Praxisdienst

What Praxisdienst does

Praxisdienst is a German B2B e-commerce platform for medical supplies and diagnostic equipment, founded in 1953 and headquartered in Longuich, Germany. The company serves medical practices, clinics, physiotherapists, alternative practitioners, and medical institutions across nine European countries (Germany, Belgium, France, Italy, Netherlands, Poland, Austria, Switzerland, Spain, Great Britain), claiming over 100,000 customers and self-describing as the leading practice-supply shop in Europe. Its catalog spans infusion/injection consumables, wound care, hygiene products, diagnostics (ECG, ultrasound, dermatoscopes, stethoscopes), emergency equipment, instruments, laboratory supplies, practice furniture, and practice organization tools, serving human, dental, and veterinary medicine.

The platform combines a self-serve web shop with the easyOrder mobile application (iOS and Android) featuring barcode scanning for rapid reordering of recurring consumables. Praxisdienst distributes branded diagnostic equipment from manufacturers including Littmann (3M), B. Braun, GE Healthcare, SonoScape, DermLite, Paul Hartmann, Eko Health, Butterfly Network, FotoFinder, Ethicon (Johnson & Johnson), Cardisio, and Schülke, alongside its own Teqler private-label brand. It operates a Teqler sub-brand for practice equipment and offers technical services including TI (telematics infrastructure) setup and SSB (Sprechstundenbedarf) direct billing to German statutory health insurance funds.

The revenue model rests on transactional e-commerce sales of consumables and capital equipment, the Praxisdienst PLUS loyalty membership (5% discount, points convertible to free membership), equipment leasing and installment financing, refurbished-equipment resale, and technical/consulting services. Pricing is unit-based with volume discounts; free shipping applies above €100 net order value in Germany and express next-business-day delivery is available. No revenue, funding, or ownership data is publicly disclosed; the company appears privately held and independently operated since founding.

Name

Praxisdienst

Legal name

Praxisdienst

Website

https://praxisdienst.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Praxisdienst is a German B2B e-commerce platform, founded in 1953, distributing medical supplies and diagnostic equipment to over 100,000 healthcare practices across nine European countries via web shop and mobile app.

Ownership category

akta.pro rank

Product category

Medical Supplies Retail

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Medical supplies retail
• Practice equipment distribution
• Medical consumables ecommerce
• Diagnostic medical devices
• Healthcare practice supplies

Headquarters

HQ city

Longuich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Supplies E-commerce: Online sale of medical consumables, instruments, equipment, and supplies to healthcare professionals with pricing based on unit quantities and volume discounts
2. Sprechstundenbedarf (Surgery Supplies): Cost-free ordering service for contracted doctors within statutory health insurance, with products billed directly to health insurance funds per Sprechstundenbedarfsvereinbarung
3. Equipment Rental & Leasing: Financing options including leasing and installment payments for medical equipment purchases
4. Refurbished Equipment Sales: Sale of used rental return equipment at reduced prices
5. Medical Technology Services: Technical services including TI (telematics infrastructure) setup, SSB (surgery supplies) service, and equipment consultation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Praxisdienst operates a B2B e-commerce platform distributing medical supplies, diagnostic devices, practice furniture, wound care products, and hygiene consumables to healthcare professionals. The platform serves doctors, clinics, physiotherapists, alternative practitioners, and specialist practices across nine European countries, offering products across human, dental, and veterinary medicine. Ancillary services include Sprechstundenbedarf statutory health insurance billing, telematics infrastructure (TI) setup, equipment leasing and installment financing, and a PLUS membership loyalty program with 5% discount.

Product overview

Praxisdienst is a comprehensive B2B medical supplies e-commerce platform serving doctors, clinics, physiotherapists, and medical practices across Europe. The company operates a multi-category product portfolio encompassing Infusion/Injection supplies, Wound Care/Bandages, Hygiene products, Diagnostics equipment (including ECG, ultrasound, blood pressure monitors, dermatoscopes), Emergency equipment, Medical instruments, Laboratory supplies, Practice furniture, Practice organization tools, and Medical clothing. Key branded diagnostic products include Littmann CORE digital stethoscope (with 40x sound amplification and active noise cancellation), TRICURO go spinal analysis device, Vscan Air CL portable ultrasound, HeartX ECG, FotoFinder skeen dermatoscope with AI assistant, Cardisio 3D-EKG with AI analysis, Butterfly iQ3 handheld ultrasound, and Eko CORE 500 digital stethoscope. The platform also offers branded services including Praxisdienst PLUS membership (5% discount loyalty program), easyOrder scanning app, TI-Service for telematics infrastructure management, SSB (Sprechstundenbedarf) free supply service for contracted doctors, and financing/leasing options. Praxisdienst has served the European medical supply market for over 65 years, serving over 100,000 satisfied customers.

Differentiator

Problem solved

Functional benefit

Brands

• Teqler: Private label brand for practice equipment including examination stools, infusion stands, treatment tables, blood collection chairs, ultrasound gel, and practice organization products.
• Praxisdienst PLUS

Products and services

• Littmann CORE Digital Stethoscope Digital stethoscope with up to 40x sound amplification, active noise cancellation, and digital documentation capabilities for clear cardiac auscultation; priced from €259.81.
• Vscan Air CL Ultrasound System Handheld portable ultrasound system for evaluating deep and superficial structures with a single compact device; priced at €4,329.00.
• HeartX ECG Device High-performance ECG device meeting demanding practice requirements for cardiology diagnostics; available from €1,379.00 net.
• FotoFinder skeen Dermatoscope with AI Assistant Mobile dermatoscope with integrated AI assistant for enhanced dermatological examination and skin analysis; priced at €2,999.50.
• Butterfly iQ3 Handheld Ultrasound Next-generation handheld ultrasound system for portable clinical diagnostics; priced at €3,999.00.
• Eko CORE 500 Digital Stethoscope Digital stethoscope with exceptionally clear sound quality and AI-enabled analysis capabilities for enhanced cardiac auscultation; priced at €539.00.
• Cardisio 3D-EKG with AI Analysis 3D ECG device with integrated AI analysis for advanced cardiac assessment and anomaly detection; priced at €453.78.
• NADAL PCR Analyzer PRO8 PCR analysis device for molecular diagnostics in laboratory settings; priced at €4,990.00.
• TRICURO go Spinal Analysis Device Mobile spinal analysis device providing precise measurements in seconds for therapy, training, and diagnostics; priced at €794.49.
• Boso TM-2450 24h Blood Pressure Monitor 24-hour ambulatory blood pressure monitoring device with precise measurements and clear evaluation; priced at €1,026.00.
• Praxishocker MODENA Practice Stool Medical practice stool meeting BIFMA, SGS, and EN17191 quality standards; priced at €75.00.
• Blood Collection Chair Blood collection chair with strong padding and comfortable 48 cm seat height for phlebotomy procedures; priced at €269.00.
• CERDAK Keramic Wound Dressing Basic Ceramic-based wound dressing available in 9 variants for advanced wound care management; priced at €79.30 for 10 pieces.
• Praxisdienst PLUS Membership Annual subscription loyalty program providing 5% discount on all orders, points accumulation (5 points per €1 saved), priority shipping, and free technical support on medical equipment for healthcare professional members.
• easyOrder Mobile App Free mobile ordering application for iOS and Android featuring barcode scanning functionality that allows customers to scan product barcodes for automatic addition to cart, enabling faster reorder processing for healthcare professionals.
• SSB Service (Sprechstundenbedarf) Free comprehensive service program for contracted doctors (Vertragsärzte) in Germany enabling ordering of practice supplies without minimum order value, with products billed directly to statutory health insurance funds per Sprechstundenbedarfsvereinbarung.
• TI Service (Telematikinfrastruktur) Complete telematics infrastructure solution for medical practices enabling secure, simple, and efficient management of TI components including ECC conversion, KIM services, and integration with practice management systems.
• Leasing and Installment Financing Financial service allowing practices to acquire medical equipment through leasing or installment payment plans, enabling budget-spread procurement of higher-value diagnostic and treatment devices.
• Refurbished Equipment Program Sale of used medical equipment from rental returns available at reduced prices, providing cost-effective access to diagnostic and treatment devices for budget-conscious practices.

Quantifiable outcome

• Over 100,000 satisfied customers across Europe
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Littmann (3M)coreChannel Partner/ Reseller/ DistributorLeading brand partner for digital stethoscopes including Littmann CORE with up to 40x sound amplification and active noise cancellation. Praxisdienst offers exclusive free case promotions with Littmann stethoscope purchases.
• B. Braun PetzoldcoreChannel Partner/ Reseller/ DistributorMajor medical supplies brand partner offering infusion therapy, injection supplies, and surgical products.
• GE HealthcarecoreChannel Partner/ Reseller/ DistributorPremium medical technology partner for diagnostic imaging and monitoring equipment.
• SonoScape Medical CorpcoreChannel Partner/ Reseller/ DistributorUltrasound equipment manufacturer partner providing portable and clinical ultrasound systems.
• DermLitecoreChannel Partner/ Reseller/ DistributorDermatoscopy equipment partner for skin examination solutions including dermatoscopes.
• Paul HartmanncoreChannel Partner/ Reseller/ DistributorMajor medical supplies brand partner for wound care, hygiene, and incontinence products.
• Eko HealthcoreChannel Partner/ Reseller/ DistributorDigital stethoscope partner offering CORE 500 with exceptional clarity and AI-enabled analysis capabilities.
• Butterfly NetworkcoreChannel Partner/ Reseller/ DistributorHandheld ultrasound partner providing iQ3 next-generation portable ultrasound system.
• FotoFinder SystemscoreChannel Partner/ Reseller/ DistributorDermatology imaging partner offering skeen mobile dermatoscope with AI assistant for skin analysis.
• Ethicon (Johnson & Johnson)coreChannel Partner/ Reseller/ DistributorSurgical sutures and suture materials partner with free consultation service for product selection.
• CardisiocoreChannel Partner/ Reseller/ Distributor3D ECG partner offering AI-powered cardiac analysis for enhanced diagnostic capabilities.
• SchülkecoreChannel Partner/ Reseller/ DistributorDisinfection and hygiene products partner offering 3% discount on products until July 31, 2026.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• McKesson: Global healthcare distributor with medical-surgical and B2B e-commerce operations across Europe, including physician-office channels. Competes directly with Praxisdienst in medical consumables, diagnostics, and equipment distribution to practices.
• Henry Schein: Global dental and medical supply distributor with European e-commerce operations serving physician offices and practices, offering a comparable product breadth in consumables, diagnostics, and equipment. Much larger scale than Praxisdienst but competes head-on in the practice supply segment.
• Patterson Companies: US-listed distributor of dental and animal health products with growing European footprint. Overlaps with Praxisdienst in dental and veterinary practice supplies via multi-vendor catalog distribution models aimed at independent practices.
• Owens & Minor: Global medical supply distributor with Patient Direct home-care and acute channels. Comparable to Praxisdienst's distribution and product-bundling model in physician and post-acute categories, especially in wound care and hygiene.
• Cardinal Health: Diversified medical products distributor with a medical-surgical and B2B e-commerce segment serving physician offices across multiple categories. An established global competitor to Praxisdienst in physician-channel medical supplies.
• Medline Industries: Largest privately held medical supply manufacturer and distributor in the US expanding in Europe. Competes on consumables, gloves, wound care, and increasingly physician-office channels with distribution capabilities comparable to Praxisdienst's breadth.
• Amazon Business: Generalist B2B e-commerce platform actively expanding into medical and lab supplies across Europe. Represents the most asymmetric competitive threat to Praxisdienst on price, delivery speed, and assortment breadth in commoditized consumables.

Direct peers

• DocCheck Shop: DocCheck operates one of the largest German B2B shopfronts serving physicians and healthcare professionals, directly competing with Praxisdienst's core customer base of niedergelassene Ärzte across practice supplies, instruments, and consumables. Both companies combine authenticated professional portals with logistics for medical practice procurement.
• Pluradent: German dental and medical practice supply distributor with multi-vendor catalog and equipment offering, comparable to Praxisdienst's dental vertical. Competes for the same German-speaking practice customers in dental instruments, consumables, and equipment financing.

Others

• B. Braun: German-headquartered medical device manufacturer and one of Praxisdienst's largest brand partners. Operates its own direct B2B portal in infusion, injection, and surgical products — both a supplier and an adjacent competitor to Praxisdienst in higher-value device categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/praxisdienst_de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praxisdienst