Dragonfly Services

What Dragonfly Services does

Dragonfly Services is a privately held, family-operated wedding coordination business founded circa 2012 by Wendy Caron and headquartered in Boothbay Harbor, Maine. The company specializes in day-of wedding coordination, offering three core service packages — Micro-Wedding (under 30 guests), Day-of Coordination, and Destination Wedding — supplemented by four add-on services: Rehearsal Dinner Coordination (from $1,000), Post-Wedding Brunch (from $800), Extended Planning Services ($1,200), and additional billable coordination time at $150 per hour. The firm is run by a four-person team (Wendy Caron, Sarah Caron, Katie Swann, Stefanie Comeau) and serves couples getting married in Maine as well as destination weddings worldwide, with published transparent pricing and a free initial consultation funnel on its Wix-hosted website.

The business operates on a pure professional-services revenue model with no software product, no mobile app, and no proprietary technology platform; coordination is delivered entirely through human labor. Its go-to-market is sales-led via direct website consultation bookings, organic social presence (Facebook, Instagram), a content blog, and earned media features in five wedding publications (Rustic Weddings, Junebug Weddings, Style Me Pretty, The Knot, WeddingWire). The company is bootstrapped, with no external funding, no parent organization, no subsidiaries, and no disclosed revenue, and it relies on a named "Signature Moment" tradition — a private interlude between ceremony and reception — as its primary service differentiator in an otherwise commoditized regional wedding vendor market.

Name

Dragonfly Services

Legal name

Dragonfly Services

Website

https://dragonflyweddingcoordinator.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dragonfly Services is a family-operated wedding coordination business in Boothbay Harbor, Maine, serving Maine-based and destination-wedding couples with day-of, micro-wedding, destination, and add-on event coordination packages. The four-person team delivers bespoke professional services with transparent per-package and hourly pricing.

Ownership category

akta.pro rank

Product category

Wedding Coordination Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Services (8741)

akta.pro primary industry

Day-Of / Month-Of Wedding Coordination (HSACABAC)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Wedding Budgeting, Timeline & Logistics Management (HSACABAI)

Keywords

• Wedding coordination
• Day-of coordination
• Destination weddings
• Micro-wedding planning
• Rehearsal dinner coordination

Headquarters

HQ city

Boothbay Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding Coordination Services: The company generates revenue through customized wedding coordination service packages including Micro-Wedding Package, Day-of Coordination Package, Destination Wedding Package, Rehearsal Dinner Coordination, Post-Wedding Brunch, and Extended Planning Services. Pricing is quote-based with disclosed starting prices for each service tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dragonfly Services provides customized day-of and pre-wedding coordination packages for couples in Maine and at worldwide destinations. The company manages vendor communication, timeline creation, rehearsal oversight, on-site execution, and event teardown. Core service packages include the Micro-Wedding Package, Day-of Coordination Package, and Destination Wedding Package, supplemented by add-ons for rehearsal dinners, post-wedding brunches, and extended planning hours.

Product overview

Dragonfly Services is a day-of wedding coordination company offering a portfolio of three core service packages and four add-on services. The core offerings include the Micro-Wedding Package for intimate gatherings (under 30 guests), the Day-of Coordination Package for comprehensive wedding-day support starting 4-6 weeks prior, and the Destination Wedding Package for out-of-Maine weddings with extended planning and guest coordination. Add-on services include Rehearsal Dinner Coordination, Post-Wedding Brunch coordination, Extended Planning Services, and Additional Coordination Time. The company also offers a Signature Moment tradition as a hallmark personalization feature. All services are delivered by a team led by founder Wendy Caron based in Boothbay Harbor, Maine.

Differentiator

Problem solved

Functional benefit

Products and services

• Micro-Wedding Package Streamlined coordination service for intimate celebrations with fewer than 30 guests, designed for couples wanting a beautiful, stress-free day without full-scale planning support. Includes an initial consultation, up to 6 hours of pre-wedding planning, coordination with up to 3 vendors, a simplified timeline, and up to 10 hours of on-site coordination.
• Day-of Coordination Package Comprehensive day-of coordination for couples who have planned their own wedding but need expert assistance on the day. Includes up to 20 hours of pre-wedding planning and coordination, vendor contract review, detailed timeline creation, rehearsal coordination (up to 2 hours), up to 14 hours of day-of management, vendor coordination, troubleshooting, and breakdown procedures.
• Destination Wedding Package Comprehensive coordination for weddings outside of Maine, including planning and coordination 1-2 months leading up to the wedding (up to 20 hours), venue selection assistance, vendor management, destination-specific logistics (permits, weather planning, accommodations), guest activity coordination, and up to 14 hours of day-of coordination.
• Rehearsal Dinner Coordination Coordination service for pre-wedding rehearsal dinners, including up to 6 hours of on-site management, timeline creation, venue/vendor coordination, speaker coordination, décor oversight, and troubleshooting. Starting price is $1,000; events with 70+ guests require an additional large event fee of $800.
• Post-Wedding Brunch Coordination service for post-wedding brunch events, including venue and vendor coordination, setup and décor management, timeline and seating plan, and food and beverage coordination. Starting price is $800.
• Extended Planning Services Additional pre-wedding support offering 15 hours of extra coordination, site visits and tastings guidance, rental and vendor selection assistance, and save-the-date and invitation timing. Priced at $1,200; couples booking both Extended Planning and Rehearsal Dinner receive a $500 bundle discount.
• Additional Coordination Time Billed hourly at $150 per hour for coordination services or time outside the scope outlined in the agreement.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Rustic WeddingsminorOthersDragonfly Services wedding featured in Rustic Weddings publication, showcasing their work to a broader audience of couples planning rustic-themed weddings.
• Junebug WeddingsminorOthersRomantic New England forest wedding at The Barn on Walnut Hill featured on Junebug Weddings wedding blog.
• Style Me PrettyminorOthersRustic summer wedding at Marianmade Farm featured on Style Me Pretty wedding blog.
• The KnotminorOthersWedding featured on The Knot wedding platform, a leading wedding planning resource.
• WeddingWireminorOthersWeddingWire rated badge displayed on website linking to customer reviews page.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WeddingWire: Major wedding vendor marketplace where Dragonfly holds a 'WeddingWire Rated' badge. Comparable as the dominant review and lead-generation platform competing for the same couple attention and indirectly setting price discovery norms across regional coordinators.
• The Knot Worldwide: The largest wedding planning platform and marketplace in the US, offering vendor directories, planning tools, websites, and registry services. Comparable as a discovery and lead-generation channel that couples use alongside coordinators like Dragonfly, and as a broader incumbent that frames how couples evaluate local coordinators.

Direct peers

• Colin Cowie Weddings: Well-known celebrity and luxury wedding planning firm offering full-service design and coordination. Comparable as a brand-led, founder-driven wedding coordination business where reputation and personal touch command premium pricing — a scaled-up version of Dragonfly's positioning model.
• David Tutera: Celebrity wedding planner and lifestyle brand offering full-service planning and design for high-end weddings. Comparable as a name-driven, founder-led coordination firm whose reputation, editorial coverage, and personal brand drive bookings — analogous to how Wendy Caron's identity anchors Dragonfly.

Others

• Junebug Weddings: Wedding inspiration blog and vendor directory known for curating top regional planners. Comparable as a featured-publication channel whose 'Junebug Preferred Vendor' or editorial placement directly drives inbound leads for boutique coordination firms like Dragonfly.
• HoneyBook: Clientflow and CRM platform widely adopted by independent wedding planners and event professionals. Comparable as the operational/financial tooling layer that competing small coordinators leverage for proposals, contracts, and payments — a productivity benchmark for Dragonfly's future scaling.
• Style Me Pretty: High-traffic wedding blog and publication that has featured Dragonfly weddings. Comparable as an editorial gatekeeper whose featured-vendor status functions as premium brand marketing for small planners.
• Here Comes The Guide: Long-running wedding vendor directory and editorial site covering regional markets including New England. Comparable as a discovery channel competing for the same couple-research moment and as a venue/blog network where Dragonfly competes for editorial visibility.
• Aisle Planner: Business management and planning software built specifically for wedding and event professionals. Comparable as the back-office tooling infrastructure that competing coordinators adopt to scale operations beyond the 17hats-level portal Dragonfly currently uses.

Emerging players

• Zola: Digital-first wedding planning platform offering registries, websites, vendor search, and checklists. Comparable as a modern end-to-end planning alternative that increasingly substitutes for traditional day-of coordinators by giving couples self-service tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dragonfly.Services
• Instagraminstagram.com/dragonflyservices
• Xx.com/dragonflyserv
• LinkedInlinkedin.com/company/dragonfly-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragonfly Services