Seaside Counseling
Seaside Counseling & Wellness Center is a private Maryland Eastern Shore mental health practice offering individual, family, and couples counseling plus holistic wellness services (yoga, reiki, neurofeedback, naturopathy), serving clients from school age to elderly adults. Founded in 2012, it operates from Berlin and Salisbury with telehealth, school-based delivery, and an annual SWELL Conference for behavioral health professionals.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Seaside Counseling does
Seaside Counseling & Wellness Center is a private mental health counseling practice founded in Fall 2012 by Amy Ginnavan on Maryland's Eastern Shore, now operating from offices in Berlin and Salisbury, MD with roughly 15 staff. It delivers individual, family, and couples counseling plus adjunctive wellness services (yoga, iRest Meditation, Reiki, restorative yoga, naturopathy, and neurofeedback), serving clients from elementary school age through elderly adulthood across a wide range of clinical presentations including anxiety, depression, grief, anger, substance use, relationship conflict, palliative/hospice adjustment, and LGBTQAI+ affirming care. The practice also runs continuing education programs for behavioral health professionals, culminating in the annual SWELL Conference & Retreat now entering its 12th year in Ocean City, MD.
The underlying technology stack is intentionally lightweight: a TherapyAppointment-based client portal enables secure messaging with therapists and electronic paperwork, while standard video conferencing supports telehealth sessions; the only specialized equipment is the neurofeedback hardware used for brain health treatments. There is no proprietary software, no disclosed API surface, and no AI/ML layer; the moat is people and process, not technology.
Revenue is generated primarily through per-session billing to insurance (Aetna, UnitedHealthcare, Cigna, BlueCross BlueShield, Tricare, Johns Hopkins Medicine, CareFirst, Optum, Magellan), supplemented by a sliding scale fee program for uninsured or underinsured clients and out-of-pocket co-pays. Secondary revenue streams include on-site continuing education workshops for agencies and the SWELL Conference, for which Seaside is an approved sponsor of the Maryland Board of Social Work Examiners for Category I CEU credits. Following the 2025 affiliation with statewide provider Maryland Wellness, the practice continues to operate under its existing name, leadership, and community-centered mission while expanding access to additional services on the Eastern Shore.
Seaside Counseling firmographics
Firmographics- Name
- Seaside Counseling
- Legal name
- Seaside Counseling & Wellness Center
- Website
- https://seasidecounselingandwellness.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seaside Counseling & Wellness Center is a private Maryland Eastern Shore mental health practice offering individual, family, and couples counseling plus holistic wellness services (yoga, reiki, neurofeedback, naturopathy), serving clients from school age to elderly adults. Founded in 2012, it operates from Berlin and Salisbury with telehealth, school-based delivery, and an annual SWELL Conference for behavioral health professionals.
- Ownership category
- akta.pro rank
Seaside Counseling industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where Seaside Counseling is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Seaside Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Counseling Services: Individual, family, and couples counseling sessions billed to insurance or paid via sliding scale. Co-payments, deductibles, and self-payments collected at each visit.
- Continuing Education Workshops: CE workshops delivered at client agencies and the annual SWELL Conference. Approved sponsor for MD Board of Social Work Examiners Cat I CEU credits.
- SWELL Conference: Annual three-day behavioral health conference in Ocean City, MD featuring CEU training and networking for professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Insurance-based standard sessions |
| Hybrid | Per session | Sliding scale fee program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Seaside Counseling product offering
Product offeringCore offering
Seaside Counseling & Wellness Center delivers licensed mental health counseling services for individuals, families, and couples in offices, schools, and via telehealth. The practice complements traditional therapy with holistic wellness offerings such as yoga, meditation, reiki, naturopathy, and neurofeedback. It also operates continuing education workshops and the annual SWELL Conference for behavioral health professionals.
Product overview
Seaside Counseling & Wellness Center offers a unified suite of mental health and wellness services, centered on individual, family, and couples counseling, complemented by holistic wellness offerings including yoga, meditation, reiki, naturopathy, and neurofeedback. The company also operates a Client Portal powered by TherapyAppointment, provides continuing education workshops and the annual SWELL Conference & Retreat for behavioral health professionals, and offers a sliding scale fee program. Following its affiliation with Maryland Wellness, the company continues operating under its current name while expanding service access across the Eastern Shore.
Differentiator
Problem solved
Functional benefit
Brands
- SWELL Conference & Retreat: Annual conference and retreat for behavioral health professionals offering continuing education credits, held annually in April in Ocean City, MD.
Products and services
- Individual, Family & Couples Counseling Licensed mental health counseling delivered in offices, schools, and walk-and-talk off-site locations for individuals, families, and couples addressing stress, anger, grief, self-esteem, and relationship issues.
- Wellness Services Holistic wellness offerings including stress management, guided meditations, and health care navigation assistance that complement traditional mental health counseling.
- Yoga, Meditation and Reiki
Companies that use Seaside Counseling
Customer profileSegments4 records
Ideal customer profiles4 records
Seaside Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Seaside Counseling partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Maryland WellnessflagshipSeaside Counseling officially affiliated with Maryland Wellness, a statewide behavioral health provider committed to expanding access to care and investing in community well-being across Maryland. This affiliation allows continued trusted care under the same name and leadership while bringing additional services to the Eastern Shore. Seaside Counseling continues operating under its current name with the same community-centered mission.
- Your Calm Center (Jessica Hagy)coreJessica Hagy, LCSW-C, RYT200 provides holistic wellness mentorship, restorative healing sessions, and retreats at Seaside Counseling's wellness space in Berlin, MD. Services include iRest Meditation, Reiki, and Restorative Yoga for individuals, couples, and groups seeking alternatives or complements to traditional mental health therapy.
- Brian Jones, M.Ed, NaturopathcoreBrian D. Jones provides Neurofeedback Treatments and Naturopath consultations to Seaside Counseling clients and the community. His practice focuses on integrative approaches to Lyme Disease, chronic health conditions, and neurofeedback. He has been in natural health practice since 2005 with extensive training including the Othmer Neurofeedback Center in Los Angeles.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Seaside Counseling competitors and assessment
Company assessmentEmerging players
- Talkspace: Online therapy platform connecting clients to licensed therapists via messaging and live video. Comparable because it directly competes with Seaside's telehealth and individual counseling services, especially for clients comfortable with virtual-only care.
- BetterHelp: Large direct-to-consumer online therapy subscription service. Comparable to Seaside's telehealth arm and sliding scale accessibility positioning as a low-friction alternative to traditional in-office counseling.
- Lyra Health: Workplace mental health platform providing therapy and coaching via employer benefits. Comparable to Seaside's CE workshops and corporate wellness/business outreach channels targeting employer-paid mental health services.
- Brightside Health: Telehealth mental health provider focused on anxiety and depression with medication + therapy. Comparable to Seaside's treatment of anxiety, depression, and co-occurring disorders, though Brightside is telehealth-only and tech-first.
- Headway: Platform that helps therapists accept insurance and manage credentialing, billing, and practice operations. Comparable because Seaside operates a multi-payer, insurance-accepting counseling practice using TherapyAppointment; Headway represents a tech-enabled alternative for scaling that model.
Direct peers
- Two Chairs: Hybrid in-person and teletherapy clinic operator with employed licensed therapists. Closely comparable to Seaside's model of employed licensed clinicians delivering individual counseling via offices plus telehealth, with matching/specialization features.
Broad incumbents
- Maryland Wellness: Statewide Maryland behavioral health provider and now Seaside's parent/affiliate. Directly comparable because it operates the same counseling and psychiatric services model at larger scale across Maryland, and is the strategic counterparty in Seaside's 2025-2026 affiliation.
- Sheppard Pratt: One of the largest behavioral health providers in Maryland, offering outpatient counseling, residential, and psychiatric services. Comparable to Seaside as a Maryland-based mental health services provider, though operating at significantly larger scale and broader acuity range.
Regional players
- Chesapeake Health Care: Federally Qualified Health Center serving the Eastern Shore of Maryland with integrated behavioral health. Comparable because it addresses the same regional client base on the Eastern Shore and offers counseling embedded in primary care, a similar school- and community-based outreach model.
- Atlantic General Hospital Behavioral Health: Hospital-affiliated behavioral health services on Maryland's Eastern Shore including counseling and psychiatry. Comparable as a regional competitor for the same Worcester/Wicomico County client base that Seaside serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Seaside Counseling social profiles
Digital presenceSeaside Counseling compliance and trust
Trust signalCompliance1 record
Seaside Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seaside Counseling leadership team
Management profileNumber of profiles
Profiles10 records
Seaside Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seaside Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seaside Counseling
What does Seaside Counseling do?
Seaside Counseling & Wellness Center delivers licensed mental health counseling services for individuals, families, and couples in offices, schools, and via telehealth. The practice complements traditional therapy with holistic wellness offerings such as yoga, meditation, reiki, naturopathy, and neurofeedback. It also operates continuing education workshops and the annual SWELL Conference for behavioral health professionals.
Is Seaside Counseling a public or private company?
Seaside Counseling is a private company. It is classified as corporate owned and is currently operating.
When was Seaside Counseling founded?
Seaside Counseling was founded in 2012. It employs 11 to 50 people.
Where is Seaside Counseling based?
Seaside Counseling is headquartered in Berlin, United States, in the North America region.
How does Seaside Counseling make money?
Three revenue lines are on record. Counseling Services are the primary driver. The others are continuing Education Workshops and SWELL Conference.
Who are Seaside Counseling's main competitors?
Emerging players on record are Talkspace, BetterHelp, Lyra Health, Brightside Health and Headway. Two Chairs is listed as a direct peer. Broad incumbents are Maryland Wellness and Sheppard Pratt. Regional players are Chesapeake Health Care and Atlantic General Hospital Behavioral Health.
Does Seaside Counseling have an API?
No public API is recorded for Seaside Counseling.
What industry is Seaside Counseling in?
Seaside Counseling's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 621112 and its SIC code is 8000.