What printing.com does

printing.com (operating brand: Growmail) is a direct mail marketing and printing services provider targeting small and medium businesses, franchises, political campaigns, real estate operators, and enterprise organizations primarily in the United States. Its core product suite spans Every Door Direct Mail, Targeted Direct Mail, Discount Zone Mailers, Saturation Direct Mail, and New Mover campaigns, alongside print-only products such as postcards, flyers, door hangers, business cards, brochures, and envelopes, plus professional design services. The underlying technology combines a self-serve online platform with an interactive EDDM Map Tool for route and neighborhood targeting and a Direct Mail Manager API that supports CRM-driven automated, personalized mailer sends, with integrations to Salesforce and Zapier.

The business model is primarily transaction-based: revenue is generated through per-campaign fees for printing, postage, mailing, and design services, with API and automation services positioned as subscription or recurring revenue. Distribution is anchored by self-serve online ordering supplemented by phone support and a separate enterprise sales motion for larger customers requiring API automation and multi-location campaign management. Disclosed AI/ML capabilities are absent from the source data, and concentration is dispersed across a long-tail customer base described as "hundreds" of businesses, with marketing managers claiming historical engagement across more than 60,000 companies.

Firmographics record 51–100 employees and a 1993 origin year associated with the printing.com record, while the detailed operating data points to a US-based direct mail platform with third-party CRM and automation ecosystem reach rather than traditional print-shop operations.

Name

printing.com

Legal name

GrowMail

Website

https://printing.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

printing.com (Growmail) is a US-focused direct mail marketing and printing services provider offering EDDM, targeted, and saturation mail campaigns, print-only products, design services, and a Direct Mail Manager API integrated with Salesforce and Zapier for SMB, franchise, political, and enterprise customers.

Ownership category

akta.pro rank

Product category

Direct Mail Marketing Services

NAICS

Direct Mail Advertising (54186), Direct Mail Advertising (541860), Directory and Mailing List Publishers (51314), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

akta.pro secondary industries

Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF)

Keywords

• Direct mail marketing
• EDDM services
• Postcard printing
• Targeted mailing
• Mail automation API

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Direct Mail Campaign Services: Core revenue stream from Every Door Direct Mail (EDDM), Targeted Direct Mail, and Saturation Direct Mail campaigns. Customers pay for postage, printing, and mailing services based on campaign scope and targeting parameters.
2. Print-Only Products: Standalone printing services for postcards, flyers, door hangers, business cards, brochures, and envelopes without mailing services.
3. Design Services: Professional design team creates compelling print materials including postcards, flyers, and brochures for customers needing creative assistance.
4. API/Automation Services: Revenue from API integrations enabling automated direct mail triggered by CRM events, customer actions, or workflow automation through platforms like Zapier.
5. Mailing Lists: Provision of targeted mailing lists for customers running direct mail campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

printing.com (Growmail) operates a self-serve direct mail marketing platform that designs, targets, prints, and mails postcard and flyer campaigns for businesses. Core services include Every Door Direct Mail (EDDM), Targeted Direct Mail, Discount Zone Mailers, Saturation Direct Mail, New Mover mail, and Political Mailers, complemented by print-only products, mailing lists, professional design services, Enterprise Solutions, and a Direct Mail Manager API for CRM-triggered automation.

Product overview

Growmail is a direct mail marketing platform offering a unified suite of services centered around postcard and mailer campaigns. The core platform consists of four primary direct mail products: Every Door Direct Mail (EDDM) for reaching all homes in target areas, Targeted Direct Mail for precision audience selection by location/income/interests, Discount Zone Mailers for cost-optimized saturation campaigns, and Saturation Direct Mail for high-volume geographic coverage. Supporting these core offerings are add-on modules including Mailing Lists, Design Services, Enterprise Solutions, and an API product (Direct Mail Manager API) that enables CRM integration and automated campaign triggering. The platform also offers a comprehensive range of print-only products including Postcards, Flyers, Door Hangers, Business Cards, Brochures, and Envelopes, as well as supplementary services like Free File Check, Printing Quotes, and Free Templates.

Differentiator

Problem solved

Functional benefit

Products and services

• Every Door Direct Mail (EDDM)

Quantifiable outcome

• Marketing managers have supported over 60,000 companies

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationZapier integration enables automated direct mail triggers from thousands of apps. Users can create workflows connecting their existing tools to Growmail for automated postcard and mailer sends based on customer actions.
• SalesforcecoreTechnology or IntegrationSalesforce integration allows CRM users to sync customer data and trigger personalized direct mail campaigns directly from their sales and marketing workflows.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MOO: MOO is an online print and design company offering business cards, postcards, flyers, and marketing materials. It overlaps with Growmail's print-only product line and SMB customer base, particularly for design-led SMBs.
• Postalytics: Postalytics is a direct mail automation platform with CRM integrations (Salesforce, HubSpot) and API capabilities for triggering personalized mail campaigns. It directly competes with Growmail's enterprise/API and CRM-triggered direct mail offerings.
• PsPrint: PsPrint is an online commercial printing service offering postcards, flyers, brochures, and direct mail printing. It overlaps directly with Growmail's print-only and mail product lines for SMB customers.
• UPrinting: UPrinting is an online commercial printing company offering custom printing of postcards, flyers, brochures, and other marketing materials. It directly competes with Growmail's print-only products for SMB and mid-market customers.
• Reachdesk: Reachdesk is a B2B gifting and direct mail platform that automates personalized sends triggered by CRM events (Salesforce, HubSpot). It competes with Growmail's enterprise/API offering for marketing and sales operations teams.
• Lob: Lob is a venture-backed direct mail automation API platform that enables developers and marketers to programmatically send postcards, letters, and checks via CRM and marketing automation integrations. Like Growmail, it positions itself at the intersection of direct mail and marketing automation/software.
• Postable: Postable offers online direct mail services including postcards, letters, and greeting cards with targeting and mailing list capabilities. It is a direct SMB-focused competitor in online direct mail ordering and fulfillment.
• PostGrid: PostGrid provides a direct mail API for automated sending of letters, postcards, and checks, with CRM and workflow integrations. It competes directly with Growmail's Direct Mail Manager API for developer and enterprise customers.
• Click2Mail: Click2Mail is an online direct mail platform offering targeted mailing, EDDM, and print-and-mail services to SMBs and enterprises. Its self-serve ordering, mailing list tools, and broad product line closely mirror Growmail's offering.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint / Cimpress is a large-scale printing and marketing services platform offering business cards, postcards, flyers, signage, and direct mail services. It is a broad incumbent competing with Growmail's print-only and SMB mail products at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/printingdotco
• YouTubeyoutube.com/@RealGrowMail?utm_source=youtube&utm_medium=profile&utm_campaign=HelloThere
• Facebookfacebook.com/printingdotcom
• LinkedInlinkedin.com/company/growmail-direct-mail/?utm_source=linkedin&utm_medium=profile&utm_campaign=HelloThere
• Instagraminstagram.com/sendwithgrowmail/?utm_source=instagram&utm_medium=profile&utm_campaign=HelloThere

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about printing.com