Prima

What Prima does

Prima Printing Pty Ltd is an Australian digital printing services provider headquartered in Noble Park, Victoria. Founded in 2016, the company operates as a mid-sized private business with a headcount in the 101-250 range. Its core offering encompasses digital printing of posters, prints, corporate gifts, and promotional items, serving customers who require physical print collateral and branded merchandise — typically local and regional B2B clients such as small businesses, event organizers, and corporate buyers.

The company runs a production-oriented operating model centered on digital print equipment rather than offset or large-format industrial presses, with its product catalog spanning short-run printed materials (posters and prints) and personalized merchandise (corporate gifts and promotional items). This positioning targets buyers who value flexibility on short runs and customization over the unit-cost advantages of mass-offset production. The underlying technology stack, proprietary tooling, and production workflows are not disclosed in available source material.

Commercially, Prima operates a for-profit, privately-held B2B services model typical of regional commercial printers, with revenue generated on a per-job or per-order basis. Pricing models, public price lists, and revenue mechanics are not disclosed in the available data. Marketing, distribution channels, partnerships, awards, certifications, and management team information are likewise absent from the source material — most supporting web pages returned loading screens with no extractable content, materially limiting due-diligence visibility into the company's go-to-market strategy, customer mix, and financial profile.

Name

Prima

Website

https://primaprinting.com.au

Company type

Private

Founded year

2016

Headcount range

101–250 employees

Short description

Prima Printing Pty Ltd is an Australian digital printing services company founded in 2016, based in Noble Park, that produces posters, prints, corporate gifts, and promotional items for B2B customers in the local and regional market.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Printing & Copy Services Retail (CRALABAD)

Keywords

• Digital printing services
• Custom poster printing
• Corporate promotional gifts
• Branded merchandise printing
• Commercial print production

Headquarters

HQ city

Noble Park

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Core offering

Prima Printing Pty Ltd specializes in digital printing, producing posters, prints, corporate gifts, and promotional items for customers. The company operates a digital print production business based in Noble Park, Australia, serving clients who require customized printed materials and branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Poster Printing
• Custom Print Production
• Corporate Gifts
• Promotional Items

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• IVE Group: ASX-listed Australian integrated marketing and print services group serving enterprise and government clients across digital, offset, and large-format print. A much larger incumbent operating in similar categories to Prima but at significantly greater scale and with broader service breadth.
• MOO: Online print specialist focused on premium business stationery, marketing materials, and branded merchandise. Targets the same small-business and SMB buyer for short-run digital print and promotional products as Prima.
• Printing.com: International franchised print services network with Australian locations producing digital and litho printing, signage, and promotional items. Comparable in product scope and franchise-style local model to Prima.
• Speedpro Imaging: North American franchise network specialising in large-format printing, signage, and graphics, with comparable Australian presence. Overlaps with Prima's poster and promotional printing capabilities.
• Vistaprint (Cimpress): Global online print platform operated by Cimpress offering business cards, marketing collateral, signage, and promotional products through a web-based ordering experience. Overlaps with Prima on prints and promotional items but competes via a fully digital ordering model.

Direct peers

• Colorpak: Australian commercial printer producing folding cartons, labels, and printed packaging, plus marketing collateral. Comparable commercial print and packaging capability to parts of Prima's service offering.
• Big Print Group: Australian large-format and digital printing specialist producing posters, signage, banners and exhibition graphics. Directly comparable to Prima on the posters/large-format side of the offering.
• Snap Print & Design (Snap Franchising): National Australian printing franchise providing digital, offset and large-format printing plus design and marketing services. Comparable offering covering posters, prints, signage and corporate collateral across multiple Australian centres.
• Kwik Kopy Australia: Australia's largest franchise network of walk-in commercial print shops offering digital printing, business documents, marketing collateral, and signage. Directly comparable product/service mix to Prima Printing for SMB and corporate buyers.

Others

• Donnelley Financial Solutions (DFIN): Provider of compliance printing and document services for corporate and financial customers. Not a direct competitor but adjacent in commercial/transactional printing services relevant to Prima's corporate client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/prima-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima