Growing Green Family Farms

What Growing Green Family Farms does

Growing Green Family Farms is a privately held, family-owned regenerative produce farm operating from a single location at 1023 Fennell Rd in Anderson, South Carolina. Founded by Nathan Vannette in 2010 in West Michigan and relocated to Upstate South Carolina in 2015, the farm grows and distributes 100% pesticide-free and herbicide-free seasonal vegetables and herbs year-round. Its customer base comprises three primary segments: CSA subscribers receiving weekly produce shares, over 20 wholesale restaurant accounts in Anderson and Greenville (including Sullivan's Metropolitan Grill, Soby's, The Lazy Goat, and Topsoil), and direct-to-consumer buyers at the Downtown Greenville Farmers Market and Clemson Area Food Exchange's nine pickup locations, with secondary retail distribution through Swamp Rabbit Cafe & Grocery.

The farm's underlying production approach is regenerative agriculture, using no-till methods, intercropping, companion planting, crop rotation, compost-based soil management, and permaculture to eliminate all pesticide and herbicide use while maintaining year-round output. Product offerings include three CSA tiers (Small Share, Large Share, and Custom Share), seasonal produce, microgreens, edible flowers, and a minty herbal beverage. Production is highly localized and labor-intensive, with a documented team of approximately six people including co-owner Chris Ostlund, farm manager Lanii Baillie, and specialists in microgreens, social media, and edible flowers. The company has not sought certified organic status, instead marketing its practices as going "beyond organic" by avoiding the chemical inputs still permitted under organic certification.

Revenue is generated through four channels: weekly CSA subscription shares (recurring billing March–December), B2B wholesale to restaurants (transactional), direct retail at farmers markets (transactional), and wholesale to a single grocery retailer plus online ordering through the LocalLine e-commerce platform. Pricing for CSA shares is not publicly disclosed. The business operates without disclosed external equity investment, parent company, or expansion beyond Upstate South Carolina, and has no public digital infrastructure beyond a website, Facebook, Instagram, and the LocalLine storefront.

Name

Growing Green Family Farms

Legal name

Growing Green Family Farms

Website

https://growinggreenfamilyfarms.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Growing Green Family Farms is a privately held, family-owned regenerative produce farm in Anderson, South Carolina, delivering 100% pesticide- and herbicide-free vegetables and herbs to CSA subscribers, over 20 local restaurants, and farmers markets across Upstate South Carolina.

Ownership category

akta.pro rank

Product category

Regenerative Agriculture Produce

NAICS

Food Crops Grown Under Cover (11141), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA)

akta.pro secondary industries

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Fresh Herbs & Microgreens Wholesale (AFAIACAC), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Regenerative agriculture farming
• Community supported agriculture
• CSA subscription shares
• Pesticide-free produce
• Farm-to-table wholesale

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. CSA (Community Supported Agriculture) Subscriptions: Weekly produce shares sold to community members with Small, Large, and Custom Share options. Members receive curated seasonal vegetables, herbs, microgreens, and specialty items delivered to pickup locations. Custom Share allows members to select exact items weekly.
2. Wholesale to Restaurants: Fresh produce and herbs supplied to over 20 local restaurants in Anderson and Greenville SC areas. Direct B2B relationships with restaurant chefs seeking local, pesticide-free ingredients.
3. Farmers Market Sales: Direct-to-consumer sales at Downtown Greenville Farmers Market (seasonal) and Clemson Area Food Exchange (year-round). Customers purchase produce on-site at markets.
4. Grocery/Retail Sales: Wholesale supply to Swamp Rabbit Grocery, a local cafe and grocery store, for retail sale to end consumers.
5. Online Ordering Platform: E-commerce via LocalLine platform enabling direct online sales to customers for pickup or delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Growing Green Family Farms grows and sells fresh, 100% pesticide-free and herbicide-free vegetables and herbs year-round using regenerative agriculture methods (no-till, intercropping, companion planting, crop rotation, permaculture, compost). Products are delivered weekly through a Community Supported Agriculture (CSA) subscription program with Small, Large, and Custom Share tiers, and are also distributed via farmers markets, online ordering through the LocalLine platform, wholesale to more than 20 Upstate South Carolina restaurants, and to Swamp Rabbit Grocery.

Product overview

Growing Green Family Farms operates as a regeneratively grown produce farm offering Community Supported Agriculture (CSA) subscription shares in three tiers: Small Share, Large Share, and Custom Share. The farm's core product is fresh, 100% pesticide-free and herbicide-free seasonal vegetables and herbs, supplemented with microgreens, edible flowers, and minty herbal drinks. CSA members receive weekly produce deliveries with first access to limited add-on products. The farm distributes through farmers markets, wholesale to local restaurants, and direct-to-consumer via LocalLine e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• CSA Small Share A weekly Community Supported Agriculture produce subscription containing 2 bags of seasonal greens, 1 bunch of herbs, 1 microgreen, 1 minty herbal drink, 1 bunch of a root crop, and 2 rotating seasonal vegetables. Targeted at individuals and small households seeking locally grown, 100% pesticide-free produce delivered to a regional drop-off location.
• CSA Large Share A larger weekly CSA subscription share containing 3 bags of seasonal greens, 1 microgreen, 1 head of lettuce, 1 bunch of herbs, 1 minty herbal drink, 1 bunch of a root crop, and 3 rotating seasonal vegetables. Targeted at families and higher-volume households.
• CSA Custom Share A fully customizable weekly CSA share in which members receive a weekly availability list by email and select exactly which items they want; members can also lock in the same custom bag for the duration of the CSA season. Targeted at CSA members who want control over produce selection and quantities.
• Fresh Vegetables and Herbs Seasonal regeneratively grown produce including spring (spinach, heirloom lettuce, arugula, baby kale, beets, radishes, turnips, fresh herbs, scallions, onions, bok choy), summer/fall (tomatoes, peppers, cucumbers, okra, squash, eggplant, beans), and winter (carrots, broccoli, brussels sprouts, collard greens) crops. Sold wholesale to restaurants, through farmers markets, at Swamp Rabbit Grocery, and via the LocalLine online shop.
• Microgreens Fresh microgreens grown and sprouted by team member Jenny V. Ostlund, included as a regular component in CSA shares and available as an add-on product to CSA members.
• Edible Flowers Edible flowers grown by team member Anna V. Hudak, available seasonally and included in CSA shares, often paired with herbs.
• Minty Herbal Drink A mint-based herbal beverage produced on the farm and included in CSA shares; also available as a regular farm product offering.

Quantifiable outcome

• 100% pesticide-free and herbicide-free produce verified by philosophy that insects are proof of chemical-free growing
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Suzie's Farm: San Diego, CA diversified vegetable and herb farm selling CSA shares, restaurant-direct produce, and farmers market stalls. Closely mirrors the channel mix and diversified small-farm identity of Growing Green Family Farms.
• Full Belly Farm: Family-run Capay Valley, CA farm offering CSA shares, farmers markets, and restaurant wholesale for organic vegetables and herbs - structurally the closest analog to Growing Green Family Farms' multi-channel CSA-plus-chef model.
• Capay Organic: Esparto, CA farm running a CSA program with seasonal produce boxes plus farm-to-restaurant wholesale - directly comparable subscription-plus-chef distribution model.
• Mariquita Farm: Watsonville, CA small farm with CSA program (CSA box subscriptions) and direct chef/restaurant supply of specialty greens and herbs. Same combination of subscription CSA plus restaurant wholesale that defines Growing Green's GTM.
• Blooming Glen Farm: Perkasie, PA regenerative CSA farm distributing through farm-share pickups and to local restaurants/buyers. Similar regenerative, pesticide-free growing philosophy with CSA as the primary consumer channel.

Broad incumbents

• Polyface Farm: The flagship regenerative agriculture operation (Swoope, VA) popularized by Joel Salatin. Shares the no-till, rotational, chemical-free philosophy that defines Growing Green's methodology, but operates at significantly larger scale with broader distribution.
• Earthbound Farm: One of the largest organic produce brands in the US, supplying retailers, restaurants, and CSA-style boxes. Demonstrates the scale ceiling of the organic/spray-free model Growing Green is pursuing, with the trade-off of much less local-direct community integration.

Others

• LocalLine: SaaS e-commerce and CSA-management platform that Growing Green Family Farms uses to run its online shop and wholesale ordering. Listed as peer because it is the operational/integrations backbone of the farm's CSA business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ggfamiliyfarms
• Instagraminstagram.com/growinggreenff

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growing Green Family Farms