Smart Social

What Smart Social does

Smart Social (スマートソーシャル株式会社) is a Tokyo-based Japanese systems integrator founded around 2011, operating from Gotanda in Shinagawa-ku with approximately 24 employees. The company positions itself as a 'middle-ground' alternative between major SIers and smaller vendors, targeting enterprise decision-makers, SIers, and government-adjacent organizations with complex system development mandates.

Its core offering is organized into five interconnected service lines under the registered trademark 'すべらないシステム開発®' (No-Fail System Development): (1) SES staffing via a partner network of 1,200+ companies and 30,000+ engineers; (2) Systems Development / AWS, including commissioned development, additional development, and PM/PMO services built on PHP (Laravel), Ruby (Rails), Java (Spring), React (Next.js), MySQL, Redis, and Oracle11g RAC; (3) Security Solutions covering MyNumber handling, PMS/ISMS support, and vulnerability assessment; (4) AI Systems Development with generative AI and RAG implementations; and (5) Data Infrastructure / Integration, including NTTデータBizMINT, bank account, and マイナポータルAPI connectivity. Revenue is generated primarily through quote-based professional-services engagements with multi-year contracts; pricing is not publicly disclosed and is positioned as below major SIers while above smaller vendors. Go-to-market is consulting-led enterprise field sales supported by an inbound content engine (35+ volumes of ビジネス探訪, an employee blog, the AI-driven Smart Story service, webinars, and PR Times distribution).

The company's customer base spans 160+ clients across utilities (TEPCO i-Frontiers, 6+ years), entertainment platforms (Shidax at 10M users, 音蔵カンサイ), insurance SaaS (on the bakery), HR tech (DYM), healthcare recruitment (NsPace Career for Teikin), gaming and internet (BANDAI NAMCO, Cygames, KADOKAWA, Rakuten, CyberAgent, gumi, Akatsuki), music (大阪蔵屋敷), and restaurants (SATOFUL, PATINASTELLA). Operations remain domestic Japan only, and the firm obtained ISO/IEC 27001:2022 certification in March 2026, formalizing enterprise-grade security posture for regulated work.

Name

Smart Social

Legal name

スマートソーシャル株式会社

Website

https://smartsocial.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Social is a Tokyo-based Japanese systems integrator (~24 employees) that delivers complex enterprise system development — including MyNumber integration, AWS infrastructure, AI/RAG builds, and security compliance — for large corporations, SIers, and government-adjacent clients via five service lines under its 'No-Fail System Development' framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SES (System Engineering Service): Provides flexible IT staffing solutions leveraging a network of 1,200 partner companies and 30,000+ engineers. On-site engineering services for clients requiring additional development resources.
2. Systems Development / AWS: Custom software development and AWS cloud infrastructure services including commissioned development, additional development, and PM/PMO services for complex enterprise projects.
3. Security Solutions: Security consulting including マイナンバー handling, PMS/ISMS certification support, vulnerability assessment, and compliance-aligned development.
4. AI Systems Development: AI-powered product development, generative AI integration, and RAG implementations for enterprise clients.
5. Data Infrastructure: Data platform construction and integration services supporting administrative data connectivity and large-scale data operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Smart Social is a Tokyo-based system development company providing end-to-end custom software development, AWS cloud infrastructure, AI product development, MyNumber-compliant security solutions, and data platform integration for Japanese enterprises, SIers, and government-adjacent organizations. The company complements these professional services with flexible engineer staffing (SES) through a partner network of 1,200+ companies and 30,000+ engineers, operating under its registered "No-Fail System Development" (すべらないシステム開発®) methodology.

Product overview

Smart Social (スマートソーシャル株式会社) is a Tokyo-based systems development company offering a portfolio of five interconnected service lines under its 'No-Fail System Development' (すべらないシステム開発) framework: (1) SES — staffing solutions via a 1,200-company/30,000-engineer partner network for flexible team augmentation; (2) Systems Development/AWS — custom development, PM/PMO, and AWS cloud infrastructure; (3) Security Measures — MyNumber handling, PMS/ISMS support, and vulnerability assessment; (4) AI Systems Development — generative AI and RAG-based product development; and (5) Data Infrastructure/Integration — data unification and government/bank API integrations. Complementary offerings include a free AWS risk diagnostic tool and the AI-powered 'Smart Story' (スマスト) content creation service.

Differentiator

Problem solved

Functional benefit

Brands

• SmartStory (スマスト): AI-powered content creation service that helps users create and publish content globally, with search engine visibility and e-commerce integration.

Products and services

• SES (System Engineering Service)
• Systems Development / AWS
• Security Measures (セキュリティ対策)
• AI Systems Development (AIシステム開発)
• Data Infrastructure Construction / Integration (データ基盤構築/連携)
• AWS Risk Visualization Diagnostic (AWS経営リスク可視化診断)
• Smart Story (スマート)

Quantifiable outcome

• Project recovery and successful launch achieved for TEPCO i-フロンティアズ within deadline after previous vendor failure
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ECOTONE株式会社coreStrategic or Co-development Partner · 26 May 2026Business partnership focused on achieving well-being work practices and management. Collaboration aims to promote sustainable workstyles and business management practices.
• エムズスタイルLLC合同会社coreStrategic or Co-development Partner · 17 May 2023DX consulting partnership combining Smart Social's system development capabilities with Emz-Style's business consulting expertise. Jointly addresses enterprise DX challenges including process analysis, IT implementation, and customer experience improvement. Offers free DX strategy diagnosis sessions.
• 1,200 partner companies networkcoreOthersExtensive partner network of 1,200 companies providing access to 30,000+ engineers for SES staffing solutions and flexible project resourcing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BIPROGY (formerly Nihon Unisys): Major Japanese systems integrator with a broad enterprise/government portfolio including MyNumber-related public-sector work. Larger and more diversified than Smart Social but operates in the same horizontal SI market with overlap on complex government integrations.
• TIS Inc. Large Japanese SI group serving financial, manufacturing, and public-sector clients with end-to-end system development. Broader portfolio than Smart Social but directly comparable on enterprise and government integration projects.
• NS Solutions: Japanese SI affiliated with Nippon Steel, providing enterprise system integration, cloud, and data platform services. Larger incumbent with overlapping enterprise-IT footprint, particularly in regulated industries.
• Accenture Japan: Global consulting/SI incumbent with major Japan operations; competes for the same enterprise transformation, cloud, and AI engagements as Smart Social but at significantly larger scale and brand recognition.

Direct peers

• Future Corporation: Tokyo-based Japanese IT services firm of comparable mid-size offering consulting, system development, and digital transformation. Directly competes for similar enterprise and SIer client engagements with overlapping AWS, data, and modernization practices.
• DTS Corporation: Mid-size Japanese SI with strong financial-services and enterprise systems development practice. Comparable in scale and customer profile, and a relevant competitor for complex custom development engagements.
• Internet Initiative Japan (IIJ): Tokyo-based IT services and network/cloud provider with deep AWS partnership and enterprise integration capabilities. Competes directly on AWS-centric custom system development and data platform work for Japanese enterprises.
• WingArc1st: Tokyo-listed mid-size Japanese software/SI company with focus on data, BI, and enterprise document platforms. Comparable in scale and similar mix of recurring software plus services revenue from Japanese enterprise customers.
• Sun-S (Sunster): Japanese IT staffing and engineering services firm focused on SES and contract engineer placement. Directly comparable on Smart Social's SES business line and target client base of enterprises needing flexible engineering capacity.
• INTLOOP: Tokyo-based Japanese IT consulting and SES firm offering engineer staffing plus system development services. Comparable mid-size competitor with overlapping SES and consulting-led enterprise sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/smartsocialinc
• Facebookfacebook.com/smartsocial.co.jp
• Instagraminstagram.com/smartsocialco__jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Social