Green Panel
Green Panel is a Michigan-based solar energy services company, founded in 2007, that engineers, installs, and services residential and commercial solar PV systems, Tesla Powerwall battery storage, EV charging, and solar carports across Michigan, Ohio, and via a 2026 European JV with Otovo ASA.
- Company typePrivate
- Founded2007
- HeadquartersBrighton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Green Panel does
Green Panel (The Green Panel, Inc.) is a Brighton, Michigan-headquartered solar energy services company founded in 2007 that engineers, procures, installs, and maintains residential and commercial solar photovoltaic (PV) systems, battery energy storage systems (BESS) including Tesla Powerwall, EV charging infrastructure, and solar carports across Michigan and Ohio. The company operates an Engineer, Furnish & Install (EF&I) turnkey service model that covers the full lifecycle from site assessment and system design through procurement, warehousing, transportation, on-site installation, commissioning, and ongoing service. Its technology stack is built around Tier-1 manufacturer partnerships with Tesla (Michigan's only Premiere Certified Tesla Powerwall 3 vendor with 1,000+ installations), SolarEdge, Enphase, Panasonic, and SPAN, supplemented by first-party Master Electrician and certified field crews operating under a documented Zero Incident Policy (ZIP) safety program. The business model is project-based installation revenue with quote-based pricing, complemented by service, maintenance, removal/reinstallation, and incentive-assistance offerings; the go-to-market is direct-to-consumer for residential customers and direct B2B for commercial, educational, and governmental clients.
Customer reach spans a long tail of residential homeowners, anchor commercial accounts that include Dow Corning, Hemlock Semiconductor, Schneider Electric (Square D), Ford House, and the City of Detroit, and educational clients that include Western Michigan University, Michigan State University, Wayne State University, Oakland University, Saginaw Valley State University, and Henry Ford Community College. Multi-site operations include the Brighton headquarters, a Grand Rapids showroom, a Byron Center warehouse/distribution center, and a Kaleva satellite office, supported by channel partnerships such as Michigan Saves (offering up to $100,000 in customer loans at 15-year terms) and the 30% federal Solar Investment Tax Credit.
In 2026, Green Panel extended internationally by forming Otovo GP, a 50/50 joint venture with Norway-listed Otovo ASA, to provide field-service, maintenance, and logistics for residential and commercial energy systems across Europe, with the entity negotiating an agreement with a large global OEM to service 250,000+ installations initially covering Spain, Portugal, Sweden, Norway, and Slovenia.
Green Panel firmographics
Firmographics- Name
- Green Panel
- Legal name
- Green Panel
- Website
- https://thegreenpanel.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Panel is a Michigan-based solar energy services company, founded in 2007, that engineers, installs, and services residential and commercial solar PV systems, Tesla Powerwall battery storage, EV charging, and solar carports across Michigan, Ohio, and via a 2026 European JV with Otovo ASA.
- Ownership category
- akta.pro rank
Green Panel industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where Green Panel is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Green Panel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Panel Installation: One-time installation services for residential and commercial solar PV systems, including design, engineering, procurement of materials, and installation. Revenue generated from equipment sales and labor/installation fees.
- Battery Storage Systems: Installation and sale of battery backup systems including Tesla Powerwall and other energy storage solutions. Generates revenue from hardware sales and installation services.
- Electrical Services: Additional services including electrical panel upgrades, EV charging station installation and repair, solar panel maintenance and repair, and commercial scale solar installations.
- Commercial EV Charging: Design, engineering, and installation of commercial EV charging stations with Tesla and other major manufacturers. Revenue from equipment and installation services.
- Solar Carports: Purpose-built overhead canopy solar systems for parking areas, combining vehicle coverage with solar energy generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Solar Systems |
| Unit Pricing | Pay-as-you-go | Tesla Powerwall 3 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Green Panel product offering
Product offeringCore offering
Green Panel designs, engineers, procures, and installs solar photovoltaic (PV) and solar thermal systems for residential and commercial customers across Michigan and Ohio under a turnkey Engineer, Furnish & Install (EF&I) model. The company's core revenue comes from one-time installation labor and equipment sales of solar panels, battery storage (including Tesla Powerwall 3), EV charging stations (Tesla, ChargePoint, Metra), solar carports, and supporting electrical services such as panel upgrades, SPAN smart panel installations, and Tesla Power Share retrofits.
Product overview
Green Panel is a residential and commercial solar energy services company offering a comprehensive, integrated suite of renewable energy solutions. The core offering consists of solar photovoltaic system design, engineering, and installation (Solar Power/Renewable Energy), supported by battery storage products (Battery Backup/Energy Storage Systems, Tesla Powerwall 3). The company provides complementary electrical services (Electrical Services), EV charging infrastructure for both residential (EV Charging Stations) and commercial applications (Commercial EV Stations), and solar carport installations (Solar Carports). Additional services include solar panel removal/reinstallation (Solar Panel Teardowns) and rebates/incentives assistance. The company operates an EF&I (Engineer, Furnish, Install) service model and maintains a joint venture (Otovo GP) with European partner Otovo ASA for field service operations across Europe. Services are available for both on-grid and off-grid residential systems ranging from 1 kW to 20 kW, as well as commercial-scale installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Power / Renewable Energy Full-service solar photovoltaic (PV) and solar thermal system design, engineering, procurement, and installation for residential and commercial properties across Michigan and Ohio, delivered under the company's Engineer, Furnish & Install (EF&I) model that also covers warehousing, transportation, on-site installation, quality control, and ongoing system maintenance.
- Battery Backup / Energy Storage Systems Whole-home lithium-ion battery storage solutions that integrate with existing or new solar PV installations to deliver energy independence, grid-outage protection, time-based load shifting, and managed energy use for residential and commercial customers.
- Tesla Powerwall 3 Designated Tesla Powerwall 3 product offering, delivering 11.5 kW continuous power, 13.5 kWh usable capacity, up to 20 kW of solar input, and 90% round-trip efficiency for whole-home backup, time-based control, and load shifting; installed by Michigan's only Premiere Certified Tesla Powerwall 3 vendor with more than 1,000 Powerwall installations in the state.
- Electrical Services Comprehensive electrical services including solar panel decommissioning and reinstallation, electrical panel upgrades, solar panel maintenance and repair, EV charging station installation and repair, Tesla Power Share (Cybertruck) installations, SPAN smart electrical panel installations, and commercial-scale solar work.
- Electric Vehicle (EV) Charging Stations Residential EV charging station design, engineering, and installation using EF&I processes with certified experience across Tesla, ChargePoint, and Metra systems, optionally integrated with on-site solar to reduce energy consumption.
- Commercial EV Stations Commercial Tesla EV charging station deployment with access to the Tesla Charging Network, enabling pay-per-use pricing, revenue tracking, session management, live data, charger status monitoring, and real-time site occupancy analytics for business and fleet operators.
- Solar Carports Purpose-built overhead canopy solar systems engineered to support solar arrays while providing vehicle coverage, with optimal panel angles for sunlight exposure, suitable for parking lots and commercial or residential properties.
- Solar Panel Removal / Teardowns Standalone solar panel removal service offering removal only (preserving original warranties), removal with secure storage, and reinstallation with code upgrades to meet current building standards for residential and commercial sites.
- Rebates & Incentives Assistance Customer-facing assistance connecting residential and commercial buyers with applicable financing, grants, rebates, and tax credits including the Federal 30% Solar Investment Tax Credit, Michigan Saves loans up to $100,000 with 15-year terms, USDA Rural Energy for America Program (REAP) grants, PACE financing, and net metering programs.
Quantifiable outcome
- 30% federal tax credit available for solar and battery installations
- +1 more outcomes
Companies that use Green Panel
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Green Panel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Green Panel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Otovo ASAflagship50/50 joint venture Otovo GP formed with Otovo ASA to provide field service, maintenance, and logistics for residential and commercial energy systems across Europe. The JV combines Otovo's pan-European footprint with Green Panel's field service expertise. Negotiating agreement with large global OEM to support 250,000+ installations covering Spain, Portugal, Sweden, Norway, and Slovenia, with additional countries planned.
- TeslacoreCertified Tesla Powerwall installer; Michigan's only Premiere Certified Tesla Powerwall 3 vendor; authorized installer for Tesla EV charging stations; partnership with Dirty Tesla for marketing showcase installations
- SolarEdgecoreTechnology partner for solar inverter and optimization solutions
- EnphasecoreTechnology partner for microinverter solutions for solar systems
- Panasonic SolarcorePremium solar panel supplier; currently installing Panasonic solar panels as primary product offering
- Michigan SavescoreEnergy finance program partnership offering low-interest loans up to $100,000 with flexible repayment options up to 15 years for residential and commercial solar projects
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Green Panel competitors and assessment
Company assessmentDirect peers
- Sunrun: Largest US residential solar installer with a national direct-to-consumer sales motion, lease/PPA and cash purchase financing, and battery attach (including Tesla Powerwall). Closest direct comparison to Green Panel's residential solar + storage installation model, though at vastly larger scale.
- SunPower: National residential solar installer with a direct-to-consumer sales motion and focus on high-quality module technology. Comparable customer profile and installation services to Green Panel across the broader US market.
- Blue Raven Solar: Regional residential solar installer operating across multiple US states with a direct sales motion and customer financing programs. Closely comparable regional multi-state installation model to Green Panel, and similar scale prior to recent expansion.
- Trinity Solar: One of the largest privately held residential solar installers in the US, focused on the Northeast and Mid-Atlantic. Comparable regional installer profile with in-house installation crews rather than subcontractor model.
- Freedom Forever: Residential solar installer operating across multiple US states with in-house sales and installation. Comparable multi-state direct-to-consumer model and product breadth including battery storage options.
- Momentum Solar: Residential and commercial solar installer with direct sales motion in multiple East Coast and Sun Belt markets. Comparable direct-to-customer solar + battery + EV charging positioning.
- Otovo ASA: Norwegian-listed residential solar and battery subscription provider with pan-European operations; Green Panel's 50/50 JV partner in Otovo GP. Most strategically comparable peer given shared business model and joint-venture relationship.
Broad incumbents
- Tesla Energy: Tesla's energy division produces and directly installs solar roofs, solar panels, and Powerwall batteries. A partial competitor for residential solar+storage customers (and a key OEM partner to Green Panel), making it the most strategically intertwined peer.
- Enphase Energy: Leading manufacturer of microinverters and home energy management systems used by Green Panel in residential installations. A key technology partner; comparable in that it enables the residential solar+storage stack Green Panel deploys.
- SolarEdge: Global manufacturer of solar inverters, optimizers, and increasingly batteries and EV chargers. A core technology partner for Green Panel's residential solar installations and operating across a much broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Panel social profiles
Digital presenceGreen Panel compliance and trust
Trust signalCompliance7 records
Green Panel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Panel leadership team
Management profileNumber of profiles
Profiles1 record
Green Panel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Green Panel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Panel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Panel
What does Green Panel do?
Green Panel designs, engineers, procures, and installs solar photovoltaic (PV) and solar thermal systems for residential and commercial customers across Michigan and Ohio under a turnkey Engineer, Furnish & Install (EF&I) model. The company's core revenue comes from one-time installation labor and equipment sales of solar panels, battery storage (including Tesla Powerwall 3), EV charging stations (Tesla, ChargePoint, Metra), solar carports, and supporting electrical services such as panel upgrades, SPAN smart panel installations, and Tesla Power Share retrofits.
When was Green Panel founded?
Green Panel was founded in 2007. It employs 11 to 50 people.
Where is Green Panel based?
Green Panel is headquartered in Brighton, United States, in the North America region.
How does Green Panel make money?
Five revenue lines are on record. Solar Panel Installation is the primary driver. The others are battery Storage Systems, electrical Services, commercial EV Charging and solar Carports.
Who are Green Panel's main competitors?
Direct peers on record are Sunrun, SunPower, Blue Raven Solar, Trinity Solar, Freedom Forever, Momentum Solar and Otovo ASA. Broad incumbents are Tesla Energy, Enphase Energy and SolarEdge.
Does Green Panel have an API?
No public API is recorded for Green Panel.
What industry is Green Panel in?
Green Panel's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAEADAJ, Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks). Its NAICS code is 221114 and its SIC code is 3600.