Right/Pointe

What Right/Pointe does

Crafco is a pavement preservation company founded in 1976 and headquartered in Phoenix, Arizona, operating as a subsidiary of Ergon. The firm supplies a comprehensive portfolio of materials and equipment for asphalt and concrete maintenance, including hot-pour crack sealants, mastic patching products (Mastic One, TechCrete), cold-applied patching (HP Concrete, HP ER), sealcoat formulations with additives, silicone joint sealants, concrete protection systems (PoreShield, Concrete Cures), bridge preservation solutions (Matrix 501/502, Ultraseal), athletic surface treatments, traffic and zone paint, roofing and waterproofing, and joint adhesives. The equipment line covers crack sealing melters (EZ Pour, Super Shots, EZ Series II), mastic melter patchers (EZ Patcher, Patcher II, Patcher 4), sealcoaters, tack tanks, pavement routers, Crack-Vac II, paint mixers, lab melters, and supporting tools. Products are engineered to extend pavement service life, prevent water infiltration that causes structural damage, and reduce long-term infrastructure maintenance costs.

The business operates a multi-channel go-to-market model. Materials and equipment are sold through direct website sales (Request a Quote / How to Purchase), a nationwide network of sales representatives and distributors, cooperative purchasing programs for government agencies, equipment rentals, and customer financing. The company also supports international distribution. Customers fall into three primary segments: state and federal transportation agencies, pavement preservation contractors, and communities/municipalities responsible for public infrastructure. Pricing is quote-based and not publicly disclosed. Revenue is generated through one-time material sales, equipment sales and rentals, and ancillary service, training, and documentation support (data sheets, SDS, installation instructions, bid specifications).

The firm's competitive position rests on five decades of brand presence, proprietary formulations such as TechCrete flexible gray concrete repair that opens to traffic within one hour, and Ergon backing that provides manufacturing scale, distribution capability, and organizational stability. Note: aggregated firmographic data labels the subject as Right/Pointe (founded 1996, Dekalb, IL, 51-100 employees, concrete and road construction), while the detailed product, technology, and revenue data above pertain to Crafco; both entities operate in the concrete/road construction sector and may represent a parent-subsidiary, distributor, or data-aggregation relationship not explicitly disclosed in the input.

Name

Right/Pointe

Legal name

Crafco, Inc.

Website

https://rightpointe.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Crafco manufactures pavement preservation materials and equipment — including hot-pour crack sealants, mastic patching products, sealcoats, silicone sealants, and application melters — for transportation agencies, contractors, and municipalities across the US and internationally.

Ownership category

akta.pro rank

Product category

Pavement Preservation Materials and Equipment

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390)

SIC

Asphalt Paving & Roofing Materials (2950), Adhesives & Sealants (2891), Construction Machinery & Equip (3531), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Road Maintenance & Asset Preservation (Resurfacing, Patching, Crack Sealing) (IMAFAEAF)

akta.pro secondary industries

Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH), Pavement Construction & Rehabilitation (Asphalt, Concrete, Overlays) (IMAFAEAE), Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK), Concrete Crack Repair & Sealing (HSAGALAA)

Keywords

• Pavement preservation materials
• Asphalt maintenance equipment
• Crack sealing products
• Concrete repair materials
• Road construction supplies

Headquarters

HQ city

Dekalb

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pavement Preservation Materials: Sale of specialized materials including crack sealants, mastic patching products, sealcoat, silicone sealants, concrete protection products, athletic surfaces, traffic paint, roofing and waterproofing, and joint adhesives.
2. Equipment Sales and Rentals: Sale and rental of specialized pavement preservation equipment including crack sealing melters, patcher mastic melters, sealcoaters, tack tanks, pavement routers, crack vacs, paint mixers, and lab melters.
3. Service and Support: Equipment service, maintenance, and support services along with training resources to help customers succeed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Right/Pointe supplies pavement preservation materials and specialized application equipment to concrete and road construction professionals. The product portfolio includes hot pour crack sealants, mastic patching products, sealcoat formulations, silicone joint sealants, concrete protection systems, and traffic/zone paints, paired with equipment such as crack sealing melters, mastic patchers, sealcoaters, tack tanks, pavement routers, and paint mixers. Solutions address crack sealing, asphalt preservation, concrete protection, bridge maintenance, and surface treatments for contractors, transportation agencies, and communities.

Product overview

Crafco is a pavement preservation company offering a comprehensive portfolio of materials and equipment. The materials line includes crack sealants (hot pour), patching products (Mastic One, TechCrete, HP Concrete, HP ER), sealcoat products with additives, bridge solutions (Matrix 501/502, Ultraseal), silicone sealants, concrete protection (PoreShield, Concrete Cures), athletic surfaces, traffic and zone paint, roofing and waterproofing, and joint adhesives. The equipment portfolio includes crack sealing melters (EZ Pour, Super Shots, EZ Series II), mastic melter patchers (EZ Patcher, Patcher II, Patcher 4), sealcoating equipment (Crafco Sealcoater), tack tanks, pavement routers, Crack-Vac II, EZ Paint Mixer, lab melters, and supporting tools. The company positions itself as a single-source provider for pavement preservation needs, with solutions spanning crack sealing, asphalt repair, concrete protection, bridge maintenance, and surface treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Pour Crack Sealant Hot pour crack sealant that protects pavement by sealing cracks, preventing water and debris infiltration that leads to costly structural damage. Used by contractors and transportation agencies for pavement preservation.
• Mastic One Patching Material Durable, pourable material that repairs wide cracks and distresses, restoring strength and extending pavement service life. For contractors and agencies performing pavement patching.
• TechCrete Flexible Concrete Repair Flexible gray concrete repair that bears loads without cracking, fixes corner breaks and joints, and opens to traffic in 1 hour. For concrete pavement and infrastructure repair.
• HP Concrete Cold Applied Patching Cold applied patching material for concrete repair. For maintenance teams addressing concrete surface defects without heating equipment.
• HP ER Emergency Road Repair Cold applied patching material for emergency road repairs. For rapid response pavement repair by contractors and agencies.
• Sealcoat and Sealcoat Additives Protective surface treatment that shields asphalt from oxidation, moisture and wear while enhancing appearance and extending life, including performance-enhancing additives. For sealcoating contractors and property owners.
• Matrix 501 and Matrix 502 Bridge Deck Preservation Bridge deck preservation solutions for protecting bridge surfaces. For transportation agencies maintaining bridge infrastructure.
• Ultraseal Bridge Preservation Bridge preservation solution for waterproofing and protecting bridge structures. For bridge maintenance programs at transportation agencies.
• Silicone Joint Sealants Silicone-based joint sealing materials for pavement applications. For contractors and agencies performing joint sealing on concrete and asphalt pavements.
• PoreShield Concrete Protection Concrete protection product for preventing moisture ingress and degradation. For extending the service life of concrete structures.
• Concrete Cures Curing compounds and treatments for fresh concrete. For concrete construction and repair projects.
• Athletic Surfaces Surface treatments for athletic tracks and courts. For schools, municipalities, and athletic facility operators.
• Traffic and Zone Paint Paints and coatings for traffic marking and zone delineation. For agencies and contractors applying road markings.
• Roofing and Waterproofing Waterproofing solutions for roofing applications. For building owners, contractors, and facility maintenance teams.
• Joint Adhesive Adhesives for joint sealing in pavement applications. For pavement construction and joint repair crews.
• Crack Sealing Melters (EZ Pour, Super Shots, EZ Series II) Crack sealing melter applicators (including EZ Pour, Super Shots, and EZ Series II) for hot pour sealant application. For contractors performing crack sealing operations.
• Patcher Mastic Melters (EZ Patcher, Patcher II, Patcher 4) Mastic melter applicators (including EZ Patcher, Patcher II, and Patcher 4) for pavement patching applications. For contractors performing wide crack and distress repairs.
• Crafco Sealcoater Equipment for applying sealcoat treatments to asphalt surfaces. For sealcoating contractors and pavement maintenance crews.
• Tack Tank Equipment for applying tack coat, featuring fast and efficient operation with adaptive features for continuous workflow. For paving crews applying tack coat prior to asphalt laydown.
• Pavement Routers Equipment for routing cracks in preparation for sealing. For crack sealing crews preparing pavement joints and cracks.
• Crack-Vac II Vacuum equipment for cleaning cracks before sealing. For crack sealing crews removing debris from routed cracks.
• EZ Paint Mixer Equipment for mixing traffic and zone paints. For striping crews preparing paint for application.
• Lab Melter Laboratory melter for testing and quality control of sealant materials. For QA/QC labs and material testing programs.
• Pavement Preservation Tools Hand tools and accessories for pavement preservation applications. For crews performing crack sealing, patching, and surface preparation tasks.

Quantifiable outcome

• TechCrete opens to traffic in 1 hour after application
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sika AG: Sika is a global specialty chemicals company offering concrete admixtures, sealants, adhesives, waterproofing, and roofing systems. It competes with several of the subject's product lines (concrete protection, sealants, joint systems) through a much larger global footprint and distribution.
• Mapei Corporation: Mapei is a global manufacturer of adhesives, sealants, concrete repair systems, and waterproofing products. Its concrete restoration and infrastructure maintenance lines overlap with the subject's TechCrete, PoreShield, and waterproofing offerings.
• W. R. Meadows: W. R. Meadows is an established manufacturer of concrete construction products including sealants, curing compounds, waterproofing membranes, and joint systems. It is a broader-line incumbent whose products overlap with the subject's concrete protection and joint adhesive categories.

Direct peers

• Blacklidge Emulsions: Blacklidge produces asphalt emulsions, tack coats, surface treatments, and preservation products for road construction and maintenance. It competes in the same DOT and contractor channels with overlapping preservation chemistry.
• SealMaster: SealMaster is one of the most direct competitors, manufacturing pavement sealers, crack sealants, traffic paints, and sport surface coatings. It sells through its own distributor network to contractors and municipalities in the same preservation channel as the subject company.
• Pavement Technology Inc. Pavement Technology Inc. manufactures pavement preservation products including crack sealants, joint sealants, and related materials, and also produces application equipment. Closely aligned offering to the subject company across both materials and equipment lines.
• Ergon Asphalt & Emulsions: Sister company under the Ergon parent, Ergon Asphalt & Emulsions produces asphalt emulsions, cutbacks, and specialty binders used in pavement preservation and construction. It represents both a corporate peer and a potential channel conflict inside the parent portfolio.
• Neyra Industries: Neyra Industries produces asphalt emulsions, sealers, crack sealants, and pavement maintenance products. It competes head-to-head in sealcoat and crack-sealant specifications for DOTs, parking-lot maintenance contractors, and municipalities.
• Brewer-Cote International: Brewer-Cote produces asphalt preservation and maintenance products including rejuvenators, sealers, and crack treatments. It is a direct competitive alternative in pavement preservation chemistry for transportation and commercial customers.
• Maxwell Products: Maxwell Products specializes in hot-applied crack and joint sealants for pavement preservation, with comparable proprietary formulations and DOT-spec positioning. Direct overlap in sealant chemistry and transportation-agency sales channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/crafco
• Facebookfacebook.com/CrafcoInc
• LinkedInlinkedin.com/company/right-pointe-company
• Instagraminstagram.com/crafco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right/Pointe