Super 1 Foods

What Super 1 Foods does

Super 1 Foods is a regional grocery retail banner operated by Brookshire Grocery Company, a privately held regional retailer headquartered in Tyler, Texas. The banner serves value-conscious consumers and families across Texas, Arkansas, and Louisiana through physical store locations, in-store shopping, curbside pickup, and home delivery. It competes in the mainstream grocery segment with a value-oriented proposition anchored on promotional events (97¢ Sale, Super Shockers, Wall of Values), an in-house loyalty program (Thank You Card / YourPoints) that links grocery purchases to fuel discounts and 5% grocery savings, and EBT/SNAP acceptance.

The company's product surface spans roughly 17 departments (Produce, Meat & Seafood, Bakery, Dairy, Deli, Frozen, Pantry, Beverages, Beer & Wine, Health & Wellness, Pet Care, Floral, and others), supplemented by in-store Walgreens Pharmacy services. Its digital layer consists of a Wynshop, Inc.-developed e-commerce website and dedicated iOS/Android mobile apps that support online ordering, shopping lists, and loyalty access. Home delivery is fulfilled through third-party partnerships with Instacart (core) and DoorDash (secondary), while curbside pickup is fulfilled from store locations.

Revenue is generated primarily through in-store grocery sales and online order fulfillment, both on a transaction-based model at the point of sale; pharmacy services contribute an additional transaction-based revenue stream. The customer base is a long-tail of general consumers and families, with a secondary segment of entertaining/party planners, served through physical retail, digital channels, and an SMS marketing program. No venture capital funding, public listing, M&A activity, or institutional external investment is evidenced—Super 1 Foods is wholly owned within the Brookshire Grocery Company family of banners.

Name

Super 1 Foods

Legal name

Brookshire Grocery Company

Website

https://super1foods.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Super 1 Foods is a privately held regional grocery banner of Brookshire Grocery Company, serving value-conscious consumers across Texas, Arkansas, and Louisiana through physical stores, curbside pickup, online ordering, and Instacart/DoorDash delivery, complemented by a loyalty rewards program and in-store pharmacy.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Grocery retail
• Online grocery ordering
• Curbside pickup
• Pharmacy services
• Loyalty rewards program

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-Store Grocery Sales: Primary revenue from retail sales of groceries and household goods in physical store locations. Customers pay at point of sale for merchandise.
2. Online Order Fulfillment: Revenue from online orders fulfilled through curbside pickup or delivery, including potential delivery fees from third-party partners.
3. Pharmacy Services: Walgreens Pharmacy services available within Super 1 Foods locations, providing prescription and health-related services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Super 1 Foods is a regional supermarket banner that operates physical grocery stores alongside an omnichannel platform (website, iOS and Android mobile apps) where customers can browse and order groceries for in-store shopping, curbside pickup, or home delivery via Instacart and DoorDash. The assortment covers fresh produce, meat and seafood, bakery, dairy, deli, frozen, pantry, beverages, beer and wine, health and wellness, baby, pet care, and floral departments, supplemented by in-store Walgreens Pharmacy services and the Thank You Card / YourPoints loyalty rewards program offering fuel and grocery discounts.

Product overview

Super 1 Foods operates as a regional grocery retail chain offering a comprehensive range of grocery products across 17 departments including Produce, Meat & Seafood, Bakery, Dairy, Deli, Frozen, Pantry, Beverages, Beer & Wine, Spirits & Mixers, Everyday Essentials, Health & Wellness, Personal Care & Beauty, Baby & Toddler, Pet Care, and Floral. The company provides a unified omnichannel platform combining physical retail stores with digital services including online grocery ordering with in-store pickup, curbside pickup, and home delivery through Instacart and DoorDash partnerships. The loyalty ecosystem centers on the Thank You Card program and YourPoints rewards system enabling fuel and grocery discounts. Additional services include Walgreens Pharmacy partnerships, a mobile app for iOS and Android, and SMS marketing via the Text Club program.

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery Retail Store Operations Traditional brick-and-mortar supermarket retailing across produce, meat and seafood, bakery, dairy, deli, frozen, pantry, beverages, beer and wine, health and wellness, baby, pet care, and floral departments at Super 1 Foods locations across Texas, Arkansas, and Louisiana.
• Online Grocery Ordering with Curbside Pickup Web and mobile ordering service that lets customers shop the assortment online and pick up their completed orders at the store's curbside pickup area without leaving their vehicle.
• Home Delivery via Instacart Doorstep grocery delivery fulfilled through the Instacart third-party delivery network for Super 1 Foods customers ordering online.
• Home Delivery via DoorDash Additional doorstep grocery delivery option fulfilled through the DoorDash third-party delivery platform, complementing the Instacart partnership.
• In-Store Walgreens Pharmacy Pharmacy services provided by Walgreens at select Super 1 Foods locations, enabling customers to fill prescriptions and access pharmacy-related products while shopping for groceries.
• Thank You Card / YourPoints Loyalty Program Free grocery loyalty program that gives members access to special offers, discounts, and the YourPoints rewards program, letting them earn points on qualified purchases and redeem them for fuel discounts (up to $1.00 per gallon) and 5% off grocery purchases.
• Fuel Centers Fuel station services at Super 1 Foods store locations, integrated with the YourPoints rewards program to deliver discounted fuel pricing to loyalty members.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and secondary.

• InstacartcoreChannel Partner/ Reseller/ DistributorHome delivery partnership enabling Super 1 Foods customers to order groceries online and receive delivery through Instacart's third-party delivery network.
• DoorDashsecondaryChannel Partner/ Reseller/ DistributorDoorDash partnership provides additional delivery fulfillment option for Super 1 Foods online orders, complementing the Instacart partnership.
• Walgreens PharmacycoreStrategic or Co-development PartnerWalgreens Pharmacy operates within Super 1 Foods locations, providing pharmacy services including prescription fulfillment to grocery shoppers.
• Wynshop, Inc.coreTechnology or IntegrationWynshop developed and maintains the Super 1 Foods website and e-commerce platform for Brookshire Grocery Company. Wynshop is a third-party technology provider not owned or controlled by Brookshire's.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• H-E-B: Texas-headquartered regional supermarket chain with broad grocery assortment, private label, pharmacy, fuel, curbside, and delivery — the most direct regional competitor to Super 1 Foods in core Texas markets.
• Brookshire's: Sister banner of Super 1 Foods under Brookshire Grocery Company; operates comparable full-service supermarkets with pharmacy, loyalty, and digital ordering across overlapping Texas/Louisiana geographies.
• Reasor's Foods: Another banner under the Brookshire Grocery Company umbrella operating supermarkets in Oklahoma with comparable assortment, pharmacy, and digital ordering — a direct format peer.

Broad incumbents

• Kroger: National supermarket incumbent with extensive grocery, pharmacy, fuel, and digital ordering footprint; competes with Super 1 in Texas, Arkansas, and Louisiana with broader scale and private-label depth.
• Walmart Supercenter: Largest US grocery retailer; competes head-on in every Super 1 Foods market with hypermarket format combining grocery, general merchandise, pharmacy, and pickup/delivery at scale.
• Albertsons: National multi-banner grocery operator competing in Arkansas and Louisiana with similar full-service supermarket format, loyalty program, and pharmacy services.
• Aldi: Hard-discount grocery chain aggressively expanding across Texas and the South with limited-assortment, value-priced model that pressures traditional grocers like Super 1 on price perception.
• Target: Mass merchandiser with expanded fresh-grocery assortment, Drive Up, and Shipt delivery; competes for weekly-stock-up trips in Super 1's geographies.

Emerging players

• Sprouts Farmers Market: Specialty natural/organic grocer with growing Texas footprint, competing for the same value-conscious, fresh-focused shopper via smaller-format stores.

Regional players

• Winn-Dixie: Regional supermarket chain operating in Louisiana and the broader Southeast with comparable full-service grocery, pharmacy, and loyalty offerings targeting similar value-oriented households.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/super1foods
• Facebookfacebook.com/Super1Foods
• LinkedInlinkedin.com/company/super-one-grocery-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super 1 Foods