Carico International

What Carico International does

Carico International is a privately held US health, wellness, and lifestyle products company founded in 1967 by Richard R. Cappadona in Fort Lauderdale, Florida, and currently led by COO Gina Cabrera. The company is organized around five lifestyle pillars — food preparation, water purification, air quality, sleep systems, and exercise — and sells premium physical goods including 316Ti stainless-steel titanium cookware (Ultra Tech II), 10-stage air purifiers, point-of-use and whole-house water filtration systems with shower filters, EMF-shielded adjustable mattresses and pillows, juicers, and complementary housewares such as German-steel cutlery and crystal china. Core technologies include a patented 9-ply thermal core cookware construction with an Ultra Seal water well system, multi-stage water filtration claimed to remove 99.9% of impurities while preserving minerals, 10-stage air purification addressing particulates, VOCs and bioaerosols, and a patented 4-in-1 adjustable sleep system with EMF shielding and Thermofresh memory foam.

Carico operates a direct-to-consumer, multi-level-marketing-style distribution model that pairs owned e-commerce storefronts (carico.com and shop.carico.com) with a domestic field network of independent sales consultants and brand ambassadors who sell through personal networks, in-home demonstrations, and referral programs. Revenue mechanics combine one-time premium product sales (high-AOV cookware sets, mattress systems) with a recurring consumables tail from replacement cartridges, filters, and accessories sold through the parts store. The company maintains sub-brands including Ultra Tech Collection, Levitan, Silver Collection, Nutri-Tech, Juice Master, and UltraVac, and supplements the field channel with content marketing, blog content, social media, and a February 2025 exclusive content partnership with chef Jarad McCarroll. Public pricing is not disclosed, transactions are consultant-mediated, and operations are concentrated in the United States with 251-500 employees and no disclosed institutional capital, M&A activity, or international expansion.

Name

Carico International

Legal name

Carico International LLC

Website

https://carico.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Carico International is a privately held US health-and-wellness products company, founded in 1967, that sells premium cookware, water and air purifiers, sleep systems, and housewares directly to US consumers through an independent consultant and ambassador field-sales network and e-commerce.

Ownership category

akta.pro rank

Product category

Health and Wellness Lifestyle Products

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)

SIC

Household Appliances (3630), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Eco-Friendly Air Care & Odor Control (CRAJAOAI)

akta.pro secondary industry

Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI)

Keywords

• Health wellness products
• Water purification systems
• Air purification systems
• Titanium cookware
• Orthopedic sleep systems

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Carico sells health and wellness products directly to consumers through its website, consultant demonstrations, and ambassador referrals. Products include cookware, water purifiers, air purifiers, mattresses, pillows, and accessories.
2. Consultant/Ambassador Sales: Independent sales consultants and ambassadors earn commissions on product sales through personal networks and referrals. The program offers training, flexible scheduling, and management development opportunities.
3. Replacement Parts and Accessories: Online shop (shop.carico.com) sells replacement parts including water filtration cartridges, air filtration components, cookware accessories, and sleep system components.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Carico International designs, manufactures, and sells premium health, wellness, and lifestyle products organized around five pillars of healthy living: food preparation (Ultra Tech II 316Ti titanium waterless cookware, juicers, cutlery), water purification (point-of-use, whole-house, and shower filters), air purification (10-stage Nutri-Tech Deluxe and compact air purifiers, 3-in-1 deodorizers), sleep systems (Ultra Tech Collection mattresses, pillows, toppers with EMF shielding), and nutrition/preservation (juice extractors, Ultra Vac vacuum storage). Products are sold directly to consumers via a network of independent consultants and brand ambassadors, complemented by company-owned e-commerce sites.

Product overview

Carico International is a health and wellness lifestyle products company offering a diversified portfolio of premium household goods organized around five pillars of healthy living: food preparation, water purification, air quality, sleep systems, and nutrition. The core product lines include the Ultra Tech II 316Ti Cookware (waterless, greaseless titanium cookware), Ultra Tech Collection Sleep System (multi-layer orthopedic mattress with EMF shielding), water filtration products (Point of Use, Whole House, Shower filters), and air purifiers (Nutri-Tech Deluxe, Compact Air Purifier, Ultra Tech 3-in-1 Deodorizer). The company also offers complementary products including juicers, vacuum storage (Ultra Vac), steamers, cutlery, crystal china, and tableware. Sleep products are sold under sub-brands including Levitan (launched 2011) and Silver Collection (launched 2014 with silk updates in 2016 and "Plus" version in 2018). The company sells directly to consumers through consultants and distributors, with products manufactured to high-quality standards featuring Italian craftsmanship and premium materials including 316Ti surgical stainless steel titanium and German-made cutlery steel.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra Tech Collection: Premium sleep system collection featuring mattresses and pillows with grounding technology and multi-layer construction.
• Levitan
• Silver Collection
• Ultra Tech II
• Nutri-Tech
• UltraVac
• Juice Master

Products and services

• Ultra Tech II 316Ti Cookware Premium titanium waterless cookware system made from 316Ti surgical stainless steel, featuring 9-ply thermal core construction with aluminum core for even heat distribution, enabling greaseless cooking without water or oil and maximizing nutritional retention.
• Ultra Tech Collection Sleep System (Mattress)

Quantifiable outcome

• Water system removes 99.9% of all impurities while preserving healthy minerals
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Chef Jarad McCarrollcoreStrategic or Co-development Partner · 1 February 2025Exclusive partnership with world-renowned chef Jarad McCarroll for the 'Restaurant Worthy' content series. Chef Jarad visited Carico headquarters in Fort Lauderdale, Florida to create and record content showcasing Ultra Tech II cookware capabilities. A private cooking class was hosted for 14 exclusive guests. The collaboration includes ongoing content creation for Carico's media channels featuring professional recipes and cooking techniques.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amway: Amway is the largest direct-selling wellness and home products company, with broad global reach. Overlaps Carico in direct-sales model, wellness/home category breadth, and premium positioning, but at vastly larger scale.
• All-Clad: All-Clad is an established premium stainless steel cookware brand sold through retail and DTC. Comparable to Carico in premium cookware positioning and stainless-steel-clad construction, but with broader retail distribution.
• Dyson: Dyson sells premium air purifiers, fans, and household appliances globally with strong DTC and retail distribution. Overlaps Carico's Nutri-Tech air purifier line in premium positioning, multi-stage filtration messaging, and global household brand.
• Herbalife: Herbalife sells nutrition and weight-management products through a global distributor network. Comparable to Carico in direct-sales wellness distribution and consultant-led customer acquisition, but with much broader global reach.

Direct peers

• HexClad: HexClad is a premium hybrid cookware brand sold primarily direct-to-consumer with strong influencer marketing. Comparable to Carico in premium cookware positioning and patented hybrid construction, though distributed via DTC rather than consultants.
• Nature's Sunshine Products: Nature's Sunshine sells herbal and nutritional products via direct selling and multi-level marketing. Comparable to Carico in consultant-led wellness distribution and multi-decade operating history.
• Tupperware Brands: Tupperware distributes kitchen and home products through a party-plan / consultant direct-sales model. Shares Carico's MLM-style distribution, kitchen/home category focus, and multi-decade operating history.
• Cutco / Vector Marketing: Cutco sells premium kitchen cutlery through Vector Marketing's direct-sales representative network. Highly comparable to Carico in distribution model (in-home demonstrations by independent reps), premium positioning, and kitchen/housewares focus.
• Mannatech: Mannatech sells nutritional supplements and wellness products through an associate network. Comparable to Carico in direct-sales wellness distribution, premium positioning, and similar mid-cap private scale.
• Vorwerk (Thermomix): Vorwerk sells the Thermomix premium kitchen appliance via direct-sales consultants in personal cooking demonstrations. Closely matches Carico's combination of premium titanium-equivalent cookware, consultant-led selling, and high-touch customer education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/caricoofficial
• YouTubeyoutube.com/user/CaricoVideos
• Facebookfacebook.com/Carico.International.Inc
• Instagraminstagram.com/caricoofficial
• LinkedInlinkedin.com/company/carico-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carico International