Medical Imaging Associates

What Medical Imaging Associates does

Medical Imaging Associates (MIA) is a private, for-profit diagnostic and interventional radiology practice headquartered in Idaho Falls, Idaho, operating regionally and continuously since 1955. The firm is structured as an affiliated practice under Radiology Partners, the large national radiology platform, which provides back-office, technology, and referral infrastructure. MIA delivers diagnostic imaging and therapeutic intervention across seven subspecialties: body imaging, breast imaging, interventional/vascular, musculoskeletal, neuro/head & neck, nuclear medicine/molecular imaging, and pediatric radiology. Patient care is delivered through healthcare facility affiliations across Idaho, with two equally weighted customer segments: individual patients (persona) and healthcare facilities (business unit).

The practice runs on a Picture Archiving and Communication System (PACS) architecture consisting of PACS Enterprise (workstation application, version 4.7.5.0) for primary clinical reading and PACS Anywhere, a web-based viewer, for distributed access. Go-to-market is enterprise-style field sales targeting healthcare facility affiliations rather than direct-to-consumer acquisition, which is consistent with a professional services billing model tied to referring institutions and payer reimbursement for imaging studies and image-guided procedures.

MIA competes in a regionally defined catchment where its multi-decade operating history, seven-subspecialty coverage, and Radiology Partners affiliation constitute its principal competitive differentiators. The practice generates revenue through professional fee billing for diagnostic reads and image-guided interventions under payer contracts, with revenue stability anchored by long-standing referring-physician and facility relationships in the Idaho market.

Name

Medical Imaging Associates

Legal name

Medical Imaging Associates

Website

https://miarad.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Medical Imaging Associates is an Idaho-based, Radiology Partners-affiliated radiology practice delivering diagnostic imaging and therapeutic intervention across seven subspecialties to patients and healthcare facilities throughout the regional Idaho market.

Ownership category

akta.pro rank

Product category

Diagnostic Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Diagnostic radiology services
• Subspecialty radiology reads
• Medical imaging interpretation
• Interventional radiology procedures
• Radiology practice services

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Radiology Professional Services: Medical Imaging Associates generates revenue through professional radiology interpretation services billed to patients and healthcare facilities. Services include diagnostic imaging interpretation, subspecialty reads, and therapeutic interventions. The practice operates as a Radiology Partners affiliated practice with billing handled through ImaginePay.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Medical Imaging Associates is a single radiology practice providing comprehensive diagnostic imaging interpretation and therapeutic intervention services across multiple subspecialties, including body imaging, breast imaging, interventional and vascular radiology, musculoskeletal imaging, neuroradiology/head and neck imaging, nuclear medicine and molecular imaging, and pediatric imaging. The practice supports healthcare facilities with 24/7 coverage, subspecialty reads, and tailored reports, and supports patients with screening, diagnosis, and bill payment services.

Product overview

Medical Imaging Associates is a single, unified radiology practice offering comprehensive diagnostic imaging and therapeutic intervention services. The practice provides subspecialty radiology reads across multiple modalities including body imaging, breast imaging, interventional and vascular radiology, musculoskeletal imaging, neuroradiology/head & neck imaging, nuclear medicine and molecular imaging, and pediatric imaging. They supplement their core medical services with internal PACS (Picture Archiving and Communication System) tools—PACS Enterprise (workstation application) and PACS Anywhere (web-based viewer)—for image management and access. The practice is affiliated with Radiology Partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Imaging Services

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Radiology PartnerscoreStrategic or Co-development PartnerMedical Imaging Associates operates as an affiliated practice under the Radiology Partners network. Radiology Partners is a national radiology practice providing radiology services to patients throughout the United States. References to the practice include managed and owned medical practices including Singleton Associates, PA.

Scale indicators1 record

Expansion highlights2 records

Broad incumbents

• Radiology Partners: The largest U.S. physician-led radiology practice and MIA's parent/affiliated network. Operates broadly across hospital and outpatient radiology with subspecialty reads, teleradiology, and national infrastructure that MIA plugs into.
• US Radiology Specialists: A major PE-backed national radiology platform competing with Radiology Partners for hospital and outpatient contracts. Comparable on consolidated regional radiology practice model, subspecialty teleradiology, and technology-enabled image management.
• RadNet: Large U.S. outpatient imaging center operator offering diagnostic imaging including MRI, CT, mammography, and related subspecialty reads. Comparable to MIA on modality breadth and direct patient/facility imaging services, with broader geographic footprint.
• Virtual Radiologic (vRad): A large national teleradiology practice providing subspecialty reads to hospitals 24/7. Comparable to MIA on subspecialty interpretation breadth and on-demand/remote coverage model for healthcare facilities.
• SimonMed Imaging: Large outpatient imaging network with subspecialty reads (body, breast, MSK, neuro) and modalities including CT, MRI, ultrasound, and nuclear medicine. Comparable breadth of imaging services and subspecialty expertise to MIA, scaled nationally.
• Sheridan Healthcare (Envision Physician Services): Specialty physician services organization providing hospital-based radiology coverage and reads. Comparable to MIA in delivering hospital-affiliated diagnostic imaging and therapeutic intervention services through a contracted group model.

Direct peers

• Singleton Associates, PA: Named alongside MIA as a managed/owned Radiology Partners practice (Singleton Associates, PA). Operates as a regional radiology group under the same RP umbrella, with comparable subspecialty reads, PACS workflows, and facility-affiliated delivery model.
• Diversified Radiology: A regional radiology group providing subspecialty reads and hospital coverage across multiple modalities. Operates with the same affiliated-practice, PACS-enabled, facility-partnered model as MIA but in different regional markets.
• Envision Radiology: Outpatient diagnostic imaging center group offering X-ray, CT, MRI, ultrasound, and breast imaging. Comparable to MIA's comprehensive diagnostic imaging service mix across subspecialties for both patients and referring physicians.

Regional players

• Akumin: Outpatient imaging provider with a multi-modality offering (MRI, CT, PET/CT, nuclear medicine). Comparable to MIA in advanced imaging and outpatient diagnostic services, though concentrated in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medical-imaging-associates-of-idaho-falls-p.a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Imaging Associates