HexClad
HexClad is a Los Angeles-based direct-to-consumer cookware brand that sells patented hybrid pans combining stainless steel, PFAS-free nonstick, and cast-iron performance, distributed online and on Amazon across six countries with celebrity backing from Gordon Ramsay.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What HexClad does
HexClad is a Los Angeles-based, privately held direct-to-consumer cookware brand founded in 2015 by Daniel (Danny) Winer. The company designs, manufactures, and sells a patented line of 'hybrid' cookware that fuses laser-etched stainless steel hexagon peaks with proprietary TerraBond PFAS-free ceramic nonstick valleys over an aluminum core and magnetic stainless base, producing a single pan that delivers stainless-steel sear, nonstick release, and cast-iron durability and is compatible with all cooktops including induction, dishwasher safe, and rated to 900°F. The product range spans fry pans, deep sautés, saucepans, stock pots, woks, griddles, Dutch ovens, BBQ grill pans, pizza steels, and roasting pans, with adjacent Damascus steel knives, HexMill grinders, kitchen utensils, cutting boards, aprons, and a co-branded cocktail shaker, priced from roughly $40 for accessories to over $5,000 for complete bundle sets.
The company operates a hybrid distribution model: the owned e-commerce site hexclad.com is the primary channel, supplemented by Amazon marketplace and rolling seasonal sales events offering up to 50% off; it sells to consumers in the US, Canada, UK, Germany, and Australia, with the UAE market launched in January 2026 and a B2B corporate gifting program. Brand equity is anchored by Gordon Ramsay, who has served as lead brand partner and investor since 2021, and by the HexClad Culinary Council of Michelin-starred chefs (Clare Smyth, Dominique Crenn, Nancy Silverton, Paul Ainsworth). Sports sponsorships with the New York Yankees and LA Kings extend lifestyle marketing reach.
Revenue is generated almost entirely through one-time unit sales of cookware, knives, accessories, and bundled sets; the company is independently founder-operated with a disclosed $100,000,001 financing round led by Studio Ramsay Global in March 2024 and no announced institutional funding rounds. A 2023 class action over original-coating marketing claims was settled. The company employs 101–250 people and reports a customer base exceeding one million home chefs, with 50,000+ five-star reviews cited on its homepage.
HexClad firmographics
Firmographics- Name
- HexClad
- Legal name
- HexClad Cookware
- Website
- https://hexclad.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HexClad is a Los Angeles-based direct-to-consumer cookware brand that sells patented hybrid pans combining stainless steel, PFAS-free nonstick, and cast-iron performance, distributed online and on Amazon across six countries with celebrity backing from Gordon Ramsay.
- Ownership category
- akta.pro rank
Where HexClad is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HexClad business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Cookware Sales: Primary revenue stream from selling hybrid cookware products including fry pans, pots, woks, griddles, dutch ovens, and specialty items directly to consumers through hexclad.com and Amazon marketplace. Products range from individual items to comprehensive cookware sets with varying price points from approximately $40 to over $5,000 for complete bundles.
- Knife and Cutlery Sales: Sale of Damascus steel knife sets, individual knives, cutting boards, and knife accessories. Products feature Japanese Damascus steel construction with premium pricing reflecting the quality materials and craftsmanship.
- Kitchen Accessories and Tools: Sale of kitchen accessories including HexMills salt and pepper grinders, utensils, mixing bowls, trivets, aprons, and the cocktail shaker. These products complement the core cookware line and provide recurring accessory purchases.
- Corporate Gifting: B2B corporate gifting program offering premium cookware and kitchen products as corporate gift options, mentioned in 2025 holiday corporate gift guides.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level individual items |
| Unit Pricing | Pay-as-you-go | Mid-range cookware sets |
| Unit Pricing | Pay-as-you-go | Premium complete bundles |
| Unit Pricing | Pay-as-you-go | Specialty products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
HexClad product offering
Product offeringCore offering
HexClad designs, manufactures, and sells a patented line of hybrid cookware that combines laser-etched stainless steel hexagon peaks with proprietary PFAS-free ceramic nonstick valleys, marketed as delivering the searing of stainless steel, the release of nonstick, and the durability of cast iron in a single pan. The company also sells complementary kitchen products including Japanese Damascus steel knife sets, HexMill salt and pepper grinders, cutting boards, utensils, aprons, and a vacuum-insulated cocktail shaker, distributed primarily direct-to-consumer through hexclad.com and Amazon.
Product overview
HexClad is a premium cookware brand offering a patented hybrid cookware system that combines stainless steel, nonstick, and cast iron performance in one product. The core product line includes hybrid fry pans (7-inch to 14-inch), deep sauté pans (3.3-Qt to 10-QT), saucepans, stock pots, woks, griddle pans, Dutch ovens, BBQ grill pans, pizza steels, and roasting pans. The product ecosystem extends to Damascus steel knife sets (featuring 67-layer Japanese Damascus steel), HexMill salt and pepper grinders with burr grinder technology, kitchen utensils, cutting boards, mixing bowls, aprons made from recycled materials, and the Still G.I.N. collaboration cocktail shaker. All hybrid cookware features proprietary TerraBond ceramic nonstick coating that is PFAS-free, with hexagonal steel ridges protecting nonstick valleys, magnetic stainless steel base compatible with all cooktops including induction, dishwasher-safe construction, oven-safe up to 900°F, and lifetime warranty. Products are sold as individual items, bundled sets (6-pc to 54-pc), and specialty collections targeting both home cooks and professional chefs.
Differentiator
Problem solved
Functional benefit
Brands
- HexMills: Premium salt and pepper grinder collection featuring high-efficiency burr technology with 10 grind settings.
- HexWear
Products and services
- Hybrid Fry Pans Patented hybrid fry pans combining stainless steel hexagon peaks with proprietary TerraBond ceramic nonstick valleys; available in 7-inch to 14-inch sizes with optional lids; dishwasher safe, oven safe up to 900°F, metal-utensil safe, induction compatible, lifetime warranty; targeted at home cooks seeking professional searing with nonstick convenience.
- Hybrid Deep Sauté Pans Tall-sided hybrid pans for deep frying, braising, poaching, and roasting; available in 3.3-Qt, 4.5-Qt, 5.5-Qt, 7-Qt, and 10-Qt capacities with lids; built with HexClad's patented hybrid surface and multi-layer construction.
- Hybrid Pots (Saucepan, Stock Pot) Premium hybrid pots including saucepans (1-Qt to 5-Qt) and stock pots (8-Qt to 12-Qt) with lids, using the same patented hybrid surface and multi-layer construction as the fry pans; designed for everyday cooking needs with induction compatibility and lifetime warranty.
- Hybrid Woks Hybrid technology woks for stir-frying; available in 10-inch, 12-inch, and 14-inch sizes with optional lids, featuring HexClad's patented hybrid surface for high-heat cooking.
- Hybrid Griddle Pans Flat hybrid cooking surfaces including single-burner griddle pans (12-inch, 13-inch) and a double-burner griddle for high-volume cooking such as smashburgers and pancakes.
- Hybrid Dutch Ovens Oval and standard hybrid Dutch ovens combining HexClad's patented surface technology with lightweight construction for low-and-slow cooking, braises, and stews; oven safe to 900°F.
- Hybrid BBQ Grill Pan 12-inch hybrid grill pan with hexagonal ridges for indoor grilling marks on steaks and vegetables; designed for high-heat cooking up to 900°F.
- Hybrid BBQ Grill Topper 16-inch hybrid grill topper accessory for outdoor grilling on backyard grills, applying HexClad's hybrid technology to outdoor cooking.
- Hybrid Pizza Steel Professional-grade hybrid pizza steel for producing crispy crusts and oven-like results without pre-heating.
- Hybrid Roasting Pans Hybrid roasting pans with racks in various sizes (small 7x10, 9x13, 18-inch, and oval options), built with HexClad's patented hybrid surface.
- Japanese-Style Cookware (Tamagoyaki Pan and Rice Pot) Japanese-inspired specialty cookware including a tamagoyaki egg pan and rice pot for traditional Japanese dishes, built on HexClad's hybrid surface.
- Hybrid Cookware Sets (6-pc, 12-pc, and Premium Bundles) Bundled cookware sets combining various HexClad pans and pots with lids at discounted bundle pricing, including the 6-pc Fry Pan Set with Lids ($329), 6-pc Pot Set ($379), 12-pc Cookware Set ($599), and premium complete bundles up to The Absolutely Everything Set ($5,499).
Quantifiable outcome
- Cookware rated safe up to 900°F for high-heat and open-fire cooking
- +2 more outcomes
Companies that use HexClad
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
HexClad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HexClad partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Still G.I.N. by Dre and SnoopcoreFirst collaboration between HexClad and the spirit brand co-founded by Dr. Dre and Snoop Dogg, launching a $99 premium cocktail shaker designed by industrial designer Ini Archibong. Features vacuum-insulated dual-wall stainless steel with hexagonal texture, available exclusively on HexClad.com. Gordon Ramsay and Dr. Dre starred in joint commercial campaign.
- AEG Global PartnershipsminorBrokered the LA Kings partnership and hosts events including at Regent Santa Monica Beach property.
- LA Kings (NHL)coreMulti-year partnership making HexClad the official cookware partner of the NHL team. The collaboration brokered by AEG Global Partnerships includes in-arena integrations, community initiatives, and exclusive fan experiences during the 2025-26 NHL season.
- New York YankeescoreOfficial Cookware Sponsor of the New York Yankees MLB team. Partnership announced with CEO Danny Winer expressing pride in partnering with the storied franchise known for commitment to excellence since 1903.
- Culinary Council (Clare Smyth, Dominique Crenn, Nancy Silverton, Paul Ainsworth)coreMichelin-starred chefs who work with HexClad to test products, develop recipes, and strengthen commitment to culinary arts. Council members include Clare Smyth (first female UK chef to win three Michelin stars), Dominique Crenn (only female US chef with three Michelin stars), Nancy Silverton (James Beard Award winner), and Paul Ainsworth (Michelin-starred UK chef).
- KODE MEDIAminorCreated the joint advertising campaign for the HexClad and Still G.I.N. collaboration featuring Gordon Ramsay and Dr. Dre.
- Ini ArchibongminorIndustrial designer who designed the HexClad Cocktail Shaker, bringing innovative design combining HexClad's hybrid technology with Still G.I.N.'s geometric branding.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
HexClad competitors and assessment
Company assessmentDirect peers
- Made In: Direct-to-consumer premium cookware brand selling stainless steel, nonstick, and copper cookware online. Closely comparable business model: premium DTC positioning, chef-driven marketing, and an expanding product ecosystem that overlaps directly with HexClad's approach.
- Our Place: DTC premium kitchen brand famous for the Always Pan. Direct competitor in DTC premium cookware with celebrity/influencer-driven brand building, aesthetic-led positioning, and overlapping customer demographic to HexClad.
- Great Jones: DTC cookware brand offering colorful, design-forward pots and pans (Dutch ovens, saucepans). Closely matches HexClad's DTC premium positioning and online-first distribution strategy with content-marketing-driven customer acquisition.
- Caraway: DTC ceramic-coated nonstick cookware brand with strong direct e-commerce presence. HexClad's TerraBond ceramic nonstick positions it head-to-head against Caraway in the premium nonstick category; both target design-conscious home cooks via online channels.
Broad incumbents
- All-Clad: Premium stainless steel and bonded cookware manufacturer (Groupe SEB) with multi-decade track record and broad retail distribution. HexClad positions its hybrid technology against All-Clad's bonded stainless as a 'three-in-one' alternative for premium home cooks.
- Le Creuset: Iconic premium cookware brand specializing in enameled cast iron Dutch ovens and stoneware. While focused on cast iron rather than hybrid tech, Le Creuset competes for the same premium home cook category and gift-occasion purchases as HexClad.
- Calphalon: Mid-to-premium cookware brand offering nonstick, stainless steel, and hard-anodized lines. Competes with HexClad across multiple product categories and price points in the broader premium cookware market through broad retail distribution.
- Scanpan: Danish premium cookware brand known for nonstick and stainless lines with proprietary coatings. Comparable product positioning in the premium nonstick/hybrid cookware space with a longer industry history and broader international footprint.
- Zwilling J.A. Henckels: German cutlery and cookware manufacturer with a broad product portfolio spanning knives, cookware, and kitchen tools. Comparable to HexClad's extension into Japanese Damascus steel knives; significantly larger, more diversified, and well-established in retail.
Emerging players
- Misen: DTC kitchen brand offering affordable premium knives, cookware, and accessories. Overlaps with HexClad in DTC distribution and direct-to-consumer positioning, with a stronger knives focus that intersects HexClad's Damascus steel knife line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HexClad social profiles
Digital presenceHexClad financial estimates
Financial estimateRevenue estimate
Valuation estimate
HexClad leadership team
Management profileNumber of profiles
Profiles1 record
HexClad funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HexClad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HexClad
What does HexClad do?
HexClad designs, manufactures, and sells a patented line of hybrid cookware that combines laser-etched stainless steel hexagon peaks with proprietary PFAS-free ceramic nonstick valleys, marketed as delivering the searing of stainless steel, the release of nonstick, and the durability of cast iron in a single pan. The company also sells complementary kitchen products including Japanese Damascus steel knife sets, HexMill salt and pepper grinders, cutting boards, utensils, aprons, and a vacuum-insulated cocktail shaker, distributed primarily direct-to-consumer through hexclad.com and Amazon.
Is HexClad a public or private company?
HexClad is a private company. It is classified as venture growth investor backed and is currently operating.
When was HexClad founded?
HexClad was founded in 2015. It employs 101 to 250 people.
Where is HexClad based?
HexClad is headquartered in Los Angeles, United States, in the North America region.
How does HexClad make money?
Four revenue lines are on record. Cookware Sales are the primary driver. The others are knife and Cutlery Sales, kitchen Accessories and Tools and corporate Gifting.
Who are HexClad's main competitors?
Direct peers on record are Made In, Our Place, Great Jones and Caraway. Broad incumbents are All-Clad, Le Creuset, Calphalon, Scanpan and Zwilling J.A. Henckels. Misen is listed as an emerging player.
Does HexClad have an API?
No public API is recorded for HexClad.