Nova USA Wood Products

What Nova USA Wood Products does

Nova USA Wood Products is a privately held direct importer and wholesale distributor of premium tropical hardwood products, headquartered in Forest Grove, Oregon, with operational offices in Brazil and Southeast Asia for source quality control and a US distribution footprint spanning warehouses in Portland, Tilton NH, New Orleans, and Savannah. The company sources, imports, and distributes hardwood decking, siding, rainscreen systems, rough lumber, and industrial transportation wood products to a customer base that includes residential homeowners, builders, architects and designers specifying commercial and high-end projects, and wholesale buyers in the truck/trailer flooring industry. Revenue is generated through hardware sales across a multi-tier channel of distributors, retailers, and direct enterprise inquiries, supplemented by a small proprietary branded product line.

Its core technology centers on three proprietary product platforms: the patented QuickClip hidden deck fastener system (and ExoClad QuickClip variant for rainscreen siding) that allows natural wood movement with full airflow; ExoShield, a marine-grade Tung oil wood stain sold in multiple colorways and sizes; and a proprietary closed-system thermal modification process branded as Ambara (and extended to Korina and Inari Nordic Spruce). Supporting technology includes chain-of-custody certifications (OLB and FSC availability), Class A fire-rated species for Wildland Urban Interface code compliance, and a 25-year warranty on naturally durable hardwoods. The company competes on quality control at source, multi-warehouse logistics, certified sustainable sourcing, and an integrated finishing-and-fastening system that converts one-time lumber sales into a bundled specification solution.

Go-to-market combines wholesale distribution through leading US and Canadian distributors and retailers, direct enterprise sales via a [email protected] inquiry channel, and a dedicated architect-and-designer sample and education program. Pricing for hardwood lumber is quote-based; ExoShield is sold at published unit prices ($145 per gallon, $52 per quart, $22 per half pint), while other accessories are catalog-priced. The company carries 89+ active SKUs across decking, siding, fasteners, and stains, indicating a broad and operationally complex catalog relative to its 11-50 reported headcount.

Name

Nova USA Wood Products

Legal name

Nova USA Wood Products

Website

https://novausawood.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova USA Wood Products is a direct importer and wholesale distributor of premium tropical hardwood decking, siding, rainscreen systems, and industrial wood products, serving residential builders, architects, designers, and transportation industry buyers across North America with proprietary branded finishing and fastening systems.

Ownership category

akta.pro rank

Product category

Hardwood Building Materials

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Other Wood Product Manufacturing (3219)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Hardwood Lumber Distribution & Trading (IMAMAIAB)

akta.pro secondary industries

Engineered Wood Product Distribution & Fabrication Services (IMAMACAO), Wood Coatings & Finishes (IMADAKAD), Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)

Keywords

• Tropical hardwood decking
• Hardwood siding products
• Wood stain finishes
• Hidden deck fasteners
• Industrial truck flooring

Headquarters

HQ city

Forest Grove

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tropical Hardwood Products: Direct import and wholesale distribution of tropical hardwood products including decking, siding, rainscreen siding, rough lumber, and industrial products. Products sourced from South America and Asia with quality control at the source.
2. Nova Industrials - Transportation Wood Products: Laminated truck flooring, scuff boards, van liner, flatbed flooring, drop deck flooring, low boy flooring for the transportation industry.
3. ExoShield Wood Stain: Proprietary Tung oil based marine grade wood stain sold in gallon, quart, and half-pint sizes through direct channels and distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nova USA Wood Products is a direct importer and wholesale distributor of premium tropical hardwood products including decking, siding, rainscreen systems, thermally modified woods, and rough lumber sourced from South America, Africa, and Southeast Asia. The company complements its lumber offering with proprietary finishing products (ExoShield Tung oil wood stain and ExoWax end sealer) and patented hidden fastening systems (QuickClip and ExoClad). It also supplies industrial wood products for the transportation industry through its Nova Industrials division.

Product overview

Nova USA Wood Products is a direct importer and distributor of premium tropical hardwood products with distribution throughout North America. The product portfolio centers on hardwood decking, siding, and rainscreen systems complemented by proprietary finishing solutions and fastening systems. Core product lines include tropical hardwood decking (Ipe, Batu, Red Balau, Cumaru, Bangkirai, Massaranduba, Torem, Angelim Pedra, Angelique), thermally modified woods (Ambara, Korina), and wood siding in multiple patterns (bevel, rainscreen, shiplap, T&G). The company differentiates through its proprietary ExoShield Tung oil wood stain line and QuickClip/ExoClad hidden fastener systems. Additional offerings include Douglas Fir lumber, wood deck tiles, industrial products (truck flooring, kiln sticks), and marine hardwoods. Products are stocked at warehouses throughout the United States with quality control personnel stationed at manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• ExoShield: Proprietary Tung oil-based, marine grade exterior wood stain with maximum UV blocking protection. Available in multiple colors including Clear, Natural, Mahogany, Walnut, Black Walnut, Antique Bronze, Platinum, Snow White, and Total Eclipse.
• ExoClad
• QuickClip
• Ambara
• NovaSeal

Products and services

• Hardwood Decking Premium tropical hardwood decking in multiple species including Ipe, Batu, Cumaru, Bangkirai, Massaranduba, Torem, Angelim Pedra, and Angelique. Available in sizes from 1x4 through 2x12 and grades including Clear, FAS, and Select. Targeted at residential and commercial exterior decking projects.
• Wood Siding Exterior hardwood siding in bevel, rainscreen, shiplap, and tongue-and-groove profiles. Includes Batu Mahogany with Class A fire rating and rainscreen systems with ExoClad QuickClips. Targeted at commercial building exteriors and high-end residential projects.
• Thermally Modified Wood Thermally modified hardwood products including Ambara (Ayous), Korina, and Inari Nordic Spruce. The proprietary closed-system thermal modification process enhances durability and stability for exterior applications, with Ambara achieving movement less than 1% and Class 1/2 exterior durability.
• Douglas Fir Products Douglas Fir lumber, timbers, and clear vertical/horizontal grain products for structural and finish applications across residential and commercial construction.
• ExoShield Wood Stain Proprietary Tung oil-based, marine grade exterior wood stain with maximum UV protection. Available in Clear plus seven stain colors (Natural, Mahogany, Walnut, Black Walnut, Antique Bronze, Platinum, Total Eclipse, Snow White). Coverage of 800-1000 SF per gallon on high density hardwoods and 300-500 SF on typical softwoods. Priced at $145/gallon, $52/quart, $22/half pint.
• QuickClip Hidden Deck Fasteners Patented hidden deck clip system that lifts boards 1/8 inch off joists for 360-degree airflow, allowing natural wood swelling and shrinking with humidity changes. Designed for use with Nova tropical hardwood decking.
• ExoClad Rainscreen QuickClip Patented hidden fastener system for rainscreen siding that provides a 3/4 inch air gap for thermal efficiency and allows natural movement of wood boards with humidity changes. Targeted at commercial and high-end residential siding projects.
• Wood Deck Tiles Pre-manufactured interlocking deck tiles in Batu and Bangkirai hardwood for easy installation over existing surfaces. Designed for residential and commercial patio and rooftop deck applications.
• Nova Industrials (Transportation Wood Products) Hardwood products for the transportation industry including laminated truck flooring, scuff boards, van liner, flatbed flooring, drop deck flooring, low boy flooring, and NovaSeal. Targeted at transportation industry OEMs, wholesale distribution customers, and trailer manufacturers.
• ExoWax End Sealer Proprietary water-based wood sealer for sealing end cuts of wood to prevent checking during installation. Targeted at contractors and installers of Nova decking and siding products.
• Kiln Sticks

Quantifiable outcome

• 25-year warranty on naturally durable hardwoods against rot and decay in temperate climates
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered supporting.

• FSC (Forest Stewardship Council)supportingOthersFSC certification available for larger projects when required, supporting sustainable forestry practices for tropical hardwood sourcing.
• OLB (Origine et Légalité des Bois)supportingOthersFull OLB certification included with products, certifying origin and legality of wood from well-managed forests.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lumber Liquidators / LL Flooring: National specialty flooring and building products retailer. While focused on hardwood flooring, it competes for residential decking and renovation budgets with Nova's distribution partners and overlaps in the hardwood category more broadly.
• Trex Company: Largest U.S. composite decking and railing manufacturer. Competes with Nova in the same decking channel but with non-wood, low-maintenance alternatives rather than tropical hardwood; the primary secular competitive threat to Nova's residential business.
• The AZEK Company (TimberTech): National composite decking and trim manufacturer with overlapping residential and commercial channels. Represents a broad incumbent competing for the same decking and exterior cladding specification budget.
• Real Cedar (Western Red Cedar Lumber Association): Industry association promoting Western Red Cedar as a natural decking and siding material. Competes with Nova for residential and architect-driven exterior projects where softwood cedar is specified as a lower-cost alternative to tropical hardwoods.

Emerging players

• BuildDirect: Online marketplace connecting buyers with flooring and building materials suppliers, including hardwood decking and siding. Comparable as a digital distribution channel for wood products but operates a marketplace model rather than direct importing.
• Reclaimed Wood Solutions: Specialty supplier of reclaimed hardwood timbers and architectural wood products. Competes with Nova's reclaimed timbers line and increasingly for architect-driven specifications seeking sustainability credentials.

Others

• Penofin / Performance Coatings (wood finish brands): Established exterior wood stain and finish brand. Comparable to Nova's ExoShield line as a competing wood finishing consumable sold through lumber yards and building material distributors; an adjacent competitive product in Nova's finishing category.

Direct peers

• Advantage Lumber: Direct importer and online retailer of tropical hardwood decking, siding, and specialty lumber. Competes head-to-head with Nova on Ipe, Cumaru, and Batu product lines via e-commerce and direct shipping.
• Mataverde Decking: Premium tropical hardwood decking and siding specialist (Ipe, Cumaru, Garapa, Massaranduba). Directly comparable in product mix, channel strategy, and target customer segments (residential, architects, commercial).
• Ipe Woods USA: U.S. importer and distributor of tropical hardwood decking (Ipe, Cumaru, Tigerwood) and siding. Closest direct competitor to Nova in the premium tropical hardwood channel with overlapping species portfolio and distributor-based go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NovaUSAWood
• Facebookfacebook.com/NovaUSAWood
• Instagraminstagram.com/novausawood
• Pinterestpinterest.com/novausawoodprod/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova USA Wood Products