Singletrack Magazine

What Singletrack Magazine does

Singletrack World Magazine (doing business as Singletrack Magazine) is an independent, privately-held media company founded in 2001 in Todmorden, UK, publishing a bi-monthly mountain biking magazine in print and digital formats. Its core product is the magazine itself, distributed across six annual issues and a 160+ issue digital back catalogue, augmented by route guides with GPX downloads, product reviews (bikes, forks, suspension, wheels, tyres, protection), a podcast, a members-only community forum, classifieds, and branded merchandise. Technology is built on a WordPress publishing foundation with a membership/subscription engine, e-commerce shop, forum community, and the Stan AI chatbot for user navigation.

The business operates a direct-to-consumer go-to-market, primarily monetizing through recurring subscriptions priced £9 to £50.99 (bi-monthly or annual), with the 2026 annual plan bundling a merchandise shop voucher. Secondary revenue comes from display advertising (programmatic and sponsored content from cycling brands), merchandise sales of T-shirts/jerseys/apparel, and transaction-fee income from classified listings. Customers are positioned as a single primary persona: mountain biking enthusiasts seeking independent reviews, trail guidance, and community; sales channels combine global digital distribution (website subscriptions, digital magazine platform) with UK regional print newsstand distribution. Premier Partner relationships with UK bike shops, insurance providers, and OS Maps, plus an EZ Discounts member-benefit deal, extend the value proposition. There is no evidence of external venture capital, parent company ownership, or material headcount growth, consistent with a bootstrapped, founder/independently-owned operation of 1-10 employees.

Name

Singletrack Magazine

Legal name

Singletrack World Magazine

Website

https://singletrackworld.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Singletrack World Magazine is an independent, privately-held UK mountain biking media company founded in 2001, publishing a bi-monthly print and digital magazine, route guides, reviews, a podcast, forum, and merchandise via direct-to-consumer subscriptions and advertising.

Ownership category

akta.pro rank

Product category

Mountain Biking Media and Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Mountain biking media
• Cycling journalism
• Print magazine publishing
• Digital subscription content
• Bike product reviews

Headquarters

HQ city

Todmorden

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from digital and print magazine editions, offered as bi-monthly or annual payment plans ranging from £9 to £50.99
2. Digital Advertising: Display advertising on the website, including programmatic ads, banners, and sponsored content from cycling industry brands
3. Merchandise and Shop: Sale of branded merchandise including T-shirts, jerseys, and other Singletrack-branded products through the online shop
4. Classified Ads: Fee-based classified advertising section where users can buy and sell cycling equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Singletrack World Magazine publishes a bi-monthly mountain biking magazine in both print and digital formats, distributed through a direct-to-consumer subscription model priced from £9 to £50.99. The subscription unlocks the magazine, a 160+ back-issue digital archive, an ad-light reading experience, a members-only community forum, early access to content, competitions, and shop discounts. Supplementary revenue comes from display advertising, branded merchandise sales, and classified listings for used cycling equipment.

Product overview

Singletrack World Magazine is a mountain biking media platform founded in 2001, publishing a bi-monthly magazine in both print and digital formats. The core offering is the magazine itself, supplemented by a digital subscription service providing ad-light access to content and a back issue archive of over 160 issues. Additional products include a members-only forum for community engagement, the Singletrack Podcast, downloadable route guides with GPX files, comprehensive product reviews across bike components (bikes, forks, wheels, tyres, protection), a classifieds marketplace, and branded merchandise in the shop. The portfolio is unified under the Singletrack brand, with digital subscriptions acting as the primary access point for the content ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Singletrack World Magazine A bi-monthly mountain biking magazine in print and digital formats covering news, reviews, features, and route guides for mountain biking enthusiasts since 2001.
• Digital Subscription Digital-only subscription tier providing ad-light access to magazine content, early access to features, and members-only forum access for individual mountain biking enthusiasts.
• Print and Digital Subscription Combined print and digital subscription delivering six magazine issues per year plus all digital benefits including ad-free experience and forum membership for mountain biking enthusiasts.
• Shop Merchandise Singletrack-branded merchandise including T-shirts, jerseys, mugs, and other apparel sold through the online shop to fans and subscribers.
• Singletrack Podcast Audio podcast series covering mountain biking debates, industry discussions, and interviews with cycling figures, distributed to mountain biking enthusiasts.
• Route Guides Downloadable GPS/GPX route guides for mountain biking destinations and trails, enabling riders to navigate routes on their devices.
• Classifieds Fee-based classified advertising section where community members can buy and sell new and used mountain biking equipment.

Quantifiable outcome

• Independent rider-owned media company celebrating 25 years in 2026

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• EZ DiscountsminorGTM or Marketing PartnerPartnership providing massive discounts on 1000s of brands for subscribers as a membership benefit
• OS Maps SubscriptionsminorGTM or Marketing PartnerPremier partner providing mapping and route planning services through affiliate links
• Bike TartminorChannel Partner/ Reseller/ DistributorUK cycling retailer featured as a Premier Partner with affiliate relationship
• Sutton Bank BikesminorChannel Partner/ Reseller/ DistributorUK bike shop listed as Premier Partner
• Blazing BikesminorChannel Partner/ Reseller/ DistributorUK bike retailer listed as Premier Partner
• Wild BikeminorChannel Partner/ Reseller/ DistributorUK bike shop listed as Premier Partner
• Pace Cycles ServicingminorChannel Partner/ Reseller/ DistributorSuspension servicing specialist listed as Premier Partner
• Yellow Jersey InsuranceminorGTM or Marketing PartnerInsurance provider for cyclists, offering member discounts
• Pedal Cover InsuranceminorGTM or Marketing PartnerInsurance provider for cyclists offering member discounts

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Flow Mountain Bike: Digital-first mountain biking magazine covering global MTB culture, rides, and gear. Comparable as a digital-native MTB media brand targeting a similar enthusiast audience.
• Bikepacking.com: Digital platform focused on bikepacking routes, adventure cycling, and gear reviews. Comparable as a niche cycling media outlet with route content (GPX), reviews, and a passionate community — adjacent to Singletrack's trail-guide and review offering.

Direct peers

• Pinkbike: World's largest mountain biking digital media platform, covering news, reviews, videos, and a marketplace. Comparable as a leading MTB-focused media destination competing for the same rider audience.
• MBR (Mountain Bike Rider): UK-focused mountain biking magazine published by Future plc. Directly comparable to Singletrack as a print/digital MTB publication serving UK riders with reviews, trail guides, and features.
• Dirt Magazine: UK-based mountain biking magazine and website. Directly comparable as a fellow UK MTB publication offering print issues, reviews, and digital content to enthusiast riders.
• What Mountain Bike: Mountain bike reviews and buying advice platform. Comparable as an MTB-specific review destination competing for product-research traffic and advertising spend.

Broad incumbents

• BikeRadar: Major cycling review site owned by Future plc covering road, gravel, and mountain biking. Comparable as a large-scale cycling media competitor with deeper MTB review content but broader category focus.
• Cycling Weekly: Long-running UK cycling publication owned by Future plc. Comparable as an established cycling media brand, though broader in scope (road and MTB) than Singletrack's mountain-bike-only focus.

Regional players

• Mountain Bike Action: US-based mountain biking magazine with print and digital editions. Comparable as a print/digital MTB publication, but serving the North American market rather than competing directly in the UK.

Others

• Singletrack Merchandise / Cycling Affiliate Partners: Premier Partner network of UK bike shops (Bike Tart, Blazing Bikes, Wild Bike, etc.) and insurance providers listed on Singletrack's own site. Relevant as ecosystem participants and potential acquirers/partners rather than direct competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/singletrackmag
• YouTubeyoutube.com/@singletrackworld
• Facebookfacebook.com/singletrackmag
• Instagraminstagram.com/singletrackworld
• LinkedInlinkedin.com/company/singletrack-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singletrack Magazine