What Maryland Wellness does

Maryland Wellness is a Maryland-licensed outpatient mental health clinic (OMHC) operating across nine or more locations statewide, founded in 2013 as Baltimore Area Community Health Services (BACHS Healthcare) and rebranded under its current name in 2021. The clinic provides an integrated four-service platform: Psychiatric Rehabilitation Program (PRP), Targeted Case Management (TCM), Therapy (individual, couples, group, and family), and Medication Management (psychiatric evaluations, ongoing monitoring, telepsychiatry). Service delivery spans in-person clinic visits, in-home and community-based support, and HIPAA-compliant telehealth, with a streamlined online referral/intake process and a NextGen-powered client portal. The organization is CARF accredited and accepts Maryland Medicaid, Maryland Medicare, and major commercial plans (Blue Cross Blue Shield, Aetna, UnitedHealthcare, Cigna), with a sliding fee scale for uninsured clients.

The business is a private for-profit LLC (Maryland Wellness LLC) operating under parent The Personal Wellness Center, with no institutional funding rounds disclosed in the source material — growth has been organic and acquisitive (notably the 2017 acquisitions of Aspen Wellness Center and Alek's House). Leadership transitioned in 2024 with Jon D'Souza (formerly CMO of Ascension Saint Agnes) appointed CEO and Ken Thakkar shifting to COO; Pathik Rami serves as CFO/Strategic Advisor. The clinic employs roughly 62 staff across its locations and is governed by a senior team that has been deliberately expanded across 2023–2025 (Director of Revenue Cycle, Director of Strategic Initiatives and Partnerships, Director of Operations, Director of Talent and HR).

The go-to-market combines sales-led and community-led motions: clients are acquired through referral partnerships with mental health clinicians, hospitals (Johns Hopkins, LifeBridge), county health departments (Allegany, Prince George's, Charles, Garrett, Frederick), the Maryland Office of the Public Defender, NAMI (Metro Baltimore and Maryland), Chase Brexton, and various nonprofits. The model is supplemented by direct-to-consumer intake through the online referral form with a 48-hour response commitment and no waitlist. Served segments span adults and youth with mental health needs, underserved and Medicaid populations, individuals with serious mental illness, the re-entry population, veterans, and the LGBTQIA+ community. A near-term operational milestone is the June 2026 transition to a new NextGen EHR system intended to support scheduling, telehealth, intake, and overall throughput.

Name

Maryland Wellness

Legal name

Maryland Wellness

Website

https://mdwellness.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Maryland Wellness is a Maryland-licensed outpatient mental health clinic operating 9+ statewide locations, providing psychiatric rehabilitation, therapy, medication management, and case management services primarily to Medicaid, Medicare, and underserved populations across Maryland.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

Keywords

• Outpatient mental health
• Psychiatric rehabilitation services
• Therapy and counseling
• Medication management
• Case management services

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance-Based Revenue: Accepts Maryland Medicaid, Maryland Medicare, and major commercial insurance plans including Blue Cross Blue Shield, Aetna, UnitedHealthcare, and Cigna
2. Self-Pay with Sliding Fee Scale: Sliding fee scale based on income and family size for clients without insurance, ensuring affordable access to care
3. Professional Services Fees: Fees for therapy, psychiatric evaluations, and medication management services for all client types

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Maryland Wellness is a CARF-accredited outpatient mental health clinic delivering Psychiatric Rehabilitation Program (PRP), Targeted Case Management (TCM), therapy, and medication management services to Maryland residents across multiple clinic locations and via HIPAA-compliant telehealth. Services are available to adults, adolescents, and children with a focus on underserved populations, accepting Maryland Medicaid, Medicare, and major commercial insurance with a sliding fee scale for uninsured clients. Wraparound support addresses housing, food, employment, transportation, and other social determinants of health.

Product overview

Maryland Wellness is an Outpatient Mental Health Clinic (OMHC) providing a comprehensive suite of mental health services throughout Maryland. The organization operates as a unified platform offering four core service modules: Psychiatric Rehabilitation Program (PRP) for life skills development, Targeted Case Management (TCM) for coordinated care, Therapy Services (individual, couples, group, and family), and Medication Management (psychiatric evaluations and monitoring). These services are delivered through multiple channels including in-person office visits, community-based sessions, in-home support, and HIPAA-compliant telehealth/virtual visits. Clients access services through an online referral/intake form and a NextGen-powered client portal. The organization serves adults, adolescents, and children across multiple Maryland locations including Baltimore, Cumberland, Upper Marlboro, Oakland, Waldorf, Salisbury, Harford, and Towson.

Differentiator

Problem solved

Functional benefit

Brands

• Seaside Counseling & Wellness: An affiliate of Maryland Wellness offering counseling services at locations in Salisbury and Berlin, Maryland.

Products and services

• Psychiatric Rehabilitation Program (PRP) A program that empowers adults and youth with mental health conditions to develop practical skills — financial management, job readiness, health education, and socialization — through in-home and community-based counseling sessions. Designed for Medicaid-covered and sliding-fee clients across Maryland.
• Targeted Case Management (TCM) A coordination service in which case managers work alongside clients to identify needs, set goals, and ensure services are effectively coordinated across multiple providers to improve health, safety, and stability. Targeted at adults and youth with mental health needs across Maryland.
• Therapy Services Client-centered therapy delivered in person or via telehealth, including individual, couples, group, and family therapy. Addresses mood disorders, anxiety, ADHD, trauma, and behavioral concerns using evidence-based modalities such as CBT, person-centered therapy, and psychodynamic techniques.
• Medication Management Psychiatric medication services including psychiatric evaluations, ongoing medication monitoring, and telepsychiatry provided by board-certified psychiatrists and psychiatric nurse practitioners. Builds tailored medication plans to support clients in managing symptoms.
• Telehealth / Virtual Visit Services HIPAA-compliant virtual appointments enabling Maryland clients to connect with therapists and psychiatric providers from home or other preferred locations, ensuring flexible access to mental health care statewide.

Quantifiable outcome

• No waitlist - quick access to care with team contacting clients within 48 hours
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• NAMI Metropolitan BaltimorecoreStrategic or Co-development Partner · 1 January 2021Active community partnership. CEO Ken Thakkar joined the NAMI Metro Baltimore board in 2021 to help further their life-saving mission. Organizations work together with key stakeholders to change dynamics of mental health, take action in workplaces and schools, and break down stigmas.
• NAMI MarylandcoreStrategic or Co-development PartnerState-level mental health advocacy partnership supporting NAMI's mission to improve the lives of individuals and families affected by mental illness
• Mental Health Association of Maryland (MHAMd)coreStrategic or Co-development PartnerPartnership with statewide mental health organization working to promote mental health and support those affected by mental illness
• Behavioral Health System of BaltimorecoreStrategic or Co-development PartnerCollaborative partnership with the core mental health authority in Baltimore working to improve behavioral health services
• Chase Brexton Health CarecoreStrategic or Co-development PartnerLGBTQIA+ health resource partnership; Maryland Wellness made a contribution to support Chase Brexton's LGBT Health Resource Center and collaborates on serving the LGBTQIA+ community
• Johns Hopkins HospitalcoreStrategic or Co-development PartnerHealthcare partnership connecting clients to comprehensive medical and specialty care
• LifeBridge HealthcoreStrategic or Co-development PartnerHealthcare partnership providing clients access to hospital and medical services network
• Center for Urban Families (CFUF)coreStrategic or Co-development PartnerPartnership supporting families in Baltimore with workforce development and family stabilization services
• Maryland Office of the Public DefendercoreGTM or Marketing PartnerPartnership providing mental health resources at Reentry Resource Fairs sponsored by the State's Attorney's Office to help reduce recidivism
• Trauma Advocacy GroupminorStrategic or Co-development PartnerPartnership providing advocacy and support for individuals affected by trauma
• Baltimore Hygiene BankminorStrategic or Co-development PartnerPartnership providing hygiene products to clients in need as part of wraparound services
• Maryland Food BankminorStrategic or Co-development PartnerPartnership connecting clients to food assistance resources and addressing food insecurity
• Allegany County Health DepartmentminorStrategic or Co-development PartnerWestern Maryland health department partnership for county residents
• Prince George's County Health DepartmentminorStrategic or Co-development PartnerSouthern Maryland health department partnership for county residents
• Charles County Department of HealthminorStrategic or Co-development PartnerPartnership serving Charles County residents with mental health resources
• Garrett County Health DepartmentminorStrategic or Co-development PartnerPartnership serving Garrett County residents in Western Maryland
• Frederick County Health DepartmentminorStrategic or Co-development PartnerPartnership serving Frederick County residents
• Seaside Counseling & WellnesscoreChannel Partner/ Reseller/ DistributorAffiliate organization co-hosting the SWELL Conference & Retreat; Seaside Counseling locations in Salisbury and Berlin operate as affiliates of Maryland Wellness
• American Foundation for Suicide PreventionminorStrategic or Co-development PartnerPartnership sponsoring Baltimore Out of the Darkness Walk to help achieve goal of reducing suicide rate 20% by 2025
• Crisis Text LineminorOthersPartnership providing crisis text support resources to clients (text HOME to 741741)

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• LifeStance Health: National outpatient mental health platform operating psychiatric, therapy, and medication management clinics across 30+ states. Comparable to Maryland Wellness in core service mix (psychiatry + therapy + telehealth) and in serving Medicaid/commercial populations, but operates at vastly greater scale with public-company infrastructure.
• Acadia Healthcare: Public behavioral health company operating inpatient and outpatient psychiatric facilities nationwide. Comparable in mental health services delivery (psychiatry, therapy, outpatient clinics) and in payer mix, though predominantly residential/inpatient rather than pure-outpatient.

Direct peers

• Sheppard Pratt: One of the largest private behavioral health systems in Maryland, providing outpatient mental health clinics, therapy, psychiatry, and PRP-like rehabilitation services. Closest geographically and clinically comparable peer given overlapping Maryland footprint and outpatient service model.
• Pyramid Healthcare: Private Mid-Atlantic outpatient and residential mental health/addiction provider with multiple clinic locations across Pennsylvania and Maryland. Direct competitor in outpatient mental health, addictions counseling, PRP-adjacent rehabilitation, and wraparound services.
• BrightView Health: Outpatient mental health and addiction treatment provider operating multiple clinic locations across the Mid-Atlantic and Midwest with strong Medicaid focus. Direct peer to Maryland Wellness in outpatient mental health + addictions counseling, wraparound support, and Medicaid-anchored revenue model.
• Sandstone Care: Outpatient mental health and substance use treatment provider operating clinics across multiple states with strong adolescent/youth focus. Comparable to Maryland Wellness in therapy, psychiatry, telehealth, and case management services, and in serving youth/adolescent populations.

Emerging players

• Compass Health Center: Outpatient mental health provider operating intensive outpatient programs (PHP/IOP) with therapy, psychiatry, and case management. Partial overlap with Maryland Wellness in outpatient mental health service delivery and wraparound model, though more acute/IOP-weighted.
• Calm Clinic (Calm Health Group): Outpatient mental health practice operating offices and telehealth in Maryland with therapy and psychiatry services. Local/regional competitor with overlapping Maryland geography and comparable outpatient therapy + medication management delivery model.

Regional players

• Family & Children's Services of Central Maryland: Mid-Atlantic nonprofit mental health and social services provider serving children, families, and adults with counseling, case management, and community-based programming. Comparable to Maryland Wellness in therapy, TCM-like case management, and community/Medicaid-anchored service model.
• Way Station: Maryland-based nonprofit behavioral health organization providing outpatient mental health, supported employment, and rehabilitation programs. Comparable in geographic presence (Frederick County / Central Maryland), in serving seriously mentally ill populations, and in PRP-like rehabilitation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mdwellnessorg
• LinkedInlinkedin.com/company/md-wellness
• Instagraminstagram.com/mdwellness_org
• Xx.com/MDWellnessOrg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryland Wellness