Motor Extremo

What Motor Extremo does

Motor Extremo is a Spanish motorcycle track day and driving course organizer operating across 12 circuits in Spain and Portugal, registered as C.D. MOTOR EXTREMO (Club Deportivo) and headquartered administratively in Las Lagunas de Mijas (Málaga), with public-facing operations centered in Fuengirola. Founded in 1999, the company runs organized track-day events (rodadas and tandas libres), driving courses (basic and advanced), and amateur racing championships (Yamaha R1 & R6 Cup, Copa Triumph), serving individual motorcycle enthusiasts across skill tiers (Iniciado through Avanzado) as well as amateur/semipro racing competitors.

The business is built on a WooCommerce/WordPress-based e-commerce and booking platform (motorextremo.es) for event registration, with a separate online Racing Store (tienda.motorextremo.es) for tires, steering dampers, and accessories. The core product offering—track-day access at premier Iberian circuits (Almería, Valencia, Jerez, Jarama, Portimao, MotorLand Aragón, Montmeló, Sevilla, Albacete, Cartagena)—is augmented by an extensive ancillary services stack including motorcycle rental (Aprilia, BMW, Honda, Kawasaki, Suzuki, Yamaha, Moto2), equipment rental, professional lap timing, photography/video, tire mounting, on-site mechanics, motorcycle transport, storage, pit boxes, and catering.

The revenue model combines per-event track day and course fees (€105-€220 per participant depending on circuit and day), annual membership subscriptions (Forfait Anual and Alta de Socio), gift cards (Tarjeta Regalo), merchandise and tire e-commerce sales, and Yamaha Cup competition fees (€1,250). The go-to-market is event-driven and community-led: a weekly Tuesday newsletter, active social channels (Facebook, Instagram, YouTube, TikTok), promotional codes, referral via gift cards, and partnerships with Dunlop (Juego + Rodada) and Yamaha/Racing Dreams drive acquisition and retention across the Iberian motorcycle enthusiast base.

Name

Motor Extremo

Legal name

C.D. MOTOR EXTREMO

Website

https://motorextremo.es

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Motor Extremo is a Spanish motorcycle track-day and driving-course organizer, founded 1999, operating events at 12 circuits across Spain and Portugal for enthusiast riders and amateur racers, with ancillary motorcycle rental, equipment, photography, and racing-equipment e-commerce services.

Ownership category

akta.pro rank

Product category

Motorcycle Track Day Services

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Services-Racing, Including Track Operation (7948), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

akta.pro secondary industries

Sportbike Motorcycle Rentals (THADAHAD), Motorcycle Transport Services (HSAKAFAF)

Keywords

• Motorcycle track days
• Driving courses
• Motorcycle rental services
• Track day organization
• Racing equipment retail

Headquarters

HQ city

Fuengirola

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Track Day and Course Fees: Revenue is generated primarily from individual event registrations for track days (tandas libres, tanda libre, pista libre) and driving courses (curso de conducción básico, curso de conducción) at Spanish and Portuguese circuits. Pricing varies by circuit, day of week, and participant skill level. Bookings are made individually through the website WooCommerce platform.
2. Membership (Socio / Forfait Anual): Annual membership (Forfait Anual) provides discounted event pricing for federated or insured riders. Social membership (Alta de Socio) offers club benefits. These recurring membership fees provide predictable revenue and drive repeat participation.
3. Ancillary On-Site Services: A broad range of on-site services including motorcycle rental, equipment rental, tire sales/mounting, mechanics, photography/video, timing, motorcycle transport, storage, racing material, and catering (box de avituallamiento). These services are add-ons purchased per event, creating upsell revenue.
4. Racing Equipment E-commerce (Tienda Racing): Online retail store (tienda.motorextremo.es) selling high-performance motorcycle tires (Dunlop, Bridgestone, Pirelli), steering dampers (Hyperpro), and other racing accessories. Revenue from merchandise and parts sales complements the event business.
5. Gift Cards (Tarjeta Regalo): Gift cards allow customers to purchase a prepaid balance redeemable for any event or service. This drives new customer acquisition and provides float revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Motor Extremo is a Spanish motorcycle track day and driving course organizer operating at 12 circuits across Spain and Portugal. The company books individual riders for organized track sessions (Rodadas), free practice sessions (Tanda Libre/Pista Libre), and certified driving courses at circuits including Almería, Jarama, Valencia (Ricardo Tormo), Portimao, MotorLand Aragón, and Jerez. All bookings and payments are processed through a WooCommerce-powered website (motorextremo.es), with services delivered on-site at circuit venues.

Product overview

Motor Extremo is a track day and motorcycle driving course organizer operating across major circuits in Spain and Portugal. The core offering consists of organized Rodadas (track days) and Tandas Libres (open sessions) at circuits including Almería, Valencia (Ricardo Tormo), Jerez, Jarama, Portimao, MotorLand Aragón, Sevilla, and others. The company provides a comprehensive ecosystem of add-on services including motorcycle rental (with models from Aprilia, BMW, Honda, Kawasaki, Suzuki, Yamaha, and Moto2), equipment rental, professional timing, photography/video services, tire sales and mounting (Bridgestone Battlax, Dunlop), mechanical support, and insurance options. A companion Racing Store (Tienda Racing) sells tires and accessories online. The product portfolio ranges from beginner driving courses to advanced track sessions, with services organized around the track day experience including pit boxes, storage, and transport logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Rodadas (Track Day Events) Organized motorcycle track day events at circuits across Spain and Portugal, with sessions divided by rider skill levels (Iniciado, Medio bajo, Medio alto, Avanzado). Available in TL (Tanda Libre) and TL+CC variants, with per-event pricing ranging from €105 to €200 depending on circuit and day.
• Tanda Libre (Open Track Sessions) Open motorcycle track sessions allowing riders to practice at their own pace with full track access at circuits across Spain and Portugal, organized by skill level groups.
• Curso de Conducción (Driving Course) Professional motorcycle driving instruction courses teaching riders track riding control, technique, and safety, led by certified instructors at circuit venues across Spain and Portugal.
• Curso de Conducción Básico (Basic Driving Course) Entry-level motorcycle driving course designed for beginners, covering fundamental riding techniques and safety prior to track participation.
• Alquiler de Motos (Motorcycle Rental) Rental of high-performance sport motorcycles for use at track day events, including models such as Aprilia RSV4 1100, BMW S1000RR, Honda CBR600RR, Kawasaki ZX-6R, Yamaha R6, Yamaha R1, and Moto2 machines.
• Alquiler de Equipación (Equipment Rental) Rental of racing gear including suits, boots, helmets, back protectors, and gloves for track day participants who lack personal equipment.
• Cronometraje (Timing Service) Professional lap timing and chronometry service available as a paid add-on to track day bookings, providing participants with measured lap data.
• Fotografía y Vídeo (Photography and Video) Professional motorsport photography and video service capturing rider action on track, in boxes, and paddock areas, delivered in partnership with Sensaphoto and Retratos Tamayo.
• Juego + Rodada (Dunlop Tire + Track Day Bundle) Promotional bundle combining a set of qualifying Dunlop tires (D212 GP Racer, D212 GP Racer Slick, or SportSmart TT) with a free track day entry, run jointly with Dunlop.
• Neumáticos (Tire Sales and Mounting) Sale, mounting, and advisory service for high-performance racing tires including Bridgestone Battlax and Dunlop brands, delivered on-site at circuit events.
• Almacenamiento de Motos (Motorcycle Storage) Secure storage facilities for riders' motorcycles at event locations, available as a paid add-on during track day bookings.
• Mecánica (Mechanical Support) On-site mechanical support and technical assistance for riders during track day events, including suspension setup and basic bike preparation.
• Transporte de Motos (Motorcycle Transport) Motorcycle logistics and transport service to and from circuit venues, addressing the challenge of moving bikes to and from track locations.
• Box de Avituallamiento (Pit Box Rental) Reserved pit box space rental for individual riders or groups during track day events, providing a base of operations in the paddock.
• Material Racing (Racing Supplies) Racing equipment and supplies available for purchase or rental at events.
• Seguro Diario (Daily Medical Insurance) Daily medical insurance coverage for track day participants, available as a paid add-on to event bookings.
• Seguro de Lluvia (Rain Insurance) Insurance coverage protecting riders against event cancellation or modification due to weather conditions.
• Forfait Anual (Annual Pass) Annual subscription providing discounted event pricing and bundled insurance coverage for track days across the season, marketed toward frequent participants.
• Tarjeta Regalo (Gift Card) Rechargeable prepaid gift card redeemable for any Motor Extremo event or service, available in custom amounts as a gifting and referral mechanism.
• Alta de Socio (Club Membership) Annual club membership offering member benefits, event discounts, and priority access to Motor Extremo events and services.
• Tienda Racing (Online Racing Equipment Store) Separate online retail store (tienda.motorextremo.es) selling high-performance tires (Dunlop, Bridgestone, Pirelli, Metzeler), Hyperpro steering dampers, and other racing accessories, with delivery or circuit pickup.

Quantifiable outcome

• 219 Google reviews demonstrating sustained customer satisfaction and brand credibility

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DunlopcoreGTM or Marketing PartnerDunlop is the primary tire partner for Motor Extremo's 'Juego + Rodada' promotion where customers purchasing a set of Dunlop tires (D212 GP Racer, D212 GP Racer Slick, or SportSmart TT) receive a free track day. Dunlop Events also partners with Motor Extremo for official tire mounting services at circuit events and the GP Jerez promotion with exclusive discounts for Motor Extremo customers.
• SensaphotominorOthersProfessional motorsport photography team engaged for official event coverage at major track day events. Captures action photography, paddock atmosphere, and box scenes across multiple events per season.
• Retratos TamayominorOthersProfessional photography service provider engaged for event coverage, specifically mentioned for Jarama circuit events.
• Yamaha / Racing Dreams (challengeyamaha.com)coreGTM or Marketing PartnerMotor Extremo serves as a promotional partner and offers exclusive discounts (-100€) to its customers for the Yamaha R1 & R6 Cup 2026 (10th anniversary season) within the Copa de España de Velocidad. Motor Extremo is recognized as a trusted organizer by the championship.
• Circuit Providers (MotorLand Aragón, Circuito de Jerez, Circuito de Almería, etc.)coreChannel Partner/ Reseller/ DistributorMotor Extremo organizes events at 12 circuits across Spain and Portugal, including MotorLand Aragón, Jerez-Ángel Nieto, Circuito de Almería, Almería II, del Jarama, de Valencia (Ricardo Tormo), de Portimao, de Sevilla, de Albacete, de Cartagena, de Montmeló, and others. These circuit operators provide track access and infrastructure for Motor Extremo's events.
• OversuspensionminorOthersOversuspension offers free product trials at Motor Extremo events, with reservations limited to 5 pilots per event. Motor Extremo promotes this as an added benefit for participants.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Focused Events: UK track day and race event organizer hosting motorcycle track days at major circuits, with similar on-site services (instruction, photography, tire support) and group-based sessioning.
• Trackday Organisers: UK track day organizer running motorcycle and car events at multiple circuits with rider skill-level grouping, similar to Motor Extremo's Iniciado/Medio/Alto/Avanzado model.
• California Superbike School: International motorcycle riding school with track day and advanced training programs at major circuits worldwide — directly comparable to Motor Extremo's professional motorcycle instruction offering.
• Bike Track Days: UK motorcycle track day organizer operating at multiple circuits with tiered pricing, instruction, and ancillary services — comparable operating model to Motor Extremo.
• No Limits Track Days: UK-based motorcycle track day organizer operating at multiple UK circuits with tiered rider groups, on-site services, and seasonal calendars — directly comparable to Motor Extremo's multi-circuit event-driven model.

Broad incumbents

• BMW Motorrad Experience: BMW's official motorcycle experience program with track day training, tours, and riding courses in multiple countries — directly comparable to Motor Extremo's motorcycle instruction and event offering, but operated by a major OEM.
• Edelweiss Bike Travel: Austria-based guided motorcycle tour operator offering packaged riding experiences across Europe — comparable to Motor Extremo's packaged motorcycle experience model, though tourism-focused rather than circuit-focused.
• Honda Racing Experience: OEM-branded motorcycle track day and racing programs operated at major circuits globally — comparable to Motor Extremo's CEV-cup-affiliated amateur racing pathway and OEM partnership model.
• EagleRider: Global motorcycle rental and guided tour company with a much broader portfolio; overlaps with Motor Extremo on motorcycle rental and structured riding experiences at premium venues.
• Ducati Riding Experience: Italian OEM-sponsored track day and rider training program, with events at major circuits including Mugello and Misano — comparable to Motor Extremo's structured track day and racing programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MOTOREXTREMOCD
• Facebookfacebook.com/motor.extremo
• Instagraminstagram.com/motorextremo
• TikToktiktok.com/@motorextremocd
• Xx.com/MotorExtremoCD

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Extremo