Honest Solutions

What Honest Solutions does

Honest Solutions Ltd is a London-headquartered, privately held software development studio founded in 2020 by Redian Ibra. The company provides embedded senior engineering services — architecture and system design, web and mobile application development, infrastructure automation, UI/UX design, automated testing, and telemetry/monitoring — that integrate directly into client teams to accelerate delivery. Its core technology stack centers on React, Next.js, Nest.js, Node.js, TypeScript, GraphQL, AWS, microservices, and serverless architecture, supplemented by third-party AI services (Gemini, Vertex AI) where clients require them.

The firm operates a professional-services, quote-based revenue model with no public pricing tiers, monetizing through bespoke engineering engagements sold via direct enterprise sales. Its go-to-market targets ambitious engineering teams seeking senior-level capacity and emerging-technology guidance. Clients span e-commerce (Beautypie), carbon removal (Cur8), fintech/payments (SuperPayments), crypto compliance (Eunice.ai), dental tourism (Dental Tourism Albania), recruitment (Adaptive ATS), gaming (Faceit), and enterprise (Google, HP, ESL, Digital Ties, whichwarehouse). Honest Solutions is bootstrapped and founder-owned, with a delivery hub in Tirana, Albania supplementing its London headquarters, and publicly targets the broader European and North American markets.

Name

Honest Solutions

Legal name

Honest Solutions Ltd

Website

https://honestsolutions.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Honest Solutions is a bootstrapped London-based software studio, founded in 2020, that embeds senior full-stack engineers into client teams across Europe and North America to accelerate delivery using React, Next.js, Node.js, GraphQL, and AWS.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Development Services: Embedded senior engineers and development services provided directly to client teams. Services include architecture & system design, web/mobile application development, infrastructure automation, UI/UX design, testing, and telemetry monitoring.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Honest Solutions is a software development studio that embeds senior engineers directly into client teams to accelerate delivery of web and mobile applications. Core offerings include architecture and system design, full-stack web and mobile application development, infrastructure as code and automation, UI/UX design, automated testing strategies, and telemetry and metrics monitoring. Engagements follow a structured process of consultation, requirements gathering, proof-of-concept variations, development, deployment and monitoring, and feedback-driven iteration.

Product overview

Honest Solutions is a software development studio that provides embedded senior engineering teams to help ambitious teams accelerate delivery. They offer professional services including Architecture & System Design, Web Application Development, Mobile Application Development, Infrastructure as Code/Automation, UI/UX Design, Automation Testing Strategies & Implementation, and Telemetry and Metrics Monitoring. Rather than a product-based company with standalone offerings, they deliver engineering-as-a-service engagements where their engineers integrate directly with client teams to build and scale software products. The company has served clients across e-commerce, healthcare/dental tourism, fintech, crypto compliance, HR/ATS, and carbon removal sectors, using technologies such as Next.js, React, Nest.js, GraphQL, TypeScript, AWS, and various other modern frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Embedded Senior Engineering Service Staff augmentation and delivery service in which senior engineers are embedded directly into client engineering teams, contributing immediately and increasing delivery capacity for ambitious technology teams across Europe and North America.
• Architecture & System Design Architecture and system design consulting and implementation for client platforms, including microservices, serverless, and cloud-native system design (e.g., AWS, GraphQL).
• Web Application Development Full-stack web application development using React, Next.js, Nest.js, Node.js, TypeScript, GraphQL, and related modern frameworks, delivered as part of embedded engineering engagements.
• Mobile Application Development Mobile application development using React Native and related technologies to deliver cross-platform mobile apps as part of embedded engagements.
• Infrastructure as Code / Automation

Quantifiable outcome

• 5x ROI minimum across all clients
• +8 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EverwaveminorOthers · 19 July 2024Honest Solutions partnered with Everwave, a Germany-based company dedicated to cleaning planet waters from plastic waste. As part of this environmental sustainability initiative, Honest Solutions commissioned the removal of 1000kg of plastic waste from Fierza Lake in North Albania. This partnership reflects the company's commitment to environmental stewardship as part of their corporate social responsibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Theodo: Theodo is a UK- and France-based digital consultancy building web and mobile applications with React/Node stacks. It shares Honest Solutions' European base, similar technology stack, and embedded-team delivery approach, targeting overlapping enterprise clients in the UK and EU.

Direct peers

• Andela: Andela provides embedded engineering talent from emerging markets (now pan-Africa and globally) into enterprise teams. It competes directly with Honest Solutions on the senior-engineer-staffing value proposition, though at significantly larger scale and with external VC funding.
• X-Team: X-Team provides embedded senior developers to ambitious tech teams worldwide, with a similar 'high-performance engineering on demand' positioning. It overlaps directly with Honest Solutions on go-to-market motion, target persona, and recurring-revenue engagement structure.
• BairesDev: BairesDev is a large-scale nearshoring software development firm based in Latin America, offering embedded engineering teams to US/European clients. It is one of Honest Solutions' clearest scale-tier competitors on model (nearshoring delivery + Western client interface) and target customer base.
• FullStack Labs: FullStack Labs is a US-based nearshore software development agency specializing in React, Node, Python, and cloud work for startups and enterprises. It has the same tech-stack DNA and embedded-team delivery model as Honest Solutions, mostly competing for US-based e-commerce and SaaS clients.
• Arc.dev: Arc.dev curates senior remote developers and provides them as embedded team members, similar to Honest Solutions' model. Both compete for the same CTO buyer who wants senior engineering capacity without traditional hiring overhead.
• thoughtbot: thoughtbot is a boutique Ruby/React/web development consultancy offering embedded teams, design, and product strategy. It is comparable to Honest Solutions as a small-to-mid-size consultancy targeting senior engineering scarcity, with similar transparent, senior-heavy positioning.
• Toptal: Toptal operates a curated marketplace for top freelance software engineers and embedded team placements. Like Honest Solutions, it sells access to senior engineering talent integrated into client teams on demand, using a similar hourly/engagement-based pricing model.
• 8th Light: 8th Light is a software consultancy that embeds senior engineers and craftspeople into client teams. Its craft-driven, senior-talent-led delivery model and value-based engineering positioning closely mirror Honest Solutions' value proposition.

Emerging players

• Turing: Turing matches vetted senior engineers globally into client teams with a tech-forward, AI-assisted matching platform. While its matching mechanism differs, the end offering (embedded senior developers for product teams) is directly comparable to Honest Solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honest Solutions