What Inviqa Gmbh does

Inviqa is a UK-registered digital product agency (legal entity Inviqa UK Ltd., founded 2007) that operates as part of the Havas CX global customer experience network. Despite the 'Gmbh' label used in this brief, all disclosed operational footprint — including offices in London and Maidstone and a UK registration number — points to a UK-domiciled private limited company rather than a German entity. The firm delivers end-to-end digital product services spanning digital strategy consulting, user research, UX design, software engineering, digital platform consulting, website analytics, user testing, and digital roadmap development for enterprise and high-profile brands. Its research practice is anchored by three proprietary tools — X Index, Converged, and CX Benchmarking — that the firm markets as differentiated customer-understanding methodologies.

The company's commercial model is professional services-based, with revenues generated through consultancy and project-based engagements across the entire digital product lifecycle. Distribution is sales-led: Inviqa engages enterprise buyers directly via field sales, with no self-serve, marketplace, or e-commerce channel. Pricing is quote-based and not publicly disclosed. The go-to-market motion emphasises composable architectures, human-centred design, and a 'learning culture' that transfers capability to client teams — features the company credits with sustaining a 70% client retention rate over more than three years.

Named enterprise clients include Starbucks, Arsenal Football Club, Aman, Talkmobile, and Guide Dogs for the Blind Association, with 200+ digital experience projects delivered and 11 CX awards won for clients over the past eight years. Marketing and demand generation rely on thought-leadership content, reports, webinars, case studies, and industry events rather than paid acquisition. Headcount, revenue, and detailed financials are not publicly disclosed, and the firm is privately held as a subsidiary within Havas.

Name

Inviqa Gmbh

Legal name

Inviqa UK Ltd.

Website

https://inviqa.de

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Digital Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Digital product agency
• Digital strategy consulting
• UX design services
• Software engineering services
• User research services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services & Digital Consulting: Inviqa generates revenue through digital strategy consulting, user research, UX design, software engineering, digital platform consulting, website analytics, user testing, and digital roadmap development engagements. These are delivered as consultancy and project-based professional services across the entire digital product lifecycle.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Inviqa is a digital product agency that delivers end-to-end professional services across the digital product lifecycle for enterprise and high-profile brands. Core offerings include digital strategy consulting, proprietary user research (X Index, Converged, CX Benchmarking), UX design, software engineering, digital platform consulting, website analytics, user testing, and digital roadmap development. Engagements are structured as consultancy and project-based services, with future-proofed solutions built on composable architectures.

Product overview

Inviqa is a digital product agency and part of Havas CX, offering a portfolio of services across the entire digital product lifecycle. The company provides Digital Strategy Consulting, User Research (including proprietary tools X Index, Converged & CX Benchmarking), Digital Platform Consulting, Website Analytics, User Testing, Software Engineering, and Digital Roadmap Development. The offering is structured as a service-based model rather than a software product platform, with capabilities spanning from initial consultancy and UX design through solution build and continuous improvement. The company also produces thought leadership content including The Inviqa Guide: Engineering Change report.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Consulting Strategic consulting service that helps enterprise organisations address complex business challenges and changing user expectations through digital strategy engagements.
• User Research Research service using Inviqa's proprietary methodologies — X Index, Converged, and CX Benchmarking — to understand what users want and validate digital product effectiveness for enterprise clients.
• Digital Platform Consulting Consulting service for digital platform selection and implementation, embracing composable architectures that utilise specialist applications for specialist tasks.
• Website Analytics Analytics service that tracks and measures digital performance metrics for client digital properties.
• User Testing Testing service that validates user experience and digital product effectiveness for enterprise clients.
• Software Engineering Enterprise-scale software engineering and systems integration service delivering composable digital solutions for high-profile brands, with over 200 digital experience projects completed.
• Digital Roadmap Development Consulting service that helps enterprise organisations plan and develop their digital transformation roadmap.

Quantifiable outcome

• 200+ digital experience projects completed with double-digit KPI improvements
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Havas CXcoreStrategic or Co-development PartnerInviqa is part of Havas CX, a global customer experience network. This affiliation provides Inviqa with the backing of a major international communications group while maintaining its own brand identity and operational independence as a digital product agency.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Valtech: Digital agency focused on experience platforms and composable commerce implementations. Comparable in platform-modernization work for enterprise brands.
• AKQA: Design and innovation agency delivering digital experiences for global brands such as Nike and Google. Comparable in CX design, digital platform builds, and enterprise account motion.
• Thoughtworks: Global technology consultancy specializing in digital transformation, platform engineering, and composable architectures. Overlaps with Inviqa's engineering and systems integration depth.
• Huge Inc. Global digital experience agency delivering strategy, design, and engineering for enterprise brands. Directly comparable to Inviqa in CX-led digital product work and enterprise client profile.
• Verndale: Digital experience agency specializing in composable commerce and CMS platforms for mid-market and enterprise brands. Comparable in composable architecture orientation and engineering-led delivery.
• R/GA: Global digital product and marketing agency with deep engineering and design capabilities. Comparable as a competitor for large, composable digital transformation programs.
• Dept Agency: Digital agency offering strategy, creative, engineering, and data services to enterprise clients across Europe. Closely comparable in service mix and enterprise CX focus.

Broad incumbents

• Publicis Sapient: Large-scale digital transformation arm of Publicis Groupe, spanning strategy, consulting, and engineering. Comparable capability set but at a much larger scale and broader portfolio.
• Isobar: Global digital agency within dentsu offering experience design, commerce, and platform engineering. Comparable as a broader incumbent competing for the same enterprise digital experience RFPs.

Regional players

• NetConstruct: UK-based digital agency offering web, ecommerce, and platform development for mid-market and enterprise clients. Comparable in geography and core service mix, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inviqa-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inviqa Gmbh