Maxwell Products
- Company typePrivate
- Founded1975
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Maxwell Products firmographics
Firmographics- Name
- Maxwell Products
- Legal name
- Maxwell Products, Inc.
- Website
- https://maxwellproducts.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Maxwell Products industry classification
Industry- Product category
- Pavement Maintenance Products
- NAICS
- Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)
- SIC
- Asphalt Paving & Roofing Materials (2950), Adhesives & Sealants (2891)
- akta.pro primary industry
- Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers) (EUALAKAD)
- akta.pro secondary industries
- Road Maintenance & Asset Preservation (Resurfacing, Patching, Crack Sealing) (IMAFAEAF), Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)
Keywords
Where Maxwell Products is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Maxwell Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Pavement Maintenance Products Sales: Maxwell Products generates revenue through the sale of hot-applied pavement maintenance products including crack sealants, mastic/patch materials, and concrete joint sealants. Products are sold in various formulations for different climate conditions and applications. Revenue is primarily one-time product sales with recurring purchasing patterns from established customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Maxwell Products product offering
Product offeringCore offering
Maxwell Products manufactures and sells hot-applied pavement maintenance products used to preserve and repair asphalt and concrete surfaces. The portfolio includes crack sealants (Elastoflex and Nuvo product lines), GAP|Mastic hot-pour mastic for wide cracks and small potholes, GAP|Patch permanent pothole and wide-crack repair materials, and concrete joint sealants. Products are sold in formulations tuned to different climate conditions and are engineered to meet industry specifications such as ASTM, AASHTO, Caltrans, and TxDOT.
Product overview
Maxwell Products is a manufacturer of hot-applied pavement maintenance products founded in 1975, offering a portfolio of crack sealants and mastic/patch solutions. The product line centers on three main categories: Crack Sealants (under Elastoflex and Nuvo brands), GAP|Mastic wide crack repair products, and GAP|Patch pothole repair solutions. Elastoflex products include the 600 Series for demanding applications, 400 Series for highways, and Classic products, while Nuvo offers Elite premium and CS all-purpose crack sealants with PolySkin packaging and InteliBond technology. GAP products provide permanent repairs for wide cracks and potholes using engineered aggregates and polymer-modified thermoplastic binder. Key proprietary technologies include Polyskin (meltable packaging), InteliBond (active pavement bonding), and ZipBox (packaging innovation). Products meet various industry specifications including ASTM D6690, AASHTO M324, and Caltrans standards.
Differentiator
Problem solved
Functional benefit
Brands
- Nuvo: Next generation crack sealants with PolySkin packaging and Intelibond technology
- GAP|MASTIC
- GAP|Patch
- Elastoflex
- Polyskin
- Intelibond
- ZipBox
Products and services
- Crack Sealants (Elastoflex and Nuvo lines) Hot-applied pavement crack sealants for asphalt and concrete, including the Elastoflex 600 Series, 400 Series, Classic, and Nuvo Elite/CS sub-lines, designed for various climate conditions and traffic applications such as highways, parking lots, and city streets.
- GAP|Mastic Asphalt-based, hot-pour mastic solution for wide cracks, cupping, depressions, alligatored areas, small potholes, and open seams, engineered to handle traffic, snowplows, water, weather, and pedestrian travel.
- GAP|Patch
- Concrete Joint Sealant
Companies that use Maxwell Products
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Maxwell Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maxwell Products partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Maxwell Products competitors and assessment
Company assessmentDirect peers
- Crafco Inc. Crafco is the leading direct competitor in hot-applied pavement maintenance sealants, crack sealants, and mastic repair products sold to DOTs and contractors. Highly comparable product portfolio, customer base, and direct-sales go-to-market.
- SealMaster: SealMaster manufactures pavement sealers, crack sealants, and repair products for contractors and municipalities. Overlaps with Maxwell in crack sealing and asphalt repair categories serving similar government and contractor buyers.
- Neyra Industries: Neyra Industries produces pavement maintenance products including crack sealants, sealers, and repair materials. Comparable specialty manufacturer serving contractors, municipalities, and DOTs.
- Asphalt Systems Inc. Asphalt Systems Inc. supplies pavement preservation and maintenance products, including crack sealants and surface treatments. Closely comparable product mix targeting government and contractor customers.
- GemSeal Pavement Products: GemSeal manufactures pavement sealers, crack sealants, and related maintenance products distributed to contractors and municipalities. Direct overlap in product categories and customer base.
Emerging players
- Pavement Technology Inc. Pavement Technology Inc. develops pavement preservation products including rejuvenators and specialty maintenance treatments. Adjacent in pavement maintenance category with some product overlap but differentiated by rejuvenation focus.
Broad incumbents
- Colas SA: Colas is a global road construction and pavement maintenance group offering asphalt mixtures, emulsions, and maintenance products. Overlaps with Maxwell through pavement maintenance product lines, though Colas operates at far greater scale and breadth.
- CRH plc: CRH is a major building materials company with significant asphalt paving and maintenance operations in North America. Overlaps Maxwell's customer base and broader pavement value chain, though its primary focus is upstream aggregates and paving rather than maintenance sealants.
- Bitumar Inc. Bitumar is a Canadian bitumen manufacturer producing paving-grade asphalts, modified binders, and emulsions. Comparable in polymer-modified asphalt technology base though broader upstream rather than downstream maintenance focus.
Regional players
- VSS Macropaver: VSS Macropaver manufactures crack sealing equipment and complementary sealant materials for pavement maintenance. Comparable end-customer focus on pavement preservation contractors, though primarily equipment-oriented with overlapping material offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Maxwell Products social profiles
Digital presenceMaxwell Products compliance and trust
Trust signalCompliance20 records
Maxwell Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxwell Products leadership team
Management profileNumber of profiles
Maxwell Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxwell Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxwell Products
What does Maxwell Products do?
Maxwell Products manufactures and sells hot-applied pavement maintenance products used to preserve and repair asphalt and concrete surfaces. The portfolio includes crack sealants (Elastoflex and Nuvo product lines), GAP|Mastic hot-pour mastic for wide cracks and small potholes, GAP|Patch permanent pothole and wide-crack repair materials, and concrete joint sealants. Products are sold in formulations tuned to different climate conditions and are engineered to meet industry specifications such as ASTM, AASHTO, Caltrans, and TxDOT.
When was Maxwell Products founded?
Maxwell Products was founded in 1975. It employs 51 to 100 people.
Where is Maxwell Products based?
Maxwell Products is headquartered in Salt Lake City, United States, in the North America region.
How does Maxwell Products make money?
One revenue line is on record: pavement Maintenance Products Sales.
Who are Maxwell Products's main competitors?
Direct peers on record are Crafco Inc., SealMaster, Neyra Industries, Asphalt Systems Inc. and GemSeal Pavement Products. Pavement Technology Inc. is listed as an emerging player. Broad incumbents are Colas SA, CRH plc and Bitumar Inc.. VSS Macropaver is listed as a regional player.
Does Maxwell Products have an API?
No public API is recorded for Maxwell Products.
What industry is Maxwell Products in?
Maxwell Products's product category is Pavement Maintenance Products. Its primary akta.pro industry code is EUALAKAD, Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers), with a secondary code of IMAFAEAF, Road Maintenance & Asset Preservation (Resurfacing, Patching, Crack Sealing). Its NAICS code is 32412 and its SIC code is 2950.