Being There

What Being There does

Being There is a privately held Dutch creative agency founded circa 2000 and headquartered in Amsterdam, operating for approximately 25 years with a staff in the 11-50 range. The firm delivers external-facing brand work — including brand strategy, advertising campaigns, brand activations, events, experiences, and promotions — to a portfolio of large Dutch and multinational enterprise clients including ABN AMRO, KLM, Heineken, Dr. Oetker, Unox, NZO, Bunge, Micazu, SIRE, and Levi9. Notable campaigns demonstrate significant reach, including a 15-country international launch for Dr. Oetker's Pizza Suprema and internal employee programs targeting 23,000 (ABN AMRO) and 80,000 (Heineken) staff.

The agency's service portfolio is split into two lines: the main Being There brand for external creative work, and the Being Here sub-brand launched in 2024-2025 for internal communication, employee activation, and culture change initiatives. Service delivery rests on three named methodologies — Radicaal Realistische Strategie (radically realistic strategy grounded in behavioral science), Doelgerichte Creativiteit (purpose-driven creativity), and Middelenvrij Denken (medium-free thinking) — supported by in-house psychologists and award-winning creative talent. The firm also publishes free downloadable Being Here Books/workbooks as a content marketing and thought leadership channel.

Being There operates as a professional services business, generating revenue through project-based fees and retainers for ongoing client engagements. There is no proprietary technology platform; the core offering is human creative labor. The company is privately held with no disclosed funding rounds, no parent entity, and no public ticker. Customer acquisition is primarily direct-to-client through the website portfolio, referrals, and case study demonstrations, with brand visibility maintained via LinkedIn, Instagram, and X.

Name

Being There

Legal name

Being There

Website

https://there.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Being There is an Amsterdam-based creative agency founded circa 2000 that delivers branding, campaigns, activations, and events for Dutch and multinational enterprises. Its Being Here sub-brand provides internal communication and employee activation services to HR and leadership teams.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)

Keywords

• Creative agency services
• Brand campaign development
• Internal employee activation
• Brand activation events
• Employee engagement programs

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Being There generates revenue through professional services fees for brand strategy, campaign development, brand activations, events, experiences, and promotional work. Being Here division provides internal communication and employee activation services. Revenue is project-based and retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Being There is a full-service creative agency providing branding, campaigns, activations, events, experiences, and promotions to help companies, NGOs, and brands become visible and memorable. Through its sub-brand Being Here, it delivers internal communication and employee activation services, including brand ambassador programs, culture change campaigns, and strategy/vision rollout workshops for organizations.

Product overview

Being There is a creative agency with two main service lines: Being There (main agency) and Being Here (internal communication sub-brand). The agency offers a portfolio of creative services including branding, campaigns, activations, events, experiences, and promotions, complemented by the Being Here internal communication and activation division. The Being Here sub-brand provides employee engagement programs, strategy communication, culture change initiatives, and purpose/vision introductions using three core methodologies: Radicaal Realistische Strategie, Doelgerichte Creativiteit, and Middelenvrij Denken. Additionally, the company publishes a series of workbooks (Being Here Books) for free distribution to professionals in organizational communication. The agency serves major Dutch and international clients including ABN AMRO, KLM, Heineken, Dr. Oetker, Unox, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Being Here: A specialized service line focused on internal communication and employee activation. Uses radical realistic insights, smart strategy, and purposeful surprising creativity to engage employees. Develops workshops, events, videos, and long-term programs to help organizations activate their workforce.

Products and services

• Being There (Main Creative Agency Services) Full-service creative agency providing branding, campaign development, brand activations, events, experiences, and promotions to help companies, NGOs, and brands become visible and memorable in crowded markets. Target buyers are marketing leaders at large Dutch and international enterprises.
• Being Here (Internal Communication & Employee Activation) Internal communication and employee activation services that help organizations engage employees with strategy, culture change, missions, visions, purposes, and corporate themes through interactive workshops, events, content, and campaigns. Target buyers are HR departments and organizational leadership at large enterprises.

Quantifiable outcome

• 66% message recognition for NZO dairy campaign
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wieden+Kennedy Amsterdam: Wieden+Kennedy's Amsterdam office is a creative-led agency producing campaigns, brand activations, and platform work for major global brands, often running experiential productions. Closely comparable in craft-led positioning to Being There's external brand work.
• Dawn Amsterdam: Dawn is an Amsterdam-based independent creative agency producing campaigns, brand activations, and integrated creative work. Closely matches Being There in service mix and Dutch enterprise client base.
• Dept Agency: Dept is a Dutch-headquartered digital creative and technology agency offering brand, campaign, and digital product work. Overlaps with Being There on creative campaign delivery and is a like-for-like Amsterdam-rooted competitor.
• DDB Amsterdam: DDB Amsterdam is a full-service creative agency operating from the same Dutch market as Being There, serving large enterprise and FMCG clients (e.g., Heineken-adjacent portfolios) with integrated campaign, brand activation, and digital creative services. Direct competitor for the same enterprise client roster.
• Kingsday Creative: Kingsday is an Amsterdam-based independent creative agency producing brand strategy, campaigns, and content for major Dutch and international clients. Similar boutique positioning and enterprise client overlap.
• Mother Amsterdam: Mother Amsterdam is a boutique full-service creative agency known for integrated campaigns, activations, and brand work. Comparable in size, craft focus, and Dutch market positioning to Being There.
• Anomaly: Anomaly is a creative-led agency operating across multiple geographies with strong credentials in integrated campaigns, brand activations, and unconventional brand building—directly comparable to Being There's external-facing creative work.
• 72andSunny Amsterdam: 72andSunny is a global creative agency with an Amsterdam office specializing in brand storytelling, campaign work, and cultural activations. Competes for the same enterprise creative briefs and brand activation mandates.
• Selmore Creative Agency: Selmore is a Dutch independent creative agency focused on brand campaigns, activations, and storytelling for ambitious brands. Comparable in size, geography, and full-service creative scope.

Emerging players

• ACE (Agency for Creation and Engagement): ACE is a Dutch agency focused on brand activation, employee engagement, and internal communications—closely paralleling Being There's Being Here sub-brand and partially overlapping on external activation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Beingthere_ams
• LinkedInlinkedin.com/company/being-there
• Instagraminstagram.com/beingthereamsterdam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Being There