Capital Now Funding

What Capital Now Funding does

Capital Now Funding is a Louisville, Kentucky-based provider of non-recourse pre-settlement legal funding for plaintiffs in personal injury and civil litigation cases. Founded in 2015 and operating as Forge Legal Lending, LLC following its March 2026 acquisition by The Forge Companies, the company advances funds to plaintiffs before their cases resolve, with repayment contingent on a favorable settlement or judgment. The company serves individual plaintiffs as its primary customer and treats plaintiff personal-injury attorneys as a secondary channel via referral and case-management integration.

The core product is a single non-recourse cash advance against expected settlement proceeds, priced on a fixed-fee, zero-interest basis with no credit-score underwriting. Distribution runs through a direct-to-consumer online application at capitalnowfunding.com, a 1-855 phone sales line, and an attorney-mediated motion where Capital Now consults the plaintiff's attorney before funding. The proprietary CapTrack Attorney Portal gives plaintiff lawyers self-serve visibility over case payoff timing, funding history, and per-transaction balances. Funding delivery is fully electronic, with contracts executed via text or email signature (no third-party apps), and disbursement via ACH next-day deposit, same-day wire, or mailed check, with a stated 24-hour post-approval funding window.

Revenue is generated on an outcome-contingent basis: the company earns a fixed fee on each advance that is repaid only if the underlying case settles or wins. Capital Now Funding is BBB A+ accredited, maintains a Trustpilot profile, and operates nationwide across the United States with a 1-10 person team and a cumulative base of 1,000+ funded customers since inception. The March 2026 acquisition by The Forge Companies integrates the business into the parent's Forge Capital platform, which bundles litigation funding, settlement planning, trust services, wealth management, and business advisory for plaintiff attorneys and their clients.

Name

Capital Now Funding

Legal name

Forge Legal Lending LLC d/b/a Capital Now Funding

Website

https://capitalnowfunding.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

1–10 employees

Short description

Capital Now Funding is a Louisville, Kentucky-based provider of non-recourse pre-settlement legal funding for plaintiffs in US personal injury cases. The company advances funds against expected settlements via online application and an attorney-mediated motion, operating as Forge Legal Lending, LLC under The Forge Companies.

Ownership category

akta.pro rank

Product category

Pre-Settlement Legal Funding

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Private Credit — Litigation / Legal Finance (FSAHAJAL)

akta.pro secondary industry

Litigation Finance / Legal Assets Special Situations Funds (FSANAKAK)

Keywords

• Pre-settlement legal funding
• Lawsuit loans
• Non-recourse litigation funding
• Civil litigation advances
• Plaintiff funding services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pre-Settlement Legal Funding: Non-recourse civil litigation advance funding where plaintiffs receive funds before case settlement. Repayment occurs only if the case settles favorably or results in a judgment in the plaintiff's favor. The company uses a fixed fee structure with zero interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Capital Now Funding provides non-recourse pre-settlement legal funding to plaintiffs involved in personal injury cases such as motor vehicle accidents, slip and fall, medical malpractice, and wrongful death. Funds are advanced before case settlement or judgment, with no repayment obligation if the plaintiff loses the case; if the case settles favorably, repayment is made from settlement proceeds through the plaintiff's attorney at a fixed fee with zero interest.

Product overview

Capital Now Funding offers a single core product: pre-settlement legal funding (non-recourse civil litigation advance funding) for plaintiffs in personal injury cases. The company provides this funding through an online application process where applicants can receive funds within 24 hours of approval. The CapTrack Attorney Portal is a complementary online tool for attorneys to manage and track case payoffs. Funding methods include Direct Deposit/ACH, Same Day Wire, and Standard Check. The company operates on a fixed-fee, zero-interest model with no recourse if the plaintiff loses the case.

Differentiator

Problem solved

Functional benefit

Brands

• CapTrack: CapTrack Attorney Portal provides an easy-to-use online tool to check and manage case payoffs. Allows attorneys to check when funds were received, how many times funding was provided, and the payoff amount for every transaction for each case and client.

Products and services

• Pre-Settlement Legal Funding Non-recourse pre-settlement funding that provides financial assistance to plaintiffs in personal injury cases before their legal case settles. If the plaintiff loses the case, no repayment is required; if they win, the attorney repays the funding from the settlement under a fixed-fee, zero-interest structure.
• CapTrack Attorney Portal CapTrack Attorney Portal provides an easy-to-use online tool for plaintiff attorneys to check and manage case payoffs, view when funds were received, how many times funding was provided, and the payoff amount for every transaction for each case and client.

Quantifiable outcome

• Funding available within 24 hours after approval
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• High Rise Financial: Pre-settlement and post-settlement legal funding provider focused on plaintiffs in personal injury and other civil cases, serving the same customer segment as Capital Now Funding.
• Fair Rate Funding: Specializes in low-rate pre-settlement lawsuit loans for personal injury plaintiffs. Directly competes in the same niche with a similar non-recourse model.
• Express Legal Funding: Pre-settlement legal funding company focused on Texas and other plaintiff-heavy states. Smaller regional player with overlapping product and customer base.
• Oasis Financial: One of the largest US pre-settlement funding companies, offering non-recourse cash advances to plaintiffs in personal injury and other civil cases. Directly comparable business model, customer segment, and product.
• Demark Litigation Funding: Plaintiff-side pre-settlement funding for personal injury and mass tort cases. Directly comparable business model with a similar nationwide GTM.
• Pegasus Legal Capital: Provides pre-settlement and post-settlement funding for plaintiffs nationwide. Closely mirrors Capital Now Funding's product offering and target customer base.
• TriMark Legal Funding: Provides pre-settlement legal funding across multiple personal injury case types nationwide. Directly comparable target market and product structure.
• Bentley Legal Funding: Offers pre-settlement funding to plaintiffs nationwide with a focus on personal injury cases. Closely overlaps with Capital Now Funding's product and customer profile.

Broad incumbents

• Burford Capital: Largest publicly traded litigation finance company. Operates at the commercial and institutional end of the market, but defines the broader category in which Capital Now Funding competes.
• BFS Capital (Lawsuit Funding): Diversified specialty finance company with a legal funding division that competes in the pre-settlement funding space. Larger and broader in product scope than Capital Now Funding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Now Funding