Cycling Weekly
Cycling Weekly is a heritage cycling media brand owned by Future plc, serving cycling enthusiasts across the UK, US, and Australia through digital editorial, a print magazine, podcasting, and affiliate commerce.
- Company typePrivate
- Founded1891
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cycling Weekly does
Cycling Weekly is a heritage cycling media brand founded in 1891 and operated by Future plc from Bath, UK. It serves cycling enthusiasts and prospective cycling-product buyers in the UK, US, and Australia through a multi-format content platform combining digital editorial coverage, a print magazine, and podcasting. Core content areas include cycling news, product reviews, buying guides, and a dedicated gravel section that addresses the fast-growing off-road cycling segment.
The brand's product surface is content-led: news articles, long-form reviews and buying guides, a podcast offering launched in 2026, and a deals aggregator that links editorial coverage to retailer promotions. The underlying technology stack is not detailed in the available information; the platform is described in terms of digital publishing, magazine circulation, podcast distribution, and standard social and newsletter channels typical of consumer-specialist media. No proprietary AI or machine learning capabilities, data products, or platform technologies are disclosed.
Revenue is generated through three mechanics: digital advertising across owned properties, magazine subscriptions starting at $56.99, and affiliate commerce tied to cycling retailer deals. The customer base is consumer-facing and long-tail rather than concentrated among enterprise buyers. Cycling Weekly operates as a vertical brand within Future plc and does not raise independent funding or pursue separate M&A transactions.
Cycling Weekly firmographics
Firmographics- Name
- Cycling Weekly
- Legal name
- Future Publishing Limited
- Website
- https://cyclingweekly.com
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cycling Weekly is a heritage cycling media brand owned by Future plc, serving cycling enthusiasts across the UK, US, and Australia through digital editorial, a print magazine, podcasting, and affiliate commerce.
- Ownership category
- akta.pro rank
Where Cycling Weekly is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cycling Weekly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Digital Advertising: Display and content advertising on cyclingweekly.com generating revenue from brands targeting cycling enthusiasts.
- Magazine Subscriptions: Print and digital magazine subscriptions offered through magazinesdirect.com with subscription pricing starting from $56.99.
- Affiliate Commerce: Affiliate commissions earned when readers purchase products through tracked links on the site (earns commission on product sales).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital-only subscription access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Cycling Weekly product offering
Product offeringCore offering
Cycling Weekly is a digital-first cycling media brand that publishes daily news, race coverage, expert product reviews, group tests and buying guides, fitness and training content, and curated deals on cyclingweekly.com. It also operates a paid weekly magazine subscription, the "Off The Back" podcast, and "The Leadout" newsletter, monetized through advertising, subscription fees, and affiliate commerce commissions on cycling product purchases.
Product overview
Cycling Weekly is a comprehensive cycling media platform offering news, reviews, and buying guides. The core offering consists of daily news coverage, racing content (Tour de France, Giro d'Italia, Vuelta), and expert product reviews spanning bikes, components, and clothing across multiple categories. The platform includes dedicated section for gravel cycling, fitness content, a podcast (Off The Back), and a deals aggregator. The review portfolio covers road bikes, gravel bikes, e-bikes, TT/triathlon bikes, cyclo-cross bikes, folding bikes, and touring bikes, plus components including drivetrain, wheels, tyres, brakes, handlebars, saddles, and power meters, along with clothing reviews for shorts, jerseys, jackets, helmets, gloves, shoes, and accessories. Group tests and buyers guides provide comparative analysis across product categories. The magazine subscription serves as a premium add-on to the digital content.
Differentiator
Problem solved
Functional benefit
Products and services
- Cycling Weekly News Daily cycling news coverage including race reports, features, interviews, and breaking news from professional and recreational cycling, free to readers with advertising support on cyclingweekly.com.
- Cycling Weekly Racing Coverage In-depth coverage of professional cycling races including Tour de France, Giro d'Italia, Vuelta a España, and Olympic cycling events with rider profiles, team announcements, and race analysis.
- Cycling Weekly Reviews - Bikes Expert-reviewed bicycle reviews covering road bikes, gravel bikes, e-bikes, folding bikes, TT/triathlon bikes, cyclo-cross bikes, and touring/audax bikes with detailed testing analysis.
- Cycling Weekly Reviews - Bike Components Comprehensive component testing including frames, gears/drivetrain, pedals, tyres, wheels, brakes, handlebars, saddles, and power meters.
- Cycling Weekly Reviews - Clothing Expert cycling apparel reviews covering shorts, jerseys, jackets, helmets, gloves, shoes, base layers, gilets, and glasses/goggles.
- Cycling Weekly Group Tests and Buyers Guides Comparative group tests and comprehensive buying guides for cycling equipment including best bikes, best cycling computers, best smart trainers, best cycling shoes, and best cycling lights.
- Cycling Weekly Fitness Training advice, fitness tips, nutritional guidance, and workout plans for cyclists of all levels.
- Cycling Weekly Gravel Dedicated section covering gravel cycling including race coverage, bike reviews, and gravel-specific content.
- Cycling Weekly Deals Curated deals and discounts on cycling gear, featuring product deals from retailers during events like Amazon Prime Day, with affiliate-linked purchasing.
- Off The Back Podcast Audio podcast delivering cycling news, interviews, features, and expert buying guides in conversational format, available on podcast platforms.
- Cycling Weekly Magazine Subscription Print and digital magazine subscription offering weekly expert practical tips, nutritional advice, training guidance, exclusive interviews, product reviews, and in-depth bike and kit analysis; priced from $56.99 annually via magazinesdirect.com.
Quantifiable outcome
- Comprehensive coverage across all cycling categories: road, gravel, fitness, racing, touring, bike reviews, component reviews, clothing reviews
Companies that use Cycling Weekly
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cycling Weekly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cycling Weekly partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Cycling Weekly competitors and assessment
Company assessmentEmerging players
- Pinkbike: Mountain-biking-focused media with large community and tech reviews. Adjacent peer — overlapping review monetization model but narrower segment focus on MTB rather than road/gravel.
Direct peers
- Global Cycling Network (GCN): Video-first cycling media brand covering tech, training, and racing. Competes for the same enthusiast audience as Cycling Weekly but leads in video/podcast formats, representing a content-format peer.
- BikeRadar: Specialist cycling review site owned by Immediate Media (formerly Future's competitor). Directly comparable on product reviews, buying guides, and tech content across bikes, components, and accessories.
- VeloNews: Pro cycling and racing-focused media brand, part of Outside's network. Comparable to Cycling Weekly's racing and tech editorial, with overlapping coverage of Grand Tours and pro peloton.
- Cyclingnews: Professional cycling news and racing coverage site. Direct competitor to Cycling Weekly in the road racing editorial space, and notably also owned by Future plc, making it a sister brand.
- road.cc: UK-based independent cycling review and news site. Directly comparable product review depth and buying guide content, particularly strong in tech and component testing.
- Bike Perfect: Future plc sister brand covering road, gravel, and mountain biking reviews. Most direct internal peer — same owner, same product review taxonomy, same affiliate commerce model.
- Peloton Magazine: US cycling print and digital magazine covering racing, tech, and culture. Comparable mid-tier cycling title with similar editorial scope and subscription model.
- Bicycling Magazine: Long-running US cycling magazine owned by Hearst. Direct peer in print + digital cycling editorial, with comparable coverage of road, gravel, and fitness segments.
Regional players
- Cycling Weekly Australia: Australian edition of Cycling Weekly itself — included as a regional reflection of the same brand serving Oceania with localized content and commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
Cycling Weekly social profiles
Digital presenceCycling Weekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cycling Weekly leadership team
Management profileNumber of profiles
Profiles11 records
Cycling Weekly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cycling Weekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cycling Weekly
What does Cycling Weekly do?
Cycling Weekly is a digital-first cycling media brand that publishes daily news, race coverage, expert product reviews, group tests and buying guides, fitness and training content, and curated deals on cyclingweekly.com. It also operates a paid weekly magazine subscription, the "Off The Back" podcast, and "The Leadout" newsletter, monetized through advertising, subscription fees, and affiliate commerce commissions on cycling product purchases.
Is Cycling Weekly a public or private company?
Cycling Weekly is a private company. It is classified as corporate owned and is currently operating.
When was Cycling Weekly founded?
Cycling Weekly was founded in 1891. It employs 11 to 50 people.
Where is Cycling Weekly based?
Cycling Weekly is headquartered in Bath, United Kingdom, in the Europe region.
How does Cycling Weekly make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are magazine Subscriptions and affiliate Commerce.
Who are Cycling Weekly's main competitors?
Pinkbike is listed as an emerging player. Direct peers are Global Cycling Network (GCN), BikeRadar, VeloNews, Cyclingnews, road.cc, Bike Perfect, Peloton Magazine and Bicycling Magazine. Cycling Weekly Australia is listed as a regional player.
Does Cycling Weekly have an API?
No public API is recorded for Cycling Weekly.