Tower Homes
Tower Homes is a privately held, Birmingham, Alabama-based residential homebuilder founded in 1994 that designs, builds, and sells single-family homes and operates a build-to-rent community across multiple communities in Birmingham and Baldwin County, serving individual homebuyers and rental tenants.
- Company typePrivate
- Founded1994
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tower Homes does
Tower Homes, LLC is a privately held residential homebuilder founded in 1994 and headquartered in Birmingham, Alabama, with a secondary office in Spanish Fort serving Baldwin County. The company designs, builds, and sells single-family homes across multiple named communities (Hillbrook, Huntley Ridge, Patch Place, Stonevale, Huntley Knoll, and the planned Silver Ridge) in the Birmingham metropolitan area and coastal Alabama. Core offerings include move-in-ready spec homes and build-to-order homes customized through an in-house Design Studio. The company also operates a build-to-rent (BTR) rental division anchored by Huntley Knoll, a 42-home community in Pelham that reached 100% occupancy.
Revenue is generated through two streams: one-time home sale transactions across its for-sale communities and recurring rental income from its BTR portfolio. Pricing is per-lot and per-customization, not publicly disclosed, with buyer incentives and financing promotions available through sales teams. Tower sells directly to consumers via on-site model homes, design studio experiences, and a website/DTC inquiry flow, supplemented by referral partnerships with regional brokerages (e.g., Realty South) and an active Instagram and blog content channel. Its customer base consists of individual homebuyers (first-time, move-up, and relocation) and rental tenants, all in Alabama.
Tower is one of only nine NAHB-certified Graduate Master Builders in Alabama and has built "thousands" of homes over more than 30 years. The company operates without disclosed institutional or private-equity ownership and is led by President Clint Johnston. No revenue, headcount, unit volume, or funding data has been publicly disclosed in the available sources.
Tower Homes firmographics
Firmographics- Name
- Tower Homes
- Legal name
- Tower Homes, LLC
- Website
- https://tower-homes.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tower Homes is a privately held, Birmingham, Alabama-based residential homebuilder founded in 1994 that designs, builds, and sells single-family homes and operates a build-to-rent community across multiple communities in Birmingham and Baldwin County, serving individual homebuyers and rental tenants.
- Ownership category
- akta.pro rank
Tower Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- SIC
- Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Tower Homes is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tower Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- For-Sale Home Construction: Tower Homes designs, builds, and sells single-family homes to individual buyers through its communities in Birmingham and Baldwin County. Homebuyers can choose from move-in-ready homes or customize homes through the design studio. Revenue is generated through one-time home sales transactions.
- Build-to-Rent Rental Communities: Tower Homes develops and operates build-to-rent single-family rental communities, such as Huntley Knoll in Pelham, Alabama, leasing homes to tenants. This provides recurring rental income from premium single-family homes offering more space and privacy than traditional apartments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Move-in Ready Homes |
| One time/ perpetual license | Multi-year contract | Custom/Build-to-Suit Homes |
| Subscription | Monthly | Rental Community (Huntley Knoll) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Tower Homes product offering
Product offeringCore offering
Tower Homes is a residential homebuilder that designs, constructs, and sells new single-family homes to individual buyers across multiple planned communities in Birmingham and Baldwin County, Alabama. The company also develops and operates build-to-rent single-family rental communities. Buyers can purchase move-in-ready homes or customize homes through an in-house Design Studio prior to construction.
Product overview
Tower Homes operates as a residential homebuilder in Alabama offering new construction single-family homes and build-to-rent communities. The company provides move-in ready homes and build-on-lot options across multiple named communities (Huntley Knoll, Huntley Ridge, Silver Ridge, Hillbrook, Patch Place, Stonevale) in Birmingham and Baldwin County markets. The product portfolio includes both for-sale homes and rental communities, with the Design Studio Experience and Building Process services enabling customer customization during construction.
Differentiator
Problem solved
Functional benefit
Products and services
- Huntley Ridge A for-sale single-family home community in Pelham, Alabama, part of Tower Homes' Pelham-area expansion, offering new construction homes with design customization options for individual buyers and families.
- Hillbrook A residential community developed by Tower Homes in Alabama featuring new construction homes with design customization options for individual homebuyers and families.
- Patch Place A residential community developed by Tower Homes in Alabama offering new construction homes for individual buyers.
- Stonevale A residential community developed by Tower Homes in Alabama offering new construction homes for individual buyers.
- Move-In Ready Homes Pre-constructed, completed homes available for immediate purchase and move-in, offered across Tower Homes' Alabama communities for buyers seeking fast occupancy.
- Design Studio Experience An in-house design service that allows homebuyers to personalize finishes, materials, and design elements of their new home prior to construction, serving as a key differentiator in Tower Homes' building process.
- Tower Homes Building Process A guided home construction service that takes buyers from initial design and lot selection through customization, build, closing, and warranty support, with team assistance at each step.
Quantifiable outcome
- 100% occupancy achieved at Huntley Knoll (42-home rental community) despite 18 months of significant increases in traditional apartment supply across the Birmingham metro area
Companies that use Tower Homes
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Tower Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tower Homes partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Tower Homes competitors and assessment
Company assessmentBroad incumbents
- PulteGroup: PulteGroup is a national homebuilder (Centex, Pulte, Del Webb, John Wieland brands) serving first-time, move-up, and active-adult buyer segments across the U.S. including Alabama. It overlaps with Tower's buyer segments but operates with substantially greater scale and brand portfolio breadth.
- Lennar Corporation: Lennar is a national production homebuilder with active operations across Alabama including the Birmingham metro. It is comparable as an incumbent in the same product category, though at substantially larger scale and broader geographic diversification than Tower.
- D.R. Horton: D.R. Horton is the largest U.S. homebuilder with significant operations across the Southeast including Birmingham and coastal Alabama. It competes in the same for-sale single-family segment but at national scale, with materially greater land, capital, and rate-buy-down resources than Tower.
- Holiday Builders: Holiday Builders is a regional production homebuilder focused on Florida and the Southeast Gulf Coast, including active communities in coastal Alabama markets. It is comparable to Tower in offering move-in ready homes in named coastal communities but at larger scale and a more limited geography.
Direct peers
- David Weekley Homes: David Weekley Homes is a large private U.S. homebuilder known for design-center customization and quality positioning similar to Tower's Design Studio Experience. Although significantly larger and nationally distributed, the design-build orientation and quality-led brand positioning are closely comparable.
- Trulane Homes: Trulane Homes is a Southeast-focused production builder developing for-sale single-family communities in Alabama, Florida, and Tennessee. It is comparable to Tower as a mid-size regional for-sale builder serving overlapping buyer demographics in the same Alabama submarkets.
- Adams Homes: Adams Homes is a privately held Southeast U.S. production homebuilder with significant Alabama operations, offering move-in ready and build-to-order homes in master-planned communities. It competes head-to-head with Tower in the Birmingham metro and along the I-65 corridor.
- DSLD Homes: DSLD Homes is a regional production homebuilder operating across Louisiana, Mississippi, and Alabama, building for-sale single-family homes in named subdivisions. It is the closest direct peer to Tower in business model and geography, with comparable community-based construction and first-time/move-up buyer focus.
- Smith Douglas Homes: Smith Douglas Homes is a Southeast-focused for-sale production builder operating in Georgia, Tennessee, North Carolina, and Alabama. Its community-based for-sale model and regional Southeast footprint align closely with Tower's approach.
- Mungo Homes: Mungo Homes is a long-standing Southeast regional production homebuilder operating across the Carolinas, Georgia, and parts of Alabama. It is comparable to Tower in operating model (named communities, for-sale single-family focus) and in serving move-up and first-time buyer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tower Homes social profiles
Digital presenceTower Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tower Homes leadership team
Management profileNumber of profiles
Profiles1 record
Tower Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tower Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tower Homes
What does Tower Homes do?
Tower Homes is a residential homebuilder that designs, constructs, and sells new single-family homes to individual buyers across multiple planned communities in Birmingham and Baldwin County, Alabama. The company also develops and operates build-to-rent single-family rental communities. Buyers can purchase move-in-ready homes or customize homes through an in-house Design Studio prior to construction.
Is Tower Homes a public or private company?
Tower Homes is a private company. It is classified as unknown and is currently operating.
When was Tower Homes founded?
Tower Homes was founded in 1994. It employs 11 to 50 people.
Where is Tower Homes based?
Tower Homes is headquartered in Birmingham, United States, in the North America region.
How does Tower Homes make money?
Two revenue lines are on record. For-Sale Home Construction is the primary driver. The others are build-to-Rent Rental Communities.
Who are Tower Homes's main competitors?
Broad incumbents on record are PulteGroup, Lennar Corporation, D.R. Horton and Holiday Builders. Direct peers are David Weekley Homes, Trulane Homes, Adams Homes, DSLD Homes, Smith Douglas Homes and Mungo Homes.
Does Tower Homes have an API?
No public API is recorded for Tower Homes.
What industry is Tower Homes in?
Tower Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236117 and its SIC code is 1531.