BroBizz

What BroBizz does

BroBizz is a Danish electronic toll collection platform founded in 2008 that provides automatic payment services for bridges, ferries, and other toll infrastructure across Denmark. The company serves two customer segments — private individuals (Privat) and business fleets (Erhverv) — through a self-serve digital model. Its core offerings consist of two payment mechanisms: the Bizz transponder device, a small unit mounted on a vehicle windshield that communicates automatically with toll collection systems at bridges and ferries, and Nummerpladebetaling, a license-plate-based payment service that uses vehicle registration to charge a linked payment card without requiring any hardware. Customers register online through the company's website or mobile app, and license plate payment becomes active within approximately 20 minutes of ordering for use at the Storebælt Bridge.

The underlying platform integrates directly with Denmark's two largest toll infrastructure assets — the Storebælt Bridge (Great Belt) and the Øresund Bridge connecting Denmark and Sweden — and with a network of Danish ferry operators covering more than 55 payment locations. The company monetizes through transaction-based fees on each crossing, with the primary customer incentive being discounted toll rates versus standard cash or manual payment. The self-service portal allows customers to update payment cards, view trip history, order additional services, and manage accounts without sales intervention, supporting a headcount-light operating model.

BroBizz is a private, for-profit entity headquartered in Københoved, Denmark, employing 51–100 staff. Distribution is exclusively digital via the BroBizz website, mobile application, and self-service portal, with a separate direct sales motion for the business fleet segment. The company has not disclosed funding rounds, ownership structure, leadership team details, or revenue figures in the source material, and there is no public listing.

Name

BroBizz

Legal name

Brobizz

Website

https://Brobizz.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

BroBizz is a Danish electronic toll payment platform founded in 2008 that enables automatic, hands-free payment at bridges and ferries across Denmark. It serves private drivers and business fleets via a Bizz transponder, license plate payment, and self-service digital channels.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection

SIC

Transportation Services (4700)

akta.pro primary industry

Toll Violation Management, Collections & Dispute Resolution (TLAJABAG)

Keywords

• Electronic toll payment
• Automatic toll collection
• License plate payment
• Transponder device
• Bridge ferry payment

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Toll Transaction Fees: BroBizz charges users for toll crossings at bridges and ferries through automatic payment. Users link a payment card to their account, and fees are automatically deducted for each crossing. The company offers discounted rates compared to standard toll prices as an incentive for using the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BroBizz provides automatic electronic toll and transit payment services for Danish bridges, ferries, and toll roads, delivered via the Bizz windshield transponder device and a license-plate-based payment option (Nummerpladebetaling) that can be activated online and used within 20 minutes. The service integrates with major Danish infrastructure including Storebæltsbroen, Øresundsbron, and multiple ferry operators, and is managed through a customer self-service portal and mobile app.

Product overview

BroBizz is a Danish toll payment platform offering automatic electronic payment services across Danish bridges and ferry routes. The core offering consists of two payment methods: the Bizz transponder device and Nummerpladebetaling (license plate payment), both integrated with major payment locations including Storebæltsbroen, Øresundsbron, and various ferry operators. The platform is complemented by a mobile app and self-service web portal for account management, providing both individual (privat) and business (erhverv) customers with automated toll collection and discount opportunities through rebate agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• Bizz transponder device A transponder device mounted on a vehicle windshield that enables automatic toll payment at bridges, ferries, and other payment points across Denmark without stopping. Battery life is 5–7 years with automatic activation, and is intended for private drivers and fleet customers.
• Nummerpladebetaling (License Plate Payment) Automatic toll payment service that uses the vehicle's license plate number to charge a linked payment card without requiring a physical device. Free to order and ready for use within 20 minutes at Storebæltsbroen; intended for private and business drivers.
• Storebæltsbillet (Storebælt Ticket) A ticket product specifically for crossing the Storebælt Bridge, available as part of the BroBizz payment ecosystem with automatic billing.
• Brobizz App Mobile application providing customers access to account management, payment history, trip information, and product management on iOS and Android devices.
• Selvbetjening (Self-Service Portal) Online customer portal at login.brobizz.com for updating payment cards, viewing trips and consumption history, ordering number plate payment, and managing BroBizz accounts.

Quantifiable outcome

• Number plate payment ready for use within 20 minutes at Storebæltsbroen after ordering

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Storebæltsbroen (Storebælt Bridge)coreStrategic or Co-development PartnerPrimary payment partner for Storebæltsbroen, one of Denmark's major infrastructure connections. BroBizz provides automatic payment services enabling customers to cross without stopping, with discounted rates compared to standard toll prices.
• Øresundsbron (Øresund Bridge)coreStrategic or Co-development PartnerIntegration partner enabling automatic payment across the Øresund Bridge connecting Denmark and Sweden. Customers can use their BroBizz device for seamless border crossing payments.
• Danish Ferry OperatorsminorChannel Partner/ Reseller/ DistributorMultiple ferry routes across Denmark accept BroBizz for automatic payment. Discount agreements are available on select ferry routes, providing additional value to customers.

Recent moves6 records

Expansion highlights4 records

Direct peers

• EasyGo: EasyGo is the Nordic/European ETC interoperability alliance that allows one onboard unit to be used across borders and operators. BroBizz is a participating tag in this ecosystem, making EasyGo the most directly comparable peer from a product/category standpoint.
• Telepass: Telepass is Italy's leading electronic toll collection and mobility-payments provider, offering transponders, parking, and mobility services under the same transaction-fee model BroBizz uses. Comparable on product, business model, and toll-infrastructure partnership structure.
• Toll4Europe: Toll4Europe is the EETS-compliant interoperability platform connecting multiple national ETC providers across Europe. It is the structural counterpart to BroBizz's own cross-border ambitions via Øresund and represents the same interoperability layer BroBizz would plug into.

Broad incumbents

• Kapsch TrafficCom: Kapsch TrafficCom is a global provider of road-tolling, congestion-charging, and traffic-management technology serving public agencies and operators. It is comparable to BroBizz as a downstream infrastructure-counterparty in the same ETC stack, but at much larger scale and breadth.
• Q-Free ASA: Q-Free is a Norwegian-listed provider of ITS and tolling solutions for highways, bridges, and tunnels. It overlaps directly with BroBizz's end customers (toll operators) and competes for the same ETC technology layer, but serves operators rather than end drivers.
• Emovis (Abertis Mobility Services): Emovis operates free-flow tolling and mobility payment services across Europe and the Americas for highway operators. Comparable to BroBizz in ETC functionality but at operator-client scale rather than consumer-direct distribution.
• Flowbird Group: Flowbird provides parking and urban-mobility payment technology to cities and operators across Europe. Adjacent peer to BroBizz's parking vertical and infrastructure-operator partnership model.
• Sanef (Abertis): Sanef operates French toll motorways under the Abertis group and runs its own Liber-t ETC tag product. Comparable as a toll-road operator with a directly competing consumer-facing ETC tag, though at much larger geographic and infrastructure-owner scale.

Emerging players

• PayByPhone: PayByPhone is a parking-payments app widely used across Europe and North America. It overlaps with BroBizz's parking-payment offering and represents the same license-plate-based frictionless payment model BroBizz's Nummerpladebetaling uses, applied to a vertical BroBizz already serves.
• EasyPark: EasyPark is a Nordic-origin digital parking and mobility-payments platform operating across Europe. Comparable to BroBizz on the parking leg of its offering and on Nordic mobile-payment customer overlap, with stronger app-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brobizz
• LinkedInlinkedin.com/company/brobizz-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BroBizz