from Jagran Group, Bharat 24, KOMERZ UK, and Radio Mirchi.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lazydays Holdings: NASDAQ-listed RV dealership group with dedicated service and parts operations—a broader recreational-vehicle retail peer to MOMS with a similar multi-location dealer structure and aftermarket monetization model.
• Camping World Holdings: NYSE-listed RV and outdoor recreation dealer with a much larger footprint and broader product range; comparable to MOMS as a multi-location recreational-vehicle retailer with service, parts and financing offerings.
• BRP Inc. NASDAQ-listed manufacturer of Can-Am, Ski-Doo, Sea-Doo and Lynx—multiple brands carried by MOMS. Comparable as an OEM incumbent whose dealer agreements directly shape MOMS' product mix and economics.
• Polaris Inc. NYSE-listed manufacturer of Indian Motorcycle, Slingshot, RZR and snowmobiles—an OEM incumbent and MOMS supplier that controls brand allocation, financing and incentive programs across its dealer network.

Direct peers

• MarineMax: NYSE-listed recreational marine dealership group with a multi-location retail model spanning new/used unit sales, service, parts, and financing—closely analogous in operating structure to MOMS, including the personal watercraft (Sea-Doo) line.
• RevZilla / Comoto Holdings: Leading online and brick-and-mortar retailer of motorcycle and powersports parts, accessories and apparel; comparable to MOMS in parts-and-accessories e-commerce and the enthusiast customer base.
• RumbleOn: NASDAQ-listed powersports online marketplace that also operates physical dealership locations; comparable to MOMS in combining online inventory search with multi-location retail and used-vehicle trade-in capabilities.
• RideNow PowerSports: One of the largest multi-brand powersports dealership groups in the U.S., directly comparable to MOMS in business model, broad brand portfolio, and integration of sales with service, parts and financing across multiple stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmYUA4coEJZKYgOo3sIo6Mg
• Facebookfacebook.com/MOMSFOXBORO
• Instagraminstagram.com/momstopsham
• TikToktiktok.com/@moms1973
• LinkedInlinkedin.com/company/moms1973

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOMS