What BuildDirect does

BuildDirect.com Technologies Inc. is a publicly listed (TSXV: BILD) omnichannel flooring material retailer founded in 1999 and headquartered in Richmond, British Columbia, with operating presence across Canada and the United States. The company sells vinyl, engineered and solid hardwood, laminate, carpet, tile, and decking flooring, alongside installation accessories (moldings, underlayment, adhesives), through three coordinated channels: a Shopify-based direct-to-consumer e-commerce site at builddirect.com offering free samples, 0% APR financing for 18 months, and a 6-month return policy; a network of eight physical Pro Center showrooms in Florida, California, Michigan, and British Columbia; and, since the February 2026 acquisition of Greyne Custom Wood, listings on major U.S. home improvement retailer e-commerce marketplaces. The customer base is split between long-tail B2C consumers and B2B professional segments including house flippers, landlords, production home builders, multi-family renovators, and insurance restoration contractors, served through dedicated Pro programs (Pro Rewards, Pro Mobile App, Pro Recommendations, White Box Program).

The core technology is a Shopify storefront integrating product catalog, inventory, and order fulfillment, augmented by digital services such as the Roomvo third-party augmented-reality room visualizer, a Floor Finder quiz, and free FedEx sample delivery. The Pro Center segment accounted for 81% of Q4 2025 revenue, with FY2025 total revenue of US$66.2 million (up 1.1% YoY), gross margin of 40.4% (+170 bps), and Adjusted EBITDA of US$3.1 million (+39.2%). Q1 2026 revenue of CAD 14.6 million declined 3.3% year-over-year, reflecting softer home improvement flooring demand. The company ended FY2025 with US$8.2 million in cash and US$8.8 million in working capital, following a US$5.2 million post-IPO equity raise and a CAD $9.526 million revolving credit facility from the Royal Bank of Canada backed by Export Development Canada.

BuildDirect's growth strategy centers on consolidating a fragmented flooring distribution market through acquisitions, having completed three deals since March 2025 (Anchor Flooring/Yorkshore, Greyne Custom Wood, Tile Outlet of America) totalling approximately US$4.7 million in consideration. Management has publicly stated an ambition to scale the Pro Center footprint from 10 to 75+ locations, concentrated in the U.S. Sun Belt region.

Name

BuildDirect

Legal name

BuildDirect.com Technologies Inc.

Website

https://builddirect.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

BuildDirect is a publicly listed omnichannel flooring retailer selling vinyl, hardwood, laminate, carpet, and tile to North American consumers and professional contractors through e-commerce, eight Pro Center showrooms, and major U.S. home improvement marketplace channels.

Ownership category

akta.pro rank

Product category

Flooring Materials Retail

NAICS

Flooring Contractors (23833), Residential Building Construction (2361), New Housing For-Sale Builders (236117)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

akta.pro secondary industry

Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

• Online flooring marketplace
• Flooring materials retail
• Building materials distribution
• Professional contractor flooring
• Home improvement e-commerce

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flooring Product Sales: BuildDirect generates revenue primarily from selling flooring materials including vinyl, hardwood, laminate, carpet, and tile directly to consumers (B2C) and professional contractors/builders (B2B). Revenue for FY2025 was $66.2 million.
2. Pro Center Distribution: The company operates Pro Centers that serve professional flooring installers and contractors, providing product availability, delivery, and specialized service for the construction market. This segment represented 81% of Q4 2025 revenue.
3. Marketplace Channel Sales: Following the acquisition of Greyne Custom Wood, BuildDirect generates revenue through major U.S. home improvement retailer e-commerce marketplace channels, adding approximately $6.0 million in annual sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BuildDirect is an omnichannel flooring material retailer that sells vinyl, hardwood, laminate, carpet, tile, decking, and installation accessories through its builddirect.com e-commerce platform and a growing network of physical Pro Center showrooms across North America. The company serves both individual homeowners (B2C) and professional contractors, builders, landlords, and house flippers (B2B) through dedicated Pro programs, factory-direct pricing, free samples, and volume discounts.

Product overview

BuildDirect is an omnichannel flooring material retailer operating since 1999, serving both B2B (professional contractors, builders, flippers) and B2C (homeowners) markets across North America. The core product offering centers on a comprehensive e-commerce platform (builddirect.com) selling direct-to-consumer and professional flooring materials with factory-direct pricing. The product portfolio includes vinyl flooring (rigid core, WPC, SPC, glue-down, PVC-free), engineered hardwood, solid hardwood, laminate, carpet, tile, and decking, complemented by installation accessories (moldings, underlayment, adhesives). Digital services include a Pro Mobile App for professional customers, free sample delivery via FedEx, a Floor Finder quiz, and Roomvo visualizer integration. The company operates a network of Pro Center showrooms and retail locations in California, Michigan, Florida, and British Columbia. Recent acquisitions include Greyne Custom Wood (February 2026, $450,000) adding an online marketplace platform, and Tile Outlets of America (May 2026, $3.7 million) adding Florida tile showrooms. The company also acquired Anchor Flooring and Yorkshore Sales assets (March 2025, $593,000) to expand its Pro Center footprint in the southeastern U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Superb Flooring and Design: A BuildDirect Company - flooring showroom and design center located in Troy, Michigan

Products and services

• Vinyl Flooring Rigid core, WPC, SPC, and glue-down vinyl flooring options that are 100% waterproof, designed for residential and commercial installations and mimicking hardwood or stone aesthetics.
• Engineered Hardwood Flooring Engineered hardwood products including Southport, Westport, Grand Width, and Oak Superior collections, available in various widths and wood species for residential and commercial installations.
• Solid Hardwood Flooring Traditional solid hardwood flooring products providing natural wood beauty and durability for residential spaces.
• Laminate Flooring Laminate flooring including waterproof options, providing cost-effective wood-like appearance with durability ratings up to AC5 commercial grade.
• Carpet Broadloom carpet and carpet tiles for residential applications, offering comfort and variety for different room types.
• Tile Tile products including marble, travertine, limestone, and stone-look vinyl options for floors and walls.
• Decking Composite decking and deck tiles for outdoor spaces, providing low-maintenance alternatives to traditional wood decking.
• Floor Moldings Transition strips, T-moldings, reducers, stair nosings, and trim pieces that finish flooring installations and create seamless connections between rooms.
• Flooring Underlayment Moisture barriers, acoustic foam, and vapor films for vinyl plank, laminate, and hardwood installations, providing cushioning, sound absorption, and moisture protection.
• Adhesives Flooring adhesives including pressure-sensitive, elastomeric, and construction adhesives for glue-down installations.
• Financing Options Payment plans including 0% APR for 18 months, allowing customers to pay for flooring purchases over time interest-free.
• Greyne Custom Wood Acquired online flooring marketplace business operating across major U.S. home improvement retailer e-commerce channels, contributing approximately $6.0 million in annual sales.
• Tile Outlets of America Florida-based tile retailer acquired in May 2026 for approximately $3.7 million, adding three Florida showrooms and expanding BuildDirect's presence in the southeastern United States.

Quantifiable outcome

• 40.4% gross margin in FY2025, expanded 170 basis points year-over-year
• +2 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Tile Outlet of America (TOA)coreChannel Partner/ Reseller/ Distributor · 12 May 2026BuildDirect completed acquisition of Tile Outlet of America, a Florida-based tile retailer, for approximately US$3.7 million. The acquisition added three Florida showrooms and expanded BuildDirect's presence in the southeastern United States flooring market.
• Greyne Custom Wood Co.coreChannel Partner/ Reseller/ Distributor · 1 February 2026BuildDirect acquired Greyne Custom Wood's operating assets for US$450,000 in cash. Greyne operated as an online flooring marketplace with product placements across major U.S. home improvement retailer e-commerce channels, reporting approximately US$6.0 million in sales and US$320,000 in Adjusted EBITDA for fiscal 2025.
• Anchor Flooring and Supply Company LLCcoreChannel Partner/ Reseller/ Distributor · 27 March 2025BuildDirect acquired operational assets from Anchor Flooring, a Florida-based flooring distributor headquartered in Orlando, for US$593,000 to expand its Pro Center network in Florida and strengthen distribution capabilities.
• Yorkshore Sales and Marketing Inc.coreChannel Partner/ Reseller/ Distributor · 27 March 2025BuildDirect acquired operational assets from Yorkshore Sales and Marketing, an Orlando-based flooring distributor, for US$593,000 as part of the same strategic acquisition to expand Pro Center network in Florida.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Floor & Decor Holdings: Floor & Decor is the largest U.S. specialty retailer of flooring with 250+ warehouse-format stores serving both Pros and consumers. Highly comparable to BuildDirect's omnichannel flooring model, though at significantly greater scale and with broader geographic reach.
• LL Flooring (formerly Lumber Liquidators): LL Flooring is a U.S. specialty flooring retailer (hardwood, vinyl, laminate) operating both retail stores and online. Directly comparable to BuildDirect in product assortment, B2B/B2C mix, and value-oriented positioning.
• Tile Shop Holdings: Tile Shop is a U.S. specialty retailer of tile, natural stone, and flooring with showrooms and e-commerce. Comparable in specialty flooring retail and showroom model, though more concentrated in tile.

Broad incumbents

• The Home Depot: Home Depot is the largest U.S. home improvement retailer with a major flooring assortment across all categories and a dedicated Pro loyalty program (Pro Xtra). Comparable to BuildDirect as a key competitive channel for both Pro and consumer flooring buyers.
• Lowe's Companies: Lowe's is the second-largest U.S. home improvement retailer with a major flooring category and Pro loyalty program (Lowe's for Pros). Directly comparable as both competitor and potential marketplace channel partner for flooring products.
• Wayfair: Wayfair is a large online home goods retailer carrying flooring alongside furniture and decor. Comparable to BuildDirect's e-commerce direct-to-consumer motion, with far broader assortment and brand reach.

Others

• Mohawk Industries: Mohawk is the world's largest flooring manufacturer, supplying carpet, hardwood, laminate, and LVT to retailers including BuildDirect. Adjacent rather than competitive — a potential supplier relationship and category benchmark for BuildDirect's assortment.
• Shaw Industries: Shaw Industries is a major U.S. flooring manufacturer (carpet, hardwood, vinyl, tile) and a Berkshire Hathaway subsidiary. Adjacent to BuildDirect as an upstream supplier, comparable in category expertise rather than channel.
• Interface: Interface is a global commercial flooring manufacturer specializing in modular carpet tile and resilient flooring. Adjacent category peer — relevant as a benchmark for commercial flooring but does not directly compete in BuildDirect's residential Prosumer niche.

Emerging players

• Overstock (now Beyond Inc.): Beyond Inc. operates Overstock and related online home goods marketplaces including flooring categories. Comparable to BuildDirect's DTC e-commerce motion, with broader home assortment and discount positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/builddirect
• YouTubeyoutube.com/c/builddirect
• Facebookfacebook.com/BuildDirect
• LinkedInlinkedin.com/company/builddirect
• Instagraminstagram.com/builddirect/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds15 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuildDirect